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                         learn from four experts in the SEO community.
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                         </span>
                        </span>
                       </a>
                       <div>
                        <!--[if gte mso 9]></td></tr></tbody></table></a><![endif]-->
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                  <!--[if (gte mso 9)|(IE)]></td><td width="41.66666667%" style="text-align:left;vertical-align:top;font-size:0px"><![endif]-->
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                      </a>
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                      <div style="height:30px;display:none;">
                      </div>
                     </td>
                    </tr>
                    <tr>
                     <td style="background-color:transparent;line-height:18px;padding:10px 10px 10px 10px;">
                      <div style="display:inline-block;width:100%;">
                       <div style="text-align: center;">
                        <strong style="font-size: 20px; color: rgb(0, 164, 233);">
                         Customer Video
                        </strong>
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                      </div>
                     </td>
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                   </tbody>
                  </table>
                 </td>
                </tr>
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           </tbody>
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         </td>
        </tr>
       </tbody>
      </table>
      <table cellpadding="0" cellspacing="0" style="max-width:600px;min-width:300px;margin:0 auto;" width="100%">
       <tbody>
        <tr>
         <td style="background:#ffffff;">
          <table cellpadding="0" cellspacing="0" width="100%">
           <tbody>
            <tr>
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                <tr>
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                  <table cellpadding="0" cellspacing="0" class="tolkien-column tolkien-column-7" style="vertical-align:top;display:inline-table;background:transparent;table-layout:fixed;font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#000000;max-width:100%;width:58.33333333%;width:-webkit-calc(230400px - 48000%);width:calc(230400px - 48000%);min-width:280px;min-width:-webkit-calc(58.33333333%);min-width:calc(58.33333333%);">
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                         IBM Delivers 30% in Paid Search Quality Score with BrightEdge
                        </span>
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                        <br/>
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                       <div style="line-height: 17.25px;">
                        <span style="font-size: 15px;">
                         “BrightEdge is the only platform fully equipped with everything we need,” said Troy Woolfork of IBM.
                        </span>
                        <strong style="font-size: 15px;">
                         Learn how Troy used BrightEdge to unify paid and SEO strategies and drive a 30% increase in Quality Score with SEO techniques.
                        </strong>
                       </div>
                      </div>
                     </td>
                    </tr>
                   </tbody>
                  </table>
                  <!--[if (gte mso 9)|(IE)]></td><td width="41.66666667%" style="text-align:left;vertical-align:top;font-size:0px"><![endif]-->
                  <table cellpadding="0" cellspacing="0" class="tolkien-column tolkien-column-5" style="vertical-align:top;display:inline-table;background:transparent;table-layout:fixed;font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#000000;max-width:100%;width:41.66666667%;width:-webkit-calc(230400px - 48000%);width:calc(230400px - 48000%);min-width:200px;min-width:-webkit-calc(41.66666667%);min-width:calc(41.66666667%);">
                   <tbody>
                    <tr>
                     <td style="background-color:transparent;line-height:0;padding:30px 5px 0px 5px;text-align:center;">
                      <!--[if mso]><table width="100%" style="width:100%;height:auto;max-width:100%" cellpadding="0" cellspacing="0" border="0"><tr><td style="padding-right: 0px; padding-left: 0px;" align="center"><![endif]-->
                      <a data-targettype="webpage" target="_blank">
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                      </a>
                      <!--[if mso]></td></tr></table><![endif]-->
                     </td>
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                   </tbody>
                  </table>
                 </td>
                </tr>
               </tbody>
              </table>
             </td>
            </tr>
           </tbody>
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      <table cellpadding="0" cellspacing="0" style="max-width:600px;min-width:300px;margin:0 auto;" width="100%">
