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   🎭  Catch a play… at home
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   Plus: A very pregnant AI-powered minister, Metallica on a sewing machine, and more.
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               Share The Hustle:
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               https://thehustle.co/?ref=950fce10a7
              </a>
             </em>
             <br/>
             <span>
              Check your referral progress &amp; prizes
              <a data-hs-link-id="1" data-hs-link-id-v2="3ulPwwvP" style="color:#192733; text-decoration:underline !important" target="_blank">
               here
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                <a data-hs-link-id="0" data-hs-link-id-v2="BtznYW/L" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="The Hustle by HubSpot Media" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FCritical_Template_Imagery%252FThe_Hustle_HubSpot_media_glow_Final.png%253Fwidth%253D500%2526upscale%253Dtrue%2526name%253DThe_Hustle_HubSpot_media_glow_Final.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjI0MjU1NTAuNzI4NDY1fQ:1vGxOY:_NJX2XV7BzB7HnDsjG6YIgDCm2p4Ved57wgj5WDItLc" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="250"/>
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                 <p style="line-height:150%">
                  👋
                  <span style="font-weight: bold;">
                   Good morning.
                  </span>
                  And enjoy your screen time, because tonight you better put that phone away. A new study out of Massachusetts General Hospital suggests that nighttime artificial light exposure increases stress activity, blood vessel inflammation, and the risk of developing heart disease. Late-night doomscrolling can raise your stress levels? Shocking.
                 </p>
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   STARTING UP
                  </span>
                 </h2>
                </div>
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                <img align="middle" alt="A robot hand uses a dish sponge to scrub a large ship. " src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FHullbot.gif%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DHullbot.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjI0MjU1NTAuNzI5MDE2M30:1vGxOY:3Z8XCMJpaCcjbIk_lGxbyQrgg_DH_KEUuiY39a2TWJE" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17313702092961_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:18px; line-height:150%">
                  <span style="font-size: 22px;">
                   Can robots clean up the shipping industry’s carbon mess?
                  </span>
                  <br/>
                  <br/>
                 </h2>
                 <p style="line-height:150%">
                  ❌
                  <span style="font-weight: bold;">
                   The problem:
                  </span>
                  The shipping industry is responsible for
                  <a data-hs-link-id="0" data-hs-link-id-v2="GJACk3zU" style="color:#192733" target="_blank">
                   ~3%
                  </a>
                  of global emissions. One of its biggest drags (literally) is biofouling — the growth of algae, barnacles, and mollusks on ship hulls. That buildup can slow vessels down, burn more fuel, and drive up costs.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  💡
                  <span style="font-weight: bold;">
                   The pitch:
                  </span>
                  Australian startup
                  <a data-hs-link-id="0" data-hs-link-id-v2="I6P+uYV1" style="color:#192733" target="_blank">
                   Hullbot
                  </a>
                  built an autonomous, electric hull-cleaning robot that keeps ships’ underbellies smooth and efficient. The company has already completed 1k+ hull cleans for ferries and cruise vessels and says its robot can reduce fuel consumption by 10%-26%.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  🚀
                  <span style="font-weight: bold;">
                   The outlook:
                  </span>
                  The startup has its sights set on boosting production, expanding internationally, and developing BigBot — a larger cleaning bot that would be able to travel alongside vessels.
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
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                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWS FLASH
                  </span>
                 </h2>
                 <ul style="line-height:150%">
                  <li>
                   <span style="font-weight: bold;">
                    Infravision,
                   </span>
                   a Texas-based startup that
                   <a data-hs-link-id="0" data-hs-link-id-v2="hbNfl2sD" style="color:#192733" target="_blank">
                    builds aerial robots
                   </a>
                   to help construct and maintain power lines faster, safer, and cheaper, will expand across North America. It raised $91m to make it happen.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    First American Nuclear Co.
                   </span>
                   is
                   <a data-hs-link-id="0" data-hs-link-id-v2="igfZecOL" rel="noopener" style="color:#192733" target="_blank">
                    planning
                   </a>
                   an Indiana power plant that will initially deliver electricity using gasoline, but transition to a reactor that reuses the plant’s waste by 2032. Once finished, it would generate enough energy to power 1.5m homes.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    West Virginia, Connecticut, Alaska, and Pennsylvania
                   </span>
                   have the highest five-year business survival rates in the US,
                   <a data-hs-link-id="0" data-hs-link-id-v2="+sRl9WaE" style="color:#192733" target="_blank">
                    per
                   </a>
                   <span style="font-style: italic;">
                    Axios
                   </span>
                   . Only 51.6% of US startups achieve that milestone, on average, but those four states see 56%+ make it. In last place is Washington with 44.1%.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    YouTuber Anthony “Anthpo” Potero
                   </span>
                   got thousands of people, including Timothée Chalamet, to attend a Timothée Chalamet lookalike contest. Now, he’s co-founding marketing startup
                   <a data-hs-link-id="0" data-hs-link-id-v2="yPvrCMe2" style="color:#192733" target="_blank">
                    Pufferfish
                   </a>
                   with Talia Schulhof, whom he met while working with MrBeast, to help brands execute viral stunts and ads.
