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   👩🏻‍💻  Cubicle caviar
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   Plus: A hot new boycott app, a gripping murder mystery game, and more. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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               You're just 3 referrals away from earning a Hustle Essentials kit. Check out all of our
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                prizes here
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               .
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               Share your link:
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              Check your referral progress &amp; prizes
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               here
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                  👋
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                   Good morning.
                  </span>
                  While you’re just trying to make it through all five days of the workweek, 84-year-old Tom Henschel is gearing up to attend his 60th Super Bowl. He’s part of the exclusive “Never Miss a Super Bowl” club, which includes fellow devoted fans Don Crisman and Gregory Eaton. When Henschel attended the first-ever Super Bowl to watch the Green Bay Packers play the Kansas City Chiefs, tickets were $12 and fans wore suits and ties. His seat this year? $2.7k.
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
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                   STARTING UP
                  </span>
                 </h2>
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                  </span>
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                 <h2 style="margin:0; font-size:18px; line-height:150%">
                  <span style="font-size: 22px;">
                   This startup wants to mind your beeswax
                  </span>
                  <br/>
                  <br/>
                 </h2>
                 <p style="line-height:150%">
                  ❌
                  <span style="font-weight: bold;">
                   The problem:
                  </span>
                  A large share of global food crops depend on pollination, but it’s often an afterthought in agricultural planning — rarely measured or optimized.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  💡
                  <span style="font-weight: bold;">
                   The pitch:
                  </span>
                  France-based
                  <a data-hs-link-id="0" data-hs-link-id-v2="3aoVWJQt" rel="noopener" style="color:#192733" target="_blank">
                   UBEES
                  </a>
                  equips beehives with sensors to monitor pollination health and track environmental conditions. A connected hive lets users monitor productivity, biodiversity, and crop quality to increase yields and power more regenerative farms.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  🚀
                  <span style="font-weight: bold;">
                   The outlook:
                  </span>
                  UBEES already operates in
                  <a data-hs-link-id="0" data-hs-link-id-v2="ePBxCtzW" rel="noopener" style="color:#192733" target="_blank">
                   15+
                  </a>
                  countries and plans to expand into Latin America and Africa — key regions for crops like coffee, cocoa, and avocados.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
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                 <tbody>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
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            <td style="height:0;line-height:0">&nbsp;</td>
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      <![endif]-->
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                  </tr>
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                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   NEWS FLASH
                  </span>
                 </h2>
                 <ul style="line-height:150%">
                  <li>
                   <p style="line-height:150%">
                    <span style="font-weight: normal;">
                     <span style="font-weight: bold;">
                      Knock, knock:
                     </span>
                     Kindred,
                    </span>
                    <span style="font-weight: bold;">
                    </span>
                    a home swap platform, scored
                    <a data-hs-link-id="0" data-hs-link-id-v2="B/2cBVMZ" style="color:#192733" target="_blank">
                     150k
                    </a>
                    new members in 2025 and is anticipating higher demand this year as budget-conscious travelers look beyond pricey hotels and home rentals. It recently raised $125m and plans to scale beyond the 150+ cities it currently supports.
                    <br/>
                    <br/>
                   </p>
                  </li>
                  <li>
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     Dr. Bot:
                    </span>
                    Lotus Health AI’s LLM acts like a primary care doctor and can offer diagnoses, prescriptions, and referrals, which are then reviewed by human doctors. Lotus, which just raised a
                    <a data-hs-link-id="0" data-hs-link-id-v2="Hxt9cYf4" style="color:#192733" target="_blank">
                     $35m
                    </a>
                    Series A, claims its AI can see 10x as many patients as a traditional doctor’s office.
                   </p>
                   <p style="line-height:150%">
                   </p>
                  </li>
                  <li>
                   <p style="line-height:150%">
                    <span style="font-weight: normal;">
                     <span style="font-weight: bold;">
                      Clocking into reality:
                     </span>
                     DeepSight
                    </span>
                    is a startup that helps industrial companies, predominantly in food manufacturing,
                    <a data-hs-link-id="0" data-hs-link-id-v2="lLy9UmL2" style="color:#192733" target="_blank">
                     create
                    </a>
                    trainings in VR and AR. Experienced employees put on smart glasses and perform their daily tasks while explaining how they're done. Then, DeepSight’s AI returns with step-by-step work instructions.
                    <br/>
                    <br/>
                   </p>
                  </li>
                  <li style="line-height: 150%;">
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     Demon what now?
                    </span>
                    The
                    <a data-hs-link-id="0" data-hs-link-id-v2="CTkA4rLO" style="color:#192733" target="_blank">
                     finalists
                    </a>
                    of Georgia Tech’s annual Guthman Musical Instrument Competition include the “Gajveena,” a combination of the very low-pitched double bass and rudra veena; the “Demon Box,” which amplifies the frequencies of nearby electronic devices; and “Fiddle Henge.” That’s four violins on a motorized bass drum, apparently.
