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   😖  Cringe is in
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   Plus: Examining America’s billionaires, Ben Franklin’s weird instrument, and more.
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              You've got 0 referrals,
         just
        
            3 away from earning a Hustle Essentials kit.
        
        Check out all of our
              <a data-hs-link-id="0" data-hs-link-id-v2="SmQ7BDlU" style="color:#192733; text-decoration:underline !important" target="_blank">
               prizes here
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              .
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               https://thehustle.co/?ref=950fce10a7
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              Check your referral progress &amp; prizes
              <a data-hs-link-id="3" data-hs-link-id-v2="T/hBDVGM" style="color:#192733; text-decoration:underline !important" target="_blank">
               here
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                  View in browser
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                 <img align="middle" alt="The Hustle by HubSpot Media" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FCritical_Template_Imagery%252FThe_Hustle_HubSpot_media_glow_Final.png%253Fwidth%253D500%2526upscale%253Dtrue%2526name%253DThe_Hustle_HubSpot_media_glow_Final.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTcwNjk0MzEuNjkxMDE0fQ:1uuU1X:bvrVYyCGkaVYLas3P5ukqWhGTGr82dYbgpDvOOCK6e0" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="250"/>
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                 <p style="line-height:150%">
                  👋
                  <span style="font-weight: normal;">
                   <strong>
                    Happy Friday
                   </strong>
                  </span>
                  and congrats to all the world’s employees as you can maybe call your boss a “dickhead” with impunity? In England, a judge ruled in favor of an office manager fired on the spot for flinging that phallus foul diss at her bosses during a heated meeting. She was awarded ~$40k in damages and the so-called dickheads were dinged for not following their own policy, which requires an initial warning for abusive language before sacking an employee. But please, please check your own workplace policies before cursing at your boss.
                 </p>
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                  🎧
                  <a data-hs-link-id="0" data-hs-link-id-v2="kRkTwoz0" rel="noopener" style="color:#192733; font-weight:bold" target="_blank">
                   On the pod
                  </a>
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                   :
                  </span>
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                   <strong>
                    <em>
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                     </span>
                    </em>
                   </strong>
                  </span>
                  <em>
                   Apple's next Siri update, Mistral nears a $14B valuation, and all the latest in AI.
                  </em>
                 </p>
                </div>
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                   NEWS FLASH
                  </span>
                 </h2>
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                 <p style="line-height:150%">
                  <span style="font-size: 12px;">
                   <em>
                    (Tools for Humanity)
                   </em>
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                  👀
                  <span style="font-weight: bold;">
                   Would you let a company scan your eyeballs for hot drops?
                  </span>
                  World — Sam Altman and Alex Blania’s ID startup — is opening the No Bot Shop, a one-day pop-up at LA World Space in West Hollywood, California, on Saturday. Here, customers can get verified — that means agreeing to an eye scan using World’s Orb — to spin a prize wheel and receive a coveted item, the likes of which are often scooped up by bad actors’ bots before real fans can buy them. Items include hard-to-get sneakers, concert tickets, dining reservations, toys, and more.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  🚪
                  <span style="font-weight: bold;">
                   A surprise closure:
                  </span>
                  NeueHouse, a members-only club for creatives with locations in New York and the Los Angeles area, will
                  <a data-hs-link-id="0" data-hs-link-id-v2="vFJypq6h" style="color:#192733" target="_blank">
                   shut down
                  </a>
                  on Friday due to undisclosed "legacy liabilities" and file for bankruptcy. The clubs have hosted a variety of events, including for Hollywood studios and Big Tech, but Hollywood has been struggling as the pandemic, strikes, wildfires, and other issues have slowed production.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  🚨
                  <span style="font-weight: bold;">
                   Maybe
                   <span style="font-style: italic;">
                    Minority Report
                   </span>
                   was a documentary all along?
                  </span>
                  Flock Safety’s CEO Garrett Langley
                  <a data-hs-link-id="0" data-hs-link-id-v2="yDgEV2Ws" style="color:#192733" target="_blank">
                   told
                  </a>
                  <span style="font-style: italic;">
                   Forbes
                  </span>
                  he believes his surveillance tech company could curb most US crime in the next decade, which is… quite a statement. His $7.5B business is actually off to a strong start, though: eight years in, Flock has 80k+ cameras keeping watch over roads and parking lots nationwide. And now they’re upping their dystopian pursuits, rolling out their own drones — with their cameras mounted on them, naturally. For now, Flock is mostly reading license plates and detecting gunshots. For now.
