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   Jumpstart: Banking crisis, resilience, and Microsoft’s app store
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   What our Blinks have to say on the topic
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   ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌
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                              <a target="_blank" universal="true">
                               <img alt="Image for trend 1" class="resp" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.braze.eu%252Fappboy%252Fcommunication%252Fassets%252Fimage_assets%252Fimages%252F641ac319cb770f7d0ca38a5c%252Foriginal.png%253F1679475481/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uYnJhemUuZSJ9:1pgMF6:B_HnXI89t5y_UMAZBOS6Ja1HgS5m6fYr6m-oLsc4fug" style="display: block; border: 0px solid; margin: 0px auto; width: 580px; height: 193px; float: left;"/>
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                               <img align="left" alt="" border="0" class="resp" height="160" src="https://inboxflows.com/_/image/https%253A%252F%252Fimages.emlcdn.net%252Fcdn%252F1001359%252Fb9e0bd96-f34e-490e-b1c6-13b031fda39f%252FFrame6960.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpbWFnZXMuZW1sYyJ9:1pgMF6:YiUO_FaHGi9anTd8zV56-k9reSlXpgDGURgirolkEwo" style="display:block; border:none; margin: 0px; width: 640px; height: 160px;" width="640"/>
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                                  <span class="clr" style="color: #0365F2; font-weight: inherit; font-style: inherit; display: inline;">
                                   Trend 1: Yet another banking crisis?
                                  </span>
                                 </td>
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                                <tr>
                                 <td align="left" class="para hauto" style="font-family:'CFont', Arial, sans-serif; padding: 10px 0 20px 0; font-size: 16px; line-height: 24px; color:#042330;" valign="top">
                                  Banks have been having a rough time these past weeks. First came Silicon Valley Bank, then Credit Suisse began to wobble—it’s enough to give those of us who worked through the 2008 crash some PTSD!
                                  <br/>
                                  <br/>
                                  <strong style="">
                                   So, why’s this happening again?
                                  </strong>
                                  <br/>
                                  Let’s look to the Blink to Associate Editor at the
                                  <em style="">
                                   Financial Times
                                  </em>
                                  Rana Foroohar’s book,
                                  <em style="">
                                   Makers and Takers
                                  </em>
                                  (2016). She explains that after the financial crisis, policymakers in the US tried to change their ways and prevent such an abuse of the economy ever happening again.
                                  <br/>
                                  <br/>
                                  But despite hundreds of proposed reforms, few were implemented. And a few lines were even added to the 2014 federal spending bill which undermined its preventative measures.
                                  <br/>
                                  <br/>
                                  <strong style="">
                                   The relationship between governance and finance
                                  </strong>
                                  <br/>
                                  Foroohar explains that’s because governance and finance share a close relationship: Politicians who voted for the aforementioned 2014 bill received 2.6 times more funding from PACs (political action committees), largely comprised of major banks; plus many government officials in charge of controlling finance later take up jobs in banks when their term ends. Since 1900, 17 of the 35 Treasury secretaries went to work in banks after leaving their posts.
                                  <br/>
                                  <br/>
                                  Foroohar's point? Financial policy in the US hasn’t changed too much from where it was when the 2008 crisis hit.
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                                 <td align="left" class="h4 hauto" style="font-family:'CFont', Arial, sans-serif; padding: 10px 0 10px 0; font-size: 18px; line-height: 24px; color:#042330; font-weight: bold;">
                                  <h4 class="h4 hdng" style="font-size:18px; line-height: 24px; font-family:'CFont', Arial, sans-serif; font-weight: bold; margin: 0 0 0 0;">
                                   US financial policy hasn’t changed too much since the 2008 banking crisis—which can help us make sense of why economists are watching the sector with bated breath.
                                  </h4>
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                                          <a target="_blank" universal="true">
                                           <img align="center" alt="https://www.blinkist.com/en/books/makers-and-takers-en" border="0" height="220" src="https://inboxflows.com/_/image/https%253A%252F%252Fimages.blinkist.io%252Fimages%252Fbooks%252F58c6c9608d90030004072679%252F1_1%252F470.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpbWFnZXMuYmxpbiJ9:1pgMF6:nYTot0sHS91lizGhaqzKxoyktxj97uAAamiVXDGuxMU" style="display:block; border:none; margin: 0 auto 0 auto; width: 220px; height: 220px;" width="220"/>
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                                                 <td align="left" class="h3 hauto" style="font-family:'CFont', Arial, sans-serif; padding: 0px 0 10px 0;  font-size: 24px; line-height: 32px; color:#03314B; font-weight: bold;">
                                                  <span class="clr" style="color: #03314B; font-weight: inherit; font-style: inherit; display: inline;">
                                                   Makers and Takers
                                                  </span>
                                                 </td>
                                                </tr>
                                                <tr>
                                                 <td align="left" class="para hauto" style="font-family:'CFont', Arial, sans-serif; padding: 0px 0 20px 0;  font-size:14px; line-height: 21px; color:#03314B;" valign="top">
                                                  <p class="para" style="font-size: 16px; line-height: 24px; font-family:'CFont', Arial, sans-serif;">
                                                   <em style="">
                                                    Rana Foroohar
                                                   </em>
                                                   <br/>
                                                   The Rise of Finance and the Fall of American Business
                                                  </p>
                                                 </td>
                                                </tr>
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                                                          <a style="padding: 9px 18px 10px 18px; border: 1px solid #03314B; border-radius: 4px; font-size:16px; line-height:24px; text-decoration: none; color:#FFFFFF; display: inline-block; width: 240px; box-sizing: border-box;" target="_blank" universal="true">
                                                           Open Makers and Takers
                                                          </a>
                                                         </td>
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                               <img align="left" alt="Image for Trend 2" border="0" class="resp" height="193" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.braze.eu%252Fappboy%252Fcommunication%252Fassets%252Fimage_assets%252Fimages%252F641ac319975d640dc7ab1291%252Foriginal.png%253F1679475481/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uYnJhemUuZSJ9:1pgMF6:B_HnXI89t5y_UMAZBOS6Ja1HgS5m6fYr6m-oLsc4fug" style="display:block; border:none; margin: 0 auto 0 auto; width: 580px; height: 193px;" width="580"/>
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                                  <span class="clr" style="color: #0365F2; font-weight: inherit; font-style: inherit; display: inline;">
                                   Trend 2: Overcoming ambiguity
                                  </span>
                                 </td>
                                </tr>
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                                 <td align="left" class="para hauto" style="font-family:'CFont', Arial, sans-serif; padding: 10px 0 20px 0; font-size: 16px; line-height: 24px; color:#042330;" valign="top">
                                  Most of us don’t like uncertainty. You’re a rare human if this whole VUCA (a period of olatility, uncertainty, complexity, and ambiguity) chat fills you with joy. The problem is, when we’re surrounded by uncertainty, it’s tough to hold your nerve, and all too easy to lose your head. Mixed metaphors aside, you’ve got to build your resilience.
