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   Built your content budget for 2024?
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   The short term, long term, and everything in between
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   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
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         Built your content budget for 2024?
        </span>
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        <em style="">
         No? Read on! Yes? Read on anyway; I think you'll find this interesting
        </em>
        .
        <br/>
        <br/>
        Budget is always a hot topic, regardless of whether that's for sprinkling a bit of magic onto your content output, convincing the office manager to get better coffee beans, or negotiating a stall at an expo that isn't in the janitor's closet.
        <br/>
        <br/>
        The Digital Advantage shined a spotlight on striking that ever-so-fine content and budget balance between nailing short-term goals without neglecting the long-term vision.
        <br/>
        <br/>
        <span style="font-weight: 600;">
         Listen |
        </span>
        <a style="color: #00AAFF; font-family: 'Regular FF DIN', Roboto, Helvetica, Arial, sans-serif; text-decoration:underline;" target="_blank">
         <span style="font-weight: 600;">
          [04:42]: 2024 content budget planning
         </span>
        </a>
        <span style="font-weight: 600;">
         .
        </span>
        Let's break it down:
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        <span style="font-weight: 600;">
         Short term
        </span>
        <br/>
        A short-term strategy and budget that emphasizes distribution via paid ads supports revenue targets, drives traffic, and generates leads. It's an essential keystone in any digital strategy, providing a robust foundation to optimize future initiatives while supporting business goals.
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       <td style="font-size: 13px;line-height: 18px;font-family: 'regular FF DIN', Arial, sans-serif; color:#002233; text-align: left;">
        For smaller-scale brands, paid advertising offers an accessible and effective means to leverage your budget. Due to the lower barriers to entry and the potential for rapid growth, paid advertising should be a primary focus for budget allocation until diminishing returns are observed.
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        <span style="font-weight: 600;">
         Long term
        </span>
        <br/>
        The bigger picture has in its frame content creation and the processes and workflows that go with it. Making intelligent, long-term investments in content and embedding the necessary rules into your way of working should be a priority for 2024. As part of a multi-year strategy, 2024's investments in content operations should be considered to be the 'building blocks' for a multi-year vision, with content output ramping up across the second and third years.
        <br/>
        <br/>
        Rich's was able to use
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         a long-term investment
        </a>
        to slice a third off the cost of creating content, which became particularly effective for large-scale, global campaigns that required the synchronized roll-out of localized, engaging content.
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        Here are a few other bits I think you'll find helpful:
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         <li>
          <a style="color: #00AAFF; font-family: 'Regular FF DIN', Roboto, Helvetica, Arial, sans-serif; text-decoration:underline;" target="_blank">
           State of Content Report 2023
          </a>
          (A must-read to get you inspired for '24)
         </li>
         <li>
          <a style="color: #00AAFF; font-family: 'Regular FF DIN', Roboto, Helvetica, Arial, sans-serif; text-decoration:underline;" target="_blank">
           Creating a content factory
          </a>
          (An incredible insight into how a Bynder customer transformed their content output)
         </li>
        </ul>
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        Plenty of content to digest here!
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              Victoria
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              <a>
               <img alt="" class="" src="https://inboxflows.com/_/image/https%253A%252F%252Fimages.emlcdn.net%252Fcdn%252F1002093%252FQH254100209300%252Fbyndergreylogo.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpbWFnZXMuZW1sYyIsInRpbWUiOjE3MDU2NjIzMjYuMzAwMTM5fQ:1rQmgg:-xLcQQofXT-nahR_SBl428iclYOoDTNNZ7GFhHBTVDQ" style="display:block;height:auto" width="91"/>
              </a>
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              <a style="color: #00AAFF; font-family: 'Regular FF DIN', Roboto, Helvetica, Arial, sans-serif; text-decoration:underline;" target="_blank">
               <span style="font-weight: 600;">
                Victoria Morgan
               </span>
              </a>
              <br/>
              Field Marketing Specialist, UK
              <br/>
              27/31 Clerkenwell Close, 5th Floor, Unit 512, London EC1R 0AT
              <br/>
              +44 (0) 207 0432 555
              <br/>
              <br/>
              <span style="font-weight: 600;">
               Unite. Create. Thrive.
               <br/>
               <br/>
              </span>
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              <a style="color: #00AAFF; font-family: 'Regular FF DIN', Roboto, Helvetica, Arial, sans-serif; text-decoration:underline;" target="_blank">
               click here
              </a>
              .
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1 year, 8 months ago - victoria.morgan@marketing.bynder.com
Built your content budget for 2024?
The short term, long term, and everything in between ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ...
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