                  <br/>
                  <br/>
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   MORE NEWS TO KNOW
                  </span>
                  <br/>
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </h2>
                 <ul style="line-height:150%">
                  <li>
                   <span style="font-weight: bold;">
                    Fizz,
                   </span>
                   a social media app for college students, is teaming up with Gopuff to offer
                   <a data-hs-link-id="0" data-hs-link-id-v2="Yn4T59H0" style="color:#192733" target="_blank">
                    grocery delivery
                   </a>
                   . Fizz is active across 620+ US campuses, where students already use its marketplace to coordinate group food deliveries, so CEO Teddy Solomon told
                   <span style="font-style: italic;">
                    TechCrunch
                   </span>
                   that the partnership is a “great fit.”
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    San Francisco’s Brownstone Shared Housing,
                   </span>
                   which rents sleep pods for $700/month, is apparently gaining a foothold despite its spare accommodations (curtained-off, 4-foot-tall boxes shared with a few dozen people). Fresh off its first 30-pod hovel, its CEO is
                   <a data-hs-link-id="0" data-hs-link-id-v2="8wCUrLL8" rel="noopener" style="color:#192733" target="_blank">
                    building another
                   </a>
                   and setting a big new goal:10k new beds in downtown SF.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    The beer biz is in decline…
                   </span>
                   but not for the Kelce brothers. Garage Beer, the upstart beer brand from the football players-turned-pop culture figures, is on track to at least triple last year’s revenue,
                   <a data-hs-link-id="0" data-hs-link-id-v2="/bf50C85" style="color:#192733" target="_blank">
                    per
                   </a>
                   <span style="font-style: italic;">
                    WSJ
                   </span>
                   , and is raising at a $200m valuation.
                   <br/>
                   <br/>
                  </li>
                 </ul>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
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         <div bgcolor="#ffeeeb" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffeeeb">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffeeeb">
      <tr style="background-color:#ffeeeb;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-1746570854524-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 10px">
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   COPY THIS
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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                <a data-hs-link-id="0" data-hs-link-id-v2="zMkbg+S/" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="20-Ways-to-Craft-Irresistible-Content-1" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252F20-Ways-to-Craft-Irresistible-Content-1.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D20-Ways-to-Craft-Irresistible-Content-1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTcwNjk0MzEuNjkxNzIyfQ:1uuU1X:B-eY3jEmHLhqB4Itv8AhCMYThNh3zgDzEecV2DUeQe4" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
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           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545248" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545248_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 20px;">
                   20 tips for brilliant copy
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  For that Midas-like touch for telling stories, why not steal from a literal copywriting legend?
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  Here are
                  <a data-hs-link-id="1" data-hs-link-id-v2="DW0Fwq2t" rel="noopener" style="color:#192733" target="_blank">
                   20 proper copywriting principles
                  </a>
                  , plus five books that shaped
                  <span style="font-style: italic;">
                   The Hustle
                  </span>
                  ’s voice, written by our founder Sam Parr.
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  We figured you’ll want some time alone with this one, to soak up his knack for making magic, or to print it out and tape it to your cubicle, whatever.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#bF2434" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; border-radius:8px; cursor:auto; background-color:#bF2434; mso-padding-alt:12px 18px" valign="middle">
                    <a data-hs-link-id="2" data-hs-link-id-v2="LjyPSmPe" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Be a better writer
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section hse-section-last" id="section-2" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffffff" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffffff">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffffff">
      <tr style="background-color:#ffffff;">
    <![endif]-->
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<![endif]-->
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<![endif]-->
          <div class="hse-column hse-size-12" id="column-2-0">
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-0" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-0_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                 </h2>
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
               </div>
              </td>
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                <a data-hs-link-id="0" data-hs-link-id-v2="wq7s5u2W" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="A young Black woman in a pink sweater and glasses looks at her phone in disbelief as money flies out." src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252Fcringe.jpg%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dcringe.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTcwNjk0MzEuNjkxODMxfQ:1uuU1X:K4PpSU2HwSAkMPB-qwIyHwITczngP6tnAdv0MUvTMPE" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
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                 <ul style="line-height:150%">
                 </ul>
                 <p style="line-height:150%; font-weight:bold; font-size:22px">
                  Cringe is cool now (or effective, anyway)
                 </p>
                 <h2 style="margin:0; font-size:18px; line-height:150%">
                 </h2>
                 <p style="line-height:150%">
                  Forget everything you know about marketing — the days of perfectly polished content and overly curated ads are over.
