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   🤝  Beer, friendship, mundane tasks
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   Plus: Harry’s big run, every US river, and more.  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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              <span>
               You're just 3 referrals away from earning a Hustle Essentials kit. Check out all of our
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                prizes here
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               .
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              <br/>
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               Share your link:
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               Share The Hustle:
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               https://thehustle.co/?ref=950fce10a7
              </a>
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             <br/>
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              Check your referral progress &amp; prizes
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               here
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                  👋
                  <span style="font-weight: bold;">
                   Good morning.
                  </span>
                  If you’re feeling stretched thin by all the roles you’re juggling, perhaps turn to Philip Noel-Baker for some perspective. After competing in the 1920 Olympics as a middle-distance runner and working on international disarmament for decades, he became the only person to win both an Olympic medal and a Nobel Peace Prize in 1959. That makes your calendar seem slightly less impressive, honestly.
                 </p>
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   STARTING UP
                  </span>
                 </h2>
                </div>
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                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <h2 style="margin:0; font-size:18px; line-height:150%">
                  <span style="font-size: 22px;">
                   This startup is saying RIP to the PDF
                  </span>
                  <br/>
                  <br/>
                 </h2>
                 <p style="line-height:150%">
                  ❌
                  <span style="font-weight: bold;">
                   The problem:
                  </span>
                  PDFs were invented in 1993 and, while they have
                  <a data-hs-link-id="0" data-hs-link-id-v2="yD/tfqHo" style="color:#192733" target="_blank">
                   evolved
                  </a>
                  , they’re static, hard to govern, and rely on external systems to track updates (looking at you, _final_final1_final2.PDF extension).
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  💡
                  <span style="font-weight: bold;">
                   The pitch:
                  </span>
                  Tel Aviv-based
                  <a data-hs-link-id="0" data-hs-link-id-v2="ToRCKZTW" style="color:#192733" target="_blank">
                   Factify
                  </a>
                  is building what it
                  <a data-hs-link-id="0" data-hs-link-id-v2="EFtR9F0E" rel="noopener" style="color:#192733" target="_blank">
                   calls
                  </a>
                  “document-as-infrastructure,” a cool tech way to say it embeds all the good stuff — identity, access control, version history, audit trails — directly into a document itself. The startup’s "Factified documents" record every event in a permanent audit log, and are machine-readable to serve as a single source of truth as AI increasingly reads documents autonomously.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  🚀
                  <span style="font-weight: bold;">
                   The outlook:
                  </span>
                  While AI is changing a lot of things, we’ll still need documents, especially in heavily regulated industries like banking, law, insurance, and HR — Factify’s target
                  <a data-hs-link-id="0" data-hs-link-id-v2="PCW7OXsY" rel="noopener" style="color:#192733" target="_blank">
                   customers
                  </a>
                  . Great for accountability. Less great for whoever introduced that typo.
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                  <br/>
                  <br/>
                  <span style="color: #000000;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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                    </p>
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               </div>
              </td>
             </tr>
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           </table>
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            <tbody>
             <tr>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   NEWS FLASH
                  </span>
                 </h2>
                 <p style="line-height:115%">
                 </p>
                 <ul style="line-height:150%">
                  <li>
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     Feeling sleepy?
                    </span>
                    Uber co-founder Travis Kalanick and Oliver Ripley, founder of hospitality group Habitas, have partnered on
                    <a data-hs-link-id="0" data-hs-link-id-v2="gnz0jIMH" style="color:#192733" target="_blank">
                     Sekra
                    </a>
                    , an upscale apartment company that prioritizes socialization and sleep (noise insulation, blackout curtains, circadian rhythm lighting).
                    <br/>
                    <br/>
                   </p>
                  </li>
                  <li>
                   <p style="line-height:150%">
                    <span style="font-weight: normal;">
                     <span style="font-weight: bold;">
                      Sit, stay, subscribe:
                     </span>
                     Snout,
                    </span>
                    <span style="font-weight: bold;">
                    </span>
                    a pet wellness startup, helps members pay vet costs upfront by essentially turning bills into memberships,
                    <a data-hs-link-id="0" data-hs-link-id-v2="hR4bEHA/" style="color:#192733" target="_blank">
                     per
                    </a>
                    <span style="font-style: italic;">
                     Fortune.
