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   🍫  Chocolate, no cocoa?
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   Plus: Brand new unicorns, not the biggest well, and more.
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             <em>
              You've got 0 referrals,
         just
        
            3 away from earning a Hustle Essentials kit.
        
        Check out all of our
              <a data-hs-link-id="0" data-hs-link-id-v2="SmQ7BDlU" style="color:#192733; text-decoration:underline !important" target="_blank">
               prizes here
              </a>
              .
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               Share your link:
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                https://thehustle.co/?ref=950fce10a7
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               https://thehustle.co/?ref=950fce10a7
              </a>
             </em>
             <br/>
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              Check your referral progress &amp; prizes
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               here
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                  View in browser
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                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  👋
                  <span style="font-weight: bold;">
                   Good morning, and also a very early good evening.
                  </span>
                  Tonight’s full moon, known as the Buck Moon, will put on a show due to something called Major Lunar Standstill — every 18.6 years, the sun's gravity pulls the moon to its most extreme position relative to the equator, leading tonight’s moon to appear extra low. BTW, “Buck Moon” is disappointingly neither a tribute to the family dog on “Married…with Children” nor an ode to former baseball manager Buck Showalter — it just marks the time of year when male deer, aka bucks, start growing antlers. Boring.
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <br/>
                  🎧
                  <span style="font-weight: bold;">
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="kRkTwoz0" rel="noopener" style="color:#192733; font-weight:normal" target="_blank">
                   <strong>
                    On the pod
                   </strong>
                  </a>
                  <span style="font-weight: bold;">
                   :
                  </span>
                  <span style="font-weight: normal;">
                   <em>
                    Why are car models and brands that were once cheap so expensive now?
                   </em>
                  </span>
                 </p>
                </div>
               </div>
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                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWS FLASH
                  </span>
                 </h2>
                </div>
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                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  🙅
                  <span style="font-weight: bold;">
                   We’ll be using this:
                  </span>
                  You know how sometimes you order a set of sheets one time, and then that company sends you an email every single day for years? Well, Gmail is
                  <a data-hs-link-id="0" data-hs-link-id-v2="4dytoiZe" style="color:#192733" target="_blank">
                   adding
                  </a>
                  a new “Manage subscriptions” feature that will allow personal and Google Workspace users to organize and unsubscribe from those endless emails, with active subscriptions ordered by who pesters you the most. The feature began rolling out for the web yesterday, and will do so for Android on July 14 and iOS on July 21.
                  <br/>
                  <br/>
                  🦄
                  <span style="font-weight: bold;">
                   A new unicorn trying to give everyone magical powers:
                  </span>
                  Xpanceo, an extended reality startup out of Dubai,
                  <a data-hs-link-id="0" data-hs-link-id-v2="jhUWTzyN" style="color:#192733" target="_blank">
                   raised
                  </a>
                  a hefty $250m at a $1.35B valuation to fuel development of its aggressively sci-fi contact lenses. Their smart contacts under development would essentially pack night vision goggles, binoculars, and real-time health monitoring right onto one’s eyeballs — if they can figure out how to make the lenses and their power source small enough. Xpanceo, interestingly founded in tandem by a Russian entrepreneur and Ukrainian scientist, has prototypes in hand and is targeting clinical trials by the end of next year.
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  🛒
                  <span style="font-weight: bold;">
                   Double Black Friday:
                  </span>
                  According to Adobe, online shopping surrounding Amazon’s Prime Day event is expected to hit
                  <a data-hs-link-id="0" data-hs-link-id-v2="B9SVfImM" rel="noopener" style="color:#192733" target="_blank">
                   $23.8B
                  </a>
                  across US retailers, up 28.4% YoY. That’s the equivalent of
                  <span style="font-style: italic;">
                   two
                  </span>
                  Black Fridays, given that online shoppers dropped $10.8B on that sales event in 2024. Not only has Amazon extended its annual sale to four days, competitors including Walmart, are offering their own sales.
