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   📺  Bilt’s hit sitcom
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   Plus: A surprising amount of shrimp-related news, some sweet bird pics, and more.
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              You've got 0 referrals,
         just
        
            3 away from earning a Hustle Essentials kit.
        
        Check out all of our
              <a data-hs-link-id="0" data-hs-link-id-v2="SmQ7BDlU" style="color:#192733; text-decoration:underline !important" target="_blank">
               prizes here
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              .
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              Check your referral progress &amp; prizes
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               here
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                  View in browser
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                 <p style="line-height:150%">
                  👋
                  <span style="font-weight: bold;">
                   Wishing you a prosperous Libra season.
                  </span>
                  Today is the start of the business world’s favorite astrological period, apparently, as the zodiac sign most common among billionaires comes into focus, headlined by Walmart heiress Alice Walton and Ralph Lauren. Libras are known to symbolize balance and harmony, and their primary characteristic is expressing gratitude for not being born a little later and instead being a Scorpio.
                 </p>
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                  🎧
                  <a data-hs-link-id="0" data-hs-link-id-v2="kRkTwoz0" rel="noopener" style="color:#192733; font-weight:bold" target="_blank">
                   On the pod
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                   :
                  </span>
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                   <strong>
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                    </span>
                   </strong>
                  </span>
                  <span style="font-style: italic;">
                   The startup that rents out off-duty police officers to watch your house.
                  </span>
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                   <strong>
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                      <br/>
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                   NEWS FLASH
                  </span>
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                 <p style="line-height:150%">
                  ⛵
                  <span style="font-weight: bold;">
                   This might blow your mind, but rich people seem to like sailing:
                  </span>
                  When Oracle billionaire Larry Ellison funded the global professional sailing league SailGP in 2019, he gave it five years to pay its own bills. On the other side of that deadline, things are
                  <a data-hs-link-id="0" data-hs-link-id-v2="PdU7xgd4" style="color:#192733" target="_blank">
                   going quite well
                  </a>
                  , as the league plots an expansion from 12 teams to 14 next year — and eyes a future with up to 20 teams. Lending further credence to this sailing-is-pretty-popular trend: When the league started, it cost about $5m to own a franchise; expansion teams are expected to buy in for $60m+.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  🦐
                  <span style="font-weight: bold;">
                   Shrimp: a star in water, in tummies, and… in soil?
                  </span>
                  Argentine startup Unibaio thinks so, at least, as it has developed an effective way to discard the excess shrimp shells produced in its region: a plant-fortifying additive to fertilizers and pesticides. The shrimp derivative, they
                  <a data-hs-link-id="0" data-hs-link-id-v2="fSRLO2AM" style="color:#192733" target="_blank">
                   say
                  </a>
                  , will help increase crop yields when used, and they’re now being put to the test by apple, tomato, and potato growers in Argentina, New York, and North Carolina. Unibaio should sprinkle some shrimp shells on itself — the startup has ambitious plans to expand to 20 countries by 2030.
                  <br/>
                  <br/>
                  🎵
                  <span style="font-weight: bold;">
                   Oh, no, Suno:
                  </span>
                  The Recording Industry Association of America
                  <a data-hs-link-id="0" data-hs-link-id-v2="kBDxqbZq" style="color:#192733" target="_blank">
                   updated
                  </a>
                  its lawsuit against Suno, an AI music generator, to accuse it of illegally “stream ripping” copyrighted tracks from YouTube to train its models, per
                  <span style="font-style: italic;">
                   The Verge
                  </span>
                  . If true, this would violate the Digital Millennium Copyright Act, which states that you can’t “circumvent” any measure that controls access to protected works. The RIAA wants $2.5k for each act of circumvention, plus $150k for every work infringed. Suno claims it’s always acted legally, but hasn’t revealed its training datasets.
                  <span style="font-size: 12px; color: #151719;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   MORE NEWS TO KNOW
                  </span>
                 </h2>
                 <ul style="line-height:150%">
                  <li>
                   <span style="font-weight: bold;">
                    A town full of ‘pot heads:
                   </span>
                   A 14-person group in Quebec went in on lottery tickets together and
                   <a data-hs-link-id="0" data-hs-link-id-v2="logdIQX7" style="color:#192733" target="_blank">
                    won
                   </a>
                   a $50m jackpot. All live in ~150-resident St-Paul's River, which means the town’s demographics shifted fast: ~10% of residents are suddenly multimillionaires.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    Ebay
                   </span>
                   will
                   <a data-hs-link-id="0" data-hs-link-id-v2="U9szoUJO" style="color:#192733" target="_blank">
                    acquire
                   </a>
                   Tise, a social marketplace for reselling clothes and home goods, for an unknown sum. Ebay says Tise appeals to younger customers with social elements, including the ability to follow sellers and comment on listings.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    TikTok update:
                   </span>
                   The
                   <a data-hs-link-id="0" data-hs-link-id-v2="Fde5hBpd" style="color:#192733" target="_blank">
                    proposed deal
                   </a>
                   between the US and China would see Oracle presiding over the app’s US algorithm, with its US operations controlled by a new venture with mostly US investors and board members. ByteDance would retain a stake of less than 20%.
