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   🧙  Browse my wares?
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   Plus: A creepy teddy bear, a documentary about ex-Pizza Huts, and more.
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              You've got 0 referrals,
         just
        
            3 away from earning a Hustle Essentials kit.
        
        Check out all of our
              <a data-hs-link-id="0" data-hs-link-id-v2="SmQ7BDlU" style="color:#192733; text-decoration:underline !important" target="_blank">
               prizes here
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              .
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               https://thehustle.co/?ref=950fce10a7
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              Check your referral progress &amp; prizes
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               here
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                  View in browser
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                  👋
                  <span style="font-weight: normal;">
                   <strong>
                    Good morning to all you puzzlers out there.
                   </strong>
                  </span>
                  You’ve got your work cut out for you if you’re going for the Guinness World Record for biggest jigsaw puzzle collection — that title now belongs to Bellevue, Washington’s Liza Fireman and her 4,060-puzzle horde. The story of this record is a testament to the power of dreaming big. And we’re not speaking about Fireman here, but that dreamer out there who added so many shelves to Fireman’s home that they’re now able to put their kid through college.
                 </p>
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                    <span style="font-weight: bold;">
                     Editor's note:
                    </span>
                    Some of our readers are receiving this email later than usual. We apologize for the delay. (Mornings are overrated anyway, right?)
                   </span>
                  </li>
                 </ul>
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                  🎧
                  <a data-hs-link-id="0" data-hs-link-id-v2="kRkTwoz0" rel="noopener" style="color:#192733; font-weight:bold" target="_blank">
                   On the pod
                  </a>
                  <span style="font-weight: bold;">
                   :
                  </span>
                  <em>
                   Target's market cap has plummeted from $129B to $47B. What went wrong for the once-beloved retailer?
                  </em>
                  <span style="font-weight: bold;">
                   <span style="font-size: 11px; color: #000000;">
                   </span>
                  </span>
                  <span style="font-style: italic;">
                   <br/>
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                   NEWS FLASH
                  </span>
                 </h2>
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17313702092961_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  🏈
                  <span style="font-weight: bold;">
                   The strange case of an employer wanting its people to be able to have bigger tantrums:
                  </span>
                  This fall, NFL coaches getting all pissy on the sidelines will be less of a concern for their teams’ IT professionals, thanks to a
                  <a data-hs-link-id="0" data-hs-link-id-v2="7zsDhrAg" style="color:#192733" target="_blank">
                   collab
                  </a>
                  between the league and Sony for some better-fortified coach headsets. New features of this season’s noise-canceling comms devices include extreme weather protections and oversized microphones that block lip-reading opponents, but they were also subjected to “extensive drop testing” in anticipation of them being chucked in frustration. Which they will be. Oh, they will be.
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  🤖
                  <span style="font-weight: bold;">
                   Hmm:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="GEUD15WJ" style="color:#192733" target="_blank">
                   Researchers
                  </a>
                  at Model Evaluation and Threat Research asked 16 experienced software developers to perform 246 tasks related to maintaining open source repositories, using AI tools for half. The devs assumed AI would allow them to work faster, but they actually completed tasks 19% slower. While they spent less time coding, debugging, and looking for info, they ultimately spent more prompting AI, and waiting for, reviewing, and modifying its output. This isn’t to say AI isn’t or couldn’t be useful, but researchers suggested it may not be as helpful as we’d expect in “settings with very high quality standards, or with many implicit requirements… that take humans substantial time to learn.”
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  🪨
                  <span style="font-weight: bold;">
                   A startup with some big stones:
                  </span>
                  Robotics startup Monumental Labs is bringing back marble sculptures, with its AI-led symphony of robotic stonecutting arms producing busts and gargoyles and ornamental building facades on a quick turnaround. But with its latest $8m funding round, it wants to go bigger,
                  <a data-hs-link-id="0" data-hs-link-id-v2="fxsJW1sp" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   Fast Company
                  </span>
                  : the return of affordable stone buildings. Concrete, a less durable but cheaper option, largely supplanted structural stone over a century ago, but Monumental thinks its automation could ultimately put a more competitive stone option back on the building market — cheaper and less meticulous, but still boasting that stone-carved grandiosity people miss.
