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                  Hey there,
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                 <p style='font-family: "arial"; font-size: 16px; font-weight: normal; line-height: 1.5em; color: #03324C; margin: 0 0 10px; padding: 5px 0;'>
                  Think fast: A bat and ball cost $1.10, and the bat costs one dollar more than the ball. How much does the ball cost?
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                  Did you think the answer was $0.10?
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                  If you take a second and do the math, you’ll see that the correct answer is $0.05. But don’t feel bad – almost everyone makes this mistake at first!
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                  <strong>
                   We are of two minds, each useful for different things
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                 <p style='font-family: "arial"; font-size: 16px; font-weight: normal; line-height: 1.5em; color: #03324C; margin: 0 0 10px; padding: 5px 0;'>
                  In his book
                  <em>
                   Thinking Fast and Slow
                  </em>
                  , Nobel Prize-winner Daniel Kahneman explores the two thinking systems that we use to make decisions: the fast, intuitive and unconscious
                  <em>
                   system one
                  </em>
                  and the slow, rational, consciously controlled
                  <em>
                   system two
                  </em>
                  . The first excels at quick actions, like reacting to car horns in traffic, whereas the second is used for complex reasoning tasks like math problems.
                 </p>
                 <p style='font-family: "arial"; font-size: 16px; font-weight: normal; line-height: 1.5em; color: #03324C; margin: 0 0 10px; padding: 5px 0;'>
                  When one system is used for something that the other should handle, interesting things happen. For instance, when people first hear the bat-and-ball problem, system one jumps in and gives the apparently obvious answer based on intuition. But in fact the problem is a little more complex than it seems at first glance, which is why the correct solution requires system two.
                 </p>
                 <p style='font-family: "arial"; font-size: 16px; font-weight: normal; line-height: 1.5em; color: #03324C; margin: 0 0 10px; padding: 5px 0;'>
                  Find out about some other quirks of human thought – like why the mere thought of money makes us less altruistic – in the blinks for
                  <strong>
                   Daniel Kahneman’s
                  </strong>
                  <strong>
                   <em>
                    Thinking Fast and Slow
                   </em>
                  </strong>
                  <strong>
                   .
                  </strong>
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               Start reading
               <strong>
                Thinking, Fast and Slow
               </strong>
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