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   Bynder brandbeat: Remote-based working putting a strain on your tech stack?
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   Today’s digital-first “new normal” has tested our tech stacks like never before.
 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
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                              This week we’re focusing on: Digital transformation
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                               Brand
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                              beat
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              Hi Sarah,
              <br/>
              <br/>
              For many of us, the sudden shift to a digital and remote-based workplace in the wake of COVID-19 put our tech infrastructure to the test like never before, highlighting just how technologically equipped (or unequipped) we are to support the needs of today’s “new normal” working environment.
              <br/>
              <br/>
              That’s why in this week’s brandbeat, we’re talking digital transformation, aiming to give you some perspective on how your own team’s tech stack stacks up, and where there may be room for improvement.
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                          Report: The organizational impact of COVID-19 within marketing teams
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                          Shortly after COVID-19 became global, we surveyed 301 industry-wide creative, marketing, and brand professionals to gauge the pandemic’s initial impact on brands, culminating in our
                          <a style="color: #00AAFF; font-family: 'Regular FF DIN', Roboto, Helvetica, Arial, sans-serif; text-decoration:underline;" target="_blank">
                           State of Branding Report: COVID-19 edition
                          </a>
                          .
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              With so many of us switching to remote-working,
              <span style="font-weight: 600;">
               42%
              </span>
              of respondents felt there was “room for improvement” when it comes to their organization’s tech stack. No doubt the disruption brought about by COVID-19 has prompted many to accelerate their digital transformation efforts, as highlighted by one of the report’s respondents:
              <br/>
              <br/>
              <em style="">
               “COVID-19 has been a huge driver for “digital transformation” and has put our company in a place I didn’t expect to see for 3-5 years.”
              </em>
              <br/>
              <br/>
              If you’re looking for tips on digital transformation done right, we’ve covered exactly that, including what we think is “foundational martech” below.
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                          SaaS vs SaaP: What’s the difference?
                         </td>
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                          Speaking of foundational martech, an important decision to make when looking to onboard new technologies is whether you want to opt for a SaaS-based (Software as a Service) model, or a SaaP (Software as a Product) model, aka on-prem solutions.
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              So what’s the difference, and which option is right for your organization? We’ve created a concise comparison guide between the two, which you can check out below.
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                      <!--<![endif]-->
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                        <!--[if mso]>&nbsp;&nbsp;&nbsp;<![endif]-->
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                         SaaS vs. SaaP
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                  Bynder is the most trusted digital asset management provider
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                  Helping teams at the world’s most successful organizations (like the ones featured above) create, organize, and share their digital content in the cloud.
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                  Get to know Bynder by
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