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            PLUS: Ikea will now buy back your furniture.
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                  October 15, 2020
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                  TOGETHER WITH
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                  <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   People, if you’ve ever seen the 1971 classic
                   <em>
                    Willy Wonka &amp; The Chocolate Factory
                   </em>
                   , you’ll remember 2 things: 1) Roald Dahl was definitely on acid when he wrote that book; and 2) the protagonist -- Charlie -- started his hero’s journey by finding a “golden ticket.”
                  </p>
                  <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   Well, next week is your lucky week. Each day, one reader will receive a
                   <strong>
                    Golden Ticket
                   </strong>
                   and get cool stuff (we can’t say whether or not it’ll be acid). You only have to do one thing: open the email. That’s it.
                  </p>
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               The Big Idea
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                <img alt="Airplane" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fairport_20201014231314.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMDS:ErNRWIQgsfIShGPGoF3cj0vdiK9am4TiHbxAXLU-im4" style="height: auto; width: 100%;"/>
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                Airport biometrics company Clear has big expansion plans
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Once upon a time, the security line went toe-to-toe with premade sandwiches as the worst part of the airport check-in experience.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The biometrics company
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Clear
                </a>
                was your best bet to skip the line. In exchange for registering your fingerprints and eye scan with the company, you could breeze past the normies.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Now, Clear wants to outgrow its “skip-the-line” reputation. And
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 per
                 <em>
                  OneZero
                 </em>
                </a>
                , its biometrics data could potentially undergird all of your purchases.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 How did Clear work originally?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Pre-pandemic, the company got most of its business from airports.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Some 5m frequent flyers shelled out $179 a year for a Clear membership. Clear shared
                <strong>
                 10% to 12%
                </strong>
                of these profits with airports (~
                <strong>
                 $35m
                </strong>
                last year).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The company also set up shop in sports stadiums, where, as a Clear member, you could prove you were 21+ and buy a beer by scanning your fingerprint.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 That all collapsed in April
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Clear’s revenues fell by as much as half in some airports. To survive, the company is innovating. A few of its newer ideas:
               </p>
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                 A Budweiser vending machine called “Bud Now” will rely on Clear-verified fingerprints to prove the buyer is 21+.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 The NHL, the 9/11 Museum, and restaurants like Chop’t and Dos Toros have bought into a Clear program called “Health Pass,” which tracks the symptoms and last test dates of their employees.
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 That’s only the beginning
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The company’s CEO, Caryn Seidman-Becker, calls Clear a biometrics “platform” modeled on the same concept as Amazon.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                “Now you think about adding hotels, now you think about ride-share… You are your credit card when you enroll,” she said last year.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Every time you make a purchase or flash your health insurance card, Clear wants to be there, confirming it’s really you.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                And that might make biometrics a mundane part of our everyday lives.
               </p>
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            Snippets
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             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Zoom is going all in on ticketed events.
              </strong>
              Its new section,
              <a style="color: #d62829; text-decoration: none;">
               OnZoom
              </a>
              , will host paid yoga classes, comedy shows, and more.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               A Thailand-based exporter, NR Instant Produce
              </strong>
              , has raised $51.4m by turning
              <a style="color: #d62829; text-decoration: none;">
               jackfruit into a pork replacement
              </a>
              .
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Pret A Manger
              </strong>
              <strong>
               staked its entire business
              </strong>
              on
              <a style="color: #d62829; text-decoration: none;">
               employee lunch breaks
              </a>
              -- now, with profits catering, it’s pivoting to selling to supermarkets.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Want to know how FaZe Clan lives?
              </strong>
              This
              <em>
               New York Times
              </em>
              <a style="color: #d62829; text-decoration: none;">
               interactive
              </a>
              maps the group’s entire house.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Get ready for the rise of “dark stores,”
              </strong>
              retail outlets that look a bit
              <a style="color: #d62829; text-decoration: none;">
               like ghost kitchens
              </a>
              -- and are designed to fulfill online orders.