                    </span>
                    The average customer pays $65/month to cover exams, vaccines, and other preventative care.
                    <br/>
                    <br/>
                   </p>
                  </li>
                  <li>
                   <p style="line-height:150%">
                    <span style="font-weight: normal;">
                     <span style="font-weight: bold;">
                      Certified vibes only:
                     </span>
                     LinkedIn
                    </span>
                    <span style="font-weight: bold;">
                    </span>
                    will now let you add a certificate for
                    <a data-hs-link-id="0" data-hs-link-id-v2="yTZkhsWj" style="color:#192733" target="_blank">
                     vibe coding
                    </a>
                    . AI platforms including Descript, Lovable, and Replit will gauge your skills as you use them, then generate a certificate.
                    <br/>
                    <br/>
                   </p>
                  </li>
                  <li>
                   <p style="line-height:150%">
                    <span style="font-weight: normal;">
                     <span style="font-weight: bold;">
                      Seeing things differently:
                     </span>
                     Snap
                    </span>
                    is spinning its AR glasses department into a wholly owned subsidiary called
                    <a data-hs-link-id="0" data-hs-link-id-v2="pfE7m1kQ" style="color:#192733" target="_blank">
                     Specs Inc
                    </a>
                    . as it looks for investors and partners. Snap — sorry, Specs Inc. — is one of several companies looking to enter the smart wearables market, alongside both Big Tech like Meta and numerous startups.
                    <br/>
                    <br/>
                   </p>
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
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         </div>
        </div>
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         <div bgcolor="#ffeeeb" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffeeeb">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffeeeb">
      <tr style="background-color:#ffeeeb;">
    <![endif]-->
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  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-1746570854524-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545246" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545246_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   MAXIMUM PRODUCTIVITY
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545247" style="color: inherit; font-size: inherit; line-height: inherit;">
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             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px; font-size:0px" valign="top">
                <a data-hs-link-id="0" data-hs-link-id-v2="g5/0ZtkI" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="Improving-Productivity" src="https://inboxflows.com/_/image/https%253A%252F%252Fmarketingagainstthegrain.com%252Fhs-fs%252Fhubfs%252FImproving-Productivity.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DImproving-Productivity.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtYXJrZXRpbmdhZyIsInRpbWUiOjE3Njk3NjkxMDguNTEwMDM5M30:1vlln2:hzOp9qgrkchft1-wRt3hOOXS_4HRbAjVtnDYXJgNb9s" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545248" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545248_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-size: 22px; font-weight: bold;">
                   How to be more productive
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  There are times for dillying and dallying, and other times for coming up clutch. When you need yet another game winner, lock-in on work with this free
                  <a data-hs-link-id="1" data-hs-link-id-v2="CmMP0XOu" style="color:#192733" target="_blank">
                   productivity kit
                  </a>
                  by ClickUp and HubSpot. It’s filled with frameworks, templates, and tips to make you way more efficient.
                  <br/>
                  <br/>
                 </p>
                 <h2 style="margin:0; font-size:18px; line-height:150%">
                  <span style="font-size: 16px;">
                   Amplify your output:
                  </span>
                 </h2>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   Respectably work from home
                  </li>
                  <li aria-level="1">
                   Maintain flow-state efficiency
                  </li>
                  <li aria-level="1">
                   Visualize goals and progress (two templates)
                  </li>
                  <li aria-level="1">
                   Calculate labor hours for long projects
                  </li>
                  <li aria-level="1">
                   Prioritize with a PIE scoring chart
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  Stop slackin’. Get crackin’.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 30px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545249" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#bF2434" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; border-radius:8px; cursor:auto; background-color:#bF2434; mso-padding-alt:12px 18px" valign="middle">
                    <a data-hs-link-id="2" data-hs-link-id-v2="07Lo2fCj" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Get stuff done
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
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         </div>
        </div>
        <div class="hse-section hse-section-last" id="section-2" style="padding-left:10px; padding-right:10px">
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          <!--[if (mso)|(IE)]>
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      <tr style="background-color:#ffffff;">
    <![endif]-->
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<![endif]-->
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<![endif]-->
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            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-0_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                 </h2>
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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                <a data-hs-link-id="0" data-hs-link-id-v2="THyLaVle" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="An overhead view of a table full of laptops, phones, tablets, and notepads. Several people's hands are visible as they work on various devices." src="https://inboxflows.com/_/image/https%253A%252F%252Fmarketingagainstthegrain.com%252Fhs-fs%252Fhubfs%252Fadmin.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dadmin.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtYXJrZXRpbmdhZyIsInRpbWUiOjE3Njk3NjkxMDguNTEwMTUwMn0:1vlln2:L6aFdC__o5FsghtF2FtTUGib086hPp_aCXmfn1Ppl_Q" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
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                 <ul style="line-height:150%">
                 </ul>
                 <ul style="line-height:150%">
                 </ul>
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 22px;">
                   Feeling unproductive? Host an admin night
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  It’s January, which means you’re probably gathering all your W-2s and 1099s. How excruciating!
