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<div style="font-size: 11px; text-align: center; line-height: 130%">
<em>
<span style="font-weight: bold; color: #bf2434">
Share The Hustle:
</span>
<a data-contains-exactly-one-token="true" data-hs-link-id="0" data-hs-link-id-v2="iqt7z0d0" style="color:#192733; text-decoration:underline !important" target="_blank">
https://thehustle.co/?ref=950fce10a7
</a>
</em>
<br/>
<span>
Check your referral progress & prizes
<a data-hs-link-id="1" data-hs-link-id-v2="3ulPwwvP" style="color:#192733; text-decoration:underline !important" target="_blank">
here
</a>
</span>
</div>
</div>
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<a data-hs-link-id="0" data-hs-link-id-v2="BtznYW/L" style="color:#00a4bd" target="_blank">
<img align="middle" alt="The Hustle by HubSpot Media" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FThe%2520Hustle%252FLogos%252FHS_Media_The_Hustle_HubSpot_Media_Glow_Email_Logo.png%253Fwidth%253D500%2526upscale%253Dtrue%2526name%253DHS_Media_The_Hustle_HubSpot_Media_Glow_Email_Logo.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjU3OTkwNzYuMzM0OTUzNX0:1vV70G:ZcbYhEsb6Mph0oi2xXdWHAoPfh0Gq70EfemVBjRKQu0" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="250"/>
</a>
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<tr style="background-color:#ffffff;">
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<![endif]-->
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<div class="hse-column hse-size-12" id="column_1759424660484_0">
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17594246604542" style="color: inherit; font-size: inherit; line-height: inherit;">
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<p style="line-height:150%">
👋
<span style="font-weight: bold;">
Good morning.
</span>
If your parents still don’t know what you do (and keep acting shocked that you actually need to work when working from home), this might be why. One in five Americans have a job that didn’t even exist in 2000, according to LinkedIn estimates. From online content creators to AI professionals, many find themselves in fields that seemingly appeared out of thin air in the last two decades. Your mom could not have been clearer: Just be a doctor or a lawyer and avoid this issue altogether.
</p>
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</p>
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<tbody>
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<h2 style="margin:0; font-size:13px; line-height:115%; font-weight:bold">
<span style="color: #bf2434;">
STARTING UP
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-0-0-5" style="color: inherit; font-size: inherit; line-height: inherit;">
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<img align="middle" alt="RetrievAir" class="stretch-on-mobile" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FRetrievAir.gif%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DRetrievAir.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjU3OTkwNzYuMzM1NTE0fQ:1vV70G:clOJDaprva1XE2g-tpibSMwrgpS3cqQXw9G7-K_cpvs" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
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<h2 style="margin:0; font-size:18px; line-height:150%">
<span style="font-size: 22px;">
Buckle up, big dog
</span>
<br/>
<br/>
</h2>
<p style="line-height:150%">
❌
<span style="font-weight: bold;">
The problem:
</span>
Flying with oversized dogs is tricky stuff. Airline restrictions mean even the goodest of boys have to fly in often unsafe cargo holds, and private planes are out of reach for most.
<br/>
<br/>
</p>
<p style="line-height:150%">
💡
<span style="font-weight: bold;">
The pitch:
</span>
<a data-hs-link-id="0" data-hs-link-id-v2="8mS+VGFH" style="color:#192733" target="_blank">
RetrievAir
</a>
created a pet airline that lets big dogs (or normal-sized ones, or cats) ride alongside their owners. Customers
<a data-hs-link-id="0" data-hs-link-id-v2="TLG2D3Yf" style="color:#192733" target="_blank">
book
</a>
flights online and go through a pet-friendly security process at a private airport. Pets don’t need to be caged during the flight — expanded seating lets bigger pups sprawl out — and the plane lands every two hours for potty breaks. Plus, the flight attendants have basic pet-behavior training.
