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   Break glass in case of emergency
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   One day I'm going to get to do it. I'm ready.
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                      First responders
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                      In an emergency your first aid must be accessible and easy to use. Here in Australia I have a snake bite kit in my glovebox to grab when we’re heading out for a bushwalk.
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
                      At home, my personal emergencies are mostly at the “fish the fingernail out of the diced onion, slap on a band-aid
                      <span style="font-size: 12px;">
                       <sup>
                        1
                       </sup>
                      </span>
                      , and sharpen the knife properly next time, you idiot” level. And in the wider world I’m constantly tempted (as a life-long rule follower) by those “break glass in case of emergency” boxes. A socially acceptable opportunity to dramatically smash something? Yes please
                      <span style="font-size: 12px;">
                       <sup>
                        2
                       </sup>
                      </span>
                      . So far, my services have not been needed, but I have prepared through extensive visualisations. I'm ready.
                     </p>
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                      Support teams need multiple levels of emergency response too. From the queue band-aids all the way up to a company-wide support defibrillator. Is your team prepared for when emergencies arise? Does everybody know what to do when your app catches fire or there’s a flash flood in the queue?
                     </p>
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                      In my experience you tend to create those plans after the first time everything goes catastrophically wrong, but ideally we'd learn from each other and put systems into place before they are needed.
                     </p>
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                      If you don’t have an emergency response plan, or if it’s been a while since you’ve dusted off the support first-aid box to check the contents, here are some useful questions to answer.
                     </p>
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                      <span style="font-weight: bold;">
                       Emergency Response Planning
                      </span>
                     </h2>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
                      <span style="font-weight: bold;">
                       Is the plan up to date?
                      </span>
                      <br/>
                      Mid-emergency is not the moment to discover your response plan relies on a fax machine and backup floppy disks.
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
                      <span style="font-weight: bold;">
                       How will you identify an emergency situation?
                      </span>
                      <br/>
                      Give your whole team some example emergencies and share categories of issue to watch out for. What might the early signs look like in your specific context?
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
                      <span style="font-weight: bold;">
                       Where are all the important details kept?
                      </span>
                      <br/>
                      When something is going wrong, you want the response plan to be readily available, not behind a ‘
                      <a data-hs-link-id="0" data-hs-link-id-v2="GEaAVH/m" style="text-decoration:none !important; color:#0d6ea1" target="_blank">
                       Beware of the Leopard
                      </a>
                      ’ sign. Pin the location in your Slack channel or on the intranet homepage. Tattoo it down your arm.
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
                      <span style="font-weight: bold;">
                       Who decides when to smash the glass?
                      </span>
                      <br/>
                      When it’s a major issue that needs help from outside the team, who should make that call, and how? What if that person isn’t around? You don’t want hesitation for fear of disturbing another team, so decide in advance and make the authority clear.
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
                      <span style="font-weight: bold;">
                       Who can be drafted in to help?
                      </span>
                      <br/>
                      Are there former support team members now in other internal roles who could respond to your support bat signal? If you practice whole company support you might have a large pool to call on, but even if not there will be others who can step in effectively.
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
                      <span style="font-weight: bold;">
                       Who will handle communications?
                      </span>
                      <br/>
                      Updating customers before they need to contact support can build trust and reduce incoming volume. You can prepare templates for the most common scenarios, and create tone and style guides to make communicating under pressure less stressful.
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
                      You should also consider internal communications with the relevant product and executive teams, and your PR folk, if applicable.
                     </p>
                    </div>
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                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
                      Emergency drills can be annoying, but next time there’s a milder issue why not use it as an opportunity to discuss your emergency plan with your team. Perhaps let a few new people run the response when the stakes are lower.
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
                      When there’s a major issue, you’ll be in a stronger position if multiple people could step in to lead your response. This is something I have learned through painful experience. Sharpen your knives before you need to use them.
                      <br/>
                      <br/>
                      P.S. If you're in Europe,
                      <a data-hs-link-id="0" data-hs-link-id-v2="JX3zSMwK" rel="noopener" style="color:#304ddb; text-decoration:none !important" target="_blank">
                       get yourself to Elevate CX in London, October 31st
                      </a>
                      . Tickets free for practitioners! I'll see you there.
                      <br/>
                      <br/>
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
                      <sup>
                       1
                      </sup>
                      <span style="font-style: italic;">
                       All the non-branded names for them sound odd to me
                      </span>
                      <span style="font-style: italic;">
                       . "Sticking plaster" is a building material.
