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   Chips on the table
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   Plus: A corporate fountain of youth.
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               Tuesday, September 30, 2025
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               Sponsored by
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               Daniel Ceng/Anadolu via Getty 
Images
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               Good morning, Quartz readers! It’s Shannon Carroll with the Daily Brief. Today, Washington is trying to play poker
with Taiwan’s chips, a chief longevity officer clocks in, the U.S. data curtain could soon come down, and your latte shows more inflation than the CPI.
               <span class="ql-cursor">
                
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              <span style="font-size:18px;color:#168DD9">
               HERE'S WHAT YOU NEED TO KNOW
               <span class="ql-cursor">
                
               </span>
              </span>
             </h2>
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20px;line-height:1.5;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:12px;color:#000000;mso-line-height-rule:exactly">
             <div>
              <strong style="font-size:16px;color:#000000;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;background-color:#FFFFFF">
               The government shutdown countdown clock is ticking.
              </strong>
              <span style="font-size:16px;color:#000000;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;background-color:#FFFFFF">
               If leaders can’t reach an agreement by Tuesday’s deadline, here’s what that means for 
Social Security, taxes, mail services, national parks,
              </span>
              <a data-linktext="and more." data-linktype="Normal" style="font-size:16px;color:#168DD9;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;background-color:#FFF;text-decoration:none;" target="_blank">
               and more.
              </a>
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             <div>
              <strong style="font-size:16px;color:#000000;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;background-color:#FFFFFF">
               Friday’s jobs report will be postponed if there’s a shutdown.
              </strong>
              <span style="font-size:16px;color:#000000;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;background-color:#FFFFFF">
               The Department of Labor said the Bureau of Labor Statistics will suspend all
operations amid a closure; all but the BLS commissioner
              </span>
              <a data-linktext="will be furloughed." data-linktype="Normal" style="font-size:16px;color:#168DD9;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;background-color:#FFF;text-decoration:none;" target="_blank">
               will be furloughed.
              </a>
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            <td class="td100" colspan="6" style="width:100%;padding:10px 
20px;line-height:1.5;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:12px;color:#000000;mso-line-height-rule:exactly">
             <div>
              <strong style="background-color:#FFFFFF;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;color:#000000;font-size:16px">
               The SEC will fast-track Trump’s push to end quarterly earnings reports.
              </strong>
              <span style="background-color:#FFFFFF;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;color:#000000;font-size:16px">
               The SEC chief said the move to two reports a year isn’t “a retreat
from transparency”; instead, he thinks disclosures
              </span>
              <a data-linktext="should be market-driven." data-linktype="Normal" style="background-color:#FFF;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;color:#168DD9;font-size:16px;text-decoration:none;" target="_blank">
               should be market-driven.
              </a>
             </div>
            </td>
           </tr>
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            <td class="td100" colspan="6" style="width:100%;padding:10px 
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              <strong style="font-size:16px;color:#000000;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;background-color:#FFFFFF">
               Cleveland Fed president says this is a “challenging time.”
              </strong>
              <span style="font-size:16px;color:#000000;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;background-color:#FFFFFF">
               Beth Hammack said she doesn’t see prices retreating to the Fed’s 2% inflation 
target until the end of 2027 or early 2028, even with a
              </span>
              <a data-linktext="“reasonably healthy” labor market." data-linktype="Normal" style="font-size:16px;color:#168DD9;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;background-color:#FFF;text-decoration:none;" target="_blank">
               “reasonably healthy” labor market.
              </a>
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              <span style="font-size: 16px">
               Make Quartz a
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              <strong style="color:#168DD9;font-size:16px">
               <a data-linktext="preferred source" data-linktype="Normal" style="text-decoration:none;color:#168DD9;" target="_blank">
                preferred source
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               in Google.
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              <strong style="font-size: 16px">
               In a world where AI rewrites the rules and consumer expectations evolve 
overnight, the most successful brands don’t follow—they lead.
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              <span style="font-size: 16px">
               This insightful booklet busts the myth of accidental innovation, revealing how top brands turn insight into impact and
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               ideas into growth.
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               Download and discover:
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                Where to focus next for meaningful 
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                How award-winning brands like Dove and Google Cloud innovate with impact
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                The blueprint for strategic, purposeful innovation
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                How to turn insights into bold, category-shaping ideas
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                Ways to build innovation that drives both equity and commercial success
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               Whether you are launching your next big idea or rethinking your innovation strategy, this is your call to action: Don’t just innovate. Innovate with intent.
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               A FAB NEW WORLD
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               The White House has decided that chips should be as American as apple pie — and it wants Taiwan to do the baking. Commerce Secretary Howard Lutnick has been pressing officials in Taipei to move enough production 
stateside to cover half of U.S. demand, warning that tariffs will follow if the math doesn’t add up. The pitch is national security; the reality is that Washington is asking one island to rewire an industry so complex that even its acronyms need acronyms.
