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April 10, 2020
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TOGETHER WITH
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<strong>
For sale: one kettlebell, gently used.
</strong>
Sure, it's been sitting untouched in our office for 9 months now, and "technically" we've only been working remote for 4 weeks, but that's none of your business. Every time we go to lift it, we get distracted by the bowl of Dove chocolate that sits directly between our desks. Did we put it there on purpose? Again -- our business, not yours.
</p>
<p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
<em>
For the small-business owners out there:
</em>
We spoke to the CEO of Lendio about challenges you’re facing with the coronavirus relief program.
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Here are 5 takeaways
</a>
.
</p>
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Not Jacked
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<h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 5px 10px;">
Lifting less in quarantine? Blame the supply chain
</h2>
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<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
If you've been struggling to peel yourself off the couch and clock in some at-home exercise, here’s another excuse for you: You probably can't buy the right equipment anyway.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
When gyms across the country began to shutter in mid-March, retailers reported spikes -- sometimes as much as
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
625%
</a>
-- in at-home equipment sales. On March 13, Colorado-based Rep Fitness
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
sold
</a>
more equipment in 24 hours than it usually does in a month.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Now stores everywhere are running low on free weights. Some in particular -- like kettlebells -- have altogether vanished from shelves.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
Welcome to the kettlebell shortage
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Kettlebells are so good for quarantine workouts because they can target all parts of your body -- they’re essential, for instance, in CrossFit.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
But when it comes down to it, kettlebells are basically just big masses of iron -- and these days, the US isn't doing a whole lot of cast iron manufacturing.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Sixty-five percent
</a>
of our exercise equipment comes from foundries in China, which in January halted production because of COVID-19.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
Only Rhode Island can lift us out of this
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
With the US manufacturing sector patently
<em>
not
</em>
swole, we don't have other options. The number of American foundries able to build kettlebells is vanishingly small. In fact, one company is trying to pump way more iron than it can handle.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Exercise aficionados across the country are pinning their hopes on the Cumberland Foundry, a small Rhode Island company that is the only major supplier of kettlebells at this moment. The problem: It can only churn out about 40 to 50
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
kettlebells a day
</a>
.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
Endorphins, we hardly knew ye
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Free weights may have been the first to go, but now fitness companies are
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
reporting
</a>
shrinking supplies of even the most unwieldy home gym equipment: treadmills, ellipticals, and stationary bikes.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
There are plenty of alternatives that take advantage of tech-friendly hardware. Digital fitness apps like
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
HomeCourt
</a>
are seeing jumps in popularity, and social-distancing measures may reshape what a traditional workout looks like.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Prefer to keep it old school? Maybe you can just fashion some dumbbells
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
out of wood
</a>
.
</p>
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<td style="padding: 0px 10px;">
</td>
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<tr>
<td class="h2020 ignore-defaults">
<center>
<a style="color: #d62829; text-decoration: none;">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fnik_lecture_20200409222306.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMrV:YnneshDj_6tCggg4I4XhLbMCYcy00CfbOKxeOX0Uchs" style="height: auto; max-width: 600px; width: 100%;"/>
</a>
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<td class="h2020 ignore-defaults" style="font-size: 15px; padding: 10px 10px 0px;">
<h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
<strong>
After 657 days slinging flavored-water at Hint...
</strong>
</h2>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Nik Sharma left and moved to NYC to work with entrepreneurial-guru Gary Vee as the Director of DTC. His work had impressed Mr.Vee.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
At Hint, he helped grow their direct-to-consumer business to account for 40% of their $100m in revenue for 2018. Today, he works for himself advising, investing, and launching DTC-brands like: JUDY, Haus, Dreampop, and Twice.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The results don’t lie: Nik knows what it takes to turn a simple product into a lifestyle, and it all starts with a
<em>
great launch
</em>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Our next Trends Lecture: Product Launch 101, Nik will share his Midas touch for DTC-gold. Join Nik live as he walks you through his framework for a modern-day brand launch.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
You’ll learn:
</p>
<ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
His
<strong>
day-of checklist
</strong>
for a successful launch.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
The
<strong>
content and assets
</strong>
you must have to have the most impact.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
The
<strong>
keys to garnering attention
</strong>
for your brand.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Real-life examples
</strong>
from his past launches
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
This lecture is only available to Trends subscribers.
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Start your trial today for $1
</a>
and get immediate access to Trends and an invite to this lecture.
