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   🗞️An interesting perspective on content personalisation
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       <p style="margin-bottom: 1em; margin:0; padding:0; -webkit-text-size-adjust:100%; -ms-text-size-adjust:100%">
        Hi Sarah,
       </p>
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       </p>
       <p style="margin-bottom: 1em; margin:0; padding:0; -webkit-text-size-adjust:100%; -ms-text-size-adjust:100%">
        What’s going on this week? We’ve published another great opinion piece, we’re getting ready for our webinar on Thursday and we have another one planned for next week. A busy March so far. Here are all the details:
       </p>
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        <strong>
         🗣️
        </strong>
        <strong>
         Opinion
        </strong>
       </p>
       <p style="margin-bottom: 1em; margin:0; padding:0; -webkit-text-size-adjust:100%; -ms-text-size-adjust:100%">
        An interesting point of view on the failings of content personalisation from Lizzie Bruce at Content Design London. Lizzie talks about why personalisation isn't for everybody, with plenty of examples of personalisation gone wrong - from irrelevant to just plain creepy.
       </p>
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         <a data-hs-link-id="0" rel="noopener" style="-webkit-text-size-adjust:100%; -ms-text-size-adjust:100%; color:#3574e3" target="_blank">
          Why personalisation is not for me
         </a>
         →
        </span>
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        <strong>
         🎙️
        </strong>
        <strong>
         Webinar: March 12, 4pm GMT
        </strong>
       </p>
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       </p>
       <p style="margin-bottom: 1em; margin:0; padding:0; -webkit-text-size-adjust:100%; -ms-text-size-adjust:100%">
        Happening this Thursday is our free webinar with content strategist Christine Cawthorne who'll share some interesting research on writing in clear language. Loads of juicy stats in here. Who doesn’t love a good stat? Great if you need to get people at your organisation on board with writing in plain English. Sign up below:
       </p>
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         <a data-hs-link-id="0" rel="noopener" style="-webkit-text-size-adjust:100%; -ms-text-size-adjust:100%; color:#3574e3" target="_blank">
          The real cost of not using clear language →
         </a>
        </span>
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        <strong>
         🎙️
        </strong>
        <strong>
         Webinar: March 19, 3pm GMT
        </strong>
       </p>
       <p style="margin-bottom: 1em; margin:0; padding:0; -webkit-text-size-adjust:100%; -ms-text-size-adjust:100%">
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       <p style="margin-bottom: 1em; margin:0; padding:0; -webkit-text-size-adjust:100%; -ms-text-size-adjust:100%">
        Noz Urbina, founder of
        <span style="color: #3574e3;">
         <a data-hs-link-id="0" style="-webkit-text-size-adjust:100%; -ms-text-size-adjust:100%; color:#3574e3" target="_blank">
          OmnichannelX conference
         </a>
        </span>
        is presenting our webinar next week on content design, content strategy and omnichannel, and how it all fits together. Get advice on content design for diverse and dynamic user needs, customer journey mapping, documenting and sharing content design models with stakeholders and more.
       </p>
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        <span style="color: #3574e3;">
         <a data-hs-link-id="0" rel="noopener" style="-webkit-text-size-adjust:100%; -ms-text-size-adjust:100%; color:#3574e3" target="_blank">
          Content design and modelling: unifying design, governance, and systems for omnichannel
         </a>
         <a data-hs-link-id="1" id="__hsNewLink" rel="noopener" style="-webkit-text-size-adjust:100%; -ms-text-size-adjust:100%; color:#3574e3" target="_blank">
          →
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         <span style="color: #000000;">
          Hopefully something here has been useful. Any feedback or ideas are always welcome, hit reply and let me know. Here's to a week of content wins 🏆
         </span>
        </span>
       </p>
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        Thanks,
       </p>
       <p style="margin-bottom: 1em; margin:0; padding:0; -webkit-text-size-adjust:100%; -ms-text-size-adjust:100%">
        Rob
       </p>
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        <span>
         --
        </span>
        <br/>
        <span>
         Head of Content
        </span>
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         GatherContent
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