<br/>
<br/>
</p>
<p style="line-height:150%">
🚀
<span style="font-weight: bold;">
The outlook:
</span>
The global pet travel market is projected to hit
<a data-hs-link-id="0" data-hs-link-id-v2="8d5csDN/" style="color:#192733" target="_blank">
$3.9B
</a>
by 2030 and RetrievAir is setting out to make a pretty penny on that spending power. The airline’s fares average $775 per seat, with some trips, like ones from New York to Los Angeles, costing $6k+ one way for dogs over 40 pounds. The airline already flies to six US cities and will add six more in 2026 with plans to one day offer international flights.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
<span style="font-size: 12px; color: #000000;">
</span>
</p>
<p style="line-height:150%">
<span style="font-size: 12px; color: #000000;">
</span>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<tbody>
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</p>
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<h2 style="margin:0; font-size:13px; line-height:150%; font-weight:bold">
<span style="color: #bf2434;">
NEWS FLASH
</span>
</h2>
<p style="line-height:115%">
</p>
<ul style="line-height:150%">
<li>
<span style="font-weight: bold;">
Not a person, but neither is a robot:
</span>
<span style="font-style: italic;">
Time
</span>
magazine
<a data-hs-link-id="0" data-hs-link-id-v2="JLlrT8qA" style="color:#192733" target="_blank">
chose
</a>
the “Architects of AI” as its Person of the Year 2025, including the likes of Elon Musk, Mark Zuckerberg, Sam Altman, and Jensen Huang. While
<span style="font-style: italic;">
Time
</span>
’s choice is often controversial, the title is meant for the person or concept that influenced news the most, for better or worse.
<br/>
<br/>
</li>
<li>
<span style="font-weight: bold;">
You said anything:
</span>
GameStop’s "Trade Anything Day" event — held to promote its trade-in program — saw customers bring in
<a data-hs-link-id="0" data-hs-link-id-v2="d9qSRoiY" style="color:#192733" target="_blank">
80k+ items
</a>
in exchange for store credit or cash. They included a goose and a bobcat (both taxidermied), a speed limit sign, and “Friends” on VHS.
<br/>
<br/>
</li>
<li>
<span style="font-weight: bold;">
On Me,
</span>
a platform that lets users buy
<a data-hs-link-id="0" data-hs-link-id-v2="QBUWXJhT" style="color:#192733" target="_blank">
digital gift cards
</a>
across 72 interests — e.g., tennis, gaming, concerts, etc. — as opposed to single retailers, is expanding to include horseback riding lessons, theme park trips, and other experiences. In addition to flexibility, CEO and co-founder Darragh Meaney touted another benefit: no plastic cards to toss.
<br/>
<br/>
</li>
<li>
<strong>
A different kind of bounty:
</strong>
Keeper, an AI startup, says its matchmaking algorithms can match daters with their
<a data-hs-link-id="0" data-hs-link-id-v2="TTk2cSaY" rel="noopener" style="color:#192733" target="_blank">
soulmates
</a>
(thus far, it’s only built algos for straight couples). But if you’re a man, it’ll cost ya. Men pay $5k per date, which contributes toward a $50k “marriage bounty” they must pay if Keeper finds them a wife.
<br/>
<span style="font-size: 12px; color: #000000;">
</span>
<br/>
<span style="font-size: 12px; color: #000000;">
</span>
</li>
</ul>
<p style="line-height:115%">
<span style="font-size: 12px; color: #000000;">
</span>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
</div>
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<h2 style="margin:0; font-size:13px; line-height:115%; font-weight:bold">
<span style="color: #bf2434;">
EFFICIENCY BUMP
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<tbody>
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<a data-hs-link-id="0" data-hs-link-id-v2="AtCi13/R" style="color:#00a4bd" target="_blank">
<img align="middle" alt="The-AI-Executive-Team-Stack" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FThe-AI-Executive-Team-Stack.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DThe-AI-Executive-Team-Stack.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjU3OTkwNzYuMzM1NjUxOX0:1vV70G:kYx1bDO8XoCBTmk_uDs4kd6catSiE_TaTYkW_FHR5EU" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
</a>
</td>
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<p style="line-height:150%">
<span style="font-weight: bold; font-size: 22px;">
Don’t drown in emails/Slacks/pings
</span>
<br/>
<br/>
</p>
<p style="line-height:150%">
In place of blubberin’ around at work trying to triage tasks, swim through pings, and just wing strategies, do yourself an easy future favor by training up AI assistants:
</p>
<ul style="line-height:150%">
<li aria-level="1">
Pseudo-chief of staff: Gain clarity across all projects.
