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                  October 9, 2020
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                  <img alt="The Hustle" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FThe_Hustle_glow_20200518211036.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMFK:lTwRpqOliMEsR3WY66iHy3Rfa4UmqtIgJ_elb56ybcQ" style="width: 250px;" width="250"/>
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                  TOGETHER WITH
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                  <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   Happy Friday -- or as it's known around our office, “You have 6 more days (until Oct. 14) to enter a drawing for a MacBook Pro by getting a friend to sign up for
                   <em>
                    The Hustle
                   </em>
                   .” Let’s gooooo!
                  </p>
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               The Big Idea
              </td>
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                How much data do podcasts have on you?
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Once upon a time, hosting a podcast meant recording your movie reactions on a $20 microphone in your bedroom.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But those geeky early days are gone: Podcasting is on track to become a
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <u style="color: #d62829; text-decoration: none; underline: none;">
                  $1B business
                 </u>
                </a>
                next year, with the biggest players raking in as much as
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <u style="color: #d62829; text-decoration: none; underline: none;">
                  $30m annually
                 </u>
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Now, a bunch of new tech players are trying to bring the Facebook model -- gather intel on users, pump out micro-targeted ads -- to audio hawks.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 The rise of targeted podcasts
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                As
                <em>
                 The Markup
                </em>
                reports, these companies have sparked
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
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                  controversy
                 </u>
                </a>
                :
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                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Basecamp
                 </strong>
                 (a project management firm) ditched its podcast host, Art19, over concerns about personalized ads.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Libsyn
                 </strong>
                 (a podcast platform) left its analytics company, Podsights, for tracking IP addresses.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In response to these issues, some platforms, like
                <strong>
                 Overcast,
                </strong>
                now let you see which podcasts track you.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Podcasts used to have an old-school edge
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Ads were pre-recorded into each episode, so that you’d hear the same ad no matter when or where you listened.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But that started to change in 2014, when a company called
                <strong>
                 Acast
                </strong>
                offered customized ads based on the date and the listener’s location.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Since then, podcasts have gotten more precise with your data. Analytics companies like
                <strong>
                 Podsights
                </strong>
                will grab your IP address and device type and track whether you visited, say, Blue Apron’s website after hearing their ad.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 But that’s nothing compared to what Facebook or Google do
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Data privacy becomes a bigger question when you think about the big companies creating original podcasts -- Amazon, Spotify, and Apple.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Those companies already have a ton of info on you. Spotify can even tell when your phone is in your hand or in your pocket.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Merge that data with your podcast habits, and your late-night Amazon searches for Guy Fieri merch might soon trickle into the ad section on your favorite pod.
               </p>
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            Snippets
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             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               SpaceX’s Starman (a mannequin sitting in a Tesla Roadster)
              </strong>
              has traveled 1.3B miles and just passed
              <a style="color: #d62829; text-decoration: none;">
               Mars
              </a>
              .
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Morgan Stanley is getting busy:
              </strong>
              Two days after closing its $13B deal for ETrade, the storied investment bank acquired asset manager Eaton Vance for
              <a style="color: #d62829; text-decoration: none;">
               $7B
              </a>
              .
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               The world’s first Hyperloop
              </strong>
              might be
              <a style="color: #d62829; text-decoration: none;">
               coming to West Virginia
              </a>
              . Virgin Group just announced that it would test its futuristic trains in the state.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               A French court is leaving Google
              </strong>
              little choice but to
              <a style="color: #d62829; text-decoration: none;">
               pay publishers for their content
              </a>
              , a move that looks a lot like what’s happening
              <a style="color: #d62829; text-decoration: none;">
               in Australia
              </a>
              .
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Thanksgiving is going to look different this year
              </strong>
              -- but will we still be eating turkey?
              <a style="color: #d62829; text-decoration: none;">
               The turkey biz
              </a>
              has no idea.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Bonus: Riding the subway in Taiwan?
              </strong>
              You can pay for it with a preloaded
              <a style="color: #d62829; text-decoration: none;">
               Pokémon ball
              </a>
              .
