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   Bill Gates wrote the playbook for AI
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   OpenAI has perfected Gates' formula for the AI age
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             <div>
              October 28, 
2025
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               OpenAI has perfected Gates' formula for the AI age
              </span>
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               Bill Gates turns 70 today. For the last 25 years he's been
the Gates Foundation philanthropist,
              </span>
              <a data-linktype="Normal" style="background-color:rgba(0,0,0,0);color:#168DD9;" target="_blank">
               giving away $100 billion
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              <span style="background-color:rgba(0,0,0,0)">
               to fight disease and poverty. That legacy will reshape global health. But he left another mark during his time at Microsoft that's still 
reshaping Silicon Valley years later: He wrote the playbook for how tech companies dominate markets.
              </span>
             </p>
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               Watch OpenAI's recent moves as it
              </span>
              <a data-linktype="Normal" style="background-color:rgba(0,0,0,0);color:#168DD9;" target="_blank">
               races to capture AI
              </a>
              <span style="background-color:rgba(0,0,0,0)">
               while asking forgiveness rather than permission, and you're watching tactics Gates pioneered in the 1990s when he built Microsoft into a colossus. The Gates doctrine was simple: capture the market first, negotiate with the wreckage later. That approach built Microsoft, and now it's building the AI industry.
              </span>
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                  Sponsored
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                  Buy a home with confidence, not guesswork
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                  Buying a home is one of the biggest decisions you’ll make — and it shouldn’t feel like a leap in the dark. Further gives you a personalized plan that brings clarity to every step. Our AI-powered assistant helps you understand what you can afford, weigh tradeoffs, and map your path forward. Whether it’s your first home or your next one, you’ll feel ready to 
make decisions with confidence instead of uncertainty.
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              <span style="background-color:rgba(0,0,0,0);font-size:24px">
               The monopolist's playbook
              </span>
             </h2>
             <p style="line-height: 1.38">
              <span style="background-color:rgba(0,0,0,0)">
               Microsoft dominated the PC market through genuine innovation. But then, for good measure, it squeezed.
              </span>
             </p>
             <p style="line-height: 1.38">
              <span style="background-color:rgba(0,0,0,0)">
               Gates made Windows the only operating system PC manufacturers could realistically sell, then used that monopoly like a weapon. Computer makers who wanted to install competing browsers or software faced losing Windows entirely, which would be corporate death in the 1990s. Internet Explorer felt impossible to delete from your PC no matter how hard you tried, and
              </span>
              <a data-linktype="Normal" style="background-color:rgba(0,0,0,0);color:#168DD9;" target="_blank">
               Microsoft claimed doing so would break
              </a>
              <span style="background-color:rgba(0,0,0,0)">
               the operating system. When the government finally sued, Gates spent his 1998 deposition playing 
dumb, pretending not to understand what "
              </span>
              <a data-linktype="Normal" style="background-color:rgba(0,0,0,0);color:#168DD9;" target="_blank">
               compete
              </a>
              <span style="background-color:rgba(0,0,0,0)">
               " meant. But his internal emails told a different story, with executives plotting
to "
              </span>
              <a data-linktype="Normal" style="background-color:rgba(0,0,0,0);color:#168DD9;" target="_blank">
               cut off Netscape's air supply.
              </a>
              <span style="background-color:rgba(0,0,0,0)">
               "
              </span>
             </p>
             <p style="line-height: 1.38">
              <span style="background-color:rgba(0,0,0,0)">
               Fast forward to 2025, and OpenAI has perfected Gates' formula for the AI age. First came the great data grab,
              </span>
              <a data-linktype="Normal" style="background-color:rgba(0,0,0,0);color:#168DD9;" target="_blank">
               training its models on the entire internet
              </a>
              <span style="background-color:rgba(0,0,0,0)">
               without asking anyone's permission, turning decades of human creativity into AI fuel. Then came the pattern of overreach and retreat. Earlier this month,
              </span>
              <a data-linktype="Normal" style="background-color:rgba(0,0,0,0);color:#168DD9;" target="_blank">
               OpenAI "paused" Sora's ability to generate
              </a>
              <span style="background-color:rgba(0,0,0,0)">
               videos featuring Martin Luther King Jr.'s likeness after the King estate complained. Last year,
              </span>
              <a data-linktype="Normal" style="background-color:rgba(0,0,0,0);color:#168DD9;" target="_blank">
               it pulled a Scarlett Johansson-esque voice
              </a>
              <span style="background-color:rgba(0,0,0,0)">
               from ChatGPT after Johansson complained.
