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   Celebrating Alopecia, A coca-cola hair rinse, Your dream hair tool
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                      Hi there,
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                     <p style="margin-top: 0px; margin-bottom: 10px; line-height: 150%; text-align: center;">
                      It's the last week of September which also happens to be Alopecia Awareness month. So this week, we are celebrating Alopecia. This week's cover girl is
                      <span>
                       <a data-link-id="67511940919854962" style="word-break: break-word; font-family: Helvetica, sans-serif; color: #f99f1b; text-decoration: underline;">
                        Gina Knight
                       </a>
                      </span>
                      who we absolutely love for fearlessly embracing her
                      <span>
                       <a data-link-id="67511940927194995" style="word-break: break-word; font-family: Helvetica, sans-serif; color: #f99f1b; text-decoration: underline;">
                        Alopecia journey
                       </a>
                      </span>
                      . In our hair conversations, we often hear people casually talk about hair loss (
                      <em>
                       Oh, I have a bald patch here or there
                      </em>
                      ). We know from speaking to several hair experts that early intervention can make a huge difference in one's alopecia journey but unfortunately quick diagnosis is often not an option. If you think you might have any kind of hair loss, do get in touch and we will provide a personalised pathway for YOU.
                      <br/>
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                     Your Tiktok Correspondent
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                      <em>
                       Reporting live from the wild west of Tik-Tok misinformation
                      </em>
                      <br/>
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                      Welcome to our new segment called '
                      <em>
                       the wildest thing I saw on Hair-tok'
                      </em>
                      . We found this
                      <span>
                       <a data-link-id="67511940945020790" style="word-break: break-word; font-family: Helvetica, sans-serif; color: #f99f1b; text-decoration: underline;">
                        video of a lady with locs rinsing her hair with coca-cola
                       </a>
                      </span>
                      . Whilst coca-cola rinses were making the rounds on Youtube some years ago, it appears to have made a resurgence on Tik-Tok.
                      <br/>
                     </p>
                     <p style="margin-top: 0px; margin-bottom: 10px; line-height: 150%; text-align: center;">
                      Some say that it can close your cuticles, making them smooth. Others say it helps define or give the hair some body. We have definitely seen the use of '
                      <strong>
                       maltodextrin
                      </strong>
                      ', essentially sugar molecules that when used correctly in a formulation, can make thin hair appear fuller.
                     </p>
                     <p style="margin-top: 0px; margin-bottom: 0px; line-height: 150%; text-align: center;">
                      From our
                      <strong>
                       expert Carra PoV lens
                      </strong>
                      - whilst we love an ice-cold glass of coke on a hot day (ahhhhh), we cannot get past depositing all that sugar on the scalp as it can lead to build-up, opening up a host of issues that impact hair health in the long run.
                      <br/>
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                         Read about scalp health
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                     From Carra HQ
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                       The latest from Team Carra
                      </em>
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                       Do you blow dry or use any form of heat as part of your hair routine?
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                      We are conducting a new research project and we'd love your input. This is a paid opportunity (
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                       £80 for 90 mins
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                      ).
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                       If interested in taking part, simply HIT REPLY to this email.
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                     <ul style="margin-top: 0px; margin-bottom: 10px;">
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                       Intimate Archives, an
                       <span style="font-size: 0.875rem;">
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                         <span>
                          <a data-link-id="67511940958652282" style="font-family: Helvetica, sans-serif; color: #f99f1b; text-decoration: underline;">
                           exhibition
                          </a>
                         </span>
                        </span>
                       </span>
                       centered on hair rituals as an act of care at Horniman Museum closes in November. Don't miss it!
                      </li>
                      <li style="margin-top: 0px; margin-bottom: 5px;">
                       Alongside a group of beauty founders, we co-penned an open
                       <span>
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                         letter
                        </a>
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                       to Brad Pitt to highlight beauty founders innovating to fill real user gap.
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                      <li style="margin-top: 0px; margin-bottom: 5px;">
                       A Red table talk on what its like to live with someone with
                       <span>
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                         Alopecia
                        </a>
                        .
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                       Good news as swimming federation lifts ban on
                       <span>
                        <span>
                         <a data-link-id="67511940980672384" style="font-family: Helvetica, sans-serif; color: #f99f1b; text-decoration: underline;">
                          swimming caps
                         </a>
                        </span>
                       </span>
                       for thick curly hair.
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                      <li style="margin-top: 0px; margin-bottom: 5px;">
                       Black tiktoker in tears during fashion week when
                       <span>
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                          stylists
                         </a>
                        </span>
                       </span>
                       don't understand her hair.
                      </li>
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2 years, 6 months ago - winifred.awa@carra.co
Celebrating Alopecia, A coca-cola hair rinse, Your dream hair tool
The Washday Digest #1 View in browser The Washday Digest Hi there, It's the last week of Septembe...
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