                                  <br/>
                                  <br/>
                                  <strong style="">
                                   Wisdom from the Greeks
                                  </strong>
                                  <br/>
                                  The Ancient Greeks knew that repetition was essential for forming and ingraining behavior—including resilience. If you practice the skills you need in the quiet times, they’re there when you need them in rougher times. That means if you want to cultivate calmness, make morning meditation your mainstay; If you want to cultivate patience, practice it daily.
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                                  <h4 class="h4 hdng" style="font-size:18px; line-height: 24px; font-family:'CFont', Arial, sans-serif; font-weight: bold; margin: 0 0 0 0;">
                                   You know best what skills you should cultivate to be more resilient—repetition is your tool for unlocking them.
                                  </h4>
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                                                  <span class="clr" style="color: #03314B; font-weight: inherit; font-style: inherit; display: inline;">
                                                   Resilience
                                                  </span>
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                                                  <p class="para" style="font-size: 16px; line-height: 24px; font-family:'CFont', Arial, sans-serif;">
                                                   <em style="">
                                                    Eric Greitens
                                                   </em>
                                                   <br/>
                                                   Hard-Won Wisdom for Living a Better Life
                                                  </p>
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                                                           Open Resilience
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                              <img align="left" alt="Image for Trend 3" border="0" class="resp" height="193" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.braze.eu%252Fappboy%252Fcommunication%252Fassets%252Fimage_assets%252Fimages%252F641ac319bfd064529180fe9c%252Foriginal.png%253F1679475481/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uYnJhemUuZSJ9:1pgMF6:B_HnXI89t5y_UMAZBOS6Ja1HgS5m6fYr6m-oLsc4fug" style="display:block; border:none; margin: 0 auto 0 auto; width: 580px; height: 193px;" width="580"/>
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                                  <span class="clr" style="color: #0365F2; font-weight: inherit; font-style: inherit; display: inline;">
                                   Trend 3: Microsoft’s foray into the app store
                                  </span>
                                 </td>
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                                 <td align="left" class="para hauto" style="font-family:'CFont', Arial, sans-serif; padding: 10px 0 20px 0; font-size: 16px; line-height: 24px; color:#042330;" valign="top">
                                  Microsoft have been taking advantage of the competitive opportunity of the century—Open AI’s GPT. In February, Microsoft announced that they’d relaunched their search-engine Bing, now powered by GPT4. And for their next trick? Microsoft plan to open an App store.
                                  <br/>
                                  <br/>
                                  <strong style="">
                                   The big picture of company comms
                                  </strong>
                                  <br/>
                                  A lot of news coming from Microsoft—but what impact do these announcements have on Microsoft’s competitors? In Michael E. Porter’s
                                  <em style="">
                                   Competitive Strategy
                                  </em>
                                  , he observes that a company’s announcements have huge repercussions—especially on competitor strategy. Announcements are signals, helping competitors plan their next move in response.
                                  <br/>
                                  <br/>
                                  <strong style="">
                                   Strategic... mistake?
                                  </strong>
                                  <br/>
                                  We’ve already seen that in action: When Microsoft invested in Open AI and announced its Bing integration, Google threw themselves behind Bard, their own AI chatbot—but a mistake in the demo video resulted in them losing $100 billion in share value!
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                                  <h4 class="h4 hdng" style="font-size:18px; line-height: 24px; font-family:'CFont', Arial, sans-serif; font-weight: bold; margin: 0 0 0 0;">
                                   Big businesses watch news from their competitors to plan their next move!
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                                                  <span class="clr" style="color: #03314B; font-weight: inherit; font-style: inherit; display: inline;">
                                                   Competitive Strategy
                                                  </span>
                                                 </td>
                                                </tr>
                                                <tr>
                                                 <td align="left" class="para hauto" style="font-family:'CFont', Arial, sans-serif; padding: 0px 0 20px 0;  font-size:14px; line-height: 21px; color:#042330;" valign="top">
                                                  <p class="para" style="font-size: 16px; line-height: 24px; font-family:'CFont', Arial, sans-serif;">
                                                   <em style="">
                                                    Michael E. Porter
                                                   </em>
                                                   <br/>
                                                   Techniques for Analyzing Industries and Competitors
                                                  </p>
                                                 </td>
                                                </tr>
                                                <tr>
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                                                           Open Competitive Strategy
                                                          </a>
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