             </li>
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               Base-SPAC
              </td>
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                <img alt="Baseballs" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fbaseball_20201014231346.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMDS:ErNRWIQgsfIShGPGoF3cj0vdiK9am4TiHbxAXLU-im4" style="height: auto; width: 100%;"/>
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                The man behind Moneyball is about to take the Red Sox public
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Billy Beane is at it again. After bringing statistical analysis to baseball with
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 sabermetrics
                </a>
                (e.g., WHIP and OBP), the “
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Moneyball
                </a>
                ” king is all in on the acronym of the moment: SPAC.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Beane’s company,
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 RedBall
                </a>
                ($RBAC) is close to a merger with Fenway Sports Group.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Owned by billionaire John Henry, Fenway Sports Group assets include the Boston Red Sox, Fenway Park, and Liverpool F.C.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 The merger would value Fenway Sports Group at $8B
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                RedBall would have less than a
                <strong>
                 25%
                </strong>
                stake. Beane and Co. are looking to raise
                <strong>
                 $1B
                </strong>
                to close the deal by the end of the month.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Here’s where it gets complicated -- Beane already owns equity in the Oakland A’s, meaning he would own a piece of 2 baseball teams...
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                ...which is why he’ll likely
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 leave
                </a>
                baseball altogether if the deal goes down (MLB has to approve it).
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 These parties have circled each other before
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In 2002, Beane was in consideration for the Red Sox’s general manager job. Theo Epstein ended up taking the role and became a Massachusetts god by winning 2 World Series titles in 5 years, ending an 86-year
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 curse
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                If Beane and the Red Sox finally get hitched, it could open the floodgates to
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 more teams going public
                </a>
                with similar deals, giving fans another forum to pull for their favorite squad.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This also sets the stage for an incredible sequel to the 2011 film aptly named
                <em>
                 Moneyball
                </em>
                . We’ll get some awesome Jonah Hill-related SPAC jokes -- and the Oscars can right past wrongs by giving Brad Pitt the
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Best Actor
                </a>
                trophy he deserves.
               </p>
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            <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
             <strong>
              15 years ago, David Kahl started selling one life-changing chair on eBay…
             </strong>
            </h2>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              The Capisco
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             .
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            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Capisco solved Kahl’s lingering back pain issues, thanks to a design that
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              suits how the human body
              <em>
               actually
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              moves
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             (unlike the typical old-school desk chairs that force your legs to bend at 90-degree angles and trap you in one position all day).
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Cut to one and a half decades later, and that one-chair startup is now a flourishing company building a variety of furniture that supports your body:
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             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              Fully
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             .
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             <strong>
              Check out their 15% off sale and see how much better it feels to sit in a Fully chair -- but hurry, it only runs until October 19th.
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               Getting Defensive
              </td>
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                Why Silicon Valley is still salivating over those sweet, sweet government defense contracts
               </h2>
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             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                As noted by investor
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Elad Gill
                </a>
                , tech innovations born out of the defense industry are many.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Think semiconductors, GPS and -- the most important invention since Dr. James Naismith put a ball through a
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 peach basket
                </a>
                -- the internet.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In recent years, though, the marriage of Big Tech and defense has hit the rocks. Case in point: Google famously dropped an AI surveillance program (Project Maven) after employee uproar.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Now, more defense-related startups are getting in on the action
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Anduril
                </a>
                has raised $241m to build tech including border surveillance, while
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Shield.ai
                </a>
                has pulled in $48m to make defense AI systems.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Perhaps most notably,
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Palantir
                </a>
                -- the Peter Thiel-backed firm that only recently left startup-dom -- took on the abandoned Project Maven contract.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This may be creating a narrative that the biggest tech firms are shying away from government contracts, leaving a void for startups.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Don’t be fooled, though, says Gill.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Megacap tech firms are still happily taking that government cheddar
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                According to Gill, the list is extensive:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Amazon and Microsoft are fighting over the
                 <a style="color: #d62829; text-decoration: none;">
                  $10B
                 </a>
                 JEDI contract
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Intel, IBM, and Oracle
                 <a style="color: #d62829; text-decoration: none;">
                  have
                 </a>
                 secured long-term gov commitments
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Salesforce has the
                 <a style="color: #d62829; text-decoration: none;">
                  No. 1
                 </a>
                 enterprise solution for the government (AKA “Government Cloud”)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 “Tons of SaaS companies”... although with much smaller contracts
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                When you consider that the US budget for defense
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 spending
                </a>
                is somewhere between ~$700B and $1T (give or take a few hundred billy), it’s not hard to see why tech companies of all sizes keep coming back to the well.
