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      TUESDAY EDITION
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                  Hi there,
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                 <p style='font-family: "arial"; font-size: 16px; font-weight: normal; line-height: 1.5em; color: #03324C; margin: 0 0 10px; padding: 5px 0;'>
                  Hiring creative people isn’t easy. After all, how can a recruiter identify a creative person? You can’t really glean much from their college record.
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                 <p style='font-family: "arial"; font-size: 16px; font-weight: normal; line-height: 1.5em; color: #03324C; margin: 0 0 10px; padding: 5px 0;'>
                  Indeed, studies have shown that most university graduates forget what they learned at university within two years. So what should you look for?
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                  <strong>
                   Be creative to find creatives
                  </strong>
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                 <p style='font-family: "arial"; font-size: 16px; font-weight: normal; line-height: 1.5em; color: #03324C; margin: 0 0 10px; padding: 5px 0;'>
                  Nolan Bushnell, the founder of Atari, knows a thing or two about hiring creatives. At Atari, he discovered and hired both Steve Jobs and Steve Wozniak. Here are his tips:
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                  Look for interesting hobbies and passions, especially complex or time-consuming ones. These highlight a creative’s patience and attention to detail. For example, Bushnell hired the developer of the Atari joystick based on his passion for model trains.
                 </p>
                 <p style='font-family: "arial"; font-size: 16px; font-weight: normal; line-height: 1.5em; color: #03324C; margin: 0 0 10px; padding: 5px 0;'>
                  Great creatives also tend to be enthusiastic readers, so make sure you ask them about their favorite books. Don’t worry too much about
                  <em>
                   what
                  </em>
                  they read; it’s more important that they are engaged readers.
                 </p>
                 <p style='font-family: "arial"; font-size: 16px; font-weight: normal; line-height: 1.5em; color: #03324C; margin: 0 0 10px; padding: 5px 0;'>
                  Finally, in the interview, ask people strange or complex questions to get an insight into their thought processes. For example, the author asks interviewees to estimate the number of chewing gum pieces under the table. Asking these out-of-the-box questions can give real insight into the workings of a potential hire’s mind.
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                 <p style='font-family: "arial"; font-size: 16px; font-weight: normal; line-height: 1.5em; color: #03324C; margin: 0 0 10px; padding: 5px 0;'>
                  To get more top tips on team building and hiring from Nolan Bushnell – including why Atari allowed employees to sleep at the office – read our blinks to
                  <strong>
                   <em>
                    Finding the Next Steve Jobs
                   </em>
                  </strong>
                  <strong>
                   , by Nolan Bushnell.
                  </strong>
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               Start reading
               <strong>
                Finding the Next Steve Jobs
               </strong>
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