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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           PLUS: Zillow has buyer’s remorse.
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                  October 20, 2021
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                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   In 2015, Maine scrapped its review process for vanity plates, and some drivers decided to have some fun...
                   <em>
                    too much fun
                   </em>
                   , it turns out.
                  </p>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   A law banning profanities went into effect Monday, and the state will start recalling existing plates deemed too profane this winter. Of the 121k vanity plates in the state, ~400 will be subject to recall, including one that simply reads “F--- YoU.”
                  </p>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Today’s rundown:
                  </p>
                  <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Search Ads:
                    </strong>
                    Apple’s next $20B revenue stream.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Pet profits:
                    </strong>
                    The pet-sitting business is booming.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Buyer’s remorse:
                    </strong>
                    Zillow is pausing its iBuying operation.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Around the web:
                    </strong>
                    The list to end all lists, a “Squid Game” remix, and flight attendants’ secret beds.
                   </li>
                  </ul>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Let’s do it.
                  </p>
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               The Big Idea
              </td>
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               <a style="color: #d62829; text-decoration: none;">
                <img alt="Apple Advertising" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-apple_20211020005937.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1md8sM:m0n52nYFXIaTREaLuq9K9Fg3jEboOaDr1sRSFhUSfuQ" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                One of Apple’s fastest growing revenue streams? Advertising.
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Under Steve Jobs, Apple dropped some of the most memorable ads of all time, including:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 “1984” which
                 <a style="color: #d62829; text-decoration: none;">
                  ran
                 </a>
                 during the 1984 Super Bowl and staged a direct assault on IBM
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 The “Get a Mac”
                 <a style="color: #d62829; text-decoration: none;">
                  campaign
                 </a>
                 starring Justin Long, which took aim at PCs
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Now, the most successful hardware company of all time is
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 cashing
                </a>
                in on its own advertising business, per the
                <em>
                 Financial Times
                </em>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Search Ads is a secret juggernaut
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Apple
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 launched
                </a>
                Search Ads in 2016 to give developers an easy way to get their app in front of new users. The business gained steam early, with analysts
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 estimating
                </a>
                the business unit did
                <strong>
                 $500m
                </strong>
                in revenue in 2018.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                However, a recent update in iOS 14.5 that opted users out of ad tracking by default pushed the business to the next level:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Apple’s ads are now responsible for
                 <strong>
                  58%
                 </strong>
                 of all iPhone app downloads, up from 17% a year ago
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Analysts project Apple will make
                 <strong>
                  $5B
                 </strong>
                 off ads this year and
                 <strong>
                  $20B
                 </strong>
                 per year by 2024
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Before the iOS update, data on ad performance was available in real time and down to the individual user. Now, data is delayed up to 72 hours and only available in aggregate -- a huge blow to Facebook, Google, Snap, and TikTok.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 But it’s not hurting everyone
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The lack of transparency on Apple’s devices has pushed marketers to spend more on Android, pushing the ratio of spending from 50-50 to 70% Android, 30% Apple.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Apple is also
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 facing
                </a>
                criticism for giving itself a free pass when it’s unclear if the company is in compliance with its own privacy rules.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Regardless, with its growing focus on services and
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 massive
                </a>
                investments in Apple TV+, this could be just the beginning for Apple’s ad empire.
               </p>
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               SNIPPETS
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                  NEW!
                 </strong>
                 Introducing our new and improved
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                 . You can now get extra snippets on your favorite topics. Follow the button below to get started.
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               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 B-ball partnership:
                </strong>
                The National Basketball Association (NBA) has agreed to a
                <a style="color: #d62829; text-decoration: none;">
                 sponsorship
                </a>
                deal with Coinbase, the $64B crypto exchange.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Netflix subscriber growth
                </strong>
                beat expectations in the latest earnings report, with
                <a style="color: #d62829; text-decoration: none;">
                 4.4m
                </a>
                additions in Q3 2021. Riding off its “
                <a style="color: #d62829; text-decoration: none;">
                 Squid Game
                </a>
                ” high, the company forecasts 8.5m new subs in Q4.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Travel rebound?