</p>
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<a style="-webkit-text-fill-color: #ffffff; background: #D62829; border-radius: 15px; color: #ffffff; font-size: 16px; font-weight: bold; padding: 6px 20px; text-decoration: none;">
Reserve your spot →
</a>
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<tr style="display: block; padding-top: 10px;">
<td style="width: 100%;">
<table style="border-color: #505050; border-radius: 2px; border-spacing: 0px; border-style: outset; border-width: 1px 2px 2px 1px; top: 10px; width: 100%;">
<tr>
<td style="padding: 0 0 6px;">
<a style="color: #d62829; text-decoration: none;">
<img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ffood%2520court_20200410015421.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMrV:YnneshDj_6tCggg4I4XhLbMCYcy00CfbOKxeOX0Uchs" style="height: auto; width: 100%;"/>
</a>
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</tr>
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 10px 11px 0px; text-transform: uppercase;">
Spooky
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 5px 10px;">
The strange case of a disappearing ‘internet food court’
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 10px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The ghost kitchen vanished almost as fast as it had appeared.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
But the
<em>
Financial Times
</em>
spotted traces of the fledgling service before it ghosted us. And the
<em>
FT
</em>
unraveled
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
a strange internet caper
</a>
in the process.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
Here’s how it all started
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
This week, a press release announced the arrival of the “Internet Food Court,” a venture from CloudKitchens, the culinary company started by the former Uber CEO Travis Kalanick.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The point of the IFC, according to the
<em>
FT
</em>
: To prepare food from 30 restaurant brands, and then deliver them on popular services like Grubhub and DoorDash. Sorta “like a mall food court, except less mall and more internet.”
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Its now-deleted Instagram profile boasted of “Thai. Indian. Chinese. Russian. Errrrthang” -- cuisine for everyone, “except Karen.”
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
Care to comment, Mr. Kalanick?
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
After the
<em>
FT
</em>
reached out to CloudKitchens for more info, the IFC’s internet footprint disappeared.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
A rep for the holding company of CloudKitchens said the PR blitz “included numerous errors and misrepresentations,” and was “created and disseminated without the company’s knowledge.”
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The strangest thing about this odd affair: An IFC-branded building
<em>
does
</em>
exist IRL. Its name is splashed on the windows of a building in LA’s Koreatown (the walk-up window is closed due to the coronavirus).
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The
<em>
Medium
</em>
publication
<em>
HNGRY
</em>
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
confirmed
</a>
that the Los Angeles city government approved CloudKitchens’ application for a liquor license there in February.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Kalanick is disavowing the whole fiasco, but skeptics say he’s just
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
passing the blame
</a>
.
</p>
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<tbody style="text-align: right;">
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</td>
</tr>
<tr style="display: inline-table; padding: 10px 0px 0px; position: relative; width: 100%;">
<td style="padding: 0px;">
<table style="border-color: #505050; border-radius: 2px 0px 0px; border-spacing: 0px; border-style: outset; border-width: 1px 2px 0px 1px; top: 10px; width: 100%;">
<tr>
<td style="border-bottom-width: 0px; padding: 0px 0px 10px;">
<table style="border-spacing: 0px; width: 100%;">
<tr>
<td bgcolor="#000000" style="background: #000000; border-radius: 0px; color: #ffffff; font-family: 'Helvetica',monospace; font-size: 15px; font-weight: bold; letter-spacing: 1.8px; padding: 10px 16px; text-transform: uppercase;">
The Hustle Says
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</table>
</td>
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</table>
</td>
</tr>
<tr style="display: inline-table; padding: 0px; position: relative; width: 100%;">
<td style="padding: 0px;">
<table style="border-color: #505050; border-radius: 0px; border-spacing: 0px; border-style: none outset; border-width: 0px 2px 0px 1px; top: 10px; width: 100%;">
<tr>
<td style="padding: 0px;">
<table style="width: 100%;">
<tr>
<td style="padding: 0px 10px;">
<p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
<strong>
Introducing your new favorite Instagram rabbit hole:
</strong>
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
<strong>
Cheap Old Houses
</strong>
</a>
. Affordable real estate, charming design, and questionable flooring choices. We call that “The Trifecta.”
</p>
</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr style="display: inline-table; padding: 0px; position: relative; width: 100%;">
<td style="padding: 0px;">
<table style="border-color: #505050; border-radius: 0px; border-spacing: 0px; border-style: none outset; border-width: 0px 2px 0px 1px; top: 10px; width: 100%;">
<tr>
<td style="padding: 0px;">
<table style="width: 100%;">
<tr>
<td style="padding: 0px 10px;">
<p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
<strong>
Fast-track your PPP loan with Divvy.