                   <span style="font-size: 12px; color: #151719;">
                   </span>
                  </li>
                 </ul>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
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        </table>
      <![endif]-->
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                </table>
               </div>
              </td>
             </tr>
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           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
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          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
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         <div bgcolor="#ffffff" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffffff">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffffff">
      <tr style="background-color:#ffffff;">
    <![endif]-->
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  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-2-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-0" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-0_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                 </h2>
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-1" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
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                <a data-hs-link-id="0" data-hs-link-id-v2="B9cX4B6E" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="Two screenshots from 'Roomies,' one depicting a young blonde woman talking into a phone as she stands on the sidewalk, the other featuring a brunette woman sitting on a washing machine next to a young Black man." src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252Froomies-1.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Droomies-1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTg2MTk4OTAuNzMwNjU2MX0:1v0zMw:l9N2EyHX3vH-bOd-uu7p11_OCgWm1PQnkod7gqXd8vg" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
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           </div>
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            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507867493761_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <ul style="line-height:150%">
                 </ul>
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 22px;">
                   The hot sitcom that’s produced by a credit card company
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  You’ve probably heard a cynical film lover describe a movie as “one big ad.” Maybe it was
                  <em>
                   Space Jam
                  </em>
                  , a movie that began with two Nike ads featuring Michael Jordan and Bugs Bunny, or
                  <em>
                   Mac and Me
                  </em>
                  , an ET ripoff that features a scene set inside a McDonald’s and a cameo from Ronald McDonald himself.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  But a popular TikTok series somehow pulls off being branded content without actually mentioning the brand.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 18px;">
                   It’s called “Roomies”
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  It’s got 90k+ followers and each two-minute episode revolves around a young woman who has moved from Ohio to NYC. It’s produced in-house by Bilt, a payments company that offers a credit card where customers receive points for paying rent.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  As
                  <span style="font-style: italic;">
                   The Wall Street Journal
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="sfEpwvrl" style="color:#192733" target="_blank">
                   notes
                  </a>
                  , brands including jewelry company Alexis Bittar, Little Caesars, and Sephora have been spinning out episodic content for social media, but Bilt is unique in that it doesn’t feature its own product.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  While “Roomies” often covers topics relevant to renters in a way that
                  <span style="font-style: italic;">
                   Business Insider
                  </span>
                  ’s Amanda Hoover
                  <a data-hs-link-id="0" data-hs-link-id-v2="mrrzct+p" style="color:#192733" target="_blank">
                   found
                  </a>
                  “actually funny and relatable,” there’s not a single mention of the brand or product placement for it.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 18px;">
                   So what’s the point?
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Bilt is a private company valued at $10B, so it has room to play around with how it markets itself. And — you've definitely heard other companies say this — it sees itself as not just a credit card company, but
                  <a data-hs-link-id="0" data-hs-link-id-v2="7d6BvcsN" style="color:#192733" target="_blank">
                   a lifestyle brand
                  </a>
                  .
                  <br/>
                  <br/>
                  Members receive bonus points or freebies when dining in at restaurant partners in their neighborhoods, booking travel or fitness classes through Bilt’s app, or by playing “Rent Day” trivia games.
                  <br/>
                  <br/>
                  Zoe Oz, Bilt’s CMO, told
                  <span style="font-style: italic;">
                   Link in Bio
                  </span>
                  that the series allows Bilt to reach its core demographic on the platform they prefer.
                  <br/>
                  <br/>
                  “When someone eventually needs what we offer, we want them to think of Bilt as a brand that truly gets their lifestyle and challenges. It's about being part of the cultural conversation, not interrupting it,” Oz said.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Also, the lack of product placements won’t last. Oz told
                  <em>
                   WSJ
                  </em>
                  that the series will eventually include corporate partners. For example, an episode could feature the roommates getting their complementary smoothies at Barry’s Bootcamp — a perk Bilt offers its members.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p align="right" style="line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="b5nKYVB1" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
                   🔗
                  </a>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735453792" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357735453792_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   HIGHLY RECOMMENDED
                  </span>
                 </h2>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Heard of "blitzscaling"?