                      </span>
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
                      <span style="font-style: italic;">
                       <sup>
                        2
                       </sup>
                       I know
                       <a data-hs-link-id="0" data-hs-link-id-v2="Ll/07loh" style="text-decoration:none !important; color:#0d6ea1; font-style:italic" target="_blank">
                        smash rooms exist
                       </a>
                       , but that feels more like therapy than a dramatic moment of helpfulness.
                      </span>
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
                     </p>
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                        Mat Patterson
                        <br/>
                        <span style="color: #405261; font-size: 15px; font-style: italic; font-weight: 400;">
                         Help Scout
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                        5 ways to get clearer support requests
                       </div>
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                        Also my feet get wet
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                         ›
                        </span>
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                       <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_text" data-hs-cos-field="row_text" data-hs-cos-general-type="widget" data-hs-cos-type="inline_text" id="hs_cos_wrapper_module_17603064237821_" style="color: inherit; font-size: inherit; line-height: inherit;">
                        Still time to join me in London for Elevate
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                       <a class="read-more-link" data-hs-link-id="2" data-hs-link-id-v2="WhFaP4Fx" style="margin-top:20px; display:inline-block; vertical-align:middle; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; font-style:normal; font-weight:500; font-size:15px; color:#304DDB; text-decoration:none !important" target="_blank">
                        Free tickets for support pros
                        <span style="display: inline-block; vertical-align: middle; height: 33px; font-size: 20px;">
                         ›
                        </span>
                       </a>
                      </div>
                     </div>
                     <!--[if mso]>
              </td>
              </tr>
              </table>
              <![endif]-->
                    </div>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </td>
              </tr>
             </tbody>
            </table>
            <!--[if true]>
</td></tr></table>
<![endif]-->
            <style type="text/css">
             .hs-row-text-wrapper a:hover, .hs-row-text-wrapper a:focus, .hs-row-text-wrapper a:active {color: #263AAD !important;}
 @media all and (max-width: 599px) {
      .hs-row-text-wrapper {padding: 25px 25px 0px 25px !important;  width: 100% !important; max-width: 85% !important;}
      .hs-row-text-column {max-width: 450px !important;}
      .hs-row-image-column {max-width: 450px !important;}
      .hs-row-image-wrapper {padding: 0 10px !important;}
      .hs-row-image {width: 100% !important;}  
    }
  @media all and (min-width: 600px) {
      .hs-row-text-wrapper {padding: 0px 25px 0px 40px !important;}
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            </style>
           </div>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17603066482713" style="color: inherit; font-size: inherit; line-height: inherit;">
            <!--Help Scout - Row Module -->
            <!-- Notes: -->
            <!--
- Image is 285px wide - but flexible height
-->
            <!--[if true]>
<table role="presentation" border="0" cellpadding="0" cellspacing="0" style="width:620px; border-collapse: collapse;" align="center"><tr><td>
<![endif]-->
            <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; border-collapse: collapse;">
             <tbody>
              <tr>
               <td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding:0 10px">
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; max-width: 600px; border-collapse: collapse;
        
        
        
        ">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding-bottom:30px">
                    <div style="text-align: center; direction: rtl; max-width: 600px; font-size: 0;">
                     <!--[if mso]>
              <table role="presentation" width="100%" dir="rtl">
              <tr>
              <td style="width: 300px; padding: 25px;" valign="middle" dir="ltr">
              <![endif]-->
                     <div class="hs-row-image-column" style="width: 100%; max-width: 286px; display: inline-block; vertical-align: middle; direction: ltr;">
                      <div class="hs-row-image-wrapper">
                       <a data-hs-link-id="0" data-hs-link-id-v2="Wbz2HkaZ" style="color:#304ddb; text-decoration:none !important" target="_blank">
                        <img alt="system-outage" class="hs-row-image" height="auto" loading="lazy" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252Fsystem-outage.png%253Fwidth%253D1040%2526height%253D582%2526upscale%253Dtrue%2526name%253Dsystem-outage.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyIsInRpbWUiOjE3NjA2MTk2NTEuNDg1MzE4fQ:1v9Nb9:VfuYLkNu5IBCJzHCAJ2jwJq17rVzIAEui_q0egfSRw8" style="outline:none; text-decoration:none; border:none; display:block; width:285px; height:auto; border-radius:4px" width="285"/>
