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              ​
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           Here at Baremetrics, we wanted to learn which of our customers were churning.
           <br/>
           ​
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           We know that our average revenue churn rate is 4.3%, which is below the industry average of 5%. Not bad.
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                ​
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           ​
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           But if we could find some characteristics about the customers who stay vs. the customers who churn, we could potentially adapt our product to offer them something worth staying for.
          </p>
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           ​
           <br/>
           To do this, we created a segment that compared customers using our
           <a rel="noopener noreferrer" style="color:#6078ff" target="_blank" url-id="1403257547">
            <u>
             Recover
            </u>
           </a>
           tool with customers who aren’t.
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           ​
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           ​
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           Customers who aren’t using Recover (purple line) churn at a whopping average of 8.6%. That’s more than double the rate of customers using Recover (pink line).
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           From this we can postulate that customers using Recover are less likely to churn.
          </p>
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           Why?
          </p>
          <ul style="margin:1em 0;margin-left:1em;padding:0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4;list-style-position:outside !important;list-style-position:inside">
           <li style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             <strong>
              They’re more invested
             </strong>
             and are  looking for ways to use Baremetrics to the fullest.
            </span>
           </li>
           <li style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             <strong>
              They grow their business faster.
             </strong>
             Recover takes care of accounts receivable, allowing teams to focus on revenue-generating tasks.
            </span>
           </li>
           <li style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             <strong>
              They earn more money.
             </strong>
             Sync with Connex recovered $11,000 in failed payments in just 4 weeks. It’s hard to leave a tool that is actively earning you money.
            </span>
           </li>
          </ul>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           From this learning, we decided to focus on engaging more customers with Recover. To do this, we grew our customer success team from one person to three.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           If you want to see which features are really engaging your customers and getting them to stay, segment your customers by feature-use and compare their churn rates. This is easy to do in Baremetrics.
          </p>
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           To learn more about revenue churn, check out one of our all-time most popular articles below.
          </p>
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           ​
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               Revenue Churn: How to Calculate, Track, and Improve
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          <!--[if mso]><table class="button-table" width="100%" border="0" cellSpacing="0" cellPadding="0" style="margin:8px 0"><tr><td align="center"><table border="0" cellSpacing="0" cellPadding="0" width="auto"><tr><td align="center" bgcolor="#5484fc" style="background-color:#5484fc;border-radius:4px;overflow:hidden"><a class="email-button" href="https://baremetrics.com/blog/revenue-churn" target="_blank" rel="noopener noreferrer" style="background-color:inherit;display:inline-block;text-decoration:none;border-width:1px;border-style:solid;margin:0;color:#ffffff;border-color:#5484fc;padding:12px 20px;font-size:16px">Revenue Churn: How to Calculate, Track, and Improve</a></td></tr></table></td></tr></table><![endif]-->
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           ​
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            Don't miss our latest Founder Chats episode with Peter Schoenke, President and Co-Founder of
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             RotoWire
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            ! 🎉
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            We talk about the evolution of fantasy sports, growing RotoWire since the 90s, and the industry’s response to sports betting legalization. Tune in wherever you get your podcasts.
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           Cheers,
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