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           <td colspan="2" style="color: #ffffff; font-family: 'Helvetica', sans-serif; font-size: 1px; letter-spacing: 0px; line-height: 120%; padding: 0px;">
            PLUS: The real origin of “Black Friday”
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                 <td align="right" bgcolor="#ffffff" style="background: #ffffff; color: #BFBFBF; font-size: 13px; line-height: 20px; padding: 10px; text-align: right;">
                  November 27, 2020
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                  <img alt="The Hustle" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fth.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kictZ:9TKuszuA1z58rSNOpU1Ahh4v7do4esceytpANICzOYk" style="width: 250px;" width="250"/>
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                 <td align="center" bgcolor="#ffffff" style="background: #ffffff; color: #bfbfbf; font-size: 15px; line-height: 20px; padding: 5px 0px; text-align: center;">
                  TOGETHER WITH
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                  <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   Still full from yesterday’s feast? Hope you left room for some Apple… because Tim Cook is in the kitchen.
                  </p>
                  <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   But first, we’re cooking up our biggest Black Friday to date. Trends is
                   <del>
                    $299
                   </del>
                   $99 for 200 Hustle subscribers only.
                   <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                    Use the code “BFHUSTLE”
                   </a>
                   before we change our mind.
                  </p>
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               The Big Idea
              </td>
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               <img alt="apple" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fgif_14.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kictZ:9TKuszuA1z58rSNOpU1Ahh4v7do4esceytpANICzOYk" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                Apple’s margins have been falling for years. Why?
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Here’s something you won’t find in a Black Friday discount bin: Apple products.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                To maintain its high-end appeal, the $2T tech giant is extremely careful around its pricing. Rather than deep price cuts, Apple’s Black Friday promotion this year offers
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 gift cards
                </a>
                as enticements.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Clearly, the Cupertino colossus knows what it’s doing: it pulled in an astonishing
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 $60B
                </a>
                in Q3 2020 (for reference, Facebook’s
                <em>
                 full-year
                </em>
                2019 revenue was $70B).
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Apple’s margins have been sliding for years, though
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                As highlighted by
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Jay Goldberg
                </a>
                and his consulting firm D2D Advisory,
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Apple
                </a>
                ’s gross margins have fallen from 40.1% in 2015 to 38.2% in 2020.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                What’s happening?
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                D2D offers up these potential reasons:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  More services revenue:
                 </strong>
                 Apple bundles a number of offerings under “services.” While content is likely a margin drag, Cloud Services, AppleCare, and Advertising are high margin.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Increasing component costs:
                 </strong>
                 Over the last 5 years, Apple has upgraded its screens and radio-frequency components. D&amp;D rejects this rationale because Apple was upgrading components even when margins were previously expanding.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Wearables:
                 </strong>
                 Airpods -- because of their rounded case and miniaturized parts -- are likely harder to manufacture and lead to greater % of defective devices, which increases cost of goods sold (and decreases margins).
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Wearables could be part of a larger issue…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … known as mix shift, which describes how your gross margin is affected by blending together high- and low-margin hardware.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                If wearables have lower margins than Macs and iPhones, that explains part of the margin decline.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 2 other drivers of mix shift: China and the SE phone
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The recent US-China trade wars are a bit of a double whammy for Apple on the consumer side:
               </p>
               <ol style="font-size: 16px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Apple is losing share to Chinese phone manufacturers.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 China’s Apple’s sales are skewed toward the highest margin high-end iPhones (losing out on this business pulls margins down).
                </li>
               </ol>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Also in 2016, Apple released its entry-level iPhone SE (“foray into sub-$400 devices”). Apple said the SE boosted its margins but the move signaled that it was ready to expand its total addressable market, outside of high end.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Not long after, Apple stopped disclosing iPhone unit numbers.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                So, there it is: mix shift seems to be eating into Apple’s profits.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Now, go get those gift cards.
               </p>
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            Snippets
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             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Book Deal:
              </strong>
              Penguin Random House will acquire Simon &amp; Schuster from ViacomCBS for
              <a style="color: #d62829; text-decoration: none;">
               $2.2B
              </a>
              . The combined book-publishing entity will account for 1 in 3 books sold in the US. The move -- a reaction to
              <a style="color: #d62829; text-decoration: none;">
               Amazon
              </a>
              ’s dominance in the book space -- could raise antitrust concerns.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Salesforce ($CRM) is in talks to acquire Slack ($WORK)
              </strong>
              … which brings together the two best stock tickers in Enterprise SaaS. Slack gained
              <a style="color: #d62829; text-decoration: none;">
               ~38%
              </a>
              on the news (we’ll have more coverage on Monday!)
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               AW-TF:
              </strong>
              An outage at cloud giant Amazon Web Services (AWS) took major parts of the internet offline for
              <a style="color: #d62829; text-decoration: none;">
               hours
              </a>
              including Adobe, Roku, and
              <em>
               The Washington Post.
