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   College Student Made $600K, Ditched Law School for $18M
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   Plus: Why Goodwill is gaining momentum, what is 'retailtainment' and Minute Maid ditching its frozen OJ can. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                  <p style="font-weight: bold; font-size: 17px; margin-bottom: 6px; color: #111111;">
                   FEBRUARY 7, 2026
                  </p>
                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   What's on deck today:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    Why Goodwill is gaining momentum during economic pressure
                   </li>
                   <li>
                    How “retailtainment” is winning back burned-out shoppers
                   </li>
                   <li>
                    How a college student made over $600K
                   </li>
                   <li>
                    If Minute Maid frozen OJ was a big part of your childhood, we have bad news
                   </li>
                  </ul>
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                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   Market snapshot:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    S&amp;P 500
                    <span style="color: green;">
                     ▲ 1.92%
                    </span>
                   </li>
                   <li>
                    Dow Jones
                    <span style="color: green;">
                     ▲ 2.48%
                    </span>
                   </li>
                   <li>
                    NASDAQ
                    <span style="color: green;">
                     ▲ 2.1%
                    </span>
                   </li>
                  </ul>
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                          <a data-hs-link-id="0" data-hs-link-id-v2="1NycCaUR" rel="noopener" style="color:#000000; text-decoration:none; font-weight:bold" target="_blank">
                           This One Store Is Booming — and the U.S. Economy Has Everything to Do With It
                          </a>
                         </span>
                         <br/>
                        </span>
                       </span>
                      </span>
                     </span>
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                    Several groups of consumers are coming through Goodwill’s doors at once. There are budget-conscious households that are hunting for basics like sweatshirts, jeans and work clothes at prices that big-box chains cannot match, like $5 T-shirts and $15 jeans. Then there are younger consumers who see secondhand clothing as stylish, more durable than fast fashion and better aligned with their environmental concerns.
                   </p>
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                   <p style="line-height:175%">
                    Still, other shoppers flock to Goodwill for the “treasure hunt” experience, or the chance to score a unique jacket or designer piece for a few dollars. Goodwill’s stores can feel overwhelming, with racks and bins of constantly changing merchandise, but that chaos is part of the draw for people who enjoy sifting for hidden finds. The experience adds excitement that conventional retail often lacks.
                   </p>
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                   </p>
                   <p style="line-height:175%">
                    Goodwill’s momentum is tied to a broader shift in how Americans navigate persistent economic pressure. Inflation has made new apparel, home goods and branded items more expensive, pushing shoppers toward secondhand options.
                   </p>
                   <p style="line-height:175%">
                   </p>
                   <p style="line-height:175%">
                    At the same time, thrift and resale are gaining traction as a category. Online consignment store ThredUp said its revenue increased by 34% last quarter, while secondhand shop Savers Value Village said net sales rose nearly 16% in its most recent quarter, per
                    <em>
                     The New York Times
                    </em>
                    .
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                 <img align="middle" alt="Headshot_683610" src="https://inboxflows.com/_/image/https%253A%252F%252Fhs-21266006.f.hubspotemail.net%252Fhub%252F21266006%252Fhubfs%252FImported%2520sitepage%2520images%252FHeadshot_683610.png%253Fwidth%253D1160%2526upscale%253Dtrue%2526name%253DHeadshot_683610.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZocy0yMTI2NjAwNiIsInRpbWUiOjE3NzA0NjU3NzMuMDc0ODgyNX0:1voh1Z:aSxSXpcqXi82Dbu_lkYqdZFE5T3SYAAqRfWXHDDSFB0" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px; border-radius:2%" width="580"/>
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                  <div style="line-height:175%">
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                   <div style="line-height:175%">
                    <p style="line-height:175%">
                     <!-- wp:paragraph -->
                    </p>
                    <div style="line-height:175%">
                     <p style="line-height:175%">
                      <em>
                       This Spotlight Q&amp;A features Hailey Weiner, 27, of Miami, Florida. Weiner is the founder of womenswear brand
                       <a data-hs-link-id="0" data-hs-link-id-v2="bMfB62YE" style="color:#2563eb" target="_blank">
                        Heiress Beverly Hills
                       </a>
                       , which surpassed $5 million in revenue in 2024 and is on track for $10 million in sales in 2026.
                      </em>
                     </p>
                     <p style="line-height:175%">
                     </p>
                     <p style="line-height:175%">
                      <strong>
                       When did you start your side hustle &amp; where did you find the inspiration for it?
                      </strong>
                      <br/>
                      <span style="font-weight: bold;">
                       Weiner:
                      </span>
                      I started Heiress Beverly Hills at 21 years old. The inspiration came from a place of personal frustration. Most womenswear brands lacked consistency in fit and quality. I felt that clothes weren’t being made for real women’s bodies, and I wanted to create a modern luxury brand that prioritized sculptural silhouettes and “cult-level” fit without the traditional luxury markup.
                     </p>
                     <blockquote style="line-height:175%">
                     </blockquote>
                     <p style="line-height:175%">
                     </p>
                     <p style="line-height:175%">
                      <strong>
                       What were some of the first steps you took to get your side hustle off the ground? How much money did it take to launch?
                      </strong>
                      <br/>
                      <span style="font-weight: bold;">
                       Weiner:
                      </span>
                      I launched with about $20,000 in personal savings. Because I didn’t have a massive budget, I had to be incredibly strategic with cash flow. I utilized a pre-order model from day one; I would open up orders before the first batch of production was even finished. This allowed me to fund the final factory payments using the revenue from the orders already placed, ensuring the brand remained self-sustaining and debt-free.
                     </p>
                     <p style="line-height:175%">
                     </p>
                     <p style="line-height:175%">
                      <strong>
                       How long did it take you to see consistent monthly revenue? How much did the side hustle earn?
                      </strong>
                      <br/>
                      <span style="font-weight: bold;">
                       Weiner:
                      </span>
                      The demand was almost immediate. In its first year, while I was still a student, the brand earned over $600,000. I promised myself at the beginning of my senior year, if I hit over $500,000 in revenue, I wouldn’t go to law school. By the end of my senior year of college, the business quickly transitioned from a
                      <a data-hs-link-id="0" data-hs-link-id-v2="Wtidwo5N" style="color:#2563eb" target="_blank">
                       side hustle
                      </a>
                      to a high-growth startup.
                     </p>
                    </div>
                    <p style="line-height:175%">
                     <!-- /wp:paragraph -->
                    </p>
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                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Read the full story
                     </strong>
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                    <p style="font-size:1px;border-top:1px solid #CBD5E1;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:1px solid #CBD5E1;width:600px;">
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                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:1px solid #CBD5E1;width:600px;">
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                   centered on one familiar human moment that needed no explanation. Apply that lens to your own messaging. Reduce it to a single clear idea your audience already recognizes. On big stages, simplicity beats cleverness and travels further.
                  </p>
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          <!--[if gte mso 9]></table><![endif]-->
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