              </span>
             </p>
             <p style="line-height: 1.38">
              <span style="background-color:rgba(0,0,0,0)">
               Last week's launch of ChatGPT Atlas, 
OpenAI's browser, represents the apotheosis of this approach. Like Microsoft forcing Internet Explorer on every PC user, OpenAI wants Atlas to become the lens through which people experience the internet itself. Why search Google when ChatGPT can summarize? Why visit websites when an AI agent can browse for you? It's the same play Microsoft ran with Explorer, except this time the goal isn't just to control the browser. It's to become the internet's new operating system.
              </span>
             </p>
            </td>
           </tr>
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              <span style="background-color:rgba(0,0,0,0)">
               Bill Gates in 1984 (Doug Wilson/CORBIS/Corbis via Getty Images)
               <span class="ql-cursor">
                
               </span>
              </span>
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              <span style="background-color:rgba(0,0,0,0);font-size:24px">
               History doesn't repeat, but the code patterns do
              </span>
             </h2>
             <p style="line-height: 1.38">
              <span style="background-color:rgba(0,0,0,0)">
               Microsoft's antitrust case hinged on the company forcing users to take products they didn't want, leveraging Windows' dominance to crush competition. The parallels to OpenAI are uncanny. Except this time the bundled product isn't a browser, but rather an entire worldview filtered through large language models trained on data OpenAI grabbed first and licensed 
maybe never.
              </span>
             </p>
             <p style="line-height: 1.38">
              <span style="background-color:rgba(0,0,0,0)">
               Yet history suggests OpenAI might be onto something. Microsoft's Internet Explorer commanded 90% market share at its peak before becoming what one analyst called a "laughing stock" within years of the antitrust ruling. But Microsoft survived, thrived, and Gates walked away to become humanity's favorite billionaire. The fines were pocket change. The breakup never happened. The market moved on.
              </span>
             </p>
             <p style="line-height: 1.38">
              <span style="background-color:rgba(0,0,0,0)">
               The difference now is that regulatory intervention is even less likely. The Trump administration sees AI dominance as a national security imperative. It’s more likely to help OpenAI become a behemoth than break it up, all in the name of beating China to artificial general intelligence.
              </span>
             </p>
             <p style="line-height: 1.38">
              <span style="background-color:rgba(0,0,0,0)">
               The ultimate irony is that Microsoft is now OpenAI's biggest investor, partner, and future rival. The partnership is already showing cracks.
Microsoft has reportedly been frustrated by OpenAI's compute demands and has started building its own AI models. OpenAI, meanwhile, is trying to reduce its dependence on Microsoft's cloud infrastructure.
              </span>
             </p>
             <p style="line-height: 1.38">
              <span style="background-color:rgba(0,0,0,0)">
               Microsoft didn't invest $13 billion just to watch OpenAI eat its lunch. Two days after OpenAI announced Atlas, Microsoft unveiled an almost identical "Copilot Mode" for its Edge browser. The company that Gates built still has some bite.
              </span>
             </p>
             <p style="line-height: 1.38">
              <a data-linktype="Normal" style="background-color:rgba(0,0,0,0);color:#168DD9;" target="_blank">
               Gates told NPR recently
              </a>
              <span style="background-color:rgba(0,0,0,0)">
               , "It was only as I was turning 70 this year, and
              </span>
              <a data-linktype="Normal" style="background-color:rgba(0,0,0,0);color:#168DD9;" target="_blank">
               Microsoft turning 50
              </a>
              <span style="background-color:rgba(0,0,0,0)">
               , that I decided, OK maybe it is time to look back a bit." But looking back reveals we're actually looking forward.
              </span>
             </p>
             <p style="line-height: 1.38">
              <span style="background-color:rgba(0,0,0,0)">
               The question isn't whether OpenAI will face its own antitrust reckoning. It almost certainly will, if not under this administration then later. The question is whether it will matter. Gates proved you could bulldoze your way to dominance, pay the toll, and still end up the hero of your own story.
              </span>
             </p>
             <p style="line-height: 1.38">
              <span style="background-color:rgba(0,0,0,0)">
               Happy 70th, Bill. Your legacy isn't just the billions you're giving away. It's the playbook Silicon Valley still can't 
quit.
              </span>
             </p>
             <p style="line-height: 1.38">
              <span style="background-color:rgba(0,0,0,0)">
               —Jackie Snow, Contributing Editor
              </span>
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