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   Segment
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   How to maximize and measure it
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text-decoration-style: initial; text-decoration-color: initial;">
                       Great customer experiences start with good data, but managing it gets expensive fast without the right tech.
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                      <p style="color: #1c0732; font-family: Inter, Arial, serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; 
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                       A CDP unifies your first-party data, powers personalization, and drives real ROI.
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text-decoration-style: initial; text-decoration-color: initial;">
                       We partnered with Aberdeen to measure the impact.
                       <span>
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                       <strong>
                        The results? CDP users see stronger performance across the board
                       </strong>
                       .
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                       A CDP allows you to connect and unify first-party data across channels, ensuring accuracy and personalizing every customer interaction to individual preferences.
                      </p>
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                       <strong style="color: #1c0732; font-family: Inter, Arial, serif; font-size: 16px;">
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                         Read this article
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#ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;">
                        to discover the benefits a CDP can boost your bottom line.
                       </span>
                      </p>
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                           See the ROI
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