              </em>
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               “Buffett had Geico, I pick Metromile”:
              </strong>
              Pay-per-mile auto insurer Metromile is going public via a
              <a style="color: #d62829; text-decoration: none;">
               SPAC
              </a>
              with billionaires Mark Cuban and Chamath Palihapitiya backing the deal. (Read our
              <a style="color: #d62829; text-decoration: none;">
               coverage
              </a>
              on personalized insurance).
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               How much money we spending this year?
              </strong>
              <a style="color: #d62829; text-decoration: none;">
               eMarketer
              </a>
              estimates that Black Friday and Cyber Monday will bring in $23B, up 38%+ from last year.
             </li>
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            TRENDS
           </td>
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            <center>
             <a style="color: #d62829; text-decoration: none;">
              <img src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FTrends.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kictZ:9TKuszuA1z58rSNOpU1Ahh4v7do4esceytpANICzOYk" style="height: auto; max-width: 600px; padding: 15px 0 0; width: 100%;" width="600"/>
             </a>
            </center>
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            <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
             <strong>
              A Black Friday that you won’t regret
             </strong>
            </h2>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Happy Black Friday… Americans’ favorite spending day of the year.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Last year, Black Friday brought in $11.9B in online sales -- and with the
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              dumpster fire
             </a>
             that 2020 has been, who knows what this long weekend will bring in.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Today, we’re giving you another option to spend your money on:
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              Trends
             </a>
             .
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             <strong>
              Instead of spending $99 on...
             </strong>
            </p>
            <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              28 Starbucks coffees
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              2-3 swiss cheese plants
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              930 Double Stuffed Oreos
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              1/20th of a Peloton
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              439.2 oz of Utz' Cheese Balls
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              91-99 useless things from the dollar store (depending on the state)
             </li>
            </ul>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             … spend Black Friday
             <strong>
              investing in yourself
             </strong>
             , by gaining access to our forward-looking reports and our thriving community of 10k+ entrepreneurs -- AKA
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              <strong>
               Trends
              </strong>
             </a>
             <strong>
              .
             </strong>
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Sam
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              let out our offer early
             </a>
             and we were shocked to see over a thousand people roll in. But as our dearest Hustle subscribers, we’re opening up 200 more slots just for you.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             <strong>
              Use the code “BFHUSTLE” to get
             </strong>
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              <strong>
               Trends
              </strong>
             </a>
             at literally the best price it’s ever been (and likely ever will be). You essentially get 8 months free.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             If you miss these 200 slots, you can get in at our current price tier. As of writing this, we’re at $149 to the public.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             For all of you smart alecks out there, no, you can’t use these codes together. ;)
            </p>
           </td>
          </tr>
          <tr>
           <td align="center" style="padding: 10px 0px 15px; text-align: center;">
            <a style="-webkit-text-fill-color: #ffffff; background: #D62829; border-radius: 15px; color: #ffffff; font-size: 16px; font-weight: bold; padding: 6px 20px; text-decoration: none;">
             Get in on the action →
            </a>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               Startup Funding
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                Which startups have seen the biggest valuation gain in 2020?
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In 2010, a startup with the not-so-great name
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 /Dev/Payments
                </a>
                was trying to disrupt the payments space.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                After a fortuitous name change to Stripe and a decade of incredible execution, that same fintech firm -- founded by brothers Patrick and John Collison -- is eyeing a new funding round that will value it at
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 $70B-$100B
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Even before any new funding, Stripe already tops the leaderboard for the biggest startup valuation “step-up” (increase) in 2020.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Per private data firm
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Pitchbook
                </a>
                , its $850m Series G Stripe raised in April valued it at $36B, a gain of $13.5B from its previous round.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 A total of ~$78B has been pumped into 2.5k+ late-state companies…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                ...through September of this year. Pitchbook notes that the big winners are in fintech and “lockdown-friendly” names.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Here are the other top valuation
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 step-ups
                </a>
                so far in 2020*:
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 (*If a startup has multiple step-ups, we highlight the most recent)
                </em>
               </p>