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        <tr>
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          <table cellpadding="0" cellspacing="0" width="100%">
           <tbody>
            <tr>
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              <table cellpadding="0" cellspacing="0" width="100%">
               <tbody>
                <tr>
                 <td style="text-align:left;vertical-align:top;font-size:0px">
                  <table cellpadding="0" cellspacing="0" class="tolkien-column tolkien-column-12" style="vertical-align:top;display:inline-table;background:transparent;table-layout:fixed;font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#000000;max-width:100%;width:100%;width:-webkit-calc(230400px - 48000%);width:calc(230400px - 48000%);min-width:480px;min-width:-webkit-calc(100%);min-width:calc(100%);">
                   <tbody>
                    <tr>
                     <td style="background-color:transparent;line-height:18px;padding:10px 10px 10px 10px;">
                      <div style="text-align:center;font-family:Arial, Helvetica, sans-serif;">
                       <div>
                        <!--[if gte mso 9]>
          <a href="https://www.brightedge.com/resources/customer-stories/ibm?elqTrackId=F94F294B3975A7C2DEB6286E0E0B556F&elqTrack=true" target="_blank" title="" data-targettype="webpage" data-targetname="" style="text-decoration: none;">
            <table class="null" cellSpacing="0" cellPadding="0" style="display: inline-table;border: 0px;border-spacing: 0px;border-collapse: separate;vertical-align: top;margin: 0px auto; width: auto; table-layout: fixed;">
              <tbody>
                <tr style="vertical-align: top;">
                  <td style="font-family: Arial, Helvetica, sans-serif; vertical-align: middle; word-wrap: break-word; overflow-wrap: break-word; color: #fff; text-align: center; background-color: #009DDA; padding: 10px 20px 10px 20px; border-radius: 5px; border: 2px none #000000;">
        <![endif]-->
                       </div>
                       <a data-targetname="" data-targettype="webpage" style="text-decoration:none;vertical-align:middle;word-wrap:break-word;overflow-wrap:break-word;color:#fff;text-align:center;background-color:#009DDA;padding:10px 20px 10px 20px;border-radius:5px;display:inline-block;max-width:100%;width:auto;" target="_blank" title="">
                        <span style="background-color:#009DDA;cursor:pointer;text-decoration:none;user-select:none;">
                         <span style="color: #ffffff;">
                          <span>
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                            Watch the Video
                           </strong>
                          </span>
                         </span>
                        </span>
                       </a>
                       <div>
                        <!--[if gte mso 9]></td></tr></tbody></table></a><![endif]-->
                       </div>
                      </div>
                     </td>
                    </tr>
                   </tbody>
                  </table>
                 </td>
                </tr>
               </tbody>
              </table>
             </td>
            </tr>
           </tbody>
          </table>
         </td>
        </tr>
       </tbody>
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      <table cellpadding="0" cellspacing="0" style="max-width:600px;min-width:300px;margin:0 auto;" width="100%">
       <tbody>
        <tr>
         <td style="background:#ffffff;">
          <table cellpadding="0" cellspacing="0" width="100%">
           <tbody>
            <tr>
             <td>
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               <tbody>
                <tr>
                 <td style="text-align:left;vertical-align:top;font-size:0px">
                  <table cellpadding="0" cellspacing="0" class="tolkien-column tolkien-column-12" style="vertical-align:top;display:inline-table;background:transparent;table-layout:fixed;font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#000000;max-width:100%;width:100%;width:-webkit-calc(230400px - 48000%);width:calc(230400px - 48000%);min-width:480px;min-width:-webkit-calc(100%);min-width:calc(100%);">
                   <tbody>
                    <tr>
                     <td style="height:30px;background-color:#EEEEEE;line-height:18px;">
                      <div style="height:30px;display:none;">
                      </div>
                     </td>
                    </tr>
                   </tbody>
                  </table>
                 </td>
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               </tbody>
              </table>
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            </tr>
           </tbody>
          </table>
         </td>
        </tr>
       </tbody>
      </table>
      <table cellpadding="0" cellspacing="0" style="max-width:600px;min-width:300px;margin:0 auto;" width="100%">
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         <td style="background:#ffffff;">
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            <tr>
