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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           PLUS: Meet the font monopoly.
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                  November 1, 2021
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                  <a target="_blank">
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                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   What was the scariest Halloween costume this year? Jason? Freddy? Or maybe the 600+ cancelled American Airlines flights on Sunday, equal to 12% of total operations?
                  </p>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Today’s rundown:
                  </p>
                  <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Skimpflation:
                    </strong>
                    To deal with rising costs, companies are “skimping” on services.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Big Tech blues:
                    </strong>
                    Supply chain and ad issues are slowing down Amazon, Apple, Alphabet, and -- get used to this -- Meta.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Digits:
                    </strong>
                    Font-opolies, windowless dorms, and more.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Around the web:
                    </strong>
                    14 appliances play the
                    <em>
                     Ghostbusters
                    </em>
                    theme, how to recover lost files, and more.
                   </li>
                  </ul>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Let’s do it.
                  </p>
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                 </td>
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               The big idea
              </td>
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               <a style="color: #d62829; text-decoration: none;">
                <img alt="stacking coins" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-header2_20211031231003.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1mhVWG:nQG01thMjJAxWMWnL05F7R10DBFjoibuwsatcWKfzmA" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Inflation just reached a 30-year high, and might be even higher thanks to ‘skimpflation’
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                There are a few ways to spot
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 inflation
                </a>
                , including:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Classic inflation:
                 </strong>
                 when the price of stuff goes up (e.g., when your favorite item moves off the dollar menu)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Shrinkflation:
                 </strong>
                 when the price of stuff stays the same, but the amount you get goes down (e.g., the ever-growing amount of air in a bag of potato chips)
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It’s time to add another to the list.
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Coined
                </a>
                by
                <em>
                 NPR
                </em>
                ’s Greg Rosalsky, “skimpflation” is when, “instead of simply raising prices, companies skimp on the goods and services they provide."
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Skimpflation is everywhere
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                If you’ve noticed the drive-thru taking
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 longer
                </a>
                than usual lately, you aren’t alone. Other examples include:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Disney
                 </strong>
                 disabling its tram at Disneyland
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Domino’s
                 </strong>
                 <a style="color: #d62829; text-decoration: none;">
                  taking
                 </a>
                 longer to deliver pizzas
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Airlines
                 </strong>
                 <a style="color: #d62829; text-decoration: none;">
                  leaving
                 </a>
                 customers on hold for longer than usual
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In many cases, the skimping isn’t deliberate -- some businesses are facing a perfect storm of challenges right now, including:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Complications stemming from COVID-19
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Supply chain issues increasing the costs of goods
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Labor shortages leaving businesses short-staffed
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Shifting services from human to digital can lead to skimping as well
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In his newsletter,
                <em>
                 Kneeling Bus
                </em>
                , Drew Austin
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 described
                </a>
                a recent trip to CVS, where he noticed the following cycle:
               </p>
               <ol style="font-size: 16px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Most items are locked in cases to avoid theft
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 The rise of self-checkout means fewer employees work at a time
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Finding someone to unlock the case can make the trip take 3x as long
                </li>
               </ol>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Austin sees one road that this all leads to: Amazon Prime.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Have you noticed skimping lately? Tell us about it
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 here
                </a>
                .
               </p>
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               SNIPPETS
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                  NEW!
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                 Introducing our new and improved
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                 . You can now get extra snippets on your favorite topics. Follow the button below to get started.
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                  (It takes less than 30 seconds!)
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               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Facebook laid out
                </strong>
                plans for Meta all the way back in
                <a style="color: #d62829; text-decoration: none;">
                 2018
                </a>
                , stating in a memo that “the Metaverse is ours to lose.”
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Meta-critic:
                </strong>
                Patagonia
                <a style="color: #d62829; text-decoration: none;">
                 announced
                </a>
                plans to boycott Facebook, stopping all paid advertising until the company prioritizes “people and planet over profit.”
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Monkey business:
                </strong>
                Zendesk
                <a style="color: #d62829; text-decoration: none;">
                 announced
                </a>
                plans to purchase Momentive, the parent company of SurveyMonkey, in a
                <strong>
                 ~$4B
                </strong>
                deal.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Record deal:
                </strong>
                UnitedMasters, which offers distribution for independent musicians through its app,
                <a style="color: #d62829; text-decoration: none;">
                 raised
                </a>
                $50m at a
                <strong>
                 $550m
                </strong>
                valuation.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Amazon has a 20% stake
                </strong>
                in
                <a style="color: #d62829; text-decoration: none;">
                 Rivian
                </a>
                -- the EV truck company (and potential Tesla competitor) -- per a recent securities filing.