                   <br/>
                   <br/>
                  </li>
                 </ul>
                </div>
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          <!--[if gte mso 9]></table><![endif]-->
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                   FROM OUR FRIENDS AT MINDSTREAM
                  </span>
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                 <h2 style="margin:0; font-size:18px; line-height:150%">
                  <span style="font-size: 20px;">
                   Japan’s creators are pushing back on AI
                  </span>
                  <br/>
                  <br/>
                 </h2>
                 <p style="line-height:150%">
                  The leading Japanese trade group representing Studio Ghibli told OpenAI to stop training on its members’ work without permission.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  After waves of Ghibli-style AI art (even Sam Altman himself got in on it), the media group says material from its members shouldn’t be used to train AI models without permission.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Now, the issue is heating up with the release of OpenAI’s Sora. Now what?
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  👉
                  <a data-hs-link-id="0" data-hs-link-id-v2="IxmVE9pv" style="color:#192733; font-weight:bold" target="_blank">
                   Read more on
                   <span style="font-style: italic;">
                    Mindstream
                   </span>
                  </a>
                  <br/>
                  <br/>
                  <strong>
                   <span style="font-size: 12px; color: #000000;">
                   </span>
                  </strong>
                 </p>
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                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
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                  <span style="font-size: 22px; font-weight: normal;">
                   <span style="font-size: 12px; color: #000000; font-style: italic;">
                    Uncanny Alley: A New Day (Ferryman Collective)
                    <br/>
                   </span>
                  </span>
                  <span style="font-weight: bold; font-size: 22px;">
                   <br/>
                   All the (digital) world’s a stage
                  </span>
                  <br/>
                  <br/>
                  You’re in a child’s memories, a cyberpunk dystopia, an Alpine fantasy, a haunted house — but you’re also in your living room.
                  <br/>
                  <br/>
                  How’s that possible?
                  <a data-hs-link-id="0" data-hs-link-id-v2="6gMDS4HX" style="color:#192733" target="_blank">
                   Ferryman Collective
                  </a>
                  is producing compelling live theater, but it’s in virtual reality.
                  <br/>
                  <br/>
                  <span style="font-weight: bold; font-size: 18px;">
                   How it started
                  </span>
                  <br/>
                  <br/>
                  Deirdre V. Lyons — Ferryman co-founder alongside her husband, Stephen Butchko; Whitton Frank; and Christopher Lane Davis — launched Ferryman Collective in 2020 after performing in Tender Claws’
                  <a data-hs-link-id="0" data-hs-link-id-v2="UV8jXMLM" style="color:#192733; font-style:italic" target="_blank">
                   The Under Presents
                  </a>
                  , a multiplayer VR experience with live actors, in 2019, and its VR adaptation of
                  <span style="font-style: italic;">
                   The Tempest
                  </span>
                  in 2020.
                  <br/>
                  <br/>
                  Notably, this came at a time when stages were dark and interaction limited due to the pandemic.
                  <br/>
                  <br/>
                  “I had experienced intimacy in VR that most people don't think is possible,” Lyons told
                  <span style="font-style: italic;">
                   The Hustle
                  </span>
                  . “Everybody [thinks of] shooter games and funny stuff, and I'd seen people in pain. There [were] hugs and there was camaraderie and tenderness.”
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Ferryman Collective has collaborated on VR productions
                  <a data-hs-link-id="0" data-hs-link-id-v2="QZ3yAvqt" style="color:#192733; font-style:italic" target="_blank">
                   The Severance Theory: Welcome to Respite
                  </a>
                  , writer/director Lyndsie Scoggin’s award-winning piece about dissociative identity disorder, and sci-fi adventure
                  <span style="font-style: italic;">
                   Uncanny Alley: A New Day
                  </span>
                  , which takes place in a virtual IP created by Rick Treweek.
                  <br/>
                  <br/>
                  <span style="font-weight: bold; font-size: 18px;">
                   How it works
                  </span>
                  <br/>
                  <br/>
                  Attendees need a VR headset compatible with VRChat, a social app where users can explore, build, and interact in digital worlds.
                  <br/>
                  <br/>
                  Actors livestream into the shows’ worlds, swapping avatars and switching up their voices to change characters, while audience members follow and interact with actors, each other, and their environment.
                  <br/>
                  <br/>
                  <span style="font-weight: bold; font-size: 18px;">
                   There are challenges
                  </span>
                  <br/>
                  <br/>
                  Shows are small — ideally two actors and 6-7 attendees — to prevent them from being too loud and to preserve image quality.