                 </p>
                 <h2 style="margin:0; font-size:18px; line-height:150%">
                 </h2>
                 <p style="line-height:150%">
                  For brands looking to capture the fleeting attention of today’s audiences, being cringey is a winning strategy, and one that a growing number of founders are embracing to scale their companies,
                  <a data-hs-link-id="0" data-hs-link-id-v2="yuzg30Sq" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   Inc
                  </span>
                  .
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   Fiber supplements brand BelliWelli took a risk with its cringey TikToks, including
                   <a data-hs-link-id="0" data-hs-link-id-v2="dAhLMdmw" style="color:#192733; font-style:italic" target="_blank">
                    deeply
                   </a>
                   uncomfortable celebrity interactions, and it paid off. The approach netted the brand 1B+ views and grew revenue
                   <a data-hs-link-id="0" data-hs-link-id-v2="v/0k41WJ" style="color:#192733" target="_blank">
                    405%
                   </a>
                   between 2023 and 2024.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Food brand Natural Heaven promoted the launch of its products at NYC’s Fairway Markets by sending two employees
                   <a data-hs-link-id="0" data-hs-link-id-v2="o5ipZQIP" style="color:#192733" target="_blank">
                    dressed
                   </a>
                   as boxes of pasta and rice prancing down the store’s aisles.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Blueland — a sustainable cleaning company whose CEO regularly films herself pulling stunts like
                   <a data-hs-link-id="0" data-hs-link-id-v2="68ni2/j3" style="color:#192733" target="_blank">
                    cleaning toilets
                   </a>
                   at Costco (one of the brand’s retailers) — did $200m+ in sales last year, up 40% year over year.
                  </li>
                 </ul>
                 <p style="line-height:150%; font-weight:bold; font-size:18px">
                  Why it works
                 </p>
                 <h2 style="margin:0; font-size:18px; line-height:150%">
                 </h2>
                 <p style="line-height:150%">
                  Audiences, particularly younger ones, are over perfection and tired of ads that read as ads, which can be boring or easily drowned out. Cringiness, in contrast, can be relatable, interesting, and can humanize a brand.
                 </p>
                 <h2 style="margin:0; font-size:18px; line-height:150%">
                 </h2>
                 <p style="line-height:150%">
                  “What makes cringe work is that it feels authentic, self-aware and low-stakes… It doesn’t take itself too seriously,” according to communications expert Leeron Walter
                  <a data-hs-link-id="0" data-hs-link-id-v2="c8XdtV6I" rel="noopener" style="color:#192733" target="_blank">
                   via
                  </a>
                  <span style="font-style: italic;">
                   Forbes
                  </span>
                  . “In an online landscape flooded with sales pitches, the honest awkwardness is disarming.”
                 </p>
                 <h2 style="margin:0; font-size:18px; line-height:150%">
                 </h2>
                 <p style="line-height:150%">
                  Plus:
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   Gen Z’s aversion to vulnerability and fear of embarrassment makes cringe content a captivating spectacle on platforms like TikTok and Instagram.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   With digital advertising costs
                   <a data-hs-link-id="0" data-hs-link-id-v2="W0Jt983j" style="color:#192733" target="_blank">
                    rising
                   </a>
                   , the lo-fi strategy offers a budget-friendly solution that any business can take advantage of, so long as they do it right.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 18px;">
                   How to do it
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  There’s no formula for crafting cringey viral success (which would make for more boring ads), but Walter suggests a few key things to keep in mind:
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   Be authentic: Adapt the form to fit your brand.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Be intentional: Cringe content often features elements like rough cuts and awkward timing to feel raw and unfiltered, but they’re still staged marketing stunts.
                  </li>
                 </ul>
                 <h2 style="margin:0; font-size:18px; line-height:150%">
                  <span style="font-size: 16px; font-weight: normal;">
                   Lastly, know your audience, keep your message clear — and test small, or you might
                   <em>
                    actually
                   </em>
                   humiliate yourself.
                  </span>
                  <br/>
                  <br/>
                 </h2>
                 <p align="right" style="line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="hEVi1Yhg" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
                   🔗
                  </a>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
             <tr>
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735453792" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357735453792_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   HIGHLY RECOMMENDED
                  </span>
                 </h2>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Old ideas, newly profitable:
                  </span>
                  Turns out there are
                  <a data-hs-link-id="0" data-hs-link-id-v2="/PpMFPuZ" style="color:#192733" target="_blank">
                   millions to be made
                  </a>
                  leaning into some old-school businesses like print newspapers and milk delivery.