               </p>
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                 Join the 118,809 others
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               Big Tech Blues
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="Mark Zuckerberg" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-meta_20211031231656.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1mhVWG:nQG01thMjJAxWMWnL05F7R10DBFjoibuwsatcWKfzmA" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
                That moment you realize you re-named your company “Meta” (Source: Bloomberg / David Paul Morris / Getty Images)
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Here’s why Big Tech is slowing down
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                “Big Tech” is most commonly understood to include Apple, Amazon, Alphabet (Google’s parent), Microsoft, and Meta (or the artist formerly known as Facebook).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Before the pandemic, these firms accounted for 17.5% of the S&amp;P 500 stock index. Per
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <em>
                  The Economist
                 </em>
                </a>
                , these companies have since grown their share…
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 … to ~22% of the S&amp;P 500
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Regulators across the world are trying to rein in Big Tech’s power. But in the near term, supply chain crunches have stopped them in their tracks:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Apple
                 </strong>
                 saw sales growth in its latest quarter but CEO Tim Cook said semiconductor chip shortages cost
                 <a style="color: #d62829; text-decoration: none;">
                  $6B
                 </a>
                 in lost iPhone, iPad, and Mac sales
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Amazon
                 </strong>
                 missed sales estimates and reported that in Q4 (the holiday season) it will spend
                 <a style="color: #d62829; text-decoration: none;">
                  billions of dollars
                 </a>
                 to address labor, shipping, and logistics challenges
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                For what it’s worth, Apple’s services business and Amazon’s cloud operation are both exhibiting strong growth, and supply chain issues should resolve next year.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 What about the rest of Big Tech?
                </strong>
               </h4>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 F
                 <del>
                  acebook
                 </del>
                 <strong>
                  Meta
                 </strong>
                 notes that Apple’s new privacy policy will hurt its
                 <a style="color: #d62829; text-decoration: none;">
                  ad business
                 </a>
                 in Q4
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Alphabet
                 </strong>
                 mostly weathered the Apple privacy changes but said that revenue growth is expected to slow in
                 <a style="color: #d62829; text-decoration: none;">
                  2022
                 </a>
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The only clear winner among the Big Tech bunch is Microsoft, which is largely unaffected by supply chain and advertising issues.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In a series of recent milestones, Microsoft posted its first
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 $20B
                </a>
                + quarterly profit and passed Apple to become the world’s
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 most valuable firm
                </a>
                Friday, worth
                <strong>
                 $2.49T
                </strong>
                .
               </p>
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           </td>
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           </td>
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               Free Resource
              </td>
             </tr>
             <tr id="image">
              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <center>
                <a style="color: #d62829; text-decoration: none;">
                 <img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-memorable_ads_20211031233633.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1mhVWG:nQG01thMjJAxWMWnL05F7R10DBFjoibuwsatcWKfzmA" style="width: 100%; max-width: 600px; height: auto; padding: 15px 0 0;" width="600"/>
                </a>
               </center>
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              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                <strong>
                 ‘What’s the last ad you remember?’
                </strong>
               </h2>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Putting money on it was funny.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The HubSpot Blog conducted a
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 survey of nearly 300 US consumers
                </a>
                , asking them to recall a recent ad and what made it so memorable.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 The last ad people got stuck on:
                </strong>
               </h4>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 35% remembered a funny ad
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 18% recalled one for helpful information
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 9% said the ad sparked happiness
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 7% said the product or service seemed valuable
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Also -- celebrity promotions are wildly overrated. So spend that elsewhere.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Extensive research suggests humor (done well) often works best. This blog post shares new data on what makes ads stick.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Read about what helps people feel… more.
               </p>
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               <a style="background-color: #D62829; font-size: 16px; font-family: Helvetica, Arial, sans-serif; font-weight: bold; text-decoration: none; color: #ffffff; border-radius: 15px; display: inline-block; miso-padding-alt: 0; padding: 7px 20px;">
                <!--[if mso]> <i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;">&nbsp;</i><![endif]-->
                <span style="mso-text-raise: 15pt;">
                 Craft catchier ads →
                </span>
                <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%;">&nbsp;</i><![endif]-->
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           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Digits
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="MSCHF art" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-MSCHF_Warhol_20211031231718.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1mhVWG:nQG01thMjJAxWMWnL05F7R10DBFjoibuwsatcWKfzmA" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
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               <p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
                Source: MSCHF
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                By the numbers: Phony Warhol drawings, font-opolies, windowless dorms, and more
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 1)
                </strong>
                Call it a
                <em>
                 font
                </em>
                -opoly. The world’s largest font seller, Monotype, recently bought Hoefler&amp;Co, makers of Gotham (the font). Monotype now owns
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;" target="_blank">
                 <strong>
                  30k+ fonts
                 </strong>
                </a>
                , including heavy-hitters Helvetica, Times New Roman, and Arial.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 2)
                </strong>
                Viral art collective MSCHF’s latest project involved buying a 1954 Andy Warhol drawing for $20k, making 999 copies, then selling them all -- including the original --
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;" target="_blank">
                 <strong>
                  for $250 a piece
                 </strong>
                </a>
                . By that math, they made ~$230k in profit.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 3)
                </strong>
                <em>
                 Battle of the bots: holiday edition
                </em>
                . Akamai, a software firm that helps online retailers fight off buying-bots, found bot use in India is
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;" target="_blank">
                 <strong>
                  up 55%
                 </strong>
                </a>
                in the weeks before Diwali. (Cue American retailers gulping as Black Friday and Christmas close in.)
