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   👶  Baby app trap
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   Plus: Corporate storytellers, an AI oracle, and more.
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             <em>
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               Share The Hustle:
              </span>
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               https://thehustle.co/?ref=950fce10a7
              </a>
             </em>
             <br/>
             <span>
              Check your referral progress &amp; prizes
              <a data-hs-link-id="1" data-hs-link-id-v2="3ulPwwvP" style="color:#192733; text-decoration:underline !important" target="_blank">
               here
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                 <img align="middle" alt="The Hustle by HubSpot Media" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FThe%2520Hustle%252FLogos%252FHS_Media_The_Hustle_HubSpot_Media_Glow_Email_Logo.png%253Fwidth%253D500%2526upscale%253Dtrue%2526name%253DHS_Media_The_Hustle_HubSpot_Media_Glow_Email_Logo.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjU5Njc3NjguNDE0MDE3N30:1vVot6:nsE7XJFZYwdjtV_9a2aF0N0DxLdU-gxakCK1KB0qSUo" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="250"/>
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                 <p style="line-height:150%">
                  👋
                  <span style="font-weight: bold;">
                   Good morning.
                  </span>
                  While they say you can never truly go home again, nostalgic millennials are getting a little closer this holiday season. The McCallisters’ famed house from
                  <em>
                   Home Alone
                  </em>
                  , which recently sold for $5.5m+, is being restored to its former glory. The new owners plan to peel back the modern, all-white renovations made in 2018 and restore the cozy goodness of the 1990s. Our inner children are thrilled with the makeover, though our adult selves are left wondering what the McCallisters did for work to afford a 9k-square-foot home.
                 </p>
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   STARTING UP
                  </span>
                 </h2>
                </div>
               </div>
              </td>
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                <img align="middle" alt="EdenBrew-1" class="stretch-on-mobile" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FEdenBrew-1.gif%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DEdenBrew-1.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjU5Njc3NjguNDE0NTI3fQ:1vVot6:_28C05HEmMag5pSrnsVwiIXhBcvTFuC1YSnB_cflFCA" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
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                 <h2 style="margin:0; font-size:18px; line-height:150%">
                  <span style="font-size: 22px;">
                   Milk, hold the moo
                  </span>
                  <br/>
                  <br/>
                 </h2>
                 <p style="line-height:150%">
                  ❌
                  <span style="font-weight: bold;">
                   The problem:
                  </span>
                  Animal-free dairy is a tough curd to crack. Regulatory processes are slow-moving, stunting development, and it’s a challenge to
                  <a data-hs-link-id="0" data-hs-link-id-v2="FHpaxH0K" style="color:#192733" target="_blank">
                   compete
                  </a>
                  in the market against cost-effective traditional dairy products — regardless of their environmental impact.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  💡
                  <span style="font-weight: bold;">
                   The pitch:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="nc3YUkn5" style="color:#192733" target="_blank">
                   Eden Brew
                  </a>
                  is tackling those obstacles head-on with its cow-free casein protein that mimics the melt and mouthfeel of real dairy. The startup, which is the first in Australia to file for regulatory approval
                  <span style="font-weight: normal;">
                   of a precision-fermented dairy protein,
                  </span>
                  says the milk made with its casein generates 70% fewer emissions and uses 99% less water than conventional dairy milk.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  🚀
                  <span style="font-weight: bold;">
                   The outlook:
                  </span>
                  While the company awaits regulatory approval, it’s
                  <a data-hs-link-id="0" data-hs-link-id-v2="wKpBJjQs" style="color:#192733" target="_blank">
                   shifted
                  </a>
                  its focus to a B2B model selling its casein as an ingredient for supplements, food fortification, and sports nutrition. Thanks to casein micelles, Eden Brew is able to load up its proteins with iron, zinc, and magnesium for a slow-release drip of nutrients — something that will be increasingly marketable as GLP-1 drug use skyrockets.
