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   🥘  Blue Apron’s pivot
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   Plus: A centuries-old syrup, a car you can’t drive, and more.
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              You've got 0 referrals,
         just
        
            3 away from earning a Hustle Essentials kit.
        
        Check out all of our
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               prizes here
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              .
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              Check your referral progress &amp; prizes
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                 <p style="line-height:150%">
                  👋
                  <span style="font-weight: normal;">
                   <strong>
                    Good morning.
                   </strong>
                  </span>
                  Be sure to spare a few minutes today for
                  <a data-hs-link-id="0" data-hs-link-id-v2="+Rk7GQ/m" rel="noopener" style="color:#192733" target="_blank">
                   this thoroughly enjoyable video
                  </a>
                  from our colleagues over at
                  <em>
                   The Science of Scaling
                  </em>
                  , who specialize in sales storytelling that doesn't suck (wild, right?). Get an intimate look inside fast-growing startup Air, a creative ops platform, and a madcap day in the life of its CEO. It gets our highest rating a startup-related video can get: five out of five branded sweater vests.
                  <br/>
                  <span style="font-size: 12px; color: #000000;">
                   <br/>
                  </span>
                 </p>
                 <p style="line-height:150%">
                  🎧
                  <a data-hs-link-id="0" data-hs-link-id-v2="kRkTwoz0" rel="noopener" style="color:#192733; font-weight:bold" target="_blank">
                   On the pod
                  </a>
                  <span style="font-weight: bold;">
                   :
                  </span>
                  <span style="font-weight: normal; font-style: italic;">
                   <strong>
                    <em>
                     <span style="font-size: 12px; color: #000000;">
                     </span>
                    </em>
                   </strong>
                  </span>
                  <span style="font-style: italic;">
                   How TikTok, climate change, and trade policy turned matcha into a luxury item that costs more than some people's lunch.
                   <br/>
                  </span>
                 </p>
                </div>
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                   NEWS FLASH
                  </span>
                 </h2>
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17313702092961_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  🚁
                  <span style="font-weight: bold;">
                   Warning: If you show this to a pilot, you’re going to ruin their day:
                  </span>
                  Chinese electric air taxi startup EHang
                  <a data-hs-link-id="0" data-hs-link-id-v2="WhU822TK" style="color:#192733" target="_blank">
                   announced
                  </a>
                  plans to build an autonomous two-passenger aircraft with a range of “several hundred miles.” EHang is growing fast, already flying tourists in air taxi-happy China — where officials plan to have 100k air taxis and cargo drones in flight by 2030 — with an earlier $410k model. It plans to unveil the new long-distance, plane-hating craft by year’s end.
                  <br/>
                  <br/>
                  🚘
                  <span style="font-weight: bold;">
                   Finally, a car you can buy that you can’t drive:
                  </span>
                  Silicon Valley startup Tensor is working to supply “Earth's first personal Robocar.” In other words,
                  <a data-hs-link-id="0" data-hs-link-id-v2="0lxuJQuT" rel="noopener" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   Business Insider,
                  </span>
                  it’d be your personal autonomous Waymo-esque car, wholly owned and no driver necessary. While it offers the freedom to sit in the backseat doing whatever, it doesn’t offer full freedom — Tensor’s cars will only work within preset geofenced operational zones. Tensor's debut will be in a specific part of Dubai next year, with plans to expand to Europe and the US from there.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  🤦
                  <span style="font-weight: bold;">
                   CEOs behaving badly:
                  </span>
                  Nestlé
                  <a data-hs-link-id="0" data-hs-link-id-v2="ldtbgMGN" style="color:#192733" target="_blank">
                   fired
                  </a>
                  CEO Laurent Freixe after just a year in the position, alleging an undisclosed romance with a subordinate, and replaced him with head of Nespresso Philipp Navratil. The news comes shortly after software company Astronomer was catapulted into the spotlight after its now ex-CEO, Andy Byron, was seen cuddling the company’s HR head on a kiss cam at a Coldplay concert, and Piotr Szczerek, CEO of Polish paving company Drogbruk, was
                  <a data-hs-link-id="0" data-hs-link-id-v2="vWCoV1VU" style="color:#192733" target="_blank">
                   caught
                  </a>
                  on video snatching a hat signed by tennis player Kamil Majchrzak from a child. Szczerek apologized — after considerable backlash.
