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👋
<span style="font-weight: bold;">
Sending our best today.
</span>
To you, sure, but also the Exotic Zoo in Telford, England, which is about to get way busier: In a confirmed case of virgin birth, one of the zoo’s female iguanas yielded an 8-pack of baby Iguana Jesuses. It's an exceedingly rare situation — and a challenging one for zookeepers, who'll now undoubtedly have to try stopping all the little iguanas from walking on the water in their enclosure or otherwise turning it back into wine.
</p>
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<br/>
🎧
<span style="font-weight: bold;">
</span>
<a data-hs-link-id="0" data-hs-link-id-v2="kRkTwoz0" rel="noopener" style="color:#192733; font-weight:normal" target="_blank">
<strong>
On the pod
</strong>
</a>
<span style="font-weight: bold;">
:
</span>
<span style="font-style: italic;">
Does it benefit small businesses to give bachelorettes free swag?
</span>
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<em>
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</span>
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<br/>
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<h2 style="margin:0; font-size:13px; line-height:115%">
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NEWS FLASH
</span>
</h2>
</div>
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<img align="middle" alt="Snap CEO Evan Spiegel in front of a yellow background" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FGettyImages-1483357328-min.jpg%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DGettyImages-1483357328-min.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTc1ODM3MjEuODE3NTAzN30:1uwdoX:tuImDIDlm8AIh9sD62oY73t3RL9LlYQw2gRhmGBymuQ" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
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<p style="line-height:150%">
👻
<span style="font-weight: bold;">
Snap, the $12B, ~5k-employee company still fancying itself a startup:
</span>
Evan Spiegel, CEO of Snapchat’s parent company,
<a data-hs-link-id="0" data-hs-link-id-v2="Q7bHgvXN" style="color:#192733" target="_blank">
acknowledged
</a>
his team’s awkward position in the tech business — stuck between Big Tech and fast-moving startups, “a bit like being the middle child” — and offered a solution to help them bounce back: a more agile structure revolving around 10- to 15-person “startup squads.” The working groups will directly tackle the company’s biggest challenges. One such issue: last quarter’s 2% decline in North American daily active users.
</p>
<p style="line-height:150%">
<br/>
🦷 T
<span style="font-weight: bold;">
he $119 electric flosser you didn’t know you needed (because you probably don’t):
</span>
The Slate, a minimalist vibrating flossing contraption, got an additional
<a data-hs-link-id="0" data-hs-link-id-v2="IUIwtAV4" style="color:#192733" target="_blank">
$1.75m
</a>
vote of confidence from its funders. Next up for the flosser — which handles much like an electric toothbrush, just for adventures between the teeth rather than tackling that top enamel — is further integration with other high-tech wearables, like Apple Watches and Oura Rings, and more distribution deals.
</p>
<p style="line-height:150%">
<span style="font-size: 12px; color: #000000;">
</span>
<span style="font-size: 12px; color: #000000;">
<br/>
</span>
🪲
<span style="font-weight: bold;">
A weird bug:
</span>
Redditors were confused when the descriptions of their subreddits were
<a data-hs-link-id="0" data-hs-link-id-v2="PasB4YDt" style="color:#192733" target="_blank">
changed
</a>
to be inaccurate or illogical. For example, a community for parents with autism’s description was changed to suggest it was a community for parents of children with autism, while a community for cis and trans lesbians was changed to a community for straight lesbians — an oxymoron that made no sense. Initially, Redditors thought it was an AI tool rewriting descriptions, but it turned out to be a bug with Reddit’s translation service that caused it to begin translating English into English and mangling content in the process.
<br/>
<br/>
</p>
</div>
</div>
</td>
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<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
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<h2 style="margin:0; font-size:13px; line-height:150%">
<span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
MORE NEWS TO KNOW
<br/>
</span>
<span style="font-size: 12px; color: #000000;">
</span>
<span style="font-size: 12px; color: #000000;">
</span>
<span style="font-size: 12px; color: #000000;">
</span>
</h2>
<ul style="line-height:150%">
<li>
<span style="font-weight: bold;">
A Rosie outlook:
</span>
China’s X Square Robot added more money, now up to
<a data-hs-link-id="0" data-hs-link-id-v2="L8lLSj6Y" style="color:#192733" target="_blank">
$280m
</a>
raised in total, to bring "Jetsons"-like humanoid robot butlers to life. They reportedly think they’re less than five years away from making it happen and have recently showcased a bot fitted for mop heads and sporting sensitive, pressure-sensing hands.