                  <br/>
                  <br/>
                  But a new trend is bringing people together to complete their most boring, tedious tasks over food, friendship, and maybe a glass of wine: Admin Night.
                 </p>
                 <p style="line-height:150%">
                  Author Chris Colin
                  <a data-hs-link-id="0" data-hs-link-id-v2="N5KFSL5T" style="color:#192733" target="_blank">
                   coined
                  </a>
                  the term in
                  <span style="font-style: italic;">
                   The Wall Street Journal,
                  </span>
                  noting that in today’s modern world, “We’re sinking into a quicksand of tiny, dumb administrative tasks.”
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  So, he started inviting friends for weekly beers and to-dos. They’d book appointments, pay bills, clear emails, manage subscriptions. Basically, the stuff you put off because you’re tired of logging into clunky apps when you could be playing video games or petting your dog or literally anything else.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%; font-weight:bold">
                  <span style="font-size: 18px;">
                   That’s a great idea…
                  </span>
                 </p>
                 <p style="line-height:150%; font-weight:bold">
                 </p>
                 <p style="line-height:150%">
                  … which is probably why it’s taken off, with numerous posts across social media where users praise the idea, share clips from their own gatherings, or
                  <a data-hs-link-id="0" data-hs-link-id-v2="PAVY/B0Z" style="color:#192733" target="_blank">
                   offer tips
                  </a>
                  .
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  TikToker Benjamin Chipman
                  <a data-hs-link-id="0" data-hs-link-id-v2="S21Oaa91" style="color:#192733" target="_blank">
                   posted
                  </a>
                  about how six months of a weekly admin night was life-changing. In his most recent sesh, he wrote several birthday cards, booked a flight, and returned texts.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%; font-weight:normal">
                  Even venues are getting in on the idea:
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   The Omni Boston Hotel
                   <a data-hs-link-id="0" data-hs-link-id-v2="pFOvWs1G" style="color:#192733" target="_blank">
                    hosts
                   </a>
                   an admin night in its lobby bar with themed cocktails — the Inbox Zero Martini and the Done &amp; Dusted Old Fashioned.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   The Roguelike Tavern in Burbank, California, recently hosted a “
                   <a data-hs-link-id="0" data-hs-link-id-v2="9qpItVPl" style="color:#192733" target="_blank">
                    Do-a-Thing Day
                   </a>
                   ” for community and political activism and will likely host more. Owner John McCormick told
                   <span style="font-style: italic;">
                    The Hustle
                   </span>
                   their hope was that people would “prioritize their own to-do lists while also getting ideas for how they can help the causes they care about. We’re also hoping to inspire folks to support causes they may not be familiar with and share resources and knowledge.”
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 18px;">
                   This all sounds a lot like…
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  …
                  <a data-hs-link-id="0" data-hs-link-id-v2="mDQp0icL" style="color:#192733" target="_blank">
                   body doubling
                  </a>
                  , or parallel work, in which people work independently, but alongside others for greater focus and accountability.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  So, you mean, like... an office? Sure. But in an increasingly remote world, body doubling has begun happening online, too.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  And
                  <em>
                   all
                  </em>
                  of this may remind you of
                  <em>
                   other
                  </em>
                  groups where people do separate tasks together, like silent writer’s groups or book clubs, or even knitting circles.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Admin nights may just be the mundane cousin of our communal instinct to do stuff — any stuff — together.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p align="right" style="line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="0oGj54fa" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
                   🔗
                  </a>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17695445719212" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735453792" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357735453792_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   HIGHLY RECOMMENDED
                   <br/>
                  </span>
                 </h2>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: normal;">
                   <strong>
                    Gen Z wants to speak with your manager.