                  <br/>
                  <br/>
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   MORE NEWS TO KNOW
                  </span>
                 </h2>
                 <ul style="line-height:150%">
                  <li>
                   <span style="font-weight: bold;">
                    RIP, Flip:
                   </span>
                   Once a unicorn, the TikTok-like video shopping app is now just as real as one. Before it
                   <a data-hs-link-id="0" data-hs-link-id-v2="9ikkaJY4" style="color:#192733" target="_blank">
                    ceased to exist
                   </a>
                   , Flip had 16.5m users and was worth $1.05B as recently as last April.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    Kraft Heinz
                   </span>
                   is
                   <a data-hs-link-id="0" data-hs-link-id-v2="d5zKG3V9" style="color:#192733" target="_blank">
                    splitting
                   </a>
                   into two public companies: one for faster-growing items like sauces and shelf-stable meals, the other for struggling grocery fare and food-away-from-home brands.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    Another subscription crackdown:
                   </span>
                   Amazon is
                   <a data-hs-link-id="0" data-hs-link-id-v2="vF1ZCtfE" style="color:#192733" target="_blank">
                    ending
                   </a>
                   its Prime Invitee Program, which lets Prime members share free shipping with someone outside their address, for Amazon Family, which lets members share benefits only with those who share a primary residence.
                   <br/>
                   <br/>
                   <span style="font-size: 12px; color: #000000;">
                   </span>
                  </li>
                 </ul>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_174657085452410" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffeeeb" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffeeeb">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffeeeb">
      <tr style="background-color:#ffeeeb;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-1746570854524-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545246" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   GET VIRAL
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545247" style="color: inherit; font-size: inherit; line-height: inherit;">
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                <a data-hs-link-id="0" data-hs-link-id-v2="h4IpV8G6" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="Powered-Viral-Toolkit" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FPowered-Viral-Toolkit.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DPowered-Viral-Toolkit.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTY4OTY4MjUuMzgyNzMzM30:1utl7Z:RRDZA2ZdbNpd_9AAOM7zUvjSz60wJ-OmC0gzqfcDJfM" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
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           </div>
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            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545248" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545248_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%; font-weight:bold">
                  <span style="font-size: 18px;">
                   <span style="font-size: 20px;">
                    3 methods for more viral content
                   </span>
                   <br/>
                   <br/>
                  </span>
                 </p>
                 <p style="line-height:150%">
                  Anybody fishing for leads should bookmark this kit:
                 </p>
                 <ul style="line-height:150%">
                  <li>
                   <strong>
                    The Go Viral GPT
                   </strong>
                   by HubSpot Media
                  </li>
                  <li>
                   <strong>
                    15 AI prompts
                   </strong>
                   for viral posts
                  </li>
                  <li>
                   <strong>
                    50 nifty hooks
                   </strong>
                   that hit hard
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  Spice up your copy and campaigns with data-driven winners.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 30px">
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                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#bF2434" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; border-radius:8px; cursor:auto; background-color:#bF2434; mso-padding-alt:12px 18px" valign="middle">
                    <a data-hs-link-id="1" data-hs-link-id-v2="WPNZTAXk" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Plot viral content
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section hse-section-last" id="section-2" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffffff" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffffff">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffffff">
      <tr style="background-color:#ffffff;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-2-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-0" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-0_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                 </h2>
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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                <a data-hs-link-id="0" data-hs-link-id-v2="t83MClcs" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="A plate of broccoli next to a plate of pasta and a small cup of parmesan cheese. " src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252Fblue-apron.jpg%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dblue-apron.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTY4OTY4MjUuMzgyODMyNX0:1utl7Z:DNVbpLqRP3xTfTuido0BUBOBW2895jsVorAhuPwkx_s" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
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           </div>
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                 <ul style="line-height:150%">
                 </ul>
                 <p style="line-height:109%; font-weight:normal; font-size:12px">
                  <em>
                   (Blue Apron)
                  </em>
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 22px;">
                   Subscription fatigue is real, so Blue Apron is pivoting
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Blue Apron, an OG in the meal kit space, is making a big change. Instead of weekly subscriptions, it's allowing customers to choose from 100+ chef-designed meals as needed (those who love consistency can still sign up for automated shipments).
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  It's also introduced:
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   Two new product lines: Dish by Blue Apron, which consists of ready-to-eat, nutrition-focused meals; and Assemble &amp; Bake, which come together all on one sheet pan.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Blue Apron+, a $9.99/month membership that includes free shipping, deals, streaming content via Tastemade+, and more.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 18px;">
                   Blue Apron…
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  … was founded in 2012 by Matt Salzberg, Ilia Papas, and Matt Wadiak in New York before scaling nationwide. It IPO’d in 2017, but sales and stock slipped shortly thereafter and a
                  <a data-hs-link-id="0" data-hs-link-id-v2="T6hFDNbF" style="color:#192733" target="_blank">
                   pandemic-related surge
                  </a>
                  in sales didn’t last.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  In 2023, food delivery startup Wonder Group acquired Blue Apron for
                  <a data-hs-link-id="0" data-hs-link-id-v2="ksVrJvHS" style="color:#192733" target="_blank">
                   $103m
                  </a>
                  , a sharp dip from $2B, its 2017 valuation.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Whitney Pegden, SVP and GM at Blue Apron, told
                  <span style="font-style: italic;">
                   The Hustle
                  </span>
                  that Wonder — which also acquired delivery app Grubhub and media company Tastemade, and operates several food halls, mostly in New York — aims to be “the single destination for meal time,” and that includes going out, ordering delivery, and home cooking.