</strong>
They’ll help you through every step of the application process
<em>
and
</em>
get you funded in as little as 72 hours. How’s that for commitment? We ❤️ you,
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Divvy
</a>
.*
</p>
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</table>
</td>
</tr>
</table>
</td>
</tr>
<tr style="display: inline-table; padding: 0px; position: relative; width: 100%;">
<td style="padding: 0px;">
<table style="border-color: #505050; border-radius: 0px; border-spacing: 0px; border-style: none outset; border-width: 0px 2px 0px 1px; top: 10px; width: 100%;">
<tr>
<td style="padding: 0px;">
<table style="width: 100%;">
<tr>
<td style="padding: 0px 10px;">
<p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
<strong>
Is your company prepared to WFH for weeks?
</strong>
If not, try a
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
full month of Aircall for free
</a>
-- the cloud phone solution for remote teams. It’s fast to set up, requires no hardware, and easily syncs to your CRM and help desk so you can access info from the cloud.*
</p>
</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr style="display: inline-table; padding: 0px; position: relative; width: 100%;">
<td style="padding: 0px;">
<table style="border-color: #505050; border-radius: 0px; border-spacing: 0px; border-style: none outset outset; border-width: 0px 2px 1px 1px; top: 10px; width: 100%;">
<tr>
<td style="border-top-style: none; padding: 0px;">
<table style="width: 100%;">
<tr>
<td>
<p style="font-family: Helvetica,sans-serif; font-size: 12px; line-height: 120%; margin: 0; padding: 0px 5px 5px 10px;">
*This is a sponsored post.
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</tr>
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<td style="width: 100%;">
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<tr>
<td style="padding: 0 0 6px;">
<a style="color: #d62829; text-decoration: none;">
<img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fwings_20200410015542.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMrV:YnneshDj_6tCggg4I4XhLbMCYcy00CfbOKxeOX0Uchs" style="height: auto; width: 100%;"/>
</a>
</td>
</tr>
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 10px 11px 0px; text-transform: uppercase;">
Mild or hot?
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 5px 10px;">
Joey Chestnut’s dream come true: We’re chock full of cheap chicken wings
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 10px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
March was supposed to be a big month at B-Dubs.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Demand for chicken wings flaps and falls with the rhythms of the sports world. When Super Bowl Sunday and March Madness roll around, fans beat the drum(ette) for more blazin’ buffalo. (
<em>
Mr. Chestnut, for those who know him for hot dogs, is also a wing-eating
</em>
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
<em>
champ
</em>
</a>
.)
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The wing slingers at Buffalo Wild Wings were getting spicy for this year’s NCAA tournament: The company ran a promotion for people to sleep inside a B-Dubs outpost and binge on basketball and bleu cheese.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
They dubbed it
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
BnB-Dubs
</a>
(
<em>
eat your boneless heart out, Airbnb
</em>
). Then,
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
right as the contest ended
</a>
, March Madness got canceled.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
Dry those hot-sauce stained tears…
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
...for you may never see a cheaper wing. Or more of them on the shelves.
</p>
<ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Chick-onomic data show that wings
<a style="color: #d62829; text-decoration: none;">
haven’t been this cheap
</a>
since September of 2011.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
They’re now selling for about half of what they were at Super Bowl time (almost $2 per pound back in early February).
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Last week, poultry producers sold ~800k fewer pounds of wings (433k) than they did the week that March Madness was scheduled to tip off (1.24m).
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
There’s an explanation for this precipitous poultry plunge: Wings aren’t the prime cut for most home cooks -- they usually reach for breasts, thighs, and legs first.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Sending wings packed for food service to the supermarket
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
isn’t easy
</a>
-- restaurants buy them in bulk containers, which are harder for us to store and handle.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
That’s how our national wing surplus was hatched.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
Meanwhile, back at B-Dubs…
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
...people are coping with the lack of basketball as best they can.
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
In-home dunk contest
</a>
, anyone?