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                  <table cellpadding="0" cellspacing="0" class="tolkien-column tolkien-column-12" style="vertical-align:top;display:inline-table;background:transparent;table-layout:fixed;font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#000000;max-width:100%;width:100%;width:-webkit-calc(230400px - 48000%);width:calc(230400px - 48000%);min-width:480px;min-width:-webkit-calc(100%);min-width:calc(100%);">
                   <tbody>
                    <tr>
                     <td style="background-color:transparent;line-height:18px;padding:10px 10px 10px 10px;">
                      <div style="display:inline-block;width:100%;">
                       <div style="text-align: center;">
                        <strong style="color: rgb(0, 164, 233); font-size: 20px;">
                         Case Study
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                <tr>
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                  <table cellpadding="0" cellspacing="0" class="tolkien-column tolkien-column-7" style="vertical-align:top;display:inline-table;background:transparent;table-layout:fixed;font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#000000;max-width:100%;width:58.33333333%;width:-webkit-calc(230400px - 48000%);width:calc(230400px - 48000%);min-width:280px;min-width:-webkit-calc(58.33333333%);min-width:calc(58.33333333%);">
                   <tbody>
                    <tr>
                     <td style="background-color:transparent;line-height:18px;padding:20px 20px 20px 20px;">
                      <div style="display:inline-block;width:100%;">
                       <div style="line-height: 23px;">
                        <span style="color: rgb(0, 183, 236); font-size: 20px;">
                         Finish Line Generates 258% Increase in Organic Traffic with BrightEdge
                        </span>
                       </div>
                       <div>
                        <br/>
                       </div>
                       <div>
                        <span style="font-size: 15px;">
                         Finish Line wanted to make digital strides in promoting their back-to-school initiative. The Finish Line team used multiple BridgeEdge platform features to increase YOY website visits and
                        </span>
                        <strong style="font-size: 15px;">
                         outperform competitors during this highly competitive time of year.
                        </strong>
                       </div>
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                     </td>
                    </tr>
                   </tbody>
                  </table>
                  <!--[if (gte mso 9)|(IE)]></td><td width="41.66666667%" style="text-align:left;vertical-align:top;font-size:0px"><![endif]-->
                  <table cellpadding="0" cellspacing="0" class="tolkien-column tolkien-column-5" style="vertical-align:top;display:inline-table;background:transparent;table-layout:fixed;font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#000000;max-width:100%;width:41.66666667%;width:-webkit-calc(230400px - 48000%);width:calc(230400px - 48000%);min-width:200px;min-width:-webkit-calc(41.66666667%);min-width:calc(41.66666667%);">
                   <tbody>
                    <tr>
                     <td style="background-color:transparent;line-height:0;padding:30px 5px 0px 5px;text-align:center;">
                      <!--[if mso]><table width="100%" style="width:100%;height:auto;max-width:100%" cellpadding="0" cellspacing="0" border="0"><tr><td style="padding-right: 0px; padding-left: 0px;" align="center"><![endif]-->
                      <a data-targettype="webpage" target="_blank">
                       <img height="135" src="https://inboxflows.com/_/image/http%253A%252F%252Fimages.pages.brightedge.com%252FEloquaImages%252Fclients%252FBEELOQUADB%252F%257B172f24c5-1efc-4515-b93a-3e9f811b3d60%257D_8.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cCUzQSUyRiUyRmltYWdlcy5wYWdlcyJ9:1kXOu4:B8D8qmANzKGSCq9P_hfsZcTKD7fgDYQnH5KDu7cGE0M" style="width:100%;height:auto;max-width:100%" width="240"/>
                      </a>
                      <!--[if mso]></td></tr></table><![endif]-->
                     </td>
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                  </table>
                 </td>
                </tr>
               </tbody>
              </table>
             </td>
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           </tbody>
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      <table cellpadding="0" cellspacing="0" style="max-width:600px;min-width:300px;margin:0 auto;" width="100%">
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               <tbody>
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                 <td style="text-align:left;vertical-align:top;font-size:0px">
                  <table cellpadding="0" cellspacing="0" class="tolkien-column tolkien-column-12" style="vertical-align:top;display:inline-table;background:transparent;table-layout:fixed;font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#000000;max-width:100%;width:100%;width:-webkit-calc(230400px - 48000%);width:calc(230400px - 48000%);min-width:480px;min-width:-webkit-calc(100%);min-width:calc(100%);">