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735564883" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-6_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-7" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="left" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:left; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="1135" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252F1135.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D1135.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTcwNjk0MzEuNjkxOTMzOX0:1uuU1X:hn0ALjVL9aMa6jzOB7TqrNnMZR8vzmv5pH6pzSFCpbI" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-8" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-8_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                  Number of billionaires in the US,
                  <a data-hs-link-id="0" data-hs-link-id-v2="F6Tt09oG" style="color:#192733" target="_blank">
                   according to
                  </a>
                  <span style="font-style: italic;">
                   The Wall Street Journal
                  </span>
                  . This includes tech stars like Elon Musk and Mark Zuckerberg, biz moguls like Walmart’s Walton family and Warren Buffett, as well as celebrities like Taylor Swift and Selena Gomez.
                  <br/>
                  <br/>
                  Among them, they own 3k+ homes and other properties, and are worth ~$5.7T combined — enough to easily buy every residential property in Chicago.
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507871702692" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507871921334" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507871921334_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17489619923533" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17489619923533_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  📅
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  In 1975, President Gerald R. Ford
                  <a data-hs-link-id="0" data-hs-link-id-v2="TM25SEZh" style="color:#192733" target="_blank">
                   survived
                  </a>
                  an assassination attempt. Lynette Fromme, a former Manson Family member, attempted to shoot him in California. Secret Service agents were able to tackle her before she fired.
                  <br/>
                  <br/>
                  🗞️
                  <span style="font-weight: bold;">
                   Newsletter:
                  </span>
                  <span style="font-style: italic;">
                   The AI Report
                  </span>
                  sends AI insights, tools, and strategies daily.
                  <a data-hs-link-id="0" data-hs-link-id-v2="Sh86Irdr" rel="noopener" style="color:#192733" target="_blank">
                   Subscribe here
                  </a>
                  .
                  <br/>
                  <br/>
                  🎶
                  <span style="font-weight: bold;">
                   That’s interesting:
                  </span>
                  Benjamin Franklin’s
                  <a data-hs-link-id="0" data-hs-link-id-v2="N4Nes0/4" style="color:#192733" target="_blank">
                   weird instrument
                  </a>
                  that looks like a “glass kebob.”
                  <br/>
                  <br/>
                  📚
                  <span style="font-weight: bold;">
                   That’s cool:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="W1wzfkdW" style="color:#192733" target="_blank">
                   Bibliome
                  </a>
                  is a decentralized platform for creating and sharing reading lists.
                  <br/>
                  <br/>
                  🐻
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  Friday
                  <a data-hs-link-id="0" data-hs-link-id-v2="V0DAXxwH" style="color:#192733" target="_blank">
                   mood
                  </a>
                  .
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357737503584" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17381948180271" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17381948180271_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   QUOTE OF NOTE
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17399241210451" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px 0px; font-size:0px" valign="top">
                <img align="middle" alt="I've seen two guys threaten to shoot each other online. Over a children's hobby!" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FQuoteAugust282025.jpg%253Fwidth%253D1024%2526upscale%253Dtrue%2526name%253DQuoteAugust282025.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTcwNjk0MzEuNjkyMDQ1Mn0:1uuU1X:HGDxhJHgv1CrATzPLzvBQ1CalNtYuE_3eQiGE8CQLhI" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="512"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17381948365523" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17381948365523_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   A criminal infestation:
                  </span>
                  Widespread government staffing cuts have heavily impacted the Department of Agriculture’s Animal and Plant Health Inspection Service, and it’s given rise to ant smuggling,
                  <a data-hs-link-id="0" data-hs-link-id-v2="oRIoJGho" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   Wired
                  </span>
                  .
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Antkeeping, a hobby popular among minors, has seen growing interest in recent years. And while this brand of criminal activity might seem relatively harmless, experts say the environmental and public health consequences could be severe — plus, the current free-for-all market, one smuggler told
                  <em>
                   Wired
                  </em>
                  , has triggered a more aggressive trade as sellers race to make as much money as they can, while they can.
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17381948264292" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-21" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-21_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   SHOWER THOUGHT
                   <br/>
                   <br/>
                  </span>
                  <span style="font-style: italic;">
                   I would like to give thanks to the brave men and women who died a long time ago tasting which plants were edible and which plants were not.
                  </span>
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   <span style="color: #192733;">
                    <span style="font-size: 9px;">
                     <a data-hs-link-id="0" data-hs-link-id-v2="np9UC1Jo" rel="noopener" style="color:#192733" target="_blank">
                      SOURCE
                     </a>
                     <br/>
                     <br/>
                    </span>
                   </span>
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:0px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-22" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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