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   Avoid escalating eCommerce implementation costs
  </div>
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   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
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         Having trouble reading this email?
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          View it in your browser
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                 <div class="mktoText" id="h1f9d3d9e6-49fe-4af4-a13b-2a461a4f9256" style="mso-line-height:40px">
                  Check your web store’s total cost of ownership
                 </div>
                </h1>
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              </tr>
             </tbody>
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           </td>
          </tr>
         </tbody>
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                <div class="mktoText" id="openText">
                 <p>
                  Your web store’s total cost of ownership (TCO) can escalate quickly. From third-party apps and solution partners to optimization and upkeep, expenses go far beyond the licensing fee.
                 </p>
                 <p>
                  Peel off the sticker shock. In this installment of our TCO blog series, Emily Wilhoit, VP Commerce Growth with Blue Acorn iCi, outlines
                  <a target="_blank" title="Register now">
                   achieving a better cost of ownership for your eCommerce platform
                  </a>
                  , with topics including:
                 </p>
                 <ul>
                  <li>
                   Understanding your eCommerce platform options
                  </li>
                  <li>
                   Third party apps versus out of the box functionality
                  </li>
                  <li>
                   Choosing a certified solutions partner
                  </li>
                 </ul>
                </div>
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              </tr>
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