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
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                   MORE NEWS TO KNOW
                  </span>
                 </h2>
                 <ul style="mso-line-height-rule:exactly; line-height:150%">
                  <li>
                   <span style="font-weight: bold;">
                    Nvidia
                   </span>
                   rode a Wednesday morning stock surge straight into the record books, becoming the
                   <a data-hs-link-id="0" data-hs-link-id-v2="ox/q9tN2" style="color:#192733" target="_blank">
                    first company
                   </a>
                   to exceed $4T in market value, besting Apple’s previous high water mark of $3.9T.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    McDonald’s
                   </span>
                   is trying to
                   <a data-hs-link-id="0" data-hs-link-id-v2="F46Xv1fQ" style="color:#192733" target="_blank">
                    spice it up
                   </a>
                   by adding a new pepper sauce to its McMuffins this week. But more importantly, the Snack Wrap returns to the menu permanently on Thursday. It’ll cost you $2.99.
                   <br/>
                   <br/>
                  </li>
                  <li style="line-height: 150%;">
                   <span style="font-weight: bold;">
                    The FTC’s 2024 “click to cancel rule”
                   </span>
                   — which would have required companies to be transparent about terms, conditions, and subscription cancelations, was
                   <a data-hs-link-id="0" data-hs-link-id-v2="JophCtGq" style="color:#192733" target="_blank">
                    nixed
                   </a>
                   by federal judges — who agreed with critics that the agency failed to conduct an analysis before making the ruling.
                   <br/>
                   <span style="font-size: 12px; color: #000000;">
                   </span>
                   <br/>
                   <span style="font-size: 12px; color: #000000;">
                   </span>
                  </li>
                 </ul>
                </div>
               </div>
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                   FROM OUR FRIENDS AT MINDSTREAM
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                  <span style="font-size: 20px;">
                   The AI talent war is intensifying
                   <br/>
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                  Meta — and their reported multimillion-dollar contracts — dealt a big blow to Apple, snagging their head of foundation models, Ruoming Pang, leader of the AI team powering features like Genmoji and the new version of Siri.
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                 <p style="mso-line-height-rule:exactly; line-height:150%">
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  This is part of a broader hiring spree by Meta, which is building out a “superintelligence” team by bringing in top names from Apple, Anthropic, and OpenAI... which just announced the hire of top engineers from Tesla, xAI, and Meta (we weren't kidding about these talent wars).
                 </p>
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                 </p>
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                  It's also part of a broader misery for Apple's AI efforts — org changes, flagging morale, and possible third-party solutions.
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                 </p>
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                   Read on:
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                  <a data-hs-link-id="1" data-hs-link-id-v2="WulOoNDj" rel="noopener" style="color:#192733" target="_blank">
                   Losing Pang hurts, but it's not the only AI wound Apple is licking.
                   <br/>
                  </a>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
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          </div>
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                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
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                 <img align="middle" alt="Several chocolate bars" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252Fchocolate.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dchocolate.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTIxNDAyMTUuMTU5NzcyNH0:1uZni3:1OapGohit2MaPIhYvB9ORxn22trs85DcdfxoYyEPMto" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
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                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:18px; line-height:150%">
                  <span style="font-size: 22px;">
                   Can you make chocolate without cocoa?
                  </span>
                  <br/>
                  <br/>
                 </h2>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  Chocolate prices have
                  <a data-hs-link-id="0" data-hs-link-id-v2="aya1A4r0" style="color:#192733" target="_blank">
                   skyrocketed
                  </a>
                  due to factors including extreme weather in West Africa, where cocoa is grown, and inflation.
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  Yet demand for chocolate remains high, leading several startups to attempt to develop similar sweet treats — minus the cocoa.
                  <br/>
                  <br/>
                 </p>
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:18px; line-height:150%">
                  <span style="font-size: 18px;">
                   How would that work?
                  </span>
                  <br/>
                  <br/>
                 </h2>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  While chocolate substitutes, such as carob, already exist, these startups are looking to replicate chocolate’s unique taste and texture.
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  Adam Maxwell, CEO of Voyage Foods,
                  <a data-hs-link-id="0" data-hs-link-id-v2="/m1+/7L3" style="color:#192733" target="_blank">
                   told
                  </a>
                  <span style="font-style: italic;">
                   Food Dive
                  </span>
                  that cocoa seeds don’t taste like chocolate until after processing, and that those same molecules exist elsewhere.
