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       Learn as our expert panel offers advice on how to improve real-world emails submitted by Litmus Community members.
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                      Live Optimization Notebook: Welcome &amp; Onboarding Emails
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                      Improve your program through these critiques of real-life emails submitted by Litmus Community members
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                           Download the guide →
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          A great first impression is the first step to building a long-lasting relationship. It's no different in email marketing. But creating effective welcome and onboarding emails is hard.
          <br/>
          <br/>
          Download this notebook to learn:
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              •
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              How to make a good impression above the fold
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              •
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              Why focusing on the most valuable call-to-action helps declutter your message
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              •
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              How to create a clear content hierarchy so your email is easy to scan
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              •
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              Why defensive design is key for effective onboarding emails
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           Start off strong →
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