               </p>
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               Second Hand
              </td>
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               <a style="color: #d62829; text-decoration: none;">
                <img alt="Furniture" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FIkea_furniture_20201014231431.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMDS:ErNRWIQgsfIShGPGoF3cj0vdiK9am4TiHbxAXLU-im4" style="height: auto; width: 100%;"/>
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                Ikea is getting into the refurbished business
               </h2>
              </td>
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             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Ever try selling Ikea furniture on Craigslist?
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Then you’re probably familiar with those atrocious lowball offers (“Hey, I know you listed at $60 but would you do $5?”)
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Luckily, there may be relief on the way.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Ikea will begin buying back its furniture in the UK and Ireland
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                As part of a move to "help its customers take a stand against excessive consumption,” Ikea will exchange store vouchers for that
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Billy
                </a>
                bookcase.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Per
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <em>
                  Business Insider
                 </em>
                </a>
                , here is Ikea’s proprietary algorithm for determining used furniture value:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 50% of original price for “new, without scratches”
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 30% of original price for “well-used with several scratches”
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The plan launches on Black Friday (Nov. 27) and customers can kickstart the process by filling out an online form before taking their used furniture into a store.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Some furniture items will be donated while others will be sold
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Refurbished gear selected for re-sale will end up at a store in the world’s first “recycles mall” -- ReTuna in Eskilstuna, Sweden -- where everything is recycled.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The scheme is consistent with Ikea’s plan to be carbon positive by 2030. While second-hand furniture likely won’t be as lucrative as the
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 $10B
                </a>
                refurb electronics industry, Ikea is setting a sustainable standard.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                More importantly, we might start seeing fewer ulcer-inducing Craigslist offers.
               </p>
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               <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                <strong>
                 I tried tech’s newest approach to weight loss. Here’s why behavioral change works:
                </strong>
               </h2>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                I’m about halfway into my
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                 3-month trial of Noom
                </a>
                and down 8 lbs so far.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                As an eternal pessimist, I’m skeptical of anything that bills itself as “new” -- but not gonna lie, Noom is the
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                 real-damn-deal
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                .
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                Why?
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It focuses on
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 changing your psychology and behavior
                </a>
                (instead of shaming you for having a Twizzler). Once I established some positive habits, the weight loss followed.
               </p>
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                I’ll share more later -- in the meantime, try Noom for just $0.50 right here:
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              <strong>
               Analyst Relations Manager,
              </strong>
              <em>
               <strong>
                BeyondTrust
               </strong>
              </em>
             </a>
             <strong>
              :
             </strong>
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Your mission, should you choose to accept it, is to forge relationships with security and compliance analysts to drive awareness for this company’s strategy and products.
            </p>
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              <strong>
               Senior Performance Manager,
              </strong>
              <em>
               <strong>
                Fundrise
               </strong>
              </em>
             </a>
             <strong>
              :
             </strong>
            </p>
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             If you’re interested in real estate investing and helping to grow a business, have
             <em>
              we
             </em>
             got the job for you.
            </p>
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             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              <strong>
               Sales and Growth Professional,
              </strong>
              <em>
               <strong>
                DataBees
               </strong>
              </em>
             </a>
             <strong>
              :
             </strong>
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             This is quite possibly the only listing we’ve ever seen that
             <em>
              doesn’t
             </em>
             brag about a “fast-paced environment.” Talk about buzz-worthy.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
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              <strong>
               Head of Community,
              </strong>
              <em>
               <strong>
                MMTR
               </strong>
              </em>
              <strong>
               :
              </strong>
             </a>
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             This media startup wants to grow reader engagement … and that’s where you come in. Check it out.
            </p>
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             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              <strong>
               Director of Software Architecture,
              </strong>
              <em>
               <strong>
                Outmatch
               </strong>
              </em>
             </a>
             <strong>
              :
             </strong>
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Wrangle a herd of enterprise software and data architects to support the dual – and sometimes dueling – goals of speed and efficiency.
            </p>
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                   Hey! Do you read The Hustle? It’s the best daily business newsletter out there -- only takes 5 minutes to read. They're running a giveaway today so if you sign up using my link, we're both entered to win a MacBook Pro. Sign up here, it’s free: https://thehustle.co/?ref=950fce10a7
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