                  <br/>
                  <br/>
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
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            <td style="height:0;line-height:0">&nbsp;</td>
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        </table>
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               </div>
              </td>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   NEWS FLASH
                  </span>
                 </h2>
                 <p style="line-height:115%">
                 </p>
                 <ul style="line-height:150%">
                  <li>
                   <span style="font-weight: bold;">
                    Hot topic:
                   </span>
                   Scientists at the University of Colorado Boulder have created Mesoporous Optically Clear Heat Insulator (MOCHI), a silicon gel material that is so well insulated, you could
                   <a data-hs-link-id="0" data-hs-link-id-v2="+oKuDxXD" style="color:#192733" target="_blank">
                    hold fire
                   </a>
                   . And while that’d be a cool party trick, the ultimate idea is to use it to insulate windows for increased energy efficiency.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    Can’t exactly stuff this in a stocking:
                   </span>
                   <a data-hs-link-id="0" data-hs-link-id-v2="x4ZWqir+" style="color:#192733" target="_blank">
                    Nearly half
                   </a>
                   (45%) of Americans ages 18-28 would love the gift of crypto this year, per a Visa survey. While not necessarily a gift that keeps on giving due to the volatility of the crypto market, one expert told
                   <span style="font-style: italic;">
                    CNBC
                   </span>
                   that bitcoin is best, as it has the most global adoption.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    For those of you who forget to drink water:
                   </span>
                   First Voyage is building
                   <a data-hs-link-id="0" data-hs-link-id-v2="l2xyzNbt" style="color:#192733" target="_blank">
                    Momo Self Care
                   </a>
                   , an app with an AI pet that suggests and helps build healthy habits. Its users have created 2m+ tasks so far, mostly associated with productivity, mindfulness, and spirituality, while the company recently raised $2.5m.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    Our year of slop:
                   </span>
                   Dictionary.com may have gone with “6-7,” but Merriam-Webster
                   <a data-hs-link-id="0" data-hs-link-id-v2="hQw2EkIr" style="color:#192733" target="_blank">
                    chose
                   </a>
                   “slop” as its annual word, defined as “digital content of low quality” typically made with AI. It’s been such a sloppy year that Macquarie Dictionary also chose “AI slop” as its word of the year.
                   <br/>
                   <br/>
                  </li>
                 </ul>
                 <p style="line-height:115%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
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         </div>
        </div>
        <div class="hse-section" id="section_174657085452410" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffeeeb" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffeeeb">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffeeeb">
      <tr style="background-color:#ffeeeb;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
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<![endif]-->
          <div class="hse-column hse-size-12" id="column-1746570854524-0">
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            <tbody>
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545246_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   FOUNDERS KEEPERS
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545247" style="color: inherit; font-size: inherit; line-height: inherit;">
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                <a data-hs-link-id="0" data-hs-link-id-v2="W8tqlUtC" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="7-AI-Tools" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252F7-AI-Tools.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D7-AI-Tools.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjU5Njc3NjguNDE0NjQyM30:1vVot6:V-g6WV2pvPk-VGK_HaEWPoFNJpk5bcfxaPjNbmgPGBM" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
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           </div>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545248" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545248_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 22px;">
                   AI Tools for Launching, Hiring, Funding, and More
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  It’s time to stop dabbling and start dominating. Top AI tools are the golden keys to catapulting growth, so we’re sending you seven of the finest.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Peruse our seven-part AI startup playbook for the workflows and prompts you need to build like you’ve been there.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%; font-weight:bold">
                  Scenarios deciphered:
                 </p>
                 <ol style="line-height:115%">
                  <li aria-level="1" style="line-height: 150%;">
                   Launch a product in less than 30 days
                  </li>
                  <li aria-level="1" style="line-height: 150%;">
                   Hire and onboard your first employees
                  </li>
                  <li aria-level="1" style="line-height: 150%;">
                   Create a lead generation system
                  </li>
                  <li aria-level="1" style="line-height: 150%;">
                   Validate your idea with intel
                  </li>
                  <li aria-level="1" style="line-height: 150%;">
                   Raise seed/Series A funding
                  </li>
                  <li aria-level="1" style="line-height: 150%;">
                   Find your first 100 customers
                  </li>
                  <li aria-level="1" style="line-height: 150%;">
                   Act on feedback (fast)
                  </li>
                 </ol>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#bF2434" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; border-radius:8px; cursor:auto; background-color:#bF2434; mso-padding-alt:12px 18px" valign="middle">
                    <a data-hs-link-id="1" data-hs-link-id-v2="RpPIgWap" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Seize the toolkit
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section hse-section-last" id="section-2" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffffff" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffffff">
          <!--[if (mso)|(IE)]>
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      <tr style="background-color:#ffffff;">
    <![endif]-->
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<![endif]-->
          <!--[if gte mso 9]>
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<![endif]-->
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-0" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-0_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                 </h2>
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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                <a data-hs-link-id="0" data-hs-link-id-v2="FsqQhw5Y" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt=" A Black arm holding a smartphone showing a Black baby crawling with a happiness scale underneath." src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FParentingApps.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DParentingApps.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjU5Njc3NjguNDE0NzQ0OX0:1vVot6:SuLJaPHcNl_OxLY8tcooEtYW9VQQO3PxiJnBTaq0tJk" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507867493761" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507867493761_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <ul style="line-height:150%">
                 </ul>
                 <p style="line-height:150%; font-weight:bold; font-size:22px">
                  Parental anxiety — there’s an app for that
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  New parents are a notoriously stressed-out, sleep-deprived, barfed-on demographic: all qualities that can be pretty lucrative.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Newborn care app
                  <a data-hs-link-id="0" data-hs-link-id-v2="Wby2tgKQ" style="color:#192733" target="_blank">
                   Sprouty
                  </a>
                  recently closed a $550k seed round. It offers AI-backed support for key parenting elements — from weight tracking to figuring out why your baby is crying (with 80% accuracy, allegedly).