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:150%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   MORE NEWS TO KNOW
                  </span>
                 </h2>
                 <p style="mso-line-height-rule:exactly; line-height:115%">
                 </p>
                 <ul style="mso-line-height-rule:exactly; line-height:150%">
                  <li>
                   <span style="font-weight: bold;">
                    Disney Imagineers
                   </span>
                   made a
                   <a data-hs-link-id="0" data-hs-link-id-v2="kKSuk6A2" style="color:#192733" target="_blank">
                    Walt Disney animatronic
                   </a>
                   for Disneyland’s “Walt Disney - A Magical Life” experience, opening this week. The walking, talking robot tells Disney’s story and even has a twinkle in his eye thanks to the replication of a “corneal bulge.” The real Disney died in 1966.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    Sure, this will go well:
                   </span>
                   Paid subscribers of SuperGrok, the premium subscription tier of xAI’s Grok, can now access chatbot “
                   <a data-hs-link-id="0" data-hs-link-id-v2="p6BI8HML" style="color:#192733" target="_blank">
                    Companions
                   </a>
                   .” They include a cute cartoon red panda and an anime goth named Ani, who apparently comes with a “NSFW” mode in which she wears lingerie.
                   <br/>
                   <br/>
                  </li>
                  <li style="line-height: 150%;">
                   <span style="font-weight: bold;">
                    Get that man some… Advil:
                   </span>
                   Kenvue, maker of Tylenol,
                   <a data-hs-link-id="0" data-hs-link-id-v2="a2EHTeDt" style="color:#192733" target="_blank">
                    ousted
                   </a>
                   CEO Thibaut Mongon, as part of a strategic review to “simplify the company’s portfolio and how it operates.” Kinda weird hearing those words used in removing a CEO rather than a CEO using them to cut 15% of a workforce.
                   <br/>
                   <br/>
                   <span style="font-size: 12px; color: #000000;">
                   </span>
                  </li>
                 </ul>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_174657085452410" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffeeeb" class="hse-column-container" style="min-width:280px; max-width:600px; Margin-left:auto; Margin-right:auto; background-color:#ffeeeb">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffeeeb">
      <tr style="background-color:#ffeeeb;">
    <![endif]-->
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  <td valign="top" style="width:600px;">
<![endif]-->
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<![endif]-->
          <div class="hse-column hse-size-12" id="column-1746570854524-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545246" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545246_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   SOUNDS LIKE A PLAN
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545247" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px; font-size:0px" valign="top">
                <a data-hs-link-id="0" data-hs-link-id-v2="65NnpWty" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="5-AI-Creativity-Prompts-to-Build-Your-Idea-Generation-System_7-16" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252F5-AI-Creativity-Prompts-to-Build-Your-Idea-Generation-System_7-16.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D5-AI-Creativity-Prompts-to-Build-Your-Idea-Generation-System_7-16.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTI2ODE1NTQuMTcwMTU2N30:1uc4XK:3f51nwIcilyNWyd73060IULKANwBFkj-KGYDK5arQ8M" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545248" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545248_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <span style="font-size: 20px; font-weight: bold;">
                   For when you’re low on creative fuel
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  AI can’t replace the raw, human, heartstring-pulling power that happens in your brain, but it sure can help you cruise through the slumps.
                 </p>
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:18px; line-height:150%">
                 </h2>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  The next time a blank page plagues you, try one of Jason Keath’s
                  <a data-hs-link-id="1" data-hs-link-id-v2="WhW4JkgI" style="color:#192733" target="_blank">
                   5 prompts for AI creativity
                  </a>
                  .
