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   Counting calories to lose weight? You're working from the wrong information - here's why.
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                   Hello from ZOE!
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                   Welcome to your regular newsletter bringing you the latest insights from the world of nutritional science and updates from the team here at ZOE.
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                   We'd love to hear from you too - drop your thoughts or questions to
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                   Calorie counts are misleading and inaccurate. Here’s why.
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                   Many of us use the calorie counts on food packaging to figure out whether a particular food is healthy and fits within our daily needs.
                   <br/>
                   <br/>
                   But the big problem with basic calorie counts is that they are oversimplified and misleading. Our own research shows that even identical twins respond very differently to meals containing exactly the same back-of-the-pack calorie information.
                   <br/>
                   <br/>
                   Read our recent blog post to find out where the concept of 'calories' came from in the first place and discover why they're not the best way of telling whether a food is healthy for you.
                  </p>
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                  Not your Grandma's muffins
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                   They may not look like Showstoppers, but these muffins are true scientific winners.
                   <br/>
                   <br/>
                   Like a long-held family secret, the original recipe for the muffins we use in our PREDICT studies was handed down to us by Dr Sarah Berry, our lead nutrition scientist and collaborator at King’s College London.
                   <br/>
                   <br/>
                   As we explain in our latest blog post, every single one is baked according to precise scientific specifications and contains a carefully controlled amount of calories, carbohydrate, fat and protein.
                   <br/>
                   <br/>
                   And then there's the infamous blue ones...
                  </p>
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                  Read blog post
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                  On Instagram
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                  <span style="font-size:18px">
                   150 PREDICT study kits shipped so far!
                   <br/>
                   Our CTO Richard helps out with the packing on his recent visit to our Boston office.
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5 years, 6 months ago - no-reply@joinzoe.com
Counting calories to lose weight? You're working from the wrong information - here's why.
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