<br/>
<br/>
</li>
<li aria-level="1">
Executive comms assistant: Summarize anything excellently.
<br/>
<br/>
</li>
<li aria-level="1">
Red team strategist: Check yourself (before you, ya know).
</li>
</ul>
<p style="line-height:150%">
This page explains how to use AI as an executive team that filters out the noise at work.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
Dive into all the ways AI helps you filter out noise and increase efficiency.
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<a data-hs-link-id="1" data-hs-link-id-v2="V/IvPWf8" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
<strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
AI workflow hacks
</strong>
</a>
</td>
</tr>
</tbody>
</table>
</div>
</td>
</tr>
</tbody>
</table>
</div>
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<h2 style="margin:0; font-size:13px; line-height:115%; font-weight:bold">
<span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
THE BIG IDEA
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<a data-hs-link-id="0" data-hs-link-id-v2="JME06ldY" style="color:#00a4bd" target="_blank">
<img align="middle" alt="A toilet sits in the middle of a scenic field with a stream running through. On one side, a woman plays the violin. On the other, a black bird caws. " src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252Ftoilet-noise.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dtoilet-noise.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjU3OTkwNzYuMzM1ODEzNX0:1vV70G:PKeUPWCzVakKumR746KGJ7pOfOtT_f8R8ntB4RZueu0" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
</a>
</td>
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<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507867493761_" style="color: inherit; font-size: inherit; line-height: inherit;">
<ul style="line-height:150%">
</ul>
<p style="line-height:150%">
<span style="font-weight: bold; font-size: 22px;">
Covering up nature’s call with nature sounds
</span>
<br/>
<br/>
We’ve talked about
<a data-hs-link-id="0" data-hs-link-id-v2="1bLFfAUL" style="color:#192733" target="_blank">
smart toilets
</a>
, equipped with cameras that can analyze photos of users’ waste to assess gut health. Startup Throne makes one, as does Kohler.
<br/>
<br/>
</p>
<p style="line-height:150%">
Recently, technologist Simon Fondrie-Teitler
<a data-hs-link-id="0" data-hs-link-id-v2="wc0SLclu" style="color:#192733" target="_blank">
alleged
</a>
the data Kohler collects is not “end-to-end encrypted,” as the company claimed, so here’s a less intrusive toilet innovation: devices that mask bathroom noise.
<br/>
<br/>
</p>
<p style="line-height:150%">
<span style="font-weight: bold; font-size: 18px;">
In 1979…
</span>
<br/>
<br/>
</p>
<p style="line-height:150%">
… toilet distributor Orihara Manufacturing launched Etiquettone, a device that served as both a deodorizer and a noisemaker. It was wildly popular, especially because it saved water amid a drought in Tokyo,
<a data-hs-link-id="0" data-hs-link-id-v2="nJ7WksyX" style="color:#192733" target="_blank">
per
</a>
<span style="font-style: italic;">
The New York Times
</span>
.
<br/>
<br/>
</p>
<p style="line-height:150%">
Why? Well, people often flushed to cover up any embarrassing noises they might make while using public toilets, then flushed again when they were finished. The Etiquettone got people to only flush when needed.
<br/>
<br/>
</p>
<p style="line-height:150%">
Orihara never secured a patent for the invention, so other companies — including toilet maker Toto Ltd. — began making their own.