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  Voyage — which also makes a peanut-free spread and a beanless coffee  — offers cocoa-free chips and melting wafers that it claims have a flavor profile similar to milk chocolate using vegetable oil, cane sugar, sunflower protein flour, and grape seed.
                  <br/>
                  <br/>
                  You wouldn’t eat them like a candy bar, though. Voyage
                  <a data-hs-link-id="0" data-hs-link-id-v2="+lry+r9x" style="color:#192733" target="_blank">
                   partnered
                  </a>
                  with food corporation Cargill to sell them dessert manufacturers to use in their products and reduce reliance on cocoa.
                  <br/>
                  <br/>
                 </p>
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:18px; line-height:150%">
                  What else?
                  <br/>
                 </h2>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  Ardent Mills — a partnership between Cargill, Conagra, and CHS —
                  <a data-hs-link-id="0" data-hs-link-id-v2="ML2omver" style="color:#192733" target="_blank">
                   offers
                  </a>
                  a wheat-based solution for commercial bakers that can sub up to 25% of cocoa powder in various baked goods.
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  Celleste Bio is an Israeli company making cocoa butter and powder with cell culture — essentially only using
                  <a data-hs-link-id="0" data-hs-link-id-v2="6sZaGUak" rel="noopener" style="color:#192733" target="_blank">
                   one bean
                  </a>
                  to replicate cocoa many times. They’re hoping to have a commercial version ready by 2027, and are backed by Mondelēz International’s SnackFutures venture arm.
                  <br/>
                  <br/>
                  Charlie Chappell, innovation of R&amp;D at Hershey,
                  <a data-hs-link-id="0" data-hs-link-id-v2="dxVSKS/m" style="color:#192733" target="_blank">
                   told
                  </a>
                  <span style="font-style: italic;">
                   Confectionery News
                  </span>
                  that they’re exploring treats that don’t use as much chocolate, such as caramel-filled Hershey squares designed for s’mores, cinnamon toast-flavored Kisses, and a PB&amp;J Reese’s Cup.
                  <br/>
                  <br/>
                  And what about consumers? Well, Innova Market Insights
                  <a data-hs-link-id="0" data-hs-link-id-v2="JogsloFY" rel="noopener" style="color:#192733" target="_blank">
                   found
                  </a>
                  that there is a demand for sustainable chocolate. Of course, it would also have to taste... well, like chocolate.
                  <br/>
                  <br/>
                 </p>
                 <p align="right" style="mso-line-height-rule:exactly; line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="o6gkbrLx" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
                   🔗
                  </a>
                 </p>
                </div>
               </div>
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                    </p>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735453792" style="color: inherit; font-size: inherit; line-height: inherit;">
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                   HIGHLY RECOMMENDED
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                   Oil and water. Hatfields and McCoys. Paid and organic.
                  </span>
                  They rarely mix, and in at least one of those cases, it’s to everybody’s detriment. Why one marketing expert suggests
                  <a data-hs-link-id="0" data-hs-link-id-v2="TH108G3Y" style="color:#192733" target="_blank">
                   blending those last two together
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                  .
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                  <br/>
                 </p>
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-6_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-7" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="left" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:left; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="At least 36" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252F36.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D36.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTIxNDAyMTUuMTU5OTI1Mn0:1uZni3:w7_lRJ-6Zb201FqRaLIgKHZ_HS93OhGIguZK0H8DOWU" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-8" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-8_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <a data-hs-link-id="0" data-hs-link-id-v2="smuggCuK" style="color:#192733" target="_blank">
                   VC-backed startups
                  </a>
                  that have become unicorns in 2025, per
                  <span style="font-style: italic;">
                   TechCrunch
                  </span>
                  , which analyzed
                  <span style="font-style: italic;">
                   Crunchbase
                  </span>
                  and
                  <span style="font-style: italic;">
                   PitchBook
                  </span>
                  data.