                   <tbody>
                    <tr>
                     <td style="background-color:transparent;line-height:18px;padding:10px 10px 10px 10px;">
                      <div style="text-align:center;font-family:Arial, Helvetica, sans-serif;">
                       <div>
                        <!--[if gte mso 9]>
          <a href="https://www.brightedge.com/resources/case-studies/finish-line-case-study?elqTrackId=F19B08AF2F2B02B85ABB22971985770A&elqTrack=true" target="_blank" title="" data-targettype="webpage" data-targetname="" style="text-decoration: none;">
            <table class="null" cellSpacing="0" cellPadding="0" style="display: inline-table;border: 0px;border-spacing: 0px;border-collapse: separate;vertical-align: top;margin: 0px auto; width: auto; table-layout: fixed;">
              <tbody>
                <tr style="vertical-align: top;">
                  <td style="font-family: Arial, Helvetica, sans-serif; vertical-align: middle; word-wrap: break-word; overflow-wrap: break-word; color: #fff; text-align: center; background-color: #009DDA; padding: 10px 20px 10px 20px; border-radius: 5px; border: 2px none #000000;">
        <![endif]-->
                       </div>
                       <a data-targetname="" data-targettype="webpage" style="text-decoration:none;vertical-align:middle;word-wrap:break-word;overflow-wrap:break-word;color:#fff;text-align:center;background-color:#009DDA;padding:10px 20px 10px 20px;border-radius:5px;display:inline-block;max-width:100%;width:auto;" target="_blank" title="">
                        <span style="background-color:#009DDA;cursor:pointer;text-decoration:none;user-select:none;">
                         <span style="color: #ffffff;">
                          <span>
                           <strong style="font-size: 15px; color: rgb(255, 255, 255);">
                            Read Case Study
                           </strong>
                          </span>
                         </span>
                        </span>
                       </a>
                       <div>
                        <!--[if gte mso 9]></td></tr></tbody></table></a><![endif]-->
                       </div>
                      </div>
                     </td>
                    </tr>
                   </tbody>
                  </table>
                 </td>
                </tr>
               </tbody>
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             </td>
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         </td>
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       </tbody>
      </table>
      <table cellpadding="0" cellspacing="0" style="max-width:600px;min-width:300px;margin:0 auto;" width="100%">
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        <tr>
         <td style="background:#ffffff;">
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                <tr>
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                  <table cellpadding="0" cellspacing="0" class="tolkien-column tolkien-column-12" style="vertical-align:top;display:inline-table;background:transparent;table-layout:fixed;font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#000000;max-width:100%;width:100%;width:-webkit-calc(230400px - 48000%);width:calc(230400px - 48000%);min-width:480px;min-width:-webkit-calc(100%);min-width:calc(100%);">
                   <tbody>
                    <tr>
                     <td style="height:30px;background-color:#EEEEEE;line-height:18px;">
                      <div style="height:30px;display:none;">
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      <table cellpadding="0" cellspacing="0" style="max-width:600px;min-width:300px;margin:0 auto;" width="100%">
       <tbody>
        <tr>
         <td style="background:#009DDA;">
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           <tbody>
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              <table cellpadding="0" cellspacing="0" width="100%">
               <tbody>
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                 <td style="text-align:left;vertical-align:top;font-size:0px">
                  <table cellpadding="0" cellspacing="0" class="tolkien-column tolkien-column-12" style="vertical-align:top;display:inline-table;background:transparent;table-layout:fixed;font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#000000;max-width:100%;width:100%;width:-webkit-calc(230400px - 48000%);width:calc(230400px - 48000%);min-width:480px;min-width:-webkit-calc(100%);min-width:calc(100%);">
                   <tbody>
                    <tr>
                     <td style="background-color:transparent;line-height:18px;padding:10px 10px 10px 10px;">
                      <div style="display:inline-block;width:100%;">
                       <div style="text-align: center; line-height: 32.2px;">
                        <span style="color: rgb(255, 255, 255); font-size: 28px;">
                         Think you know SEO and content marketing?