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  And Sprouty is just one app in a growing market, with many focused on older kids:
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   <a data-hs-link-id="0" data-hs-link-id-v2="EPdNjah5" style="color:#192733" target="_blank">
                    Bark
                   </a>
                   , a parental phone control app, allows parents to keep tabs on their kids' screen time and flags alarming communication.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   <a data-hs-link-id="0" data-hs-link-id-v2="TWO/j7Kq" style="color:#192733" target="_blank">
                    Cozi
                   </a>
                   , essentially a child-friendly Google Calendar, keeps parents and kids aligned on day-to-day scheduling.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   <a data-hs-link-id="0" data-hs-link-id-v2="zhIAs5j1" style="color:#192733" target="_blank">
                    Joy Parenting Club
                   </a>
                   recently raised
                   <a data-hs-link-id="0" data-hs-link-id-v2="iapcUJJB" style="color:#192733" target="_blank">
                    $14m
                   </a>
                   to scale its AI-powered parenting assistant and double its 50k-member base.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  Baby tracker apps account for
                  <a data-hs-link-id="0" data-hs-link-id-v2="hsEmf4GN" style="color:#192733" target="_blank">
                   just under 30%
                  </a>
                  of the market, and the industry as a whole is expected to grow to
                  <a data-hs-link-id="1" data-hs-link-id-v2="/eNIX1Lr" style="color:#192733" target="_blank">
                   over $6B
                  </a>
                  by 2035, from $1.7B in 2024.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  The sector is blowing up, but these baby care apps raise a few eyebrows — a big question being, "Do they alleviate or compound the anxiety they profit from?"
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%; font-weight:bold; font-size:18px">
                  An anxious bunch
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Millennial parents deal with a lot — even beyond the conventional troubles that come with keeping a tiny, fragile, easily scarred-for-life human being alive.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  A recent
                  <a data-hs-link-id="0" data-hs-link-id-v2="hi/5sqDG" style="color:#192733" target="_blank">
                   report
                  </a>
                  from the Ann &amp; Robert H. Lurie Children’s Hospital of Chicago found:
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   46% feel burned out.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   58% say they struggle to balance their work and home life
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   85% believe social media creates unrealistic parenting expectations
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  And while a lot of parents are clearly feeling anxious, it remains to be seen whether or not technology is the solution.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  It is, however, if you ask OpenAI CEO and new dad Sam Altman, who
                  <a data-hs-link-id="0" data-hs-link-id-v2="+d24mQ2U" style="color:#192733" target="_blank">
                   said
                  </a>
                  he can’t imagine raising a newborn without ChatGPT.
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  Special shoutout to
                  <a data-hs-link-id="0" data-hs-link-id-v2="t1LDf/LD" style="color:#192733" target="_blank">
                   Huckleberry
                  </a>
                  ’s reported 5m+ users, many of whom are proudly logging 45-minute stretches of sleep at 2am. We see you.
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p align="right" style="line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="p4tOGEyP" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
                   🔗
                  </a>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                    </p>
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             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735453792" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357735453792_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   HIGHLY RECOMMENDED
                   <br/>
                  </span>
                 </h2>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Have a lawyer’s tagline stuck in your head?
                  </span>
                  It might be because of your commute to work. Lawyers — and their over-the-top taglines — are buying up millions of dollars of ads.
                  <a data-hs-link-id="0" data-hs-link-id-v2="i0Pf0JAY" style="color:#192733" target="_blank">
                   But why
                  </a>
                  ?
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
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                    </p>
                    <!--[if mso]>
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      <![endif]-->
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               </div>
              </td>
             </tr>
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           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-6_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-7" style="color: inherit; font-size: inherit; line-height: inherit;">
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             <tbody>
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                <img align="middle" alt="469" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252F469.jpg%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D469.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjU5Njc3NjguNDE0ODQ0NX0:1vVot6:uwNibodpUOvjBjtdLRnl1ITHmxVwhuvR452NIqOQm5o" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-8_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  How many times the words “storyteller” and “storytelling” were mentioned during earnings calls and investor days this year through Dec. 11, according to FactSet
                  <a data-hs-link-id="0" data-hs-link-id-v2="yAPs1jWU" style="color:#192733" target="_blank">
                   via
                  </a>
                  <span style="font-style: italic;">
                   The Wall Street Journal
                  </span>
                  . That’s up from 359x last year and 147x in 2015. Meanwhile, the number of LinkedIn job postings that mention “storyteller” have also doubled since last year. So, who are these in-demand professionals?