                 </p>
                 <ul style="mso-line-height-rule:exactly; line-height:115%">
                  <li aria-level="1" style="line-height: 150%;">
                   The feedback focus group
                  </li>
                  <li aria-level="1" style="line-height: 150%;">
                   The name brainstormer
                  </li>
                  <li aria-level="1" style="line-height: 150%;">
                   The messy ad writer
                  </li>
                  <li aria-level="1" style="line-height: 150%;">
                   The square peg content engine
                  </li>
                  <li aria-level="1" style="line-height: 150%;">
                   The weird idea campaign generator
                  </li>
                 </ul>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 30px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545249" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#bF2434" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; border-radius:8px; cursor:auto; background-color:#bF2434; mso-padding-alt:12px 18px" valign="middle">
                    <a data-hs-link-id="2" data-hs-link-id-v2="WEEASTaP" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      AI for ideas
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section hse-section-last" id="section-2" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffffff" class="hse-column-container" style="min-width:280px; max-width:600px; Margin-left:auto; Margin-right:auto; background-color:#ffffff">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffffff">
      <tr style="background-color:#ffffff;">
    <![endif]-->
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  <td valign="top" style="width:600px;">
<![endif]-->
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<![endif]-->
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            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-0" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-0_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:115%">
                 </h2>
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:115%">
                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-1" style="color: inherit; font-size: inherit; line-height: inherit;">
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             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px 0px; font-size:0px" valign="top">
                <a data-hs-link-id="0" data-hs-link-id-v2="gs4HfD8I" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="A watercolor painting of several owls on a dungeon master screen, sitting on a table with a fantasy map and several dice. " src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252Firenes-grimoire.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Direnes-grimoire.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTI2ODE1NTQuMTcwMzgwNn0:1uc4XK:8IsMGgiM4anWoteu_lc2q5rVx3uNC-A187MhDvqB1FM" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507867493761" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:18px; line-height:150%">
                  <span style="font-size: 22px;">
                   D&amp;D’s popularity paves the path for entrepreneurs
                  </span>
                 </h2>
                 <div data-hs-cos-general-type="widget" data-hs-cos-type="module" data-hs-overrideable="true" data-test="selenium-widget-editor-ready" style="mso-line-height-rule:exactly; line-height:115%">
                  <div data-form-id="f93a9319-4b52-4b83-a6c6-22d2427ae71d" data-form-text="Subscribe to The Hustle: Your 5-minute brief on business &amp; tech news" data-hs-forms-root="true" data-invalid-email-message="Please provide a valid email address." data-portal-id="20627419" data-post-slug="news/dds-popularity-paves-the-path-for-entrepreneurs" data-redirect-url="//thehustle.co/newsletter-thank-you" data-response-type="redirect" data-state="idle" data-thank-you-message="Thanks for submitting the form." data-thank-you-submessage="Congrats on joining the best damn newsletter in the world." style="mso-line-height-rule:exactly; line-height:115%">
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                   </div>
                  </div>
                 </div>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  The last few years have se
                  <span style="font-size: 16px;">
                   en an uptick in adventurers — or, at least, people role-playing as adventurers in "Dungeons
                  </span>
                  &amp; Dragons."
                 </p>
                 <ul style="mso-line-height-rule:exactly; line-height:150%">
                  <li aria-level="1">
                   Though the game’s been around since 1974, fantasy media including web series “Critical Role,” Netflix’s “Stranger Things,” and video game “Baldur’s Gate 3” has pushed D&amp;D mainstream and drawn more diverse fans.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   The pandemic also drew new players, leading to a
                   <a data-hs-link-id="0" data-hs-link-id-v2="dtxbELuT" style="color:#192733" target="_blank">
                    33%
                   </a>
                   pop in revenue for D&amp;D maker Wizards of the Coast.
                  </li>
                 </ul>
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:18px; line-height:150%">
                  The tabletop RPG’s rising popularity...
                  <br/>
                  <br/>
                 </h2>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  ... has also opened the door for small businesses. For example:
                 </p>
                 <ul style="mso-line-height-rule:exactly; line-height:150%">
                  <li aria-level="1">
                   <a data-hs-link-id="0" data-hs-link-id-v2="yisO0ct5" style="color:#192733" target="_blank">
                    Cantrip Candles
                   </a>
                   , located in Los Angeles, makes scented candles designed to match game locations — woods, libraries, taverns, etc. — and further immerse players.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Spain-based
                   <a data-hs-link-id="0" data-hs-link-id-v2="fa5dsApt" style="color:#192733" target="_blank">
                    Irene’s Grimoire
                   </a>
                   sells handmade tabletop RPG accessories like dungeon master screens (which allow game masters to hide info from players), dice, stickers, character journals, and more.
                  </li>
                 </ul>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <span style="font-size: 18px; font-weight: bold;">
                   Roll for initiative
                  </span>
                  <br/>
                  <br/>
                  Irene Cabrejas, who owns Irene’s Grimoire with partner Saúl Parra, began playing D&amp;D in college and initially made her own accessories out of necessity.
                  <br/>
                  <br/>
                  “I realized I didn’t own anything to play D&amp;D [nor have] the time or money to invest in it,” she told
                  <em>
                   The Hustle
                  </em>
                  .