                  <br/>
                  <br/>
                  <span style="font-weight: bold; font-size: 18px;">
                   But while Blue Apron…
                  </span>
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  … wrote the early playbook for meal kits, feedback and data shows that today’s customers find weekly subscriptions too rigid. Customers could skip meals if they were going on vacation or too busy to cook them, but those who forgot could get frustrated and potentially cancel altogether.
                  <br/>
                  <br/>
                  “I think we used to anchor more on giving you a fun Wednesday night — a… project, an experience, something to do with your partner, especially good [during] covid whenever you couldn’t do anything else,” Pegden, said. “We still have those meals available… but we’re introducing a lot more meals that are convenience-focused.”
                  <br/>
                  <br/>
                  <span style="font-weight: bold; font-size: 18px;">
                   The change comes at a time…
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  … when customers are
                  <a data-hs-link-id="0" data-hs-link-id-v2="bbfyYngw" style="color:#192733" target="_blank">
                   tired
                  </a>
                  of having to subscribe to everything and as AI slop proliferates the internet. That includes AI-generated recipes that range from
                  <a data-hs-link-id="0" data-hs-link-id-v2="MOZv9GtI" style="color:#192733" target="_blank">
                   ridiculous
                  </a>
                  or impossible to actually make, to
                  <a data-hs-link-id="0" data-hs-link-id-v2="V3kvNsnZ" style="color:#192733" target="_blank">
                   downright dangerous
                  </a>
                  .
                  <br/>
                  <br/>
                  A meal kit service that lets you pick and choose from meals designed by real chefs — and that teaches you useful cooking skills in the process — might just be the right pivot for our too-much-tech times.
                  <br/>
                  <br/>
                  <span style="font-size: 14px; color: #000000;">
                  </span>
                 </p>
                 <ul style="line-height:150%">
                 </ul>
                 <p align="right" style="line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="L5dP7vcd" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
                   🔗
                  </a>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
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      <![endif]-->
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735453792" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357735453792_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   HIGHLY RECOMMENDED
                  </span>
                 </h2>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Power, strategy, and seduction:
                  </span>
                  Robert Greene, author of bestselling books on all three of those topics,
                  <a data-hs-link-id="0" data-hs-link-id-v2="Dsbfi4+1" style="color:#192733" target="_blank">
                   shares why
                  </a>
                  silence and mystery can be so effective and why authenticity is actually kinda overrated.
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-6_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-7" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="left" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:left; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="About 400 years" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FAbout%2520400%2520years.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DAbout%2520400%2520years.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTY4OTY4MjUuMzgzMTY4fQ:1utl7Z:Nywqi3s4TVyB9xG17Z3sbhR0vdUr-LovFZ0Wy0lb9J8" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-8" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-8_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <a data-hs-link-id="0" data-hs-link-id-v2="5gQQA1ga" rel="noopener" style="color:#192733" target="_blank">
                   Age
                  </a>
                  of Nin Jiom Pei Pa Koa, a Chinese cough syrup that’s remained unchanged for centuries, but surging in popularity among Western customers today. Between 2019 and 2024, sales rose by nearly a third to hit $88m, per
                  <em>
                   The Economist
                  </em>
                  , and have broadened beyond China thanks to:
                 </p>
                 <ul style="line-height:115%">
                  <li style="line-height: 150%;">
                   TikTok tutorials
                  </li>
                  <li style="line-height: 150%;">
                   Celebrity endorsements, including singers Cynthia Erivo (who starred in
                   <em>
                    Wicked
                   </em>
                   ) and One Direction’s Zayn Malik
                  </li>
                  <li style="line-height: 150%;">
                   Increased interest in Chinese medicine
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  Tariffs may impact US prices of the syrup, which typically retails for ~$5 in Hong Kong but often more elsewhere, but anyone with a sore, scratchy throat may still decide it’s worth the splurge.