<br/>
<br/>
</li>
<li>
<span style="font-weight: bold;">
Sandwich chain Potbelly
</span>
saw shares jump
<a data-hs-link-id="0" data-hs-link-id-v2="kjbsSAzm" style="color:#192733" target="_blank">
30%+
</a>
following the announcement that convenience store company RaceTrac will acquire it in a $566m deal. There are currently 445+ Potbelly stores in the US with plans to expand to 2k. RaceTrac operates 800+ stores in 14 states.
<br/>
<br/>
</li>
<li>
<span style="font-weight: bold;">
Apple
</span>
announced a boatload of new products and updates this week, but everyone’s talking about the
<a data-hs-link-id="0" data-hs-link-id-v2="ZLLxiURv" style="color:#192733" target="_blank">
iPhone Air
</a>
, a titanium iPhone that’s only 5.6mm thick, available for $999 this month.
<br/>
<br/>
<span style="font-size: 12px; color: #000000;">
</span>
</li>
</ul>
</div>
</div>
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FROM OUR FRIENDS AT MINDSTREAM
</span>
</h2>
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<h2 style="margin:0; font-size:18px; line-height:150%">
<span style="font-size: 20px;">
The AI rulebook everyone’s fighting over
</span>
<br/>
<br/>
</h2>
<p style="line-height:150%">
The fight over SB 53, a California bill that could set the first state-level rules for major AI companies, is coming to a head.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
It’d be something of a speed bump for an industry that likes blowing through a school zone at 90 mph, requiring the likes of OpenAI and Google to:
</p>
<ul style="line-height:150%">
<li aria-level="1">
Publish public safety reports before launching powerful models
</li>
<li aria-level="1">
Set up internal safety frameworks
</li>
<li aria-level="1">
Protect whistleblowers who raise concerns about risks
</li>
</ul>
<p style="line-height:150%">
What else does it cover (and not cover) and how antsy exactly are your favorite AI labs feeling?
</p>
<p style="line-height:150%">
<br/>
👉
<a data-hs-link-id="0" data-hs-link-id-v2="NirXDXYW" style="color:#192733; font-weight:bold" target="_blank">
Read on with
<span style="font-style: italic;">
Mindstream
<br/>
<br/>
</span>
</a>
</p>
<ul style="line-height:150%">
</ul>
</div>
</div>
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</tr>
</tbody>
</table>
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<tbody>
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<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
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</h2>
<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
THE BIG IDEA
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<a data-hs-link-id="0" data-hs-link-id-v2="cWmgUnS5" style="color:#00a4bd" target="_blank">
<img align="middle" alt="A young woman n a swimsuit that reads 'bride' toasts another woman in a swimsuit that reads 'maid of honor,' while several other bridesmaids stand in the background." src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252Fbachelorette-party.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dbachelorette-party.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTc1ODM3MjEuODE3ODA4Nn0:1uwdoX:Frc83DyCulnEfXzWsP6RjVkDNybojfJ_aixwtbSJEEQ" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
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<p style="line-height:150%">
<span style="font-weight: bold; font-size: 22px;">
Brides-to-be are pestering businesses for bachelorette swag
</span>
<br/>
<br/>
</p>
<p style="line-height:150%">
We’ve all heard stories about entitled influencers demanding free food and products in exchange for posts, but there’s apparently a new mooch in town: brides-to-be.
<br/>
<br/>
</p>
<p style="line-height:150%">
Brides are flooding companies with requests for free swag for bachelorette gift bags,
<a data-hs-link-id="0" data-hs-link-id-v2="tnuRhUOA" style="color:#192733" target="_blank">
per
</a>
<span style="font-style: italic;">
The Wall Street Journal
</span>
. It’s even become a
<a data-hs-link-id="0" data-hs-link-id-v2="8pE8QRrD" style="color:#192733" target="_blank">
TikTok trend
</a>
, with brides sharing their best grifting tips.
<br/>
<br/>
</p>
<p style="line-height:150%">
Bachelorette parties, bridal showers, and weddings are already opportunities for brides to be lavished with gifts, so when did some also start expecting strangers to also give them free shit?
<br/>
<br/>
</p>
<p style="line-height:150%">
<span style="font-weight: bold; font-size: 18px;">
Last year…
</span>
<br/>
<br/>
… Kayla King, a bride who works in social media, noticed influencers detailing their free swag and decided to try it herself,
<a data-hs-link-id="0" data-hs-link-id-v2="+mQx1E7V" style="color:#192733" target="_blank">
per
</a>
<span style="font-style: italic;">
The Guardian
</span>
.