                       </a>
                      </div>
                     </div>
                     <!--[if mso]>
              </td>
              <td style="width:50%; padding: 25px 25px 0px 25px;" valign="middle" dir="ltr">
              <![endif]-->
                     <div class="hs-row-text-column" style="width:100%; max-width: 296px; display:inline-block; vertical-align: middle; direction: ltr;">
                      <div class="hs-row-text-wrapper" style="padding: 25px 25px 0px 25px; display:inline-block; vertical-align: middle; width: 100%; max-width: 231px; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-style: normal; font-weight: 500; font-size: 18px; color: #1d2b36; line-height: 1.4; text-align:left;">
                       <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_text" data-hs-cos-field="row_text" data-hs-cos-general-type="widget" data-hs-cos-type="inline_text" id="hs_cos_wrapper_module_17603066482713_" style="color: inherit; font-size: inherit; line-height: inherit;">
                        Communicating With Customers During a System Outage
                       </div>
                       <a class="read-more-link" data-hs-link-id="1" data-hs-link-id-v2="K7m+z4Fa" style="margin-top:20px; display:inline-block; vertical-align:middle; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; font-style:normal; font-weight:500; font-size:15px; color:#304DDB; text-decoration:none !important" target="_blank">
                        Practical advice
                        <span style="display: inline-block; vertical-align: middle; height: 33px; font-size: 20px;">
                         ›
                        </span>
                       </a>
                      </div>
                     </div>
                     <!--[if mso]>
              </td>
              </tr>
              </table>
              <![endif]-->
                    </div>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </td>
              </tr>
             </tbody>
            </table>
            <!--[if true]>
</td></tr></table>
<![endif]-->
            <style type="text/css">
             .hs-row-text-wrapper a:hover, .hs-row-text-wrapper a:focus, .hs-row-text-wrapper a:active {color: #263AAD !important;}
 @media all and (max-width: 599px) {
      .hs-row-text-wrapper {padding: 25px 25px 0px 25px !important;  width: 100% !important; max-width: 85% !important;}
      .hs-row-text-column {max-width: 450px !important;}
      .hs-row-image-column {max-width: 450px !important;}
      .hs-row-image-wrapper {padding: 0 10px !important;}
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  @media all and (min-width: 600px) {
      .hs-row-text-wrapper {padding: 0px 25px 0px 40px !important;}
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            </style>
           </div>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17421670910719" style="color: inherit; font-size: inherit; line-height: inherit;">
            <!--Help Scout - Secondary Module -->
            <!-- Notes: -->
            <!-- 
- This is a combination of the text module and button module
- The illustrations had whitespace around them so custom padding is used to make it appear aligned
- The button only supports left alignment
-->
            <!--[if true]>
<table role="presentation" border="0" cellpadding="0" cellspacing="0" style="width:620px; border-collapse: collapse;" align="center"><tr><td>
<![endif]-->
            <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="margin-bottom: 30px; width: 100%; border-collapse: collapse;">
             <tbody>
              <tr>
               <td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding:0 10px">
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; max-width: 600px; padding: 0px 10px; border-radius: 4px; border-collapse: collapse;
        
          background-color: #faf8f7;          
        
        
        
        ">
                 <tbody>
                  <tr>
                   <td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word">
                    <!-- Text Module -->
                    <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; max-width: 600px; border-collapse: collapse;">
                     <tbody>
                      <tr>
                       <td class="hs-richtext-wrapper" style="word-break:break-word; width:100%; padding:0px 35px 12px 35px; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; line-height:1.6 !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important" width="100%">
                        <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" data-hs-cos-field="richtext_field" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" id="hs_cos_wrapper_module_17421670910719_" style="color: inherit; font-size: inherit; line-height: inherit;">
                         <h2 style="margin:0; line-height:1.3 !important; font-size:24px !important; margin-top:30px; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#131b24 !important; font-style:normal; font-weight:500 !important; margin-bottom:12px !important">
                          Sound the alarm?
