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                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; padding-top: 0; text-align: left !important">
                   Hi there,
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   When I was first starting to budget, I think we overspent our groceries category for the first five months straight. I wasn’t sure why I couldn’t get the hang of it.
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   It turns out that I wasn’t the only one. In fact, if there is any one category that might convince a beginning budgeter that budgeting just won’t work, it’s food costs. Of course, that’s not really true. But I know first-hand it can feel that way – and maybe you’ve discovered the same thing in your first two months.
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   Thankfully, it doesn’t have to be this way. Let’s talk today about one big budgeting idea, and then throw in two quick tips to help keep groceries from eating up your budget.
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   First, the big idea: Honesty. When I was overspending my grocery budget, it was mostly because I was stubbornly (I’m pretty good at
                   <i>
                    stubborn
                   </i>
                   ) pretending that food didn’t cost as much as it did, and that I didn’t have three young kids who were, well, growing.
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   <i>
                    I didn’t need to cut back on grocery spending. I needed to budget more for groceries.
                   </i>
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   Sometimes the best budgeting move is being honest about what you’ve spent and what you’re going to spend. I can hear you thinking, though,
                   <i>
                    Isn’t that giving up? Isn’t that giving in?
                   </i>
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   It isn’t, and here’s why: By recognizing that those dollars need to go to groceries, I’m not going to budget them anywhere else. They’re protected, and I’m accurately reflecting our priorities (we have to eat!) in our budget. So
                   <a style="color: #1251ba" target="_blank">
                    drop into your budget
                   </a>
                   and make sure what you’ve budgeted for food is realistic.
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   Budgeting more doesn’t also mean you can’t try to spend less. Here’s the two strategies we’ve found that get us over the overspending hump:
                  </p>
                  <ol style="list-style-type: decimal; margin: 0 0 20px 40px; padding: 0">
                   <li>
                    Make a menu. I know you’ve heard this one before. But
                    <i>
                     it works.
                    </i>
                    Remember that email I sent a few weeks back about how making lots of decisions each day means worse decisions? A menu cures this, just like a budget. Plan out the meals for the week, then shop for those.
                   </li>
                   <li>
                    Make fewer trips to the store. Our lead teacher, Erin, has studied this more than any other human. She cut out the small trips to the store and saw her grocery spending come down. Turns out it works for us, too, and it can work for you.
                   </li>
                  </ol>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   Here’s to eating well
                   <i>
                    and
                   </i>
                   budgeting well!
                  </p>
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                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   P.S. You really aren’t the only one. We’ve got a
                   <a style="color: #1251ba" target="_blank">
                    workshop designed just around reining in food costs
                   </a>
                   – check it out.
                  </p>
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