<br/>
<br/>
She documented her quest on TikTok and received products from nail company Olive & June, jewelry company Joey Baby, and more, leading other brides, who, like King, were not influencers with big followings, to do the same.
</p>
<ul style="line-height:150%">
<li aria-level="1">
Some brands saw an opportunity to get in front of potential new customers. Bone broth and collagen-infused drink mix company Bare Bones told
<em>
WSJ
</em>
it’s approved 300+ requests, or $2.6k in product, this year so far.
</li>
</ul>
<p style="line-height:150%">
Now, wedding publication
<span style="font-style: italic;">
The Knot
</span>
even has
<a data-hs-link-id="0" data-hs-link-id-v2="4Plnv3MM" style="color:#192733" target="_blank">
a guide
</a>
to asking for free stuff, including a list of 41 companies known to have given away swag before and email templates to use.
<br/>
<br/>
</p>
<p style="line-height:150%">
But for smaller brands, the influx of requests are a lot, especially when brides are using spreadsheets and AI to automate requests — and they don’t always convert.
<br/>
<br/>
</p>
<p style="line-height:150%; font-weight:bold; font-size:18px">
Why not?
<br/>
<br/>
</p>
<p style="line-height:150%">
We’d bet there are few brands that would decline a product placement at Travis Kelce and Taylor Swift’s wedding, given that Swift’s economic impact is so profound it’s called “
<a data-hs-link-id="0" data-hs-link-id-v2="jYhd/lMh" style="color:#192733" target="_blank">
The Swift Effect
</a>
.” But few brides can lead to explosive sales like the world’s biggest pop star.
</p>
<ul style="line-height:150%">
<li aria-level="1">
Some brides don’t have a large enough following to reach any new customers, and other brides have solicited so many free items that none of the brands stand out.
<br/>
<br/>
</li>
<li aria-level="1">
Some requests are just too much. Clothing brand Weber’s Resupply commented on the “audacity” of a bride who could afford an Aspen bachelorette trip, but wanted
<a data-hs-link-id="0" data-hs-link-id-v2="WkXrhA9G" style="color:#192733" target="_blank">
$1.4k+
</a>
in free ski sweaters for 15 friends.
</li>
</ul>
<p style="line-height:150%">
Brands that want to be involved in this or any similar trend might take a tip from razor brand Flamingo. It
<a data-hs-link-id="0" data-hs-link-id-v2="dnYdGwk9" style="color:#192733" target="_blank">
decided
</a>
it wouldn’t respond to every request, but would award kits to 25 brides, leading to “record-breaking” engagement.
<br/>
<br/>
<span style="font-size: 12px; color: #000000;">
</span>
</p>
<p align="right" style="line-height:150%; text-align:right">
<a data-hs-link-id="1" data-hs-link-id-v2="SUeSrm6+" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
🔗
</a>
</p>
</div>
</div>
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</p>
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</div>
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<tbody>
<tr>
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<h2 style="margin:0; font-size:13px; line-height:150%">
<span style="color: #bf2434;">
HIGHLY RECOMMENDED
<br/>
<br/>
</span>
</h2>
<p style="line-height:150%">
<span style="font-weight: normal;">
<strong>
In business school,
</strong>
</span>
entrepreneur Ryan Atkinson got the lowest grade in a class called Founders Club. He went on to grow his own six-figure business.
<a data-hs-link-id="0" data-hs-link-id-v2="c4Gti9jJ" style="color:#192733" target="_blank">
What are his secrets?
<br/>
</a>
</p>
</div>
</div>
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</p>
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<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
NEWSWORTHY NUMBER
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<img align="middle" alt="113" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252F113.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D113.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTc1ODM3MjEuODE3OTM4fQ:1uwdoX:BVQlxzR-DyIjdVZDNE2TAzPhyRw5ylRG5HmxGEd5i0E" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
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<p style="line-height:150%">
<a data-hs-link-id="0" data-hs-link-id-v2="iRYKvn8t" style="color:#192733" target="_blank">
How many races
</a>
Haru Urara, a Japanese racehorse, lost. That is to say, she lost
<span style="font-style: italic;">
every
</span>
race she ever ran, starting with her first in 1998. A cultural icon, she was referred to as “the shining star of losers everywhere” and appeared as a character in the mobile game “Uma Musume: Pretty Derby.”
<br/>
<br/>
</p>
<p style="line-height:150%">
Hara Urara died on Sept. 9 at 29 years old — almost 90, if comparing horse years to human years — at Martha Farm in eastern Japan, surrounded by her keepers.