                  <br/>
                  <br/>
                  Also:
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   Onboarding can be tricky if people aren’t familiar with the tech — or don’t read emails containing instructions.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Shows are dependent on the limitations of available technology — e.g., upload/download speeds.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   You can’t do musicals due to latency issues, and you have to wait longer for responses than you would IRL.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Audience members may experience WiFi loss, a dead battery, or they might go exploring. Luckily, recall buttons can “portal” them back where they belong.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 18px;">
                   But benefits are big
                  </span>
                  <br/>
                  <br/>
                  In addition to an entirely new venue for artistic expression, VR offers opportunities for performers and audiences who may struggle to participate in traditional theater due to a disability, or their location.
                  <br/>
                  <br/>
                  The overhead is much lower, too. Butchko noted that while they may pay for software, they don’t pay for theater space, storage, or costumes. They can also perform much riskier stunts — “and we don’t have to pay for insurance.”
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-style: italic;">
                   Wanna check it out?
                  </span>
                  Hustle
                  <span style="font-style: italic;">
                   readers can get
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="C4SKKnMA" style="color:#192733; font-style:italic" target="_blank">
                   30% off tickets
                  </a>
                  <span style="font-style: italic;">
                   to
                  </span>
                  Uncanny Alley: A New Day
                  <span style="font-style: italic;">
                   with the promo code Hustle.
                  </span>
                 </p>
                 <ul style="line-height:150%">
                 </ul>
                 <ul style="line-height:150%">
                 </ul>
                 <p align="right" style="line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="TKVO/YZG" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
                   🔗
                  </a>
                 </p>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
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                   HIGHLY RECOMMENDED
                   <br/>
                  </span>
                 </h2>
                 <p style="line-height:150%">
                  <br/>
                  <span style="font-weight: bold;">
                   Bestselling author John Green
                  </span>
                  (
                  <span style="font-style: italic;">
                   The Fault in Our Stars, Everything Is Tuberculosis)
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="xsKC2fau" style="color:#192733" target="_blank">
                   joined our
                   <span style="font-style: italic;">
                    Masters in Marketing
                   </span>
                   newsletter
                  </a>
                  to discuss brand deals, scaling passion projects, bottom-up marketing, and more. Yes, we asked him to connect marketing and tuberculosis (and yes, he did it).
                  <br/>
                  <br/>
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
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                    </p>
                    <!--[if mso]>
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      <![endif]-->
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                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-8" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-8_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  How many children Albanian cabinet member Diella is currently pregnant with. How’s that possible? Diella, thankfully, is not actually human but an AI chatbot who became the world’s first AI-powered minister in September following her appointment as Albania’s minister of state for AI.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-style: normal;">
                   <span style="font-weight: normal;">
                    Though a due date wasn't provided,
                   </span>
                  </span>
                  Prime Minister Edi Rama, who announced the news late last month, says the bot's offspring will inherit their mother’s knowledge of EU legislation and serve as virtual assistants to parliament members,
                  <a data-hs-link-id="0" data-hs-link-id-v2="hcik34O5" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   Futurism
                  </span>
                  . Ironically, Rama initially promoted the use of AI in government as a way to fight symptoms of corruption, like nepotism.
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
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                    </p>
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
              </td>
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            </tbody>
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                 <p style="line-height:150%">
                  📅
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  In 1869, Rutgers
                  <a data-hs-link-id="0" data-hs-link-id-v2="WYxb5Crg" style="color:#192733" target="_blank">
                   defeated
                  </a>
                  Princeton 6-4 in the first college football game, played with a soccer ball in New Brunswick, New Jersey.
                  <br/>
                  <br/>
                  🌭
                  <span style="font-weight: bold;">
                   That’s interesting:
                  </span>
                  The furloughed IRS lawyer who is living his best life running a sarcastic
                  <a data-hs-link-id="0" data-hs-link-id-v2="ULIodM5S" style="color:#192733" target="_blank">
                   hot dog stand
                  </a>
                  in Washington, DC.
                  <br/>
                  <br/>
                  🪡
                  <span style="font-weight: bold;">
                   That’s cool:
                  </span>
                  “Master of Puppets,” but it’s played on a
                  <a data-hs-link-id="0" data-hs-link-id-v2="SsOgcyqy" style="color:#192733" target="_blank">
                   DIY instrument
                  </a>
                  made from a sewing machine.
                  <br/>
                  <br/>
                  🧠
                  <span style="font-weight: bold;">
                   Game:
                  </span>
                  A
                  <a data-hs-link-id="0" data-hs-link-id-v2="dZU0GmZT" style="color:#192733" target="_blank">
                   rhyming game
                  </a>
                  .
                  <br/>
                  <br/>
                  🥊
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="Vkil1WWh" style="color:#192733" target="_blank">
                   Epic battle
                  </a>
                  .
                  <br/>
                  <br/>
                  <span style="font-size: 11px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
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                    </p>
                    <!--[if mso]>
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                   SHOWER THOUGHT
                   <br/>
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                  <em>
                   Leaving up Christmas decorations outside is more acceptable than leaving up Halloween decorations.
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                    SOURCE
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