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                  “So I grabbed a bunch of crafting stuff and cardboard. I started making… prototypes. My friends seemed to [like them] and insisted on me making more.”
                  <span style="font-size: 12px; color: #000000;">
                   <br/>
                  </span>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <br/>
                  She reinvested anything she made selling her wares into better machines and materials to increase and expedite production, allowing more time to focus on creative elements of the business.
                  <br/>
                  <br/>
                 </p>
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:18px; line-height:150%">
                  Marketing…
                  <br/>
                  <br/>
                 </h2>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  … occasionally involves networking and meeting new people at conventions, but the pair doubled down on ecommerce after a Christmas surge on their Etsy store.
                  <br/>
                  <br/>
                  Now, most of their income is thanks to their “treasure trove” — exclusive drops available to newsletter subscribers.
                 </p>
                 <ul style="mso-line-height-rule:exactly; line-height:150%">
                  <li aria-level="1" style="line-height: 150%;">
                   They have ~1k subs, which works well for their niche. Because D&amp;D is a social game, Cabrejas said, good customers bring the whole group.
                   <span style="font-size: 12px; color: #000000;">
                   </span>
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   It also allows them to manage inventory supply, and isn’t as taxing on the body as a three-day con.
                  </li>
                 </ul>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  For other hustlers looking to sell their wells to weary travelers, the pair advise staying true to what you love, building a community, and working consistent — yet reasonable — hours to avoid burnout.
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  After all, even in D&amp;D, Parra noted, sometimes you’ve gotta take a
                  <a data-hs-link-id="0" data-hs-link-id-v2="nqcd2ysJ" rel="noopener" style="color:#192733" target="_blank">
                   long rest
                  </a>
                  .
                  <br/>
                  <br/>
                  <span style="font-style: italic;">
                   You have something in common with Irene’s Grimoire: You both read
                  </span>
                  The Hustle
                  <span style="font-style: italic;">
                   . Thanks for that. We’re working to highlight more of our readers' businesses. If you've got one we should know about,
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="r14AecbA" style="color:#192733; font-style:italic" target="_blank">
                   tell us here
                  </a>
                  <span style="font-style: italic;">
                   .
                   <br/>
                  </span>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                 </p>
                 <p align="right" style="mso-line-height-rule:exactly; line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="hPkSTYhu" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
                   🔗
                  </a>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17358582613171" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735453792" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357735453792_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   HIGHLY RECOMMENDED
                  </span>
                 </h2>
                 <p style="mso-line-height-rule:exactly; line-height:115%">
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <span style="font-weight: bold;">
                   Tight budgets, loose curls:
                  </span>
                  How Jheri curls became a
                  <a data-hs-link-id="0" data-hs-link-id-v2="JC+LYtHn" style="color:#192733" target="_blank">
                   multimillion-dollar haircare sensation
                  </a>
                  in the shadow of a recession.
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-6_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-7" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="left" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:left; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="$165" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252F%2524165.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D%2524165.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTI2ODE1NTQuMTcwNDc3fQ:1uc4XK:wHCzMcT8SUqaTJWJnWhYuwqhI9Ui9Q3irQypdcregxg" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-8" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-8_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <a data-hs-link-id="0" data-hs-link-id-v2="aCLmdgcS" rel="noopener" style="color:#192733" target="_blank">
                   How much
                  </a>
                  you’d have to pay if you wanted one of South Carolina artist Robert Kelly’s teddy bears, which are fashioned with latex to look as though they’re wrapped in human skin.
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  Why would you want that? Well, maybe you’re just really into
                  <em>
                   The Texas Chain Saw Massacre
                  </em>
                  or something. Just don’t do what Hector Villanueva, 23, of Victorville, California, allegedly did: place one near a gas station, causing a police investigation, a coroner’s exam, and a lot of people wondering if something super creepy was going on. He’s been arrested on suspicion of filing a false report and intentionally planting evidence.
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  Kelly, however, seems to have benefited from the free marketing. His bears are apparently sold out.