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 4)
                </strong>
                At the time of writing this, Roblox, used by 40m+ people daily, has been down for
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;" target="_blank">
                 <strong>
                  2+ days
                 </strong>
                </a>
                (hopefully it’s back up by now). Some thought the massive glitch had to do with Chipotle giving away $1m worth of burritos on the platform. Turns out this wasn’t the case.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 5)
                </strong>
                An architect working on a massive 1.68m-square-foot dorm for 4.5k students at UC Santa Barbara resigned after the sponsor of the
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;" target="_blank">
                 <strong>
                  $200m
                 </strong>
                </a>
                project -- billionaire Charles Munger -- insisted on a design that would mean 94% of the occupants would have no windows.
               </p>
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                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter_ne.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mhVWG:rBMyBXbcSL1mrbgzp_U5rwWUeRt3MD-V-rVi-82W5Ic" width="30"/>
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                   <a data-tags="share site" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mhVWG:rBMyBXbcSL1mrbgzp_U5rwWUeRt3MD-V-rVi-82W5Ic" width="30"/>
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               AROUND THE WEB
              </td>
             </tr>
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              <td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 0px 3px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🎨
                <strong>
                 On this day:
                </strong>
                In 1512, Rome’s breathtaking Sistine Chapel
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 opened
                </a>
                to the public, its ceiling painted by Michelangelo. The frescoes took the artist years to complete.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                👻
                <strong>
                 Wow:
                </strong>
                We hope you had a happy Halloween -- at least as happy as these 14 devices, including an iron and a toothbrush,
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 playing
                </a>
                the
                <em>
                 Ghostbusters
                </em>
                theme.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                ⛵
                <strong>
                 That’s interesting:
                </strong>
                Over the summer, a robot
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 found
                </a>
                3 19th-century shipwrecks in Lake Superior. Researchers say the underwater vessels appear frozen in time.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🍏
                <strong>
                 Wait, what:
                </strong>
                A company is
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 raising funds
                </a>
                on Kickstarter for its 2nd line of pillows shaped like Apple products. Yes, it’s the
                <em>
                 2nd
                </em>
                line.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                📄
                <strong>
                 How to:
                </strong>
                Who hasn’t accidentally deleted a file or paragraph? Here’s
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 how
                </a>
                to get it back.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🌬️
                <strong>
                 That’s cool:
                </strong>
                We’ve seen stand-alone wind turbines, but check out this
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Wind Turbine Wall
                </a>
                . Its spinning blades are kind of relaxing to look at.
               </p>
              </td>
             </tr>
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              <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
              </td>
             </tr>
             <tr>
              <td style="padding-bottom: 5px;">
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr style="padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 5px 2px 15px;">
               Pic of the day
              </td>
             </tr>
             <tr>
              <td align="center" style="text-align: center; padding: 0 0 6px;">
               <img alt="Toblerone bar" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-Toblerone_20211031233125.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1mhVWG:nQG01thMjJAxWMWnL05F7R10DBFjoibuwsatcWKfzmA" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
              </td>
             </tr>
             <tr>
              <td>
               <p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 0px;">
                (Source:
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;" target="_blank">
                 Reddit
                </a>
                )
               </p>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Chocolate brand Toblerone
                </strong>
                had a shocking case of shrinkflation back in
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 2019
                </a>
                . The packaging for its triangle-shaped treat stayed the same but the gap between each piece was noticeably larger (AKA much less chocolate) due to rising input costs (AKA chocolate).
               </p>
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                 <img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-rec_11_1_20211031233246.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1mhVWG:nQG01thMjJAxWMWnL05F7R10DBFjoibuwsatcWKfzmA" style="width: 100%; max-width: 400px; height: auto; padding: 5px 0px;" width="400"/>
                </a>
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                 Dune
                </a>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                I normally don’t dig sci-fi, but give me a killer cast, a Hanz Zimmer score, and one of the best-looking films of all time, and I’ll be happy. Every frame is an epic work of art and scale. See it on the big screen if you can.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 -- Jacob
                </em>
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            Today's email was brought to you by
            <a style="color: #d62829; text-decoration: none;" target="_blank">
             Trung Phan
            </a>
            ,
            <a style="color: #d62829; text-decoration: none;" target="_blank">
             Jacob Cohen
            </a>
            ,
            <a style="color: #d62829; text-decoration: none;" target="_blank">
             Juliet Bennett Rylah
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            ,
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             Rob Litterst
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            ,
            <a style="color: #d62829; text-decoration: none;" target="_blank">
             Sara Cravatts
            </a>
            .
            <br/>
            Editing by: Zachary “Big Skimpin” Crockett.
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            25 FIRST ST. 2ND FLOOR, CAMBRIDGE, MA 02141, UNITED STATES   +1 888 482 7768
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