             </li>
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               CARD IT
              </td>
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              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                Mastercard and Visa are making moves to defend their payments duopoly
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Mastercard and Visa are the world’s pre-eminent payment processors.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The two firms account for 90% of card payments outside of China and have a combined market value of ~$800B.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                As the industry expands beyond cards, however, the duopoly is being forced to defend its payment turf like
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Ron Burgundy
                </a>
                and the KVWN channel 4 team in
                <em>
                 Anchorman
                </em>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Google and Apple both have mobile payment offerings
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Meanwhile
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Amazon
                </a>
                is trying to enter the race with a palm reader.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                And, according to
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <em>
                  The Economist
                 </em>
                </a>
                , 55 countries have “real-time” automated clearing-houses (ACH) solutions, even bigger than Big Tech’s.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                These national bank-to-bank ACH systems were traditionally used to disburse recurring payments (e.g., payrolls, benefits) but now also serve as data pipes, which can be used to monitor fraud.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 The duopoly isn’t sitting idle
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Mastercard recently partnered with
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 ACI Worldwide
                </a>
                , a banking solutions firm that has created software for real-time payments.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Visa has “set up its own alternative to fast ACH, called Visa Direct, and offers services, such as security tools, to help strengthen countries’ payment networks,” according to
                <em>
                 The Economist
                </em>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Further, both firms acquired bank-to-bank processors last year to help facilitate international payments (and potentially compete against the
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 SWIFT
                </a>
                global bank messaging system).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The traditional card network is still growing at double digits but these moves show that Visa and Mastercard aren’t effing around.
               </p>
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                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share facebook" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ffb_20200824020124.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMFK:lTwRpqOliMEsR3WY66iHy3Rfa4UmqtIgJ_elb56ybcQ" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share twitter" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ftwitter_20200824020136.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMFK:lTwRpqOliMEsR3WY66iHy3Rfa4UmqtIgJ_elb56ybcQ" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share email" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Femail_20200824020149.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMFK:lTwRpqOliMEsR3WY66iHy3Rfa4UmqtIgJ_elb56ybcQ" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fweb_20200824020101.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMFK:lTwRpqOliMEsR3WY66iHy3Rfa4UmqtIgJ_elb56ybcQ" width="30"/>
                   </a>
                  </td>
                 </tr>
                </tbody>
               </table>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr>
           <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 10px 3px 0px; text-transform: uppercase;">
            SPONSORED
           </td>
          </tr>
          <tr id="image">
           <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
            <center>
             <a style="color: #d62829; text-decoration: none;">
              <img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fmiso%2520911%2520image_20200910004644_20201001201354.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMFK:lTwRpqOliMEsR3WY66iHy3Rfa4UmqtIgJ_elb56ybcQ" style="height: auto; max-width: 600px; padding: 15px 0 0; width: 100%;" width="600"/>
             </a>
            </center>
           </td>
          </tr>
          <tr id="bottom ad copy">
           <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
            <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
             <strong>
              White Castle has recruited an AI assistant chef to reinvent their business
             </strong>
            </h2>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Fun fact:
             <em>
              “Harold &amp; Kumar Go to White Castle”
             </em>
             came out 16 years ago.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             While the Castle of 2020 may look the same as the movie, things are changing big-time behind the scenes. They’ve partnered with Miso Robotics to upgrade their kitchens by bringing in the world's first AI assistant chef to work alongside kitchen staff:
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              Flippy the frying robot.
             </a>
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Check Flippy’s resume and you’ll see why he’s been recruited:
            </p>
            <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               300% lift
              </strong>
              in margins due to low hourly cost
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               12K+
              </strong>
              burgers cooked to perfection
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               60K+
              </strong>
              lbs of food fried
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Improved work environment
              </strong>
              by handling dangerous tasks
             </li>
            </ul>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Thanks to Flippy,
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              Miso Robotics
             </a>
             is now in prime position to be one of the main players in automating the up-and-coming cloud kitchen market.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             If you want to get in on the ground floor,
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              invest in their SeedInvest right here
             </a>
             … but hurry, because we get a feeling Flippy is going big soon.
            </p>
           </td>
          </tr>
          <tr>
           <td align="center" style="padding: 10px 0px 15px; text-align: center;">
            <a style="-webkit-text-fill-color: #ffffff; background: #D62829; border-radius: 15px; color: #ffffff; font-size: 16px; font-weight: bold; padding: 6px 20px; text-decoration: none;">
             Invest here →
            </a>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               Q&amp;A
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Funnamed_20201009012901.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMFK:lTwRpqOliMEsR3WY66iHy3Rfa4UmqtIgJ_elb56ybcQ" style="height: auto; width: 100%;"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                How ecommerce merchants can prepare for the upcoming holiday madness
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                With Prime Day next week and the holiday season just around the corner, the ecommerce world is poised to go into overdrive.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                One company working to help merchants through the period is
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <u style="color: #d62829; text-decoration: none; underline: none;">
                  Wix
                 </u>
                </a>
                , the
                <strong>
                 $15.6B
                </strong>
                web development firm with a fast-growing ecommerce business.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                We recently caught up with the company’s head of strategic marketing, Liat Karpel Gurwicz. The Q+A below has been edited for length.
