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<img alt="At Celebrity Look-alike Contests, There are No Winners" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Ffss%252Ffbht11%252F4e17d0c6-d287-4834-b66e-1ad0f27e4e58%252FPulling-Weeds%252B%252856%2529.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCIsInRpbWUiOjE3NzM5MzM5ODIuMTQ5MTQxM30:1w3FGQ:yk6UGbPdSNak89wx68JN0yqMwKDkyNFfTL4C8SjAl1c" style="display:block;height:auto;border:0;width:100%" title="At Celebrity Look-alike Contests, There are No Winners" width="600"/>
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<p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
<span style="word-break: break-word; font-size: 15px;">
In 2026, we have no shortage of entertainment options. The
<a style="text-decoration: underline; color: #000000;">
streamers
</a>
are pumping out television shows and movies like never before, new music is still coming out at an alarming clip, and your phone (which is probably in your hand right now) is the biggest time-suck ever to hit our dying planet. You can scroll until your eyes atrophy, taking in the best and the worst of our reality all from the comfort of your palm. If you are averse to these options, it is still possible to purchase a book or magazine and read it in the park, on the train, or on a plane.
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</p>
<p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
<span style="word-break: break-word; font-size: 15px;">
All of this makes me wonder why, in 2026, anyone—let alone droves of people—are showing up for celebrity look-alike contests.
</span>
</p>
<p style="margin:0;font-size:15px;mso-line-height-alt:18px">
</p>
<p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
<span style="word-break: break-word; font-size: 15px;">
In late 2024, we apparently decided as a culture that the highest form of achievement was to look like someone else. It started in October with a Timothée Chalamet doppelgänger contest—of course it did—that became a media frenzy when Chalamet, a promotional professional,
<a style="text-decoration: underline; color: #000000;">
actually showed up to greet a sea of his own doppelgangers in a Manhattan park
</a>
, giving hope to fans everywhere that if you build it, they will come. The craze quickly metastasized across the U.S., U.K., Ireland, Australia, then on to India and Brazil. You had
<a style="text-decoration: underline; color: #000000;">
Paul Mescal
</a>
look-alike contests,
<a style="text-decoration: underline; color: #000000;">
Jeremy Allen White
</a>
look-alike contests, Bad Bunny lookalike contests, Zendaya look-alike contests,
<a style="text-decoration: underline; color: #000000;">
Tommy Shelby lookalike contests
</a>
, even a competition for ersatz Jack Schlossbergs. At some point, the net widened to include anyone with a passing resemblance to anyone, including
<a style="text-decoration: underline; color: #000000;">
Luigi Mangione
</a>
, a hottie who is sitting in jail accused of murder. It has gone too far. (The
<a style="text-decoration: underline; color: #000000;">
Shrek look-alike contest
</a>
was quite funny, though.)
</span>
</p>
<p style="margin:0;font-size:15px;mso-line-height-alt:18px">
</p>
<p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
<span style="word-break: break-word; font-size: 15px;">
I was under the impression the look-alike craze had slowed down, but a few weeks ago,
<a style="text-decoration: underline; color: #000000;">
a JFK Jr. look-alike competition
</a>
sent Gen Z
<em>
Love Story
</em>
watchers into a frenzy. It was poorly timed and happened to coincide with a “March for Liberation” rally celebrating the US and Israel’s attack on Iran, but that didn’t stop an army of tallish guys with dark hair and
<a style="text-decoration: underline; color: #000000;">
backwards newsboy caps
</a>
from showing up on their mountain bikes looking for attention. How far have we fallen that this is what our brightest young minds want to be doing? Standing in a park with 2,000 other losers to try their luck at a celebrity look-alike contest judged by a YouTuber?
</span>
</p>
<p style="margin:0;font-size:15px;mso-line-height-alt:18px">
</p>
<p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
<span style="word-break: break-word; font-size: 15px;">
People smarter than I am have tried to intellectualize this phenomenon, chalking it up to social media, the loneliness epidemic, and consumer culture. We have always worshipped celebrities, for better or worse—at least the look-alike-contest thing turns that parasocial obsession into a reason to go outside and interact with people in real life. Hopefully, these people are hoping to have sex or at least get a phone number or an Instagram handle for a future conquest. But has it gotten so dire out there that people need a shame umbrella of this magnitude in which to gather under? Is dating so bad that pulling up to a public gathering organized via QR code just to maybe get the number of a guy from Dayton, Ohio, who resembles Glen Powell from 100 yards away in the dark is the best option? Maybe.
</span>
</p>
<p style="margin:0;font-size:15px;mso-line-height-alt:18px">
</p>
<p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
<span style="word-break: break-word; font-size: 15px;">
The internet moves quickly, and I can’t believe these contests have lasted this long. In theory, they encourage people to put their phones down and interact in person, which I know is a good thing. We all need some levity, but there are cooler ways to be silly. I know it’s “low stakes” and “fun,” but something about it stinks. It’s just
<a style="text-decoration: underline; color: #000000;">
SantaCon
</a>
reskinned; we cannot keep doing this.
</span>
</p>
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Read and share this post on the web.
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At Celebrity Look-alike Contests, Nobody Wins
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