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Likely people who prefer the title “digital content creator” to “journalist.” The uptick represents a shift in corporate strategies away from earned media — publicity acquired through journalists and traditional news outlets — and toward self-published content through avenues like social media, YouTube, and newsletters.
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
              </td>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
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               </div>
              </td>
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           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17628042552971" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17628042552971_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   HOW YOU HUSTLE
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17628042797282" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17628042797282_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <em>
                   We don’t need to tell you — our readers are amazing. We wanted to dedicate some real estate to a Hustler building something big.
                  </em>
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Who:
                  </span>
                  Jourdann Lubliner
                  <br/>
                  <br/>
                  <span style="font-weight: bold;">
                   What:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="im5UepTQ" style="color:#192733" target="_blank">
                   Doubles Social
                  </a>
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  <span style="font-weight: bold;">
                   The elevator pitch:
                  </span>
                  “Doubles Social is a first-of-its-kind members community and app for couple friendships. It connects like-minded couples with each other, schedules double dates, and plans coveted couples events so you can intentionally expand your social circle and have fun doing it.”
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  <span style="font-weight: bold;">
                   The problem they’re solving:
                  </span>
                  ”The launch of Doubles Social arrives at an important time as societal changes are impacting adult friendships. We're facing a friendship recession as work becomes a dominant social identity, screen time increases, exurban communities rise, and third places decrease. Plus, a surge in groups — from childfree millennials and sober-curious people to racquet sport enthusiasts — are actively seeking community.”
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Origin story:
                  </span>
                  “I got married in June 2024 and have always loved double dates. However, once I hit my 30s, I realized that coordinating four different schedules to plan a double date was becoming an Olympic sport. Oftentimes couples say to each other, “We should hang out soon!” or “We should totally get dinner!” but then the actual planning fizzles out. This conundrum was certainly one I wanted to solve.”
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Entrepreneurship advice that’s BS:
                  </span>
                  “Wait until you have really high demand for your product before launching an app. The beauty of Doubles Social is the app, and I am happy we started out with the app from the jump.”
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-style: italic;">
                   What are you working on?
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="dgl8QrYV" style="color:#192733; font-style:italic" target="_blank">
                   Tell us here
                  </a>
                  <span style="font-style: italic;">
                   .
                  </span>
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                 <tbody>
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                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
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               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17574333035341" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17574333035341_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17574333149673" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17574333149673_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  📅
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  In 2003, Peter Jackson’s final
                  <span style="font-style: italic;">
                   Lord of the Rings
                  </span>
                  film,
                  <span style="font-style: italic;">
                   The Return of the King,
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="VL9xGZtv" style="color:#192733" target="_blank">
                   debuted
                  </a>
                  . It won 11 Oscars.
                  <br/>
                  <br/>
                  🔮
                  <span style="font-weight: bold;">
                   Haha:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="YzQTSgHl" style="color:#192733" target="_blank">
                   Consult
                  </a>
                  the AI oracle for your fortune.
                  <br/>
                  <br/>
                  🕵️
                  <span style="font-weight: bold;">
                   Game:
                  </span>
                  A
                  <a data-hs-link-id="0" data-hs-link-id-v2="KEABitDC" style="color:#192733" target="_blank">
                   detective game
                  </a>
                  where you write SQL queries to uncover clues.
                  <br/>
                  <br/>
                  💰
                  <span style="font-weight: bold;">
                   Useful:
                  </span>
                  A website that
                  <a data-hs-link-id="0" data-hs-link-id-v2="/6yfbH5a" style="color:#192733" target="_blank">
                   compares
                  </a>
                  cost of living.
                  <br/>
                  <br/>
                  😍
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="LeQilWDa" style="color:#192733" target="_blank">
                   Excuse me
                  </a>
                  .
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
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               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-21" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-21_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   SHOWER THOUGHT
                   <br/>
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-style: italic;">
                   <span style="font-size: 12px; color: #000000;">
                    <br/>
                   </span>
                  </span>
                  <em>
                   Instead of being able to celebrate new technology, society has become used to dreading its use for destructive reasons.
                  </em>
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   <span style="color: #192733;">
                    <span style="font-size: 9px;">
                     <a data-hs-link-id="0" data-hs-link-id-v2="rNLohOuY" rel="noopener" style="color:#192733" target="_blank">
                      SOURCE
                      <br/>
                     </a>
                     <br/>
                    </span>
                   </span>
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
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