</p>
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<td>
<table cellpadding="0" style="padding: 10px; width: 100%;">
<tbody style="text-align: right;">
<tr>
<td align="center" style="display: inline-block; padding: 0px 0px 2px; text-align: center;">
<a style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
<img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fweb_icon2_20200312220811.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMrV:YnneshDj_6tCggg4I4XhLbMCYcy00CfbOKxeOX0Uchs" width="30"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr style="display: block; padding: 10px 0px 0px;">
<td>
<table style="border-color: #505050; border-radius: 2px; border-spacing: 0px; border-style: outset; border-width: 1px 2px 2px 1px; padding: 10px; top: 10px; width: 100%;">
<tr>
<td bgcolor="#ffffff" style="background: #ffffff; color: #5f5f5f; font-size: 16px; font-weight: 600; letter-spacing: 1.5px; padding: 10px 0px 0px; text-transform: uppercase;">
Sponsored
</td>
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<td class="h2020 ignore-defaults">
<h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
<strong>
This plant-powered CBD sleep aid can help you fully recharge after these stressful days
</strong>
</h2>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Unless your head has been stuck in the sand for the past year (which, at this point, we wouldn’t blame you), you’re probably aware that CBD has been found to have more benefits than a senior Google employee:
</p>
<ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Calm a stressed-out mind
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Enjoy deeper relaxation
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Wake up well-rested
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Recover better and faster
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
So what happens when a brand like
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
FOCL
</a>
takes all that, mixes in a dose of sleep-friendly botanicals like Ashwagandha and Valerian Root, and bottles it up?
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
You get
</strong>
<a style="color: #d62829; text-decoration: none;">
<strong>
FOCL Night
</strong>
</a>
<strong>
, which offers the kind of rest Sleeping Beauty would be jealous of
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
FOCL focuses on two things: quality and transparency. Their CBD is 100% hemp-derived and non-GMO, and they run the gamut of third-party testing to ensure it’s exactly as good as promised.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
FOCL Night
</a>
brings these values together with other botanical sleep aids to help you wind down and experience better sleep throughout the entire night, so you can wake up feeling refreshed and ready to handle however many Zoom meetings life can throw at you.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Get 20% off
</strong>
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
<strong>
FOCL Night
</strong>
</a>
<strong>
right now when you use our promo code, HUSTLE20
</strong>
. See ya in your dreams.
</p>
</td>
</tr>
<tr>
<td align="center" style="padding: 10px 0px 15px; text-align: center;">
<a style="-webkit-text-fill-color: #ffffff; background: #D62829; border-radius: 15px; color: #ffffff; font-size: 16px; font-weight: bold; padding: 6px 20px; text-decoration: none;">
Zzzzzz →
</a>
</td>
</tr>
</table>
</td>
</tr>
<tr style="display: block; padding: 10px 0px 0px;">
<td>
<table style="border-color: #505050; border-radius: 2px; border-spacing: 0px; border-style: outset; border-width: 1px 2px 2px 1px; top: 10px; width: 100%;">
<tr>
<td style="padding: 0px;">
<table style="border-spacing: 0px; width: 100%;">
<tr>
<td bgcolor="#000000" style="background: #000000; border-radius: 0px; color: #ffffff; font-family: 'Helvetica',monospace; font-size: 15px; font-weight: bold; letter-spacing: 1.8px; padding: 10px 16px; text-transform: uppercase;">
WEEKEND ‘WASTERS
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="font-size: 15px; padding: 10px 10px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<em>
Check out these bits ‘n bobs to help get you through another weekend stuck inside. Today’s theme? Board games.
</em>
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
FOR KILLING TIME ALONE:
</strong>
<a style="color: #d62829; text-decoration: none;">
<strong>
Catan Online
</strong>
</a>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Who needs friends when you’ve got robots named Thorolf, Fleur, and Hildegard?
<em>
Hildegard!!!
</em>
This free downloadable version of Settlers of Catan lets you play against friends online or (if you don’t have any) the aforementioned robots.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
FOR KILLING TIME WITH A ROOMMATE:
</strong>
<a style="color: #d62829; text-decoration: none;">
<strong>
Twilight Struggle
</strong>
</a>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Hot take: The greatest two-person board game is Twilight Struggle. Take sides as either the US or USSR in a fast-moving, low-complexity game that has won countless awards in the past 2 decades. Intriguing.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
FOR QUARANTINING FAMILIES:
</strong>
<a style="color: #d62829; text-decoration: none;">
<strong>
Telestrations
</strong>
</a>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Take the traditional game of telephone, mix in some bad drawing, and what do you get? One very addicting -- and even more humbling -- game for you and the kids.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
FOR YOU AND YOUR PARTNER:
</strong>
<a style="color: #d62829; text-decoration: none;">
<strong>
Authenticity
</strong>
</a>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
One teeny-tiny quarantine perk: unlimited time to get to know your partner better. Authenticity will do the hard work for you with questions that will help you learn more about each other than you could ever expect.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
AND ONE WE WISH EXISTED:
</strong>
<a style="color: #d62829; text-decoration: none;">
<strong>
Cones of Dunshire
</strong>
</a>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
8-12 players. Two wizards. A maverick.