                        </span>
                       </div>
                       <div style="text-align: center; line-height: 23px;">
                        <span style="font-size: 28px; color: rgb(255, 255, 255);">
                        </span>
                        <span style="font-size: 20px; color: rgb(255, 255, 255);">
                         Take these quizzes and put your knowledge to the test.
                        </span>
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                        <br/>
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                    </tr>
                    <tr>
                     <td style="background-color:transparent;line-height:18px;padding:10px 10px 10px 10px;">
                      <div style="text-align:center;font-family:Arial, Helvetica, sans-serif;">
                       <div>
                        <!--[if gte mso 9]>
          <a href="https://www.brightedge.com/resources/quizzes?elqTrackId=90FDCB1D11C525BBBD910842510CD57E&elqTrack=true" target="_blank" title="" data-targettype="webpage" data-targetname="null" style="text-decoration: none;">
            <table class="null" cellSpacing="0" cellPadding="0" style="display: inline-table;border: 0px;border-spacing: 0px;border-collapse: separate;vertical-align: top;margin: 0px auto; width: auto; table-layout: fixed;">
              <tbody>
                <tr style="vertical-align: top;">
                  <td style="font-family: Arial, Helvetica, sans-serif; vertical-align: middle; word-wrap: break-word; overflow-wrap: break-word; color: #fff; text-align: center; background-color: #FFFFFF; padding: 10px 20px 10px 20px; border-radius: 5px; border: 2px none #000000;">
        <![endif]-->
                       </div>
                       <a data-targettype="webpage" style="text-decoration:none;vertical-align:middle;word-wrap:break-word;overflow-wrap:break-word;color:#fff;text-align:center;background-color:#FFFFFF;padding:10px 20px 10px 20px;border-radius:5px;display:inline-block;max-width:100%;width:auto;" target="_blank" title="">
                        <span style="background-color:#FFFFFF;cursor:pointer;text-decoration:none;user-select:none;">
                         <span style="color: #ffffff;">
                          <span>
                           <strong style="color: rgb(0, 157, 218); font-size: 15px;">
                            Take Quiz Now &gt;&gt;
                           </strong>
                          </span>
                         </span>
                        </span>
                       </a>
                       <div>
                        <!--[if gte mso 9]></td></tr></tbody></table></a><![endif]-->
                       </div>
                      </div>
                     </td>
                    </tr>
                   </tbody>
                  </table>
                 </td>
                </tr>
               </tbody>
              </table>
             </td>
            </tr>
           </tbody>
          </table>
         </td>
        </tr>
       </tbody>
      </table>
      <table cellpadding="0" cellspacing="0" style="max-width:600px;min-width:300px;margin:0 auto;" width="100%">
       <tbody>
        <tr>
         <td style="background:#ffffff;">
          <table cellpadding="0" cellspacing="0" width="100%">
           <tbody>
            <tr>
             <td>
              <table cellpadding="0" cellspacing="0" width="100%">
               <tbody>
                <tr>
                 <td style="text-align:left;vertical-align:top;font-size:0px">
                  <table cellpadding="0" cellspacing="0" class="tolkien-column tolkien-column-4" style="vertical-align:top;display:inline-table;background:transparent;table-layout:fixed;font-family:Arial, Helvetica, sans-serif;font-size:12px;color:#000000;max-width:100%;width:33.33333333%;width:-webkit-calc(230400px - 48000%);width:calc(230400px - 48000%);min-width:160px;min-width:-webkit-calc(33.33333333%);min-width:calc(33.33333333%);">
                   <tbody>
                    <tr>
                     <td style="background-color:transparent;line-height:0;padding:15px 0px 15px 0px;text-align:center;">
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