               <ol style="font-size: 16px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Stripe
                 </strong>
                 <strong>
                  (fintech):
                 </strong>
                 From $22.5B to $36B (
                 <strong>
                  +$13.5B step-up
                 </strong>
                 )
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  SpaceX (space)
                 </strong>
                 : From $35.8B to $46B (
                 <strong>
                  +$10.2B
                 </strong>
                 )
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Chime (fintech)
                 </strong>
                 : From $6B to $14.5B (
                 <strong>
                  +$8.5B
                 </strong>
                 )
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Instacart (delivery)
                 </strong>
                 : From $13.8B to $17.7B (
                 <strong>
                  +$3.9B
                 </strong>
                 )
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Hashicorp (dev tools)
                 </strong>
                 : From $1.9B to $5.3B (
                 <strong>
                  +$3.4B
                 </strong>
                 )
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Doordash (delivery)
                 </strong>
                 : From $12.7B to $16B (
                 <strong>
                  +$3.3B
                 </strong>
                 )
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Better (fintech)
                 </strong>
                 : From $0.9B to $4B (
                 <strong>
                  +$3.1B
                 </strong>
                 )
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Robinhood (fintech)
                 </strong>
                 : From $8.7B to $11.7B (
                 <strong>
                  +$3.0B
                 </strong>
                 )
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  TalkDesk (SaaS)
                 </strong>
                 : From $0.5B to $3.1B (+
                 <strong>
                  $2.6B
                 </strong>
                 )
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Marqeta (fintech)
                 </strong>
                 : From $1.9B to $4.3B
                 <strong>
                  (+$2.4B)
                 </strong>
                </li>
               </ol>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The big takeaway for us: it’s eminently possible to recover from a bad first name.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="padding: 10px 10px 0px; width: 100%;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share facebook" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kictZ:9TKuszuA1z58rSNOpU1Ahh4v7do4esceytpANICzOYk" width="30"/>
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                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share twitter" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kictZ:9TKuszuA1z58rSNOpU1Ahh4v7do4esceytpANICzOYk" width="30"/>
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                   <a data-tags="share email" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kictZ:9TKuszuA1z58rSNOpU1Ahh4v7do4esceytpANICzOYk" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kictZ:9TKuszuA1z58rSNOpU1Ahh4v7do4esceytpANICzOYk" width="30"/>
                   </a>
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                </tbody>
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          <tr>
           <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 10px 3px 0px; text-transform: uppercase;">
            SPONSORED
           </td>
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          <tr id="image">
           <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
            <center>
             <a style="color: #d62829; text-decoration: none;">
              <img src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FSimplisafe_Gif.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kictZ:9TKuszuA1z58rSNOpU1Ahh4v7do4esceytpANICzOYk" style="height: auto; max-width: 600px; padding: 15px 0 0; width: 100%;" width="600"/>
             </a>
            </center>
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          <tr id="bottom ad copy">
           <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
            <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
             <strong>
              Looking to protect your home? You won’t find a better deal than this one from SimpliSafe
             </strong>
            </h2>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             <strong>
              What it is:
             </strong>
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              50% off
              <em>
               plus
              </em>
              a free HD security camera when you buy any system.
             </a>
             Happy Black Friday, boys and girls.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             <strong>
              What it does:
             </strong>
             <em>
              Everything.
             </em>
             We’re talkin’...
            </p>
            <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              Live professional alerts
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <a style="color: #d62829; text-decoration: none;">
               24/7 HD video monitoring
              </a>
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              Protection against everything from intruders to fire, water, and natural disasters
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              Recognize people, not pets
             </li>
            </ul>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             <strong>
              What it doesn’t do:
             </strong>
            </p>
            <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              Cost more, since SimpliSafe cuts out the middleman and traditional markups
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              Take up space, thanks to
              <a style="color: #d62829; text-decoration: none;">
               discreet cameras
              </a>
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              Lock you into a contract
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              Require timely setup (it’s all wireless)
             </li>
            </ul>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             <strong>
              Why we trust it:
             </strong>
             SimpliSafe was named
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              Best Home Security System Overall
             </a>
             by Business Insider… and Editor’s Choice by PCMag… and a top pick by CNEt… need we continue?