                    <br/>
                    <br/>
                    <span style="font-size: 12px; color: #000000;">
                    </span>
                   </p>
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_17702254684525" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#eaf0f6" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#eaf0f6">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#eaf0f6">
      <tr style="background-color:#eaf0f6;">
    <![endif]-->
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  <td valign="top" style="width:600px;">
<![endif]-->
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<![endif]-->
          <div class="hse-column hse-size-12" id="column-1770225468452-0">
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            <tbody>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17702254684522" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17702254684522_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   FROM OUR FRIENDS AT MINDSTREAM
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17702254684523" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
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                <a data-hs-link-id="0" data-hs-link-id-v2="lD+tAOeU" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="An illustration of a lab." src="https://inboxflows.com/_/image/https%253A%252F%252Fmarketingagainstthegrain.com%252Fhs-fs%252Fhubfs%252Fmindstream-2425.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dmindstream-2425.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtYXJrZXRpbmdhZyIsInRpbWUiOjE3NzAyODc5MDkuNzgzMTUwNH0:1vnwkn:BhY8TCaNmidr-cZNGlAGe4Wf049GCwTxY6K8uBdcgc8" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17702254684524" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17702254684524_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; line-height:150%; font-size:22px; font-weight:bold">
                  AI gets practical in the lab
                 </h2>
                 <h2 style="margin:0; line-height:150%; font-size:16px">
                 </h2>
                 <p style="line-height:150%">
                  Designing new materials is easy for AI. Making them a reality in the lab is not.
                 </p>
                 <h2 style="margin:0; line-height:150%; font-size:16px">
                 </h2>
                 <p style="line-height:150%">
                  Researchers at MIT developed an AI model that bridges the gap between design and production, with practical synthesis recipes that scientists can use to create real materials.
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  <span style="font-weight: bold;">
                   👉
                  </span>
                  <a data-hs-link-id="1" data-hs-link-id-v2="JdmWHid1" rel="noopener" style="color:#192733; font-weight:bold" target="_blank">
                   Read more on
                   <span style="font-style: italic;">
                    Mindstream
                   </span>
                  </a>
                 </p>
                 <ul style="line-height:150%">
                 </ul>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section hse-section-last" id="section-2" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffffff" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffffff">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffffff">
      <tr style="background-color:#ffffff;">
    <![endif]-->
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  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
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<![endif]-->
          <div class="hse-column hse-size-12" id="column-2-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-0" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-0_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                 </h2>
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-1" style="color: inherit; font-size: inherit; line-height: inherit;">
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                <a data-hs-link-id="0" data-hs-link-id-v2="PHmzsVt7" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="A desk and two chairs sit in front of a brown curtain. On one sized, an oversized hand holds out a white coffee mug. On the other is an oversized piece of bread topped with caviar." src="https://inboxflows.com/_/image/https%253A%252F%252Fmarketingagainstthegrain.com%252Fhs-fs%252Fhubfs%252Fluxury-coworking.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dluxury-coworking.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtYXJrZXRpbmdhZyIsInRpbWUiOjE3NzAyODc5MDkuNzgzMjU4Mn0:1vnwkn:XrFRwNg1FBSQfdHDzuXNbsRWqzI4onQ-NmX0jzEk-kY" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
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           </div>
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            <tbody>
             <tr>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507867493761" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507867493761_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <ul style="line-height:150%">
                 </ul>
                 <ul style="line-height:150%">
                 </ul>
                 <p style="line-height:150%; font-weight:bold; font-size:20px">
                  <span style="font-size: 22px;">
                   Caviar taste meets the coworking era
                  </span>
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  For as hard as CEOs have tried to get workers back in the office, remote work is still alive and well, with
                  <a data-hs-link-id="0" data-hs-link-id-v2="J2PCPbLG" style="color:#192733" target="_blank">
                   ~70%
                  </a>
                  of Fortune 500 companies having adopted hybrid models.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  As such, demand for coworking spaces is once again booming.
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   Coworking space in the US totaled
                   <a data-hs-link-id="0" data-hs-link-id-v2="gHmZUkAi" style="color:#192733" target="_blank">
                    159m
                   </a>
                   square feet by the end of 2025, according to Coworking Cafe, up 17% YoY and ~38% over the past three years.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   While it accounts for just 2.2% of total US office inventory, analysts
                   <a data-hs-link-id="0" data-hs-link-id-v2="BGyZQOpq" style="color:#192733" target="_blank">
                    expect
                   </a>
                   that figure could eventually grow to 10%.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  But this time around, a growing share of that floorspace is being taken up by coworking companies that are elevating what labor looks like…
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 18px;">
                   Enter: The era of luxury coworking
                  </span>
                  <br/>
                  <br/>
                  For remote workers who can afford it and companies that want offices without a long-term lease, these next-gen spaces offer premium amenities and stunning interiors — divided into shared spaces, meeting rooms, and private offices — that turn work into a lifestyle.