                  <br/>
                  <br/>
                  Most of these are, predictably, AI startups, which have been sucking up the lion’s share of VC funding, but the list does include satellite space company Loft Orbital and Nourish, a telehealth company offering access to dietitians and nutritionists.
                  <br/>
                  <br/>
                  This is fun: June’s entrants to the $1B valuation club included Gecko, now worth $1.62B, which makes robots that can climb, crawl, swim, and fly to inspect and gather data about infrastructure.
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357737584105" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357737584105_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357738134756" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357738134756_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  📅
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  In 1553, Lady Jane Grey
                  <a data-hs-link-id="0" data-hs-link-id-v2="MtgtI2mD" style="color:#192733" target="_blank">
                   became
                  </a>
                  Queen of England. Her reign lasted nine days before her cousin, Mary, had her deposed, tried for treason, and executed.
                  <br/>
                  <br/>
                  🤔
                  <span style="font-weight: bold;">
                   That’s interesting:
                  </span>
                  The largest well that
                  <a data-hs-link-id="0" data-hs-link-id-v2="QF9VY7lh" style="color:#192733" target="_blank">
                   wasn’t
                  </a>
                  .
                  <br/>
                  <br/>
                  🗞️
                  <span style="font-weight: bold;">
                   Newsletter:
                  </span>
                  <span style="font-style: italic;">
                   The AI Report
                  </span>
                  supplies daily AI insights, tools, and strategies to 400k+ professionals across organizations like OpenAI and NASA.
                  <a data-hs-link-id="0" data-hs-link-id-v2="Sh86Irdr" rel="noopener" style="color:#192733" target="_blank">
                   Subscribe here.
                  </a>
                  <br/>
                  <br/>
                  🧩
                  <span style="font-weight: bold;">
                   Game:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="SWcLMzAM" rel="noopener" style="color:#192733" target="_blank">
                   Hangman
                  </a>
                  , with definitions of everyday and obscure words.
                  <br/>
                  <br/>
                  🦨
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="EiQmiuju" style="color:#192733" target="_blank">
                   New neighbors
                  </a>
                  .
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357737503584" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17381948180271" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17381948180271_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   QUOTE OF NOTE
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17399241210451" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px 0px; font-size:0px" valign="top">
                <img align="middle" alt="QoN-max" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FQoN-max.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DQoN-max.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTIxNDAyMTUuMTYwMDk4OH0:1uZni3:LrEQJ-ILyRUq5CZwej8UZWb4ymq7pq0NGQZ85bGtV1c" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17381948365523" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17381948365523_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <span style="font-weight: bold;">
                   RIP, Max… probably?:
                  </span>
                  Yesterday marked the grand return of HBO Max as the flagship streaming brand of Warner Bros. Discovery in what surely must be the culmination of a universally dunked-on branding misadventure.
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  HBO’s digital presence has been on one hell of a ride — from HBO GO (2010) to HBO Now (2015) to HBO Max (2020) to Max (2023) and now back once again to HBO Max. Branding expert Eric Schiffer, who likened the brand switcheroo to a double funeral, also
                  <a data-hs-link-id="0" data-hs-link-id-v2="81PUavOQ" style="color:#192733" target="_blank">
                   told
                  </a>
                  <span style="font-style: italic;">
                   Variety
                  </span>
                  the latest change is less of a rebrand and more of a “corporate walk-of-shame.”
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  Still, the shame will wear off and when it does, it isn't that hard to imagine a future where we have to add HBO by Max (2027) and Max+ with HBO (2029) to the list above.
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17381948264292" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
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                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   SHOWER THOUGHT
                   <br/>
                  </span>
                  <br/>
                  <span style="font-style: italic;">
                   If birds suddenly decided it was fun to poop on humans, there wouldn’t be much we could do about it.
                  </span>
                  <span style="font-style: italic;">
                   <span style="font-size: 12px; color: #000000;">
                   </span>
                  </span>
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                   <span style="color: #192733;">
                    <span style="font-size: 9px;">
                     SOURCE
                    </span>
                   </span>
                  </a>
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
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            </tbody>
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                    </p>
                    <!--[if mso]>
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          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
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      <![endif]-->
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