                         </h2>
                         <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:12px !important">
                          Send your colleagues a link to this edition using the button below, or
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                    </table>
                   </td>
                  </tr>
                  <tr>
                   <td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word">
                    <!-- Buttons Module -->
                    <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="max-width: 600px; width: 100%; border-collapse: collapse;">
                     <tbody>
                      <tr>
                       <td class="hs-buttons-wrapper" style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding:0px 35px 12px 35px">
                        <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; border-collapse: collapse;">
                         <tbody>
                          <tr>
                           <td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word">
                            <!-- CTA Button 1 -->
                            <!--Uses a "bulletproof" button design from https://buttons.cm/ as a fallback for Outlook -->
                            <!--[if mso]>
                            <v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://email.helpscout.com/emergency" style="height:50px;v-text-anchor:middle;width:200px;color:#ffffff !important;text-decoration:none;" arcsize="10%" stroke="f" fillcolor="#304DDB">
                            <w:anchorlock/>
                            <center>
                          <![endif]-->
                            <a bgcolor="#304DDB" class="hs-primary-button" data-hs-link-id="0" data-hs-link-id-v2="X3zpxgPl" style="display:inline-block; padding:17px 30px; margin-bottom:18px; background-color:#304DDB; border-radius:4px; color:#ffffff !important; transition:all 0.2s ease-in; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; font-style:normal; font-weight:500; font-size:16px; line-height:1; text-decoration:none !important" target="_blank">
                             <span style="color: #ffffff !important;">
                              <font color="#ffffff">
                               View this newsletter as a web page
                              </font>
                             </span>
                            </a>
                            <!--[if mso]>
                            </center>
                            </v:roundrect>
                          <![endif]-->
                           </td>
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                         </tbody>
                        </table>
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                 </tbody>
                </table>
               </td>
              </tr>
             </tbody>
            </table>
            <!--[if true]>
</td></tr></table>
<![endif]-->
            <style type="text/css">
             .hs-richtext-wrapper p {margin-bottom: 18px !important; }
    .hs-richtext-wrapper a { color: #304DDB; text-decoration: none !important; }
    .hs-richtext-wrapper a:hover, .hs-richtext-wrapper a:focus, .hs-richtext-wrapper a:active {color: #263AAD !important;}
    .hs-richtext-wrapper h1 {line-height: 1.2 !important;  font-size: 32px !important; margin-top: 30px; margin-bottom: 30px !important; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif !important;  color: #131B24 !important; font-style: normal; font-weight: 500 !important; }
    .hs-richtext-wrapper h2 {line-height: 1.3 !important;  font-size: 24px !important; margin-top: 30px; margin-bottom: 30px !important; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif !important;  color: #131B24 !important; font-style: normal; font-weight: 500 !important; }
    .hs-richtext-wrapper li {margin-bottom: 20px !important; padding-left: 10px;}
    .hs-richtext-wrapper h1 em { font-weight: 500 !important; }
    .hs-primary-button:hover, .hs-primary-button:active, .hs-primary-button:focus {
        background-color: #263AAD !important;
      }
    .hs-secondary-button:hover, .hs-secondary-button:active, .hs-secondary-button:focus {
        color: #263AAD !important;
      }
  
  @media all and (max-width: 479px) {
    .hs-richtext-wrapper { padding: 0px 25px 12px 25px !important; }
    .hs-buttons-wrapper {padding: 0px 25px 12px 25px !important;}
    .hs-illustration-wrapper {padding: 15px 25px 0px 13px !important;}
  }
  @media all and (min-width: 480px) {
    .hs-richtext-wrapper { padding: 0px 50px 12px 50px !important; }
    .hs-buttons-wrapper {padding: 0px 50px 12px 50px !important;}
    .hs-illustration-wrapper {padding: 15px 50px 0px 38px !important;}
  }
  
  @media (prefers-color-scheme: dark ) {
      .hs-primary-button  {
        color: #ffffff !important;
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    }
  [data-ogsc] .hs-primary-button {color: #ffffff !important;}
            </style>
           </div>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-0-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
            <!--Help Scout - Footer Module -->
            <!-- Notes: -->
            <!-- 
Multiple tables are used to control the responsive layout. With custom media queries for
some limited changes in dark mode where it is supported.
See https://css-tricks.com/ideas-behind-responsive-emails/ 
-->
            <!--1st table is a container table giving the full width background color primarily -->
            <table align="center" border="0" cellpadding="0" cellspacing="0" class="hs-footer-container" role="presentation" style="background-color: #FFFFFF; width: 100%; border-collapse: collapse;" width="100%">
             <tbody>
              <tr>
               <td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding:0px 15px 10px 15px; width:100%" width="100%">
                <!-- Container table which primarily gives us the 500px container width -->
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="max-width: 500px; width: 100%; border-collapse: collapse;" width="100%">