<br/>
<br/>
</p>
<p style="line-height:150%">
<span style="font-weight: bold; font-size: 18px;">
Today…
</span>
<br/>
<br/>
</p>
<p style="line-height:150%">
… such devices are catching on outside of Japan, with companies offering devices that play a variety of sounds — nature noises, music, gunfire, etc.
</p>
<ul style="line-height:150%">
<li aria-level="1">
Australian entrepreneur Donna Burke released Royal Flushh with a Japanese manufacturer. It attaches to the wall and plays nature sounds. Burke told the
<em>
NYT
</em>
that one customer, annoyed with her husband’s bathroom noise, called the device a “marriage saver.”
<br/>
<br/>
</li>
<li aria-level="1">
Toilet manufacturer Lixil partnered with Roland to create a motion-activated device that adjusts sound frequency as needed.
<br/>
<br/>
</li>
<li aria-level="1">
Faux Fan is a
<a data-hs-link-id="0" data-hs-link-id-v2="qZDXF3oX" style="color:#192733" target="_blank">
portable
</a>
noisemaking device you can travel with, such as when sharing a hotel room or Airbnb. (Another way to save water, as some people might otherwise run the faucet.)
<br/>
<br/>
</li>
<li aria-level="1">
Loodio is a
<a data-hs-link-id="0" data-hs-link-id-v2="XOJ9wJby" style="color:#192733" target="_blank">
motion-activated device
</a>
that plays music whenever you enter the bathroom and shuts off when you leave.
</li>
</ul>
<p style="line-height:150%">
<span style="font-weight: bold; font-size: 18px;">
Privacy, please
</span>
<br/>
<br/>
It’s not just bathroom noise, of course.
<br/>
<br/>
Kohler offers a
<a data-hs-link-id="0" data-hs-link-id-v2="teix4gmq" style="color:#192733" target="_blank">
$150 toilet seat
</a>
that deodorizes unwanted smells, while a freshener emits a pleasant scent. Sprays, like Poo-Pourri, are designed to cover up any unpleasant odors.
<br/>
<br/>
We could just embrace the fact that, as the children’s book says, “everybody poops.” But, TBF, nature sounds and perfumes do seem pretty luxurious.
<br/>
<br/>
</p>
<p style="line-height:150%">
<span style="font-weight: bold;">
Fun fact:
</span>
Burke is also a voice artist and the voice of Japan’s bullet train.
<br/>
<br/>
<span style="font-size: 12px; color: #000000;">
</span>
</p>
<p align="right" style="line-height:150%; text-align:right">
<a data-hs-link-id="1" data-hs-link-id-v2="TKObg02M" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
🔗
</a>
</p>
<p style="line-height:115%">
</p>
</div>
</div>
</td>
</tr>
</tbody>
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<p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
</p>
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</div>
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<tbody>
<tr>
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<h2 style="margin:0; font-size:13px; line-height:150%">
<span style="color: #bf2434;">
<span style="font-weight: bold;">
HIGHLY RECOMMENDED
</span>
<br/>
</span>
</h2>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
<span style="font-weight: bold;">
Can you spot a deepfake?
</span>
We put leading deepfake detection tools to the test and
<a data-hs-link-id="0" data-hs-link-id-v2="/d/U1G29" style="color:#192733" target="_blank">
dove in head first
</a>
to understand why deepfakes are such a big problem.