                   </strong>
                  </span>
                  Or better yet, your CEO.
                  <a data-hs-link-id="0" data-hs-link-id-v2="2yV5GtwM" style="color:#192733" target="_blank">
                   Here’s how
                  </a>
                  to reach the generation that’s turning the marketing model on its head.
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-6_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-7" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="left" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:left; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="11.5m" src="https://inboxflows.com/_/image/https%253A%252F%252Fmarketingagainstthegrain.com%252Fhs-fs%252Fhubfs%252F11.5m.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D11.5m.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtYXJrZXRpbmdhZyIsInRpbWUiOjE3Njk3NjkxMDguNTEwMjUwM30:1vlln2:2wzdaS-k11rJt2lWPqPNcBbWd2b_omu_hDMWDtBOvXU" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-8" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-8_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <a data-hs-link-id="0" data-hs-link-id-v2="i7QD40HL" style="color:#192733" target="_blank">
                   People
                  </a>
                  who signed up for Harry Styles’ Madison Square Garden residency, “the highest volume ever recorded for an artist presale” in New York or in a single market,  per Ticketmaster.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <em>
                   The Hollywood Reporter
                  </em>
                  provided some perspective into how many people are gonna be disappointed:
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   Styles is playing 30 shows.
                  </li>
                  <li aria-level="1">
                   Madison Square Garden can accommodate 19.5k people per night.
                  </li>
                  <li aria-level="1">
                   That’s ~585k tickets available for Styles’ entire run, or just 5% of people who signed up for the presale.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  Of course, some of those people may actually be bots or people who signed up without actually intending to fork over the dough. Some tickets are going for $1k+, reflecting a trend in ticket pricing among top performers that you might say is an unfortunate…
                  <a data-hs-link-id="0" data-hs-link-id-v2="1NsN+DTX" style="color:#192733; font-style:italic" target="_blank">
                   sign of the times
                  </a>
                  .
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17683301106521" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17683301173462" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17683301173462_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17683301745793" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17683301745793_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  📆
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  In 1920, Jujiro Matsudo
                  <a data-hs-link-id="0" data-hs-link-id-v2="CbZCB4CB" style="color:#192733" target="_blank">
                   founded
                  </a>
                  Toyo Cork Kogyo in Hiroshima, Japan. While the business initially produced cork, it pivoted to vehicles in 1931 and changed its name to Mazda.
                  <br/>
                  <br/>
                  🖼️
                  <span style="font-weight: bold;">
                   Art:
                  </span>
                  The
                  <a data-hs-link-id="0" data-hs-link-id-v2="J870Ny0M" style="color:#192733" target="_blank">
                   Particle Art Museum
                  </a>
                  .
                  <br/>
                  <br/>
                  🚣
                  <span style="font-weight: bold;">
                   That’s cool:
                  </span>
                  A
                  <a data-hs-link-id="0" data-hs-link-id-v2="mO6goPJS" style="color:#192733" target="_blank">
                   map
                  </a>
                  of every river in the US.
                  <br/>
                  <br/>
                  🔒
                  <span style="font-weight: bold;">
                   Game:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="y2Yvgldb" style="color:#192733" target="_blank">
                   Crack the safe
                  </a>
                  .
                  <br/>
                  <br/>
                  🐾
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  What it’s like to have a
                  <a data-hs-link-id="0" data-hs-link-id-v2="wP4rsMr/" style="color:#192733" target="_blank">
                   best friend
                  </a>
                  .
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17381948264292" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-21" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-21_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   SHOWER THOUGHT
                   <br/>
                   <br/>
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <em>
                   It only takes one person with a vendetta to ruin a fast food restaurant’s survey percentage for the whole year.
                  </em>
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   <span style="color: #192733;">
                    <span style="font-size: 9px;">
                     <a data-hs-link-id="0" data-hs-link-id-v2="zOwQaoY6" rel="noopener" style="color:#192733" target="_blank">
                      SOURCE
                     </a>
                     <br/>
                     <br/>
                    </span>
                   </span>
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-22" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 10px 5px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17443876257693" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17443876257693_" style="color: inherit; font-size: inherit; line-height: inherit;">
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