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:115%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17489619773031" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17489619799772" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17489619799772_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   HOW YOU HUSTLE
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507871723863" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507871723863_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <em>
                   Y’all are an ambitious bunch, with so many of you building something big (see above: Irene). Here’s another spotlight on a Hustle reader’s venture on the grow:
                  </em>
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <span style="font-weight: bold;">
                   Who:
                  </span>
                  Leela Madan
                  <br/>
                  <br/>
                  <span style="font-weight: bold;">
                   What:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="v3OEo1SG" style="color:#192733" target="_blank">
                   Networking Out
                   <br/>
                   <br/>
                  </a>
                  <span style="font-weight: bold;">
                   The elevator pitch:
                  </span>
                  “Networking Out hosts networking events that are centered around health and wellness-focused activities and experiences rather than happy hours or high fat meals.”
                  <br/>
                  <br/>
                  <span style="font-weight: bold;">
                   Origin story:
                  </span>
                  “I was sick of all the same networking events being happy hours and breakfasts/lunches/coffees. I wanted to meet people and do something healthy at the same time. So, I launched Networking Out. We offer weekly networking events that vary from walking/running groups to dance, golf, tennis, pickleball, and the like. We currently have one group in Houston, Texas but are looking to launch groups in other cities nationwide.”
                  <br/>
                  <br/>
                  <span style="font-weight: bold;">
                   What conventional advice should entrepreneurs ignore:
                  </span>
                  “That you have to take out a loan or take on debt to start a business. That's BS. You can self-fund and grow organically and still be successful.”
                  <br/>
                  <em>
                   <br/>
                  </em>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507871921334" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507871921334_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17489619923533" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17489619923533_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="mso-line-height-rule:exactly; line-height:150%; font-weight:normal">
                  📅
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  In 1935, the
                  <a data-hs-link-id="0" data-hs-link-id-v2="Y4VRa7hr" style="color:#192733" target="_blank">
                   first parking meter
                  </a>
                  was installed in Oklahoma City.
                  <br/>
                  <br/>
                  🍕
                  <span style="font-weight: bold;">
                   That’s interesting:
                  </span>
                  <span style="font-style: italic;">
                   Slice of Life
                  </span>
                  is
                  <a data-hs-link-id="0" data-hs-link-id-v2="H2hrPh01" style="color:#192733" target="_blank">
                   a documentary
                  </a>
                  about former Pizza Huts that now operate as other businesses or organizations.
                  <br/>
                  <br/>
                  🗞️
                  <span style="font-weight: bold;">
                   Newsletter:
                  </span>
                  <span style="font-style: italic;">
                   The Gist
                  </span>
                  will show you what’s up on the business side of women’s sports in less than 5 minutes.
                  <a data-hs-link-id="0" data-hs-link-id-v2="itU0mnQL" rel="noopener" style="color:#192733; font-style:normal" target="_blank">
                   Subscribe here
                  </a>
                  .
                  <br/>
                  <br/>
                  🧠
                  <span style="font-weight: bold;">
                   Game:
                  </span>
                  A free
                  <a data-hs-link-id="0" data-hs-link-id-v2="IYtJBWYB" style="color:#192733" target="_blank">
                   puzzle adventure
                  </a>
                  .
                  <br/>
                  <br/>
                  🦨
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  A
                  <a data-hs-link-id="0" data-hs-link-id-v2="D+TRgeRv" style="color:#192733" target="_blank">
                   stompy skunk
                  </a>
                  .
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                   QUOTE OF NOTE
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                <img align="middle" alt="There've only been about 100,000 fragrances ever made. I want there to be millions." src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FQuoteJuly162025.jpg%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DQuoteJuly162025.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTI2ODE1NTQuMTcwNTc2OH0:1uc4XK:jomVCKGMCabKq-Yt5Vk4cP2KwBhkW_qQwVRTSe3yEL4" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
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                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <span style="font-weight: bold;">
                   Smells like disruption:
                  </span>
                  Osmo, a fragrance tech startup, is using AI to create custom perfumes using digitized scents, and it’s rocking the entire industry. For one instance: traditionally-made fragrances can take months to create, whereas Osmo’s process takes just 48 hours to turn around a sample,
                  <a data-hs-link-id="0" data-hs-link-id-v2="KUIJCd3o" style="color:#192733" target="_blank">
                   per
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                  <span style="font-style: italic;">
                   The Verge.
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  While some view it as innovation, others see it as the displacement of perfumers and the loss of craftsmanship. But for founder Alex Wiltschko, it’s all toward the goal of increasing “the amount of beauty in the world,” and the tech, he claims, is vital to that.
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                   SHOWER THOUGHT
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                   At what point (or height) is it considered "the sky"?
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