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                     November 09, 2025
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                     FRAGRANCE
                    </span>
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                 <h1 style="margin:0;color:#202020;direction:ltr;font-family:Georgia,Times,Times New Roman,serif;font-size:20px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:center;margin-top:0;margin-bottom:0;mso-line-height-alt:24px">
                  Black-Owned Fragrance Brands You Should Have On Your Radar
                 </h1>
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                   <p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:24px">
                    <span style="word-break: break-word; font-size: 16px;">
                     I am of the firm belief that smelling pleasant is a personality trait. Some people are funny, some people are outgoing, but me? I am never caught smelling anything less than decadent. I’ve made collecting perfumes practically a hobby, and as a beauty editor, it
                     <em>
                      is
                     </em>
                     part of my job to have my nose to the newest and best fragrance launches.
                    </span>
                   </p>
                   <p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:24px">
                    <span style="word-break: break-word; font-size: 16px;">
                     My stash features scents from big names like Dior and small indie brands like Good Chemistry, but I often find myself reaching for the same handful of perfumes—not just because they smell beautiful, but because I know they’re
                     <a rel="noopener" style="text-decoration: underline; color: #6b261d;" target="_blank">
                      Black-owned
                     </a>
                     .
                    </span>
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                   </p>
                   <p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:24px">
                    <span style="word-break: break-word; font-size: 16px;">
                     Like Issa Rae once said,
                     <em>
                      I’m rooting for everybody Black
                     </em>
                     , and fragrances are no exception. White (mostly European) brands have historically dominated this space, and it’s only recently that Black and brown founders have had the resources and capital to widely launch fragrances that reflect the richness of our history and culture.
                    </span>
                   </p>
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                   </p>
                   <p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:24px">
                    <span style="word-break: break-word; font-size: 16px;">
                     Today, brands—including
                     <strong>
                      Ourside
                     </strong>
                     ,
                     <strong>
                      Harlem Perfume Co.
                     </strong>
                     , and
                     <strong>
                      Moodeaux
                     </strong>
                     —are filling shelves with the representation the girls have been begging for. Ahead, discover a few of my favorite Black-owned and -founded fragrance brands.
                    </span>
                   </p>
                   <p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     <strong>
                      Moodeaux
                     </strong>
                    </span>
                   </p>
                   <p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:24px">
                    <span style="word-break: break-word; font-size: 16px;">
                     Founded by journalist-turned-entrepreneur
                     <a rel="noopener" style="text-decoration: underline; color: #6b261d;" target="_blank">
                      Briana Arps
                     </a>
                     in 2021,
                     <a rel="noopener" style="text-decoration: underline; color: #6b261d;" target="_blank">
                      Moodeaux
                     </a>
                     quickly claimed space in the industry. The brand hit shelves at Urban Outfitters and Credo Beauty, becoming the first fragrance brand to be sold at both retailers. Vanilla, sandalwood, musk, and white tea make up my favorite scent from the brand,
                     <a rel="noopener" style="text-decoration: underline; color: #6b261d;" target="_blank">
                      Worthy Eau de Parfum
                     </a>
                     .
                    </span>
                   </p>
                   <p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     <strong>
                      S.S.K. Labs
                     </strong>
                    </span>
                   </p>
                   <p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:24px">
                    <span style="word-break: break-word; font-size: 16px;">
                     This newly launched brand aims to educate people about the nuances of scent so they can  discover perfumes they like and understand why they like them.
                     <a rel="noopener" style="text-decoration: underline; color: #6b261d;" target="_blank">
                      S.S.K. Labs
                     </a>
                     launched with a fragrance kit that explores the amber note. The kit comes with two perfume oils and an eau de parfum. Each swipe of the perfume oil roller ball transports me to a time or place that’s nostalgically familiar.
                    </span>
                   </p>
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                     Why this ad?
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                    <span style="word-break: break-word; font-size: 18px;">
                     <strong>
                      Harlem Perfume Co.
                     </strong>
                    </span>
                   </p>
                   <p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:24px">
                    With roots in the Harlem Renaissance, this brand will take you back in time with its rich scents. I love the
                    <a rel="noopener" style="text-decoration: underline; color: #6b261d;" target="_blank">
                     Speakeasy
                    </a>
                    Eau de Parfum, which pairs patchouli, tonka absolute, amber, and vanilla for a sweet yet spicy fragrance.
                   </p>
                   <p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     <strong>
                      Forvr Mood
                     </strong>
                    </span>
                   </p>
                   <p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:24px">
                    I learned almost everything I know about makeup from Jackie Aina’s YouTube channel back in college. While the influencer was known for her makeup tutorials, she also shared her love for fragrance with fans by mentioning her favorites in “Get Ready With Me” videos. In 2020, Aina announced she was launching her brand
                    <a rel="noopener" style="text-decoration: underline; color: #6b261d;" target="_blank">
                     Forvr Mood
                    </a>
                    . In 2020, Aina announced she was launching Forvr Mood, and what started as a candle brand has grown into a fragrance line with scents that rival household names. My favorite Forvr Mood scent is
                    <a rel="noopener" style="text-decoration: underline; color: #6b261d;" target="_blank">
                     NDA
                    </a>
                    , a sultry fragrance with notes of tonka, spiced rum, and tobacco flower.
                   </p>
                   <p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     <strong>
                      Brown Girl Jane
                     </strong>
                    </span>
                   </p>
                   <p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:24px">
                    I find myself constantly reaching for one of
                    <a rel="noopener" style="text-decoration: underline; color: #6b261d;" target="_blank">
                     Brown Girl Jane’s
                    </a>
                    little pink bottles. Founded by Malika Jones, this fragrance house has cultivated a strong following of Black women —myself included. My current go-to Brown Girl Jane scent is
                    <a rel="noopener" style="text-decoration: underline; color: #6b261d;" target="_blank">
                     Casino
                    </a>
                    , a sweet and spicy concoction of espresso, rum, and orchid.
                   </p>
                   <p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     <strong>
                      Ourside
                     </strong>
                    </span>
                   </p>
                   <p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:24px">
                    Keta Burke-Williams launched Ourside in 2023 with the desire to create a clean fragrance brand that fosters self-care and connection. What you’ll find in an Ourside fragrance is a unique scent that feels personal to you. The brand has three scents:
                    <a rel="noopener" style="text-decoration: underline; color: #6b261d;" target="_blank">
                     Moon Dust
                    </a>
                    ,
                    <a rel="noopener" style="text-decoration: underline; color: #6b261d;" target="_blank">
                     Nostalgia
                    </a>
                    , and
                    <a rel="noopener" style="text-decoration: underline; color: #6b261d;" target="_blank">
                     Of Our Own
                    </a>
                    . My favorite is Nostalgia, an earthy blend of vanilla, ylang ylang, and jasmine.
                   </p>
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