                </strong>
                United Airlines reported higher than expected revenue in Q3 2021. There’s still room for recovery, though. It expects travel in Q4 to be down
                <a style="color: #d62829; text-decoration: none;">
                 23%
                </a>
                vs. the same time in 2019.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Hiring spree:
                </strong>
                Amazon
                <a style="color: #d62829; text-decoration: none;">
                 announced
                </a>
                plans to hire 150k workers for the holidays, a 50% increase from 2020.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 From D2C to B2B:
                </strong>
                Shopify
                <a style="color: #d62829; text-decoration: none;">
                 announced
                </a>
                plans to expand further into B2B ecommerce sales.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Big kid money:
                </strong>
                Moonbug Entertainment, the company behind “CoComelon,” a hit children’s series, is
                <a style="color: #d62829; text-decoration: none;">
                 mulling
                </a>
                a sale or IPO, eyeing a valuation of at least $3B.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Holiday Shopping Update:
                </strong>
                A recent Morning Consult poll
                <a style="color: #d62829; text-decoration: none;">
                 showed
                </a>
                <strong>
                 70%
                </strong>
                of millennial and Gen Z shoppers already found that a product they wanted this holiday season was out of stock.
               </p>
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                <strong>
                 Join the 114,202 others
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                who are now enjoying extra, personalized snippets. Click the button👇 to choose your favorite topics and see your list grow in tomorrow’s email.
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              </td>
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          <tr style="display: block; padding: 13px 2px 0px;">
           <td style="width: 100%;">
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Pet Profits
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="dogs on a leash" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-dogs_on_leashes_20211020010156.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1md8sM:m0n52nYFXIaTREaLuq9K9Fg3jEboOaDr1sRSFhUSfuQ" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
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             <tr>
              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Looking for your next gig? Have you considered pet-sitting?
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Have you ever tried to introduce 2 cats? Yeah, it’s
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 a lot of yelling
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                That’s just 1 reason many pet owners like hiring a pet sitter to watch their animals where they’re comfortable versus kenneling or boarding.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 The pet-sitting industry is growing
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The global market was worth an estimated
                <strong>
                 $2.6B
                </strong>
                worldwide in 2019 and is expected to grow by 8.7% per year through 2027,
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 per
                </a>
                a report from Grand View Research.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 That growth is due to:
                </strong>
               </h4>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 More households adopting pets, including
                 <a style="color: #d62829; text-decoration: none;">
                  ~23m
                 </a>
                 additional US households since the pandemic.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 The return of holiday and leisure travel. A recent survey from Pet Sitters International
                 <a style="color: #d62829; text-decoration: none;">
                  found
                 </a>
                 44% of members were booking 2021 holiday sittings 6+ months in advance.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 An increased interest in pet-sitting among the retired, self-employed, and travel-inclined.
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 This is creating a range of business opportunities
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                For example, Trusted Housesitters: a UK-based pet-sitting network that,
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 starting
                </a>
                at $129/yr., offers pet owners unlimited sitting from vetted members looking to exchange care for lodging.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Or there’s Rover, the Seattle-based app that matches pet owners with its
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 500k+
                </a>
                caretakers, including dog walkers, sitters, and groomers.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Fun fact:
                </strong>
                Pet Sitters International successfully
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 campaigned
                </a>
                to have “pet sitting” added to the Random House Dictionary in 1997.
               </p>
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                <tbody style="text-align: right;">
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                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1md8sM:vbKPWH9MUkevoyznk1IY0dbHDjZM6OjJ2HPwO9bdqA0" width="30"/>
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Real Estate Tech
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="home for sale" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-home_for_sale_20211020010823.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1md8sM:m0n52nYFXIaTREaLuq9K9Fg3jEboOaDr1sRSFhUSfuQ" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Why did Zillow pause its home-buying program?