                 <tbody>
                  <tr>
                   <td class="hs-footer-logo-wrapper" style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; width:100%; padding-bottom:20px" width="100%">
                    <!-- In The Works Logo, 162px x 43px not in its own table as not responsive -->
                    <a data-hs-link-id="0" data-hs-link-id-v2="/ZepYRJ0" style="color:#304ddb; text-decoration:none !important" target="_blank">
                     <img alt="mark" height="30" loading="" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252Fmark.png%253Fheight%253D240%2526upscale%253Dtrue%2526name%253Dmark.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyIsInRpbWUiOjE3NjA2MTk2NTEuNDg1NDEyMX0:1v9Nb9:fLTvYoek0L4_rdZxKDP3r3cU5XVonHXAUtLISxgS19U" style="outline:none; text-decoration:none; border:none; width:auto; height:30px" width="auto"/>
                    </a>
                   </td>
                  </tr>
                  <tr>
                   <td class="hs-footer-address-wrapper" style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; width:100%; border-bottom:1px solid #F1F3F5" width="100%">
                    <!-- Two tables here to manage the address area and social media graphics -->
                    <!-- Table one has the address, unsubscribe and view as webpage links -->
                    <table align="left" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 76.2%; min-width: 300px; border-collapse: collapse;">
                     <tbody>
                      <tr>
                       <td class="hs-footer-address" style="word-break:break-word; padding-bottom:30px; color:#314351; font-size:13px !important; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; line-height:1.6">
                        68 Harrison Ave Ste 605
                        <br/>
                        PMB 78505  •  Boston, MA 02111
                        <br/>
                        <a data-hs-link-id="1" data-hs-link-id-v2="6LtCXF4t" data-viewaswebpage="true" style="color:#314351 !important; text-decoration:underline !important" target="_blank">
                         view in your web browser
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                       </td>
                      </tr>
                     </tbody>
                    </table>
                    <!-- Table two has the Social Media Logos -->
                    <table align="left" border="0" cellpadding="0" cellspacing="0" role="presentation" style="min-width: 131px; width: 23.8%; border-collapse: collapse;">
                     <tbody>
                      <tr>
                       <td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding-bottom:30px; padding-right:15px">
                        <!-- Twitter logo-->
                        <a data-hs-link-id="0" data-hs-link-id-v2="x+Gd4KBL" style="color:#304ddb; text-decoration:none !important" target="_blank">
                         <img alt="Twitter-1" height="20" loading="lazy" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252FTwitter-1.png%253Fwidth%253D198%2526height%253D160%2526upscale%253Dtrue%2526name%253DTwitter-1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyIsInRpbWUiOjE3NjA2MTk2NTEuNDg1NTEyM30:1v9Nb9:eRhjK7FpvPx3uDq0pEouGFJO3qhOcpZt2kSYQfUE4PI" style="outline:none; text-decoration:none; border:none; height:20px; width:auto" width="auto"/>
                        </a>
                       </td>
                       <td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding-bottom:30px; padding-right:15px">
                        <!-- Facebook logo-->
                        <a data-hs-link-id="0" data-hs-link-id-v2="joAnq744" style="color:#304ddb; text-decoration:none !important" target="_blank">
                         <img alt="Facebook-sq" height="20" loading="lazy" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252FFacebook-sq.png%253Fwidth%253D160%2526height%253D160%2526upscale%253Dtrue%2526name%253DFacebook-sq.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyIsInRpbWUiOjE3NjA2MTk2NTEuNDg1NjExMn0:1v9Nb9:sewMFuoL_cR-H9SpBr8dorFzmyuQ2imFJpt7hG8EyIY" style="outline:none; text-decoration:none; border:none; height:20px; width:auto" width="auto"/>
                        </a>
                       </td>
                       <td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding-bottom:30px; padding-right:15px">
                        <!-- Linked In logo-->
                        <a data-hs-link-id="0" data-hs-link-id-v2="d/TgnBbs" style="color:#304ddb; text-decoration:none !important" target="_blank">
                         <img alt="LinkedIn-sq" height="20" loading="lazy" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252FLinkedIn-sq.png%253Fwidth%253D162%2526height%253D160%2526upscale%253Dtrue%2526name%253DLinkedIn-sq.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyIsInRpbWUiOjE3NjA2MTk2NTEuNDg1NzA5fQ:1v9Nb9:IGy_3NyLxHlJOKrXn-0T4pcQJGZwE0mwjHdvpyqhb84" style="outline:none; text-decoration:none; border:none; height:20px; width:auto" width="auto"/>
                        </a>
                       </td>
                       <td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding-bottom:30px">
                        <!-- Instagram logo-->
                        <a data-hs-link-id="0" data-hs-link-id-v2="V7abSKZq" style="color:#304ddb; text-decoration:none !important" target="_blank">
                         <img alt="Instagram-sq" height="20" loading="lazy" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252FInstagram-sq.png%253Fwidth%253D162%2526height%253D162%2526upscale%253Dtrue%2526name%253DInstagram-sq.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyIsInRpbWUiOjE3NjA2MTk2NTEuNDg1ODA1M30:1v9Nb9:Vd5JLB7LTy-JtnvydJ4Di46CDm2wyXuqkYUDfcxkBrM" style="outline:none; text-decoration:none; border:none; height:20px; width:auto" width="auto"/>
                        </a>
                       </td>
                      </tr>
                     </tbody>
                    </table>
                   </td>
                  </tr>
                  <tr>
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