            </p>
           </td>
          </tr>
          <tr>
           <td align="center" style="padding: 10px 0px 15px; text-align: center;">
            <a style="-webkit-text-fill-color: #ffffff; background: #D62829; border-radius: 15px; color: #ffffff; font-size: 16px; font-weight: bold; padding: 6px 20px; text-decoration: none;">
             Get 50% of SimpliSafe →
            </a>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               Q&amp;A
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <img alt="Everette Taylor" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FEverette_Taylor.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kictZ:9TKuszuA1z58rSNOpU1Ahh4v7do4esceytpANICzOYk" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                ‘It's really important as an entrepreneur to always know your worth’
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Everette Taylor
                </a>
                is a serial entrepreneur, founding his first company at the age of 19. He’s since launched marketing firm Millisense and the GrowthHackers community while taking on the CMO roles at Sticker Mule and Skurt.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Today, the 31-year-old is the CMO of
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Artsy
                </a>
                , the world’s largest online art marketplace with 1m+ artworks by 1k+ artists.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 The Hustle
                </em>
                ’s
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Alex Garcia
                </a>
                recently spoke with Taylor about his entrepreneurial journey and views on the art world.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Here is an excerpt:
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Why have you taken on so many CMO roles?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                As a young entrepreneur, you don't have a lot of people to lean on or to learn from as a CEO. So, I've used marketing roles as a way to gain experience.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                By scaling Artsy to a multibillion-dollar company, I can apply those lessons to build my own multibillion-dollar company.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                I'm the youngest executive on the team and the only black executive on the team. I couldn't pass up the opportunity to learn and grow.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 How is Artsy changing the art landscape?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                A lot of people don't realize that only 2% of millionaires buy art. It's because [art is] such an opaque industry. I want to open the space up.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Art pieces don't necessarily cost a million dollars. There are art pieces on Artsy right now for $200, $300, $500. Start there.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 What did you learn from having your company acquired?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Taxes. I tell people, the first thing you should get is a dope accountant.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Also, don't take the first offer… it’s probably a lowball. It's really important as an entrepreneur to always know your worth.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 What’s the best piece of advice you’ve received?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Not directly, but when Tupac said, “All good things come to those who stay true.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                I didn't really have mentors growing up, so I listened to music to get advice. And when I heard Pac say that, it really resonated and stuck with me.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 (Read the full Q&amp;A
                </em>
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <em>
                  here
                 </em>
                </a>
                <em>
                 )
                </em>
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="padding: 10px 10px 0px; width: 100%;">
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                 <tr>
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                   <a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kictZ:9TKuszuA1z58rSNOpU1Ahh4v7do4esceytpANICzOYk" width="30"/>
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          <tr style="display: block; padding: 10px 2px 0px;">
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               History fun fact of the day
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <img alt="Black Friday Gif" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fblack_Friday_gif.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kictZ:9TKuszuA1z58rSNOpU1Ahh4v7do4esceytpANICzOYk" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
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              <td>
               <p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
                Source: Giphy
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Why is it called Black Friday?
                </strong>
                According to History.com -- which GoDaddy mistakenly believes is only worth
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 $25k
                </a>
                as a URL (gotta be worth WAY more) -- these are the Black Friday myths and truths:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  First use of “Black Friday”:
                 </strong>
                 It was unrelated to retail. Rather, it relates to the crash of the gold market on Friday, September 24th, 1869 after 2 “ruthless Wall Street financiers” (Jay Gould, Jim Fisk) saw a gold pumping scheme unravel.
                 <br/>
                 <br/>
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Popular imagination
                 </strong>
                 : An accounting phrase. After a year of operating at a loss (“in the red”), retailers make back all their money and more on the Friday after Thanksgiving (“went into in the black”)
                 <br/>
                 <br/>
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  True origin:
                 </strong>
                 “Black Friday” originated in Philadelphia during the 1950s. City police officers had to deal with “hordes of suburban shoppers and tourists flooding into the city in advance of the big Army-Navy football game.”
                 <br/>
                 <br/>
                 The negative connotation of the day would not remain until the late 1980s. Retailers were able to turn the period after Thanksgiving into the 4-day shopping extravaganza it is today.
                </li>
               </ul>
              </td>
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                At The Hustle, we optimize everything.
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                Sometimes, that’s hard -- like finding a stellar growth marketer to scale our business.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Other times, it’s wayyy easy -- like
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                 buying slip-ons from SeaVees
                </a>
                so we never have to waste our time tying our shoes again.
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                Lucky for you, now is the perfect time to join us in laceless freedom.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                SeaVees is offering
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 40% off sitewide during their Black Friday/Cyber Monday sale
                </a>
                (and yes, that includes shoes with laces, too).
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               Shower Thoughts
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               <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
               </p>
               <ol style="font-size: 16px;">
                <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
                 <a style="color: #d62829; text-decoration: none;">
                  500 years from now, someone will uncover videos of the Macy's Thanksgiving Day parade and think we worshiped turkeys
                 </a>
                </li>
                <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
                 <a style="color: #d62829; text-decoration: none;">
                  Some grandma out there actually *does* make the world’s greatest pumpkin pie and nobody knows it
                 </a>
                </li>
                <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
                 <a style="color: #d62829; text-decoration: none;">
                  A potato becomes plural when mashed
                 </a>
                </li>
                <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
                 <a style="color: #d62829; text-decoration: none;">
                  We’d get weird looks for eating a turkey, mashed potato, stuffing and cranberry sauce sandwich any other week of the year
                 </a>
                </li>
                <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
                 <a style="color: #d62829; text-decoration: none;">
                  Thanksgiving is like the grand feast for people who are going into the battle of sales on Black Friday
                 </a>
                </li>
               </ol>
              </td>
             </tr>
             <tr>
              <td style="font-style: italic; line-height: 120%; list-style: none; padding: 4px 0 4px 10px;">
               <a style="color: #d62828; text-decoration: none;">
                via Reddit
               </a>
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            .
            <br/>
            Editing by: Zachary "Been waiting here 10 hours" Crockett, Don Weenau (Holiday Wardrobe Consultant).
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