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Zillow is seared into our brains as the go-to website for finding home prices (and snooping on the value of our friends’ real estate portfolios).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In 2018, the $22B technology firm launched a completely new business line:
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Zillow Offers
                </a>
                , a home buying and selling platform (AKA iBuying).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It saw strong growth for years, accounting for more than half of its
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 $3.3B
                </a>
                of revenue in 2020.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Zillow is now pausing the home-buying program
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Why? Per
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <em>
                  The Wall Street Journal
                 </em>
                </a>
                , the company is being hit on both the demand and supply side:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Home sales are slowing
                 </strong>
                 , which hampers Zillow’s ability to collect flipping fees (ranging from
                 <a style="color: #d62829; text-decoration: none;">
                  9.5%-22%
                 </a>
                 of home sale price)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  A shortage of construction workers
                 </strong>
                 prevents Zillow from renovating the homes it purchases
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                One analyst tells
                <em>
                 WSJ
                </em>
                that Zillow may have over-purchased homes.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Zillow Offers is very cash intensive…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … because the company has to put the homes on its balance sheet. Even with the pause, Zillow has 3k+ homes (valued at ~$1.2B) to unload.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The change comes a few weeks after Zillow came under fire over a viral TikTok video accusing it of buying up blocks of homes and
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 manipulating
                </a>
                home prices.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                To add insult to injury, its main competitor -- Opendoor -- says its iBuying business is trucking along with 8.2k new home purchases expected in Q3 2021.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                As long as nothing happens to the “
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Zillow Gone Wild
                </a>
                ” Instagram account, we’re cool.
               </p>
              </td>
             </tr>
             <tr>
              <td>
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                <tbody style="text-align: right;">
                 <tr>
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                   <a data-tags="share facebook" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
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                   </a>
                  </td>
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                   <a data-tags="share twitter" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1md8sM:vbKPWH9MUkevoyznk1IY0dbHDjZM6OjJ2HPwO9bdqA0" width="30"/>
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                   <a data-tags="share email" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1md8sM:vbKPWH9MUkevoyznk1IY0dbHDjZM6OjJ2HPwO9bdqA0" width="30"/>
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                  </td>
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                   <a data-tags="share site" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1md8sM:vbKPWH9MUkevoyznk1IY0dbHDjZM6OjJ2HPwO9bdqA0" width="30"/>
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           </td>
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           </td>
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          <tr>
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              <td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               AROUND THE WEB
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 0px 3px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 🎭 On this day:
                </strong>
                In 1973, the Sydney Opera House
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 opened
                </a>
                after 14 years of construction.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                👂
                <strong>
                 Useful:
                </strong>
                Frank McShan shares tech tips and tricks on TikTok, including
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 this 1
                </a>
                about how to add background sounds in iOS 15.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🐒
                <strong>
                 Wow:
                </strong>
                2021’s Wildlife Photographer of the Year
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 winners
                </a>
                are out. The images include everything from adorable animals and breathtaking captures to some serious nightmare fuel.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🧐 Rabbit hole: Wikipedia’s
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Lists of Lists of Lists
                </a>
                article is a list of articles that are themselves lists of other article lists. Example: Lists of fictional lifeforms &gt; lists of legendary creatures &gt; lists of dragons.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                😴 That’s interesting: Where do flight attendants sleep on long flights? In these
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 tiny hidden pods
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🚦
                <strong>
                 Haha:
                </strong>
                And now, the
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 “Squid Game” remix
                </a>
                you never knew you needed: a surprisingly chill version of the “Red Light, Green Light” song.
               </p>
              </td>
             </tr>
             <tr>
              <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
              </td>
             </tr>
             <tr>
              <td style="padding-bottom: 5px;">
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr style="padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 5px 2px 15px;">
               Tweet of the day
              </td>
             </tr>
             <tr>
              <td align="center" style="text-align: center; padding: 0 0 6px;">
               <img alt="processors" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-apple_tweet_meme_20211020012205.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1md8sM:m0n52nYFXIaTREaLuq9K9Fg3jEboOaDr1sRSFhUSfuQ" style="height: auto; width: 100%; max-width: 550px;" width="550"/>
              </td>
             </tr>
             <tr>
              <td>
               <p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 0px;">
                Source: Twitter /
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;" target="_blank">
                 @Kenshirriff
                </a>
               </p>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                On Monday, Apple unveiled its new line of MacBook laptops, which run on the company’s own
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;" target="_blank">
                 M1
                </a>
                chip. Apple’s journey to creating its own chip -- instead of using ones from Intel -- took more than a decade, as we
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;" target="_blank">
                 previously covered
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                More broadly, the tweet above shows how incredibly far the industry has come: In 1985, an ARM1 processor had 25k transistors while Apple’s M1 Max processor boasts a ludicrous 57B transistors.
               </p>
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                The latest installment in Ken Burns' legendary career profiles one of the most heralded writers in American history. The
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