                <br/>
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 What advice is Wix giving to its merchants for the holiday season?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                We have a number of suggestions for ecommerce operators:
                <br/>
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Diversify your suppliers:
                 </strong>
                 You should have a plan B and plan C just in case.
                 <br/>
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Plan and stock inventory:
                 </strong>
                 Look through your data to identify which products are selling well now, in previous holiday seasons, and since the start of the pandemic.
                 <br/>
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Get creative on delivery:
                 </strong>
                 Logistics will be difficult for everyone (including Amazon), so be prepared to have non-traditional delivery options (e.g., ride-sharing).
                 <br/>
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Make sure the website is ready:
                 </strong>
                 Include basics like shipping info, return/refund policies and live chat.
                 <br/>
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Get your payment providers in order:
                 </strong>
                 Make sure your account is verified and ensure that any products you sell are allowed to be sold.
                 <br/>
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Stagger marketing efforts:
                 </strong>
                 Use every channel available (social, email, SMS) to get your marketing in early and plan for a few rounds of marketing.
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 How is Wix’s ecommerce offering differ from Shopify?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                I’d say our main differentiation with Shopify is that I believe we are a better solution for medium-sized businesses (~$1m a year in revenue).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The reason I say this is because we offer a number of high-tier features as part of our standard package including payments, analytics, native integrations (SEO, FB), automated text, custom cart checkouts and currency conversions among others.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                What are some notable ecommerce brands using Wix?
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Here are a few good D2C names:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <a style="color: #d62829; text-decoration: none;">
                  Ruby Love
                 </a>
                 (Female Underwear)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <a style="color: #d62829; text-decoration: none;">
                  The Spice Suite
                 </a>
                 (Specialty Spices)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <a style="color: #d62829; text-decoration: none;">
                  Coal and Canary
                 </a>
                 (Candles)
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 What’s your response to people who say ecommerce is a “race to the bottom” game with no guarantees of success?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                I don’t know if ecommerce is any different than the offline world. If you’re a small business brick and mortar shop, you have to make great products, go to where your shoppers are and invest in your customer relationships.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Wix’s platform enables people to do that online. We aim to allow any business to have the same tools as a big brand does.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                You still have to do the hard work of making the business a success.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Who’s the most interesting person you know?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                My grandma. She has 93 and has lived through a whole lot of crazy worlds. Coming off of World War II, she moved from Poland to Lesotho [a British protectorate completely surrounded by South Africa]. We are now all in Israel, where she arrived when she was 83.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 What’s the best advice you ever received?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                From my grandma, who is such a grounded and practical person. She says when it comes to hard things, you can either be a victim or a survivor.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                You can’t control what happens but you can control your response to it. This is really useful advice for 2020.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 What’s the best book you’ve read in the last 12 months?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <em>
                  The Giving Tree
                 </em>
                </a>
                by Shel Silverstein, which I’ve been reading to my kids.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Do you have a request for a startup?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                If I had a really great idea, I’d do it myself haha.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But — as a shopper — my one beef is that there’s no easy way to know all the different coupons, deals and memberships I have with one brand. I’d love if there was an app that could track all of that.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="padding: 10px 10px 0px; width: 100%;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share facebook" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ffb_20200824020124.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMFK:lTwRpqOliMEsR3WY66iHy3Rfa4UmqtIgJ_elb56ybcQ" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share twitter" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ftwitter_20200824020136.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMFK:lTwRpqOliMEsR3WY66iHy3Rfa4UmqtIgJ_elb56ybcQ" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share email" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Femail_20200824020149.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMFK:lTwRpqOliMEsR3WY66iHy3Rfa4UmqtIgJ_elb56ybcQ" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fweb_20200824020101.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMFK:lTwRpqOliMEsR3WY66iHy3Rfa4UmqtIgJ_elb56ybcQ" width="30"/>
                   </a>
                  </td>
                 </tr>
                </tbody>
               </table>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr>
           <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 10px 3px 0px; text-transform: uppercase;">
            MAKE MONEY
           </td>
          </tr>
          <tr id="image">
           <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
            <center>
             <a style="color: #d62829; text-decoration: none;">
              <img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Flinjer_20201009021120.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMFK:lTwRpqOliMEsR3WY66iHy3Rfa4UmqtIgJ_elb56ybcQ" style="height: auto; max-width: 600px; padding: 15px 0 0; width: 100%;" width="600"/>
             </a>
            </center>
           </td>
          </tr>
          <tr id="bottom ad copy">
           <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
            <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
             <strong>
              Here’s how The Hustle drove millions in revenue for Linjer
             </strong>
            </h2>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             In 2017, Jennifer Chong and Roman Khan, the founders of D2C watch company Linjer, collaborated with our advertising team to create
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              this advertorial
             </a>
             .