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   At
                   <a data-hs-link-id="0" data-hs-link-id-v2="v1zdGsl0" style="color:#192733" target="_blank">
                    Arc Beverly
                   </a>
                   , a newly launched workspace-focused social club in Los Angeles, members (i.e., influencers, business leaders, entire companies) can network across its rooftop, lounges, theater, wellness programs, and upscale, all-day restaurant and bar.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   <a data-hs-link-id="0" data-hs-link-id-v2="ron7Y7Vo" style="color:#192733" target="_blank">
                    The Malin
                   </a>
                   — one of America’s fastest-growing companies, where “the most ambitious go to work beautifully” — offers velvet-draped Zoom backgrounds, concierge services, and artisanal coffee. It launched in 2021 and plans to add four more locations this year after doubling revenue to $20m in 2025,
                   <a data-hs-link-id="0" data-hs-link-id-v2="VX7VkKc0" style="color:#192733" target="_blank">
                    per
                   </a>
                   <span style="font-style: italic;">
                    Inc
                   </span>
                   .
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  Rates typically begin at ~$300/month for individuals but can creep into the thousands depending on the membership tier.
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  <span style="font-weight: bold; font-size: 18px;">
                   CEOs need coworking spaces, too
                  </span>
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  For professionals with caviar taste and budgets to match, Industrious is kicking things up a few notches with
                  <a data-hs-link-id="0" data-hs-link-id-v2="yleCnl+H" style="color:#192733" target="_blank">
                   Industrious Reserve
                  </a>
                  — essentially, a WeWork for the 1% — which opens in NYC this spring,
                  <a data-hs-link-id="0" data-hs-link-id-v2="XTJ5LcKS" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   Fast Company
                  </span>
                  .
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   The specs: pre-Zoom grooming services, private dining, caviar tastings, and dedicated staff who’ll greet you by name and bring you your coffee just as you like it.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   The clientele: C-suite execs and businesses like VC firms, hedge funds, and high-end fashion brands.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   The cost: $7k-$9.5k a
                   <em>
                    month
                   </em>
                   (oof).
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  Considering many top-earning professionals work well over 40 hours a week, it makes sense that they’d want the space they spend much of their time in to match their living standards.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Not sure if you’d call that work-life balance, but it’s gotta beat cheap snacks and cubicles.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p align="right" style="line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="jJgNLGMI" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
                   🔗
                  </a>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
             <tr>
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                 <tbody>
                  <tr>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
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      <![endif]-->
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                  <span style="color: #bf2434;">
                   HIGHLY RECOMMENDED
                   <br/>
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                 <p style="line-height:150%">
                 </p>
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                  <span style="font-weight: bold;">
                   SEO won’t save you…
                  </span>
                  but AEO could be your business life raft. We sat down with a marketing expert to
                  <a data-hs-link-id="0" data-hs-link-id-v2="v5BD/8rG" style="color:#192733" target="_blank">
                   learn how
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                  to make it happen.
                  <br/>
                  <br/>
                 </p>
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                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
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                   NEWSWORTHY NUMBER
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                 <p style="line-height:150%">
                  Increase in average daily downloads of apps NonUSA (iOS) and Made O’Meter (iOS and Google Play) between Jan. 15-21 and the week prior,
                  <a data-hs-link-id="0" data-hs-link-id-v2="BU//7qVA" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   TechCrunch
                  </span>
                  . Both apps, which help users determine if products are American-made and offers local alternatives, recently sprang to the top of the Danish App Store amid a broader European boycott of American products and services following the US government’s threats of a Greenland takeover.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Ironically, iOS users will, however, need to use a US-made app store to download the apps onto their “designed in California” iPhones.
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
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            </tbody>
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                 <p style="line-height:150%">
                  📅
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  In 1919, Charlie Chaplin, Mary Pickford, Douglas Fairbanks, and D.W. Griffith
                  <a data-hs-link-id="0" data-hs-link-id-v2="VVyc+taV" style="color:#192733" target="_blank">
                   formed
                  </a>
                  the legendary film studio United Artists Corporation.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  🔎
                  <span style="font-weight: bold;">
                   Game:
                  </span>
                  A compelling
                  <a data-hs-link-id="0" data-hs-link-id-v2="VLhxbLuy" style="color:#192733" target="_blank">
                   murder mystery
                  </a>
                  that you solve by typing in codes.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  💊
                  <span style="font-weight: bold;">
                   That’s interesting:
                  </span>
                  <span style="font-style: italic;">
                   ProPublica
                  </span>
                  made a database to
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                   track
                  </a>
                  where generic drugs come from and the factories that made them.
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                  🐱
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                   Aww:
                  </span>
                  A
                  <a data-hs-link-id="0" data-hs-link-id-v2="pQPXCrmG" style="color:#192733" target="_blank">
                   tussle
                  </a>
                  .
                  <br/>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
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                   SHOWER THOUGHT
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                   <br/>
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                   If you were born in the '90s, you may be the last generation that remembers what it was like to go to the internet, rather than always being on it.
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                 </p>
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                    <!--[if mso]>
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