<span style="font-size: 12px; color: #000000;">
</span>
<br/>
<br/>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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</p>
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<h2 style="margin:0; font-size:13px; line-height:115%; font-weight:bold">
<span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
NEWSWORTHY NUMBER
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<img align="middle" alt="63%" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252F63%2525.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D63%2525.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjU3OTkwNzYuMzM1OTQxfQ:1vV70G:n32FH33bMfBPRF_U2IWnwv9jnehNB6viOVl_-QMUMd0" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
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<p style="line-height:150%">
Share of singles who think Starbucks is the best place for a potential holiday meet-cute, according to
<span style="font-style: italic;">
DatingNews
</span>
’s
<a data-hs-link-id="0" data-hs-link-id-v2="bTaGjRY+" style="color:#192733" target="_blank">
2025 Holiday Hotspots Survey
</a>
. It also ranked above other restaurants and coffee chains for having the hottest customers, followed by Olive Garden, The Cheesecake Factory, and Texas Roadhouse. While chain restaurants don’t exactly scream romance to us either, 67% of respondents say they’ve felt sparks fly at one.
<br/>
<br/>
</p>
<p style="line-height:150%">
Where else people are convinced they might meet that special someone: the aisles of Target, which lead in attractiveness, and Walmart, an apparent hotbed of Hallmark-worthy possibilities.
<br/>
<br/>
</p>
<p style="line-height:150%">
So, if you are tired of dating apps, now would be a jolly good time to haul ass to your closest corporate eatery or big-box retailer.
</p>
<p style="line-height:150%">
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
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<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17574333035341" style="color: inherit; font-size: inherit; line-height: inherit;">
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<h2 style="margin:0; font-size:13px; line-height:115%; font-weight:bold">
<span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
AROUND THE WEB
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
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<ul style="line-height:115%">
</ul>
<p style="line-height:150%">
📅
<span style="font-weight: bold;">
On this day:
</span>
In 2001, Italy’s Leaning Tower of Pisa
<a data-hs-link-id="0" data-hs-link-id-v2="vXRNUzze" style="color:#192733" target="_blank">
reopened
</a>
after a $27m, 11-year fortification process to ensure it wouldn’t fall over.
<br/>
<br/>
👗
<span style="font-weight: bold;">
That’s interesting:
</span>
When a vintage clothing store announced it was closing, one woman
<a data-hs-link-id="0" data-hs-link-id-v2="TIkX91yM" style="color:#192733" target="_blank">
bought
</a>
all 4.5k items for $4.5k, hence launching an impromptu side hustle.
<br/>
<br/>
🎁
<span style="font-weight: bold;">
Haha:
</span>
Not sure what to get the accountant in your life? AI accounting automation platform Numeric released a limited-time lineup of
<a data-hs-link-id="0" data-hs-link-id-v2="hfpZCaT7" style="color:#192733" target="_blank">
gifts
</a>
, including a hat that says “EBITDADDY,” so…
<br/>
<br/>
🗞️
<span style="font-weight: bold;">
Promo:
</span>
CFOs. Fund managers. Power players. They read
<a data-hs-link-id="0" data-hs-link-id-v2="B7juS2rm" style="color:#192733; font-style:italic" target="_blank">
The Daily Upside
</a>
. Sign up for free.
<br/>
<br/>
😍
<span style="font-weight: bold;">
Aww:
</span>
<a data-hs-link-id="0" data-hs-link-id-v2="jKU8Gcw8" style="color:#192733" target="_blank">
Happy feet
</a>
.
</p>
<p style="line-height:150%">
</p>
</div>
</div>
</td>
</tr>
</tbody>
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<tbody>
<tr>
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<p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
</p>
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<tbody>
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<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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<p style="line-height:150%">
<span style="font-size: 13px; font-weight: bold; color: #bf2434;">
SHOWER THOUGHT
<br/>
<br/>
</span>
</p>
<p style="line-height:150%">
<span style="font-style: italic;">
If you are standing right side up, you're also standing right side down.
</span>
<span style="font-size: 13px; font-weight: bold; color: #bf2434;">
<span style="color: #192733;">
<span style="font-size: 9px;">
<a data-hs-link-id="0" data-hs-link-id-v2="NPOPhgOe" rel="noopener" style="color:#192733; font-size:12px" target="_blank">
SOURCE
<br/>
</a>
<br/>
</span>
</span>
</span>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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3 days, 23 hours ago - news@thehustle.co
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