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               TSMC has dutifully promised a headline-grabbing $165 billion for U.S. fabs and packaging plants, on top of the $65 billion it had already pledged. But those numbers strain credulity. That much 
spending would eat up nearly half a decade of the company’s entire global budget — and that’s before it upgrades its factories back home or invests in the next generation of chips. Even if the cash materialized, fabs don’t run on money alone. They run on an ecosystem of chemical suppliers, toolmakers, and engineers who aren’t in the habit of relocating just because someone in Washington thinks “1:1” sounds like a catchy rule.
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               Taiwan’s government has pushed back, insisting that no 
single country can bottle the semiconductor genie. But its leverage is precarious: give Washington too much, and it weakens its “silicon shield” against Beijing; refuse, and it faces the threat of tariffs from its biggest customer. Either way, the world’s most finely tuned supply chain is being treated like a Lego set — as if it can be dismantled in Taipei and rebuilt in Arizona with all the pieces intact. The question isn’t whether America can make more chips. It’s whether politics can bend physics, capital, and decades of industrial gravity 
without snapping something vital in the process.
              </span>
              <a data-linktext="Quartz’s Catherine Baab has more on the trillion-dollar promises that look wafer-thin." data-linktype="Normal" style="font-size:16px;color:#168DD9;text-decoration:none;" target="_blank">
               Quartz’s Catherine Baab has more on the trillion-dollar promises that look wafer-thin.
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               THE TIME LORDS OF HR
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               Corporate America is tinkering with its alphabet soup again, and this time the new letter is “L.” The chief longevity officer — or CLO, if you’re collecting titles — is pitched as the executive who can help 
companies adapt to the fact that people are living and working longer. A handful of startups, plus Tony Robbins’ luxury hotel venture, have already adopted the role, and proponents say it’s overdue in bigger firms. The job is to reimagine careers, benefits, and workplace culture and to make work, well, work when “retirement age” is more myth than milestone.
              </span>
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               That can look like phased retirements for older employees, sabbaticals or retraining programs 
for mid-career workers, and benefits that flex as easily for a new parent as they do for a late-career veteran. A good CLO isn’t just an HR officer with a fancier title — the job is to turn demographic shifts into business strategy, keeping institutional knowledge from walking out the door while also keeping younger employees from burning out. Reverse mentorships, multigenerational teams, and more fluid career arcs are all part of the package.
              </span>
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             </div>
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              <span style="font-size: 16px">
               The question is, as always, whether the 
role comes with power or just pomp. Without budget and CEO backing, a CLO is just another shiny acronym in the executive suite. But taken seriously, it could be a title that matters: a recognition that longevity isn’t a “soft” aspiration but a hard business reality — and one companies should ignore at their own peril.
              </span>
              <a data-linktext="Quartz’s Kieron Johnson has more on a C-suite 
that’s built to last." data-linktype="Normal" style="font-size:16px;color:#168DD9;text-decoration:none;" target="_blank">
               Quartz’s Kieron Johnson has more on a C-suite that’s built to last.
              </a>
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             <div>
              A MESSAGE FROM KANTAR
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             <div>
              <strong style="font-size: 16px">
               In a world where AI rewrites the rules and consumer expectations evolve 
overnight, the most successful brands don’t follow—they lead.
              </strong>
              <span style="font-size: 16px">
               This insightful booklet busts the myth of accidental innovation, revealing how top brands turn insight into impact and
              </span>
             </div>
             <div>
              <span style="font-size: 16px">
               ideas into growth.
              </span>
             </div>
             <div>
              <br/>
             </div>
             <div>
              <span style="font-size: 16px">
               Download and discover:
              </span>
             </div>
             <div>
              <br/>
             </div>
             <ul style="font-size: 16px">
              <li style="font-size: 16px">
               <span class="ql-ui">
               </span>
               <span style="font-size: 16px">
                Where to focus next for meaningful 
brand growth
               </span>
              </li>
              <li style="font-size: 16px">
               <span class="ql-ui">
               </span>
               <span style="font-size: 16px">
                How award-winning brands like Dove and Google Cloud innovate with impact
               </span>
              </li>
              <li style="font-size: 16px">
               <span class="ql-ui">
               </span>
               <span style="font-size: 16px">
                The blueprint for strategic, purposeful innovation
               </span>
              </li>
              <li style="font-size: 16px">
               <span class="ql-ui">
               </span>
               <span style="font-size: 16px">
                How to turn insights into bold, category-shaping ideas
               </span>
              </li>
              <li style="font-size: 16px">
               <span class="ql-ui">
               </span>
               <span style="font-size: 16px">
                Ways to build innovation that drives both equity and commercial success
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             </ul>
             <div>
              <br/>
             </div>
             <div>
              <span style="font-size: 16px">
               Whether you are launching your next big idea or rethinking your innovation strategy, this is your call to action: Don’t just innovate. Innovate with intent.
              </span>
             </div>
             <div>
              <br/>
             </div>
             <div>
              <strong style="font-size:16px;color:#168DD9">
               <a data-linktext="Download the free booklet and start building what’s next." data-linktype="Normal" style="text-decoration:none;color:#168DD9;" target="_blank">
                Download the free booklet and start building what’s next.
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