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December 07, 2025
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HAIR CARE
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I Tried an at-Home Braiding Service and May Never Go to a Crowded Salon Again
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BY ANNIE BLAY-TETTEY
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<span style="word-break: break-word; font-size: 16px;">
The current Black hairstyling landscape often requires customers to do a lot of shopping around before they find their perfect match. For the past five years, I’ve visited an array of braiding shops (from high-end to budget-friendly) and
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independent Instagram hairstylists
</a>
, only to be shown service fees as high as $1,000 for
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boho braids
</a>
, inconsistent skills, and aggressive policies (like $10 for every 10 minutes late or surcharges for coarse textures).
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As a newly postpartum,
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first-time mom
</a>
, the idea of leaving the house (and my mostly breastfed baby) for even an hour is daunting. Leaving for four-plus hours to get my hair braided (I’d usually go to the African braiding shops in Harlem, which is at least an hour-long commute) is a definite no.
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I thought I’d have to forgo my beloved
<a rel="noopener" style="text-decoration: underline; color: #6b261d;" target="_blank">
braids
</a>
at least until my daughter was weaned—but then I discovered
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Unruly
</a>
. The hair service platform was co-founded by entrepreneur
<a rel="noopener" style="text-decoration: underline; color: #6b261d;" target="_blank">
Abigail Opiah
</a>
in 2011, but it wasn’t on my radar until an email from the founder landed in my inbox this fall. The timing couldn’t have been better. In my time of need, Unruly—which selects, vets, and trains braiders and hairstylists before pairing them with clients for at-home services—came to my rescue.
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Why this ad?
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The Booking Process
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Instead of being bombarded with a list of dos and don’ts before even selecting my style (if you know, you know), Unruly’s homepage offered me a wide array of styling options, including but not limited to boho braids, knotless box braids, silk presses, and wig installs. And I could even specify the length I wanted or add on details like curly ends or human hair tendrils. I opted for long, medium-sized, knotless box braids in off-black – a classic.
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<p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:24px">
<span style="word-break: break-word; font-size: 16px;">
Then came the most impressive part of the booking process, an intake form that asked about the current state of my hair—including
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curl type
</a>
, texture, length, and health concerns like
<a rel="noopener" style="text-decoration: underline; color: #6b261d;" target="_blank">
thinning
</a>
and breakage. One of my biggest critiques of Instagram hairstylists and braiding salons is their lack of attention to hair health. While many have mastered the craft of braiding or installing a wig, in my experience, they don’t always know the ins and outs of maintaining the integrity of strands.
</span>
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</p>
<p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:24px">
<span style="word-break: break-word; font-size: 16px;">
Unruly aims to eliminate this risk by ensuring that their stylists are state-licensed (many social media braiders are not) and have a thorough understanding of each client’s hair prior to the appointment. “Our mission has become very clear. Right now, we're focusing on hair health, trying our best to make sure that Black women are not losing their edges to
<a rel="noopener" style="text-decoration: underline; color: #6b261d;" target="_blank">
protective styles gone wrong
</a>
,” Opiah tells
<em>
Allure
</em>
.
</span>
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<span style="word-break: break-word; font-size: 20px;">
<strong>
<span style="word-break: break-word;">
The Appointment
</span>
</strong>
</span>
</p>
<p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:18px">
</p>
<p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:24px">
<span style="word-break: break-word; font-size: 16px;">
My fear of the appointment being abruptly canceled last minute via a “hey boo” text from the stylist was quelled when my stylist, Tatyanna Charles, reached out the night before to confirm our appointment. I was excited, albeit nervous, to have someone new in my kitchen (the one in my home and on my head). But from the moment Charles walked through my door the following day, it felt like having an old friend come over to braid my hair and hang out.
</span>
</p>
<p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:18px">
</p>
<p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:24px">
<span style="word-break: break-word; font-size: 16px;">
By the fourth hour, she was already dipping the braids in hot water to finish them off. I was expecting this style to take much longer due to the length and size of the braids; either Charles has very quick fingers, or the fact that I was sitting on the couch watching Netflix during the whole appointment made the time fly by.
</span>
</p>
<p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:18px">
</p>
<p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:24px">
<span style="word-break: break-word; font-size: 16px;">
<em>
What do I really think about the final look? And what are some expert maintenance tips I picked up?
</em>
</span>
</p>
</div>
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