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             It’s simple, but powerful:
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             <strong>
              “We sent over 2.6M people to the advertorial and it drove
             </strong>
             <em>
              <strong>
               millions
              </strong>
             </em>
             <strong>
              in sales -- but 2017 was a record year for us. Not only did The Hustle drive sales, it put us on the map,” says Roman.
             </strong>
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             And he’s just one of our advertising client’s success stories.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             We’ve created endless advertorials, GIFs, listicles -- and even a video game -- to make our clients’ advertising
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              dreams come true.
             </a>
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Want to see what The Hustle can create for your brand?
            </p>
           </td>
          </tr>
          <tr>
           <td align="center" style="padding: 10px 0px 15px; text-align: center;">
            <a style="-webkit-text-fill-color: #ffffff; background: #D62829; border-radius: 15px; color: #ffffff; font-size: 16px; font-weight: bold; padding: 6px 20px; text-decoration: none;">
             Contact us →
            </a>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
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            JOBS
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             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              <strong>
               Digital Marketing Specialist,
              </strong>
              <em>
               <strong>
                Blueboard
               </strong>
              </em>
             </a>
             <strong>
              :
             </strong>
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Next-gen employee recognition platform seeks a smartie to handle demand gen campaigns. This could be you.
            </p>
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              <strong>
               Email Marketing Specialist,
              </strong>
              <em>
               <strong>
                EverCommerce
               </strong>
              </em>
             </a>
             <strong>
              :
             </strong>
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Responsible for B2B email strategies, you’ll be sliding into DMs -- or at least the inboxes of potential clients -- on the reg.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              <strong>
               Developer Success Engineer,
              </strong>
              <em>
               <strong>
                WorkOS
               </strong>
              </em>
             </a>
             <strong>
              :
             </strong>
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             C’mon, get appy… and be the liaison between engineers and developers.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              <strong>
               Content Marketing Manager,
              </strong>
              <em>
               <strong>
                Meltwater
               </strong>
              </em>
             </a>
             <strong>
              :
             </strong>
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Don’t just talk the talk. Meltwater wants you to pretty up the writing on its content marketing team.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              <strong>
               Senior Account Executive,
              </strong>
              <em>
               <strong>
                GetAccept
               </strong>
              </em>
             </a>
             <strong>
              :
             </strong>
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Wanna take your career full… sale? This gig gives you a wide territory to conquer.
            </p>
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             See more →
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               Shower Thoughts
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               <ol style="font-size: 16px;">
                <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
                 <a style="color: #d62829; text-decoration: none;">
                  The first successful single celled organism never died. It reproduced trillions of times and is still living as all of us.
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                </li>
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                  You can’t touch any reflection other than yours.
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                  Your friends have had tons of imaginary conversations with you you'll never be privy to.
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                  Birthday presents are your free awards for leveling up.
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                 <a style="color: #d62829; text-decoration: none;">
                  Biologists are nothing but a bunch of cells gossiping about other cells
                 </a>
                 .
                </li>
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               <a style="color: #d62828; text-decoration: none;">
                via Reddit
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                  SHARE THE HUSTLE
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                   Share The Hustle for a chance to win a MacBook Pro
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                   Hey! Do you read The Hustle? It’s the best daily business newsletter out there -- only takes 5 minutes to read. They're running a giveaway today so if you sign up using my link, we're both entered to win a MacBook Pro. Sign up here, it’s free: https://thehustle.co/?ref=950fce10a7
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            Today's email was brought to you by Michael Waters, Bobby Durben, and Trung Phan.
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            Editing by: Zachary "Are you listening?" Crockett, Mehta Feingold (Jewelry Appraiser II).
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