                  </span>
                  <span style="font-weight: normal;">
                   Y
                  </span>
                  ou’re brilliant so of course you have, but just to catch everyone else up, it’s a business model prioritizing speed and aggressive growth over efficiency. Now, more to the point:
                  <a data-hs-link-id="0" data-hs-link-id-v2="sroq4dbz" style="color:#192733" target="_blank">
                   Is it a genius move or a dangerous trap
                  </a>
                  <a data-hs-link-id="0" data-hs-link-id-v2="klqQBkAa" style="color:#192733" target="_blank">
                   ?
                  </a>
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
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            <td style="height:0;line-height:0">&nbsp;</td>
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      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
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              </td>
             </tr>
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           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-6_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-7" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="left" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:left; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="6" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FNoteworthy%2520Number%2520template-1.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DNoteworthy%2520Number%2520template-1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTg2MTk4OTAuNzMxMDc4NH0:1v0zMw:PgZ13FNsLmpT4jI2DIpf9SSbQibcsLPJwQWWli1x3qg" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-8" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-8_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <a data-hs-link-id="0" data-hs-link-id-v2="Br3zAJ/s" rel="noopener" style="color:#192733" target="_blank">
                   Number of
                  </a>
                  recall notices the FDA has released regarding shrimp potentially contaminated with cesium-137, a radioactive isotope that can cause harm if ingested in larger quantities, in the past five weeks. The latest is from Aqua Star (USA) Corp. of Seattle, and, like the others, pertains to shrimp processed in Indonesia. It includes three products sold at various retailers across the US.
                  <br/>
                  <br/>
                  Cs-137 exists in the environment due to nuclear weapons testing and is not harmful if consumed in trace amounts. But you shouldn't eat, say, a whole contaminated shrimp platter.
                  <br/>
                  <br/>
                 </p>
                </div>
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                    </p>
                    <!--[if mso]>
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
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                 <p style="line-height:150%">
                  📆
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  In 1846, German astronomer Johann Gottfried Galle
                  <a data-hs-link-id="0" data-hs-link-id-v2="57xKFuhA" style="color:#192733" target="_blank">
                   discovered
                  </a>
                  Neptune.
                  <br/>
                  <br/>
                  🐦
                  <span style="font-weight: bold;">
                   That’s cool:
                  </span>
                  Here are some
                  <a data-hs-link-id="0" data-hs-link-id-v2="kfnGHLRZ" style="color:#192733" target="_blank">
                   award-winning photos
                  </a>
                  of birds.
                  <br/>
                  <br/>
                  🗞️
                  <span style="font-weight: bold;">
                   Newsletter:
                  </span>
                  <em>
                   Opening Bell Daily
                  </em>
                  leans on charts and economic data to offer unique Wall Street analysis.
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                   Subscribe here
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                  .
                  <br/>
                  <br/>
                  🧗
                  <span style="font-weight: bold;">
                   Game:
                  </span>
                  Indoor
                  <a data-hs-link-id="0" data-hs-link-id-v2="B8VFHylM" style="color:#192733" target="_blank">
                   rock climbing
                  </a>
                  .
                  <br/>
                  <br/>
                  🐱
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  Something seems
                  <a data-hs-link-id="0" data-hs-link-id-v2="lc4ZeVSv" style="color:#192733" target="_blank">
                   off
                  </a>
                  .
                  <br/>
                  <br/>
                 </p>
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                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
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                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   QUOTE OF NOTE
                  </span>
                 </h2>
                </div>
               </div>
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            </tbody>
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            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
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              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px 0px; font-size:0px" valign="top">
                <img align="middle" alt="Palantir is the lifestyle brand. The most pro-west, meritocratic, winning obsessed, and based brand on the face of the earth." src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FQuoteSept232025.jpg%253Fwidth%253D1024%2526upscale%253Dtrue%2526name%253DQuoteSept232025.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTg2MTk4OTAuNzMxMjA0N30:1v0zMw:KbUhcQdLDj8pHTvH0VSyTKfHA9wlJ-CJWG5H2xEUWPE" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="512"/>
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              </tr>
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           </div>
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            <tbody>
             <tr>
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                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Huh?:
                  </span>
                  Defense tech giant Palantir is apparently trying to market itself as a lifestyle brand, something that Eliano Younes, the company’s head of strategic engagement, has been particularly vocal about on X,
                  <a data-hs-link-id="0" data-hs-link-id-v2="6dx40Twc" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   Wired
                  </span>
                  .
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  One way it’s doing that: by moving beyond selling facial recognition tech and AI drone-strike software to government agencies, to also sell tote bags, baseball caps, and $99 sweatpants — all available on its newly relaunched online merch store — to anyone willing to endorse it.
                  <br/>
                  <br/>
                 </p>
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                    </p>
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                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   SHOWER THOUGHT
                   <br/>
                   <br/>
                  </span>
                  <em>
                   Multiple choice tests having a "don't know" option that provides a fractional point would reward honesty and let teachers know where students need help.
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