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507871921334" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507871921334_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   HOW YOU HUSTLE
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17489619923533" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17489619923533_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <em>
                   Our readers are always spinning up new businesses and we like to check in on ‘em. Here’s the latest:
                  </em>
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Who:
                  </span>
                  Tom Sayer
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   What:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="1+MwWHSF" style="color:#192733" target="_blank">
                   Ello
                   <br/>
                   <br/>
                  </a>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   The elevator pitch:
                  </span>
                  “Ello is an AI-powered reading coach designed to help reluctant readers aged 5–9 fall in love with books. Using advanced speech recognition and natural language processing, Ello listens as kids read aloud and offers real-time feedback, corrections, and encouragement — like a personal tutor in your living room.”
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   The problem they’re solving:
                  </span>
                  “Nearly 70% of fourth graders in the US read below grade level — a crisis with long-term consequences. Ello is addressing this by democratizing access to 1:1 literacy support, using AI to provide personalized, real-time coaching to young, reluctant readers who often lack individual attention.”
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Origin story:
                  </span>
                  “After working in EdTech at Google for Education, I saw firsthand how technology could transform learning — but also where it fell short. When my co-founder’s child began falling behind in reading during the pandemic, we realized there was no accessible, engaging solution to truly support struggling readers.”
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Advice for fellow entrepreneurs:
                  </span>
                  “Talk to your users constantly — especially when it’s uncomfortable. The most valuable insights often come from hearing what’s not working. It’s tempting to stay heads-down building, but success comes from truly understanding your users’ needs, frustrations, and motivations and letting that guide your product, not your assumptions.”
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-style: italic;">
                   Want to see your work featured here?
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="r14AecbA" style="color:#192733; font-style:italic" target="_blank">
                   Tell us about it
                  </a>
                  <span style="font-style: italic;">
                   .
                  </span>
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17567443134482" style="color: inherit; font-size: inherit; line-height: inherit;">
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
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                 </tbody>
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               </div>
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17567443111371" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17567443111371_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17567443182973" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17567443182973_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  📅
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  In 1928, bacteriologist Sir Alexander Fleming accidentally
                  <a data-hs-link-id="0" data-hs-link-id-v2="rw48owjW" style="color:#192733" target="_blank">
                   discovered
                  </a>
                  penicillin when mold fell on a plate of bacteria and killed it.
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  🤖
                  <span style="font-weight: bold;">
                   Game:
                  </span>
                  A
                  <a data-hs-link-id="0" data-hs-link-id-v2="ofF+TlZO" style="color:#192733" target="_blank">
                   cute platformer
                  </a>
                  .
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  🗞️
                  <span style="font-weight: bold;">
                   Newsletter:
                  </span>
                  <span style="font-style: italic;">
                   Monday Girl
                  </span>
                  offers career tips and insider advice every week.
                  <a data-hs-link-id="0" data-hs-link-id-v2="JSfnMtd2" rel="noopener" style="color:#192733" target="_blank">
                   Subscribe here
                  </a>
                  .
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  🥁
                  <span style="font-weight: bold;">
                   That’s cool:
                  </span>
                  A bunch of online
                  <a data-hs-link-id="0" data-hs-link-id-v2="kl25shta" style="color:#192733" target="_blank">
                   drum machines
                  </a>
                  .
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  🐱
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  A
                  <a data-hs-link-id="0" data-hs-link-id-v2="ULuUAGz9" style="color:#192733" target="_blank">
                   dramatic exit
                  </a>
                  .
                  <span style="font-size: 11px; color: #000000;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357737503584" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17381948180271" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17381948180271_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   QUOTE OF NOTE
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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                <img align="middle" alt="We prefer to say they're 'inactivated.' It sounds nicer. " src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FQuoteSept32025.jpg%253Fwidth%253D1024%2526upscale%253Dtrue%2526name%253DQuoteSept32025.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTY4OTY4MjUuMzgzMjgxNX0:1utl7Z:mDrf5h45p1Lve3Nw2fTDas97Y_64L-93pU4eg3E_u6U" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="512"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                   Yum:
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                  European startup MicroHarvest is making dog treats out of dead bacteria, though the company, co-founder Katelijne Bekers
                  <a data-hs-link-id="0" data-hs-link-id-v2="Z3Fq1JH2" style="color:#192733" target="_blank">
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                   TNW
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                  , doesn’t care to call it that. Specifically, it turns microbes found in agricultural waste streams into a nutrient-rich protein powder that’s more efficient and sustainable to produce than plant- or animal-based protein.
                  <br/>
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                 <p style="line-height:150%">
                  It sounds gross, but Bekers says the teeny bugs aren’t unlike the ones found in foods like kimchi or yogurt — an important comparison for the company, considering it’s looking to feed humans after it’s done with pets.
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