<em>
The
</em>
<em>
Arbiter.
</em>
Are the cones a metaphor? Yes and no.
</p>
</td>
</tr>
</table>
</td>
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</table>
</td>
</tr>
<tr style="display: block; padding: 10px 0px 0px;">
<td>
<table style="border-color: #505050; border-radius: 2px; border-spacing: 0px; border-style: outset; border-width: 1px 2px 2px 1px; top: 10px; width: 100%;">
<tr>
<td style="padding: 0px;">
<table style="border-spacing: 0px; width: 100%;">
<tr>
<td bgcolor="#000000" style="background: #000000; border-radius: 0px; color: #ffffff; font-family: 'Helvetica',monospace; font-size: 15px; font-weight: bold; letter-spacing: 1.8px; padding: 10px 16px; text-transform: uppercase;">
Sunday Sneak Peek
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="font-size: 15px; padding: 10px 10px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
If you’ve been enjoying our coronavirus coverage, keep an eye out for this week’s Sunday story. It’s a banger.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
And it was inspired by you. A few days ago, we asked readers to tell us stories of companies that survived the Great Recession a decade ago.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The coronavirus pandemic is a different (and more immediate) kind of crisis. It upended the economy -- and our lives -- in a few weeks.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
But among the 200+ responses, we heard some common parallels with the economic upheaval of the late 2000s. Some businesses went crazy cutting costs. Others stomped on the gas pedal.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Check out the
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
latest episode
</a>
of “Behind the Hustle” for a full preview. The story hits inboxes on Sunday morning.
</p>
</td>
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</td>
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</table>
</td>
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<tr style="display: block; padding: 10px 0px 0px;">
<td style="padding: 0px;">
<table style="border-color: #505050; border-radius: 0px; border-spacing: 0px; border-style: outset; border-width: 1px 2px 2px 1px; top: 10px; width: 100%;">
<tr>
<td style="padding: 0px;">
<table style="border-spacing: 0px; width: 100%;">
<tr>
<td bgcolor="#000000" style="background: #000000; border-radius: 0px; color: #ffffff; font-family: 'Helvetica',monospace; font-size: 15px; font-weight: bold; letter-spacing: 1.8px; padding: 10px 16px; text-transform: uppercase;">
Shower Thoughts
</td>
</tr>
<tr>
<td style="font-size: 15px; padding: 10px 10px 0px;">
<p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
<strong>
Should we replace Shower Thoughts with Bath Beliefs? Email us if yes. Send us an edible arrangement if no.
</strong>
</p>
<p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
1. Dogs hear us talk all day, but if they bark for more than a minute we tell them to stop.
</p>
<p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
2. You’ve probably never seen your grandparents jump.
</p>
<p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
3. When we empty our lint traps, we're just slowly throwing our clothes in the garbage.
</p>
<p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
4. The day cheese becomes an acceptable gift is the day you officially become an adult.
</p>
<p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
5. If Waldo changed his shirt, literally no one could find him
</p>
<p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
<em>
Via Reddit
</em>
</a>
</p>
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<tr>
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Share The Hustle
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<h2 style="font-family: 'Helvetica', sans-serif; font-size: 22px; font-weight: bold; letter-spacing: 0px; line-height: 120%; margin: 30px 5px 20px 25px;">
<strong>
Refer coworkers, get exclusive Hustle gear
</strong>
</h2>
<p style="font-family: Helvetica, sans-serif; font-size: 15px; line-height: 120%; margin: 0px 0px 0px 25px; padding-bottom: 12px;">
Step 1: Peek our sweet, sweet rewards
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 15px; line-height: 120%; margin: 0px 0px 0px 25px; padding-bottom: 12px;">
Step 2: Copy your referral link below
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 15px; line-height: 120%; margin: 0px 0px 0px 25px; padding-bottom: 12px;">
Step 3: Share your link across social media and beyond
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 15px; line-height: 120%; margin: 0px 0px 0px 25px; padding-bottom: 12px;">
Step 4: Collect rewards, rinse & repeat
</p>
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Copy & paste your referral link to others:
</strong>
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hate it
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PODCAST
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TRENDS
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Today's email was brought to you by Nita S. Potter (Bench Press Captain), Nick "Not Swole" DeSantis, Michael Waters, Bobby Durben, and Meg Furey-Marquess.
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