</p>
<p style="line-height:150%">
</p>
</div>
</div>
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</tr>
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<p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
</p>
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<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
AROUND THE WEB
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357738134756" style="color: inherit; font-size: inherit; line-height: inherit;">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357738134756_" style="color: inherit; font-size: inherit; line-height: inherit;">
<p style="line-height:150%">
📅
<span style="font-weight: bold;">
On this day:
</span>
In 1841, John Goffe Rand
<a data-hs-link-id="0" data-hs-link-id-v2="QbgUdQha" style="color:#192733" target="_blank">
patented
</a>
the paint tube, likely preferable to the pig bladders that unused paints had been stored in.
<br/>
<br/>
</p>
<p style="line-height:150%">
⛰️
<span style="font-weight: bold;">
That’s interesting:
</span>
Nineteen years after a woman vanished during a Colorado mountain hike, a team of rescuers, all women,
<a data-hs-link-id="0" data-hs-link-id-v2="JhRxTRQh" style="color:#192733" target="_blank">
solved
</a>
the cold case.
<br/>
<br/>
</p>
<p style="line-height:150%">
🌌
<span style="font-weight: bold;">
That’s cool:
</span>
An atlas… of
<a data-hs-link-id="0" data-hs-link-id-v2="nab9rJew" style="color:#192733" target="_blank">
space
</a>
.
<br/>
<br/>
</p>
<p style="line-height:150%">
🧠
<span style="font-weight: bold;">
Game:
</span>
A
<a data-hs-link-id="0" data-hs-link-id-v2="BDNaTtYZ" style="color:#192733" target="_blank">
math puzzle
</a>
.
<br/>
<br/>
</p>
<p style="line-height:150%">
🪿
<span style="font-weight: bold;">
Aww:
</span>
<a data-hs-link-id="0" data-hs-link-id-v2="toC6FRoI" style="color:#192733" target="_blank">
Honk
</a>
.
<br/>
<br/>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
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<tbody>
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<td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
<p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
</p>
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<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
QUOTE OF NOTE
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<img align="middle" alt="If you're smart, pivot to being cool/hot. " src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FQuoteSept112025.jpg%253Fwidth%253D1024%2526upscale%253Dtrue%2526name%253DQuoteSept112025.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTc1ODM3MjEuODE4MDcyNn0:1uwdoX:0nmAozJ8CLJ7s7M3BNJ_Gq9hvtbpRWbOfTCPKTCKXHw" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="512"/>
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<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17381948365523_" style="color: inherit; font-size: inherit; line-height: inherit;">
<p style="line-height:150%">
A tweet from one LA-based data scientist, who, like many AI doomers, is preparing for the tech to seismically alter the fabric of society, just not in the way you might expect.
<br/>
<br/>
</p>
<p style="line-height:150%">
While others are anticipating AI-generated societal collapse by building survival bunkers or by hedonistically spending their life savings and hosting “
<a data-hs-link-id="0" data-hs-link-id-v2="XHu8RGHm" style="color:#192733" target="_blank">
weird orgies
</a>
” — some, who see intellectual labor on its way to becoming fully automated, are embracing a “smart-to-hot” lifestyle shift, per
<span style="font-style: italic;">
Business Insider
</span>
, betting on less-automatable qualities, like charisma and physical attractiveness, to give them an edge in the future.
<br/>
<br/>
</p>
<p style="line-height:150%">
Sorry, nerds — contrary to what your mom told you, looks may, in fact, be important.
</p>
<p style="line-height:150%">
<span style="font-weight: normal;">
</span>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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<tbody>
<tr>
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<p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
</p>
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<table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
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</div>
</td>
</tr>
</tbody>
</table>
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<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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<p style="line-height:150%">
<span style="font-size: 13px; font-weight: bold; color: #bf2434;">
SHOWER THOUGHT
<br/>
</span>
<br/>
<span style="font-style: italic;">
It's totally acceptable to overtake people on their way to a queue; once you're in the queue, it's disrespectful.
</span>
<span style="font-size: 12px;">
<a data-hs-link-id="0" data-hs-link-id-v2="IzlHzzeC" rel="noopener" style="color:#192733" target="_blank">
SOURCE
<br/>
</a>
<br/>
</span>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
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<table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
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</div>
</td>
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5 days, 10 hours ago - news@thehustle.co
Plus: RIP to an iconic horse, an atlas for space, and more. You've got 0 referrals, just 3 away f...