Inboxes

Create an inbox to save and track emails. It's free!

+New inbox
Back
Back
Back 
<html>
 <head>
  <meta content="text/html; charset=utf-8" http-equiv="Content-Type"/>
  <style>
   email-button:hover{background-color:#e84b84}
  </style>
 </head>
 <body>
  <table cellpadding="0" cellspacing="0" class="email" role="presentation" style="border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;background-color:#ffffff;width:100%">
   <tbody>
    <tr>
     <td style="vertical-align:top">
     </td>
     <td style="vertical-align:top">
      <div class="email-container" style="margin:0 auto;padding:30px 0;padding-left:20px;padding-right:20px;max-width:600px">
       <div class="email-header">
        <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4;text-align:center">
         ​
        </p>
        <table border="0" borderradius="0" cellpadding="0" cellspacing="0" draggable="true" style="border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt" width="100%">
         <tbody>
          <tr>
           <td align="center" style="vertical-align:top">
            <figure style="margin:1em 0;display:block;margin:0px 0;max-width:250px">
             <div style="display:block;max-width:250px">
              <img draggable="false" src="https://inboxflows.com/_/image/https%253A%252F%252Fembed.filekitcdn.com%252Fe%252Fnr1QpchsMHLxD2EAEzTx5X%252F3Rp7KXYRqTSpsAu2cCEquL%252Femail/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWJlZC5maWxlayJ9:1mGPD3:ZjhtVcUO9yxbhdmx1_BnTEoWfDaAoY_Qd1FE2VYUqQY" style="border:0 none;display:block;height:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;max-width:100%;max-width:100%;border-radius:4px" width="250"/>
             </div>
             <figcaption style="margin-top:0.4em;font-size:0.8em;text-align:center;display:none">
              ​
             </figcaption>
            </figure>
           </td>
          </tr>
         </tbody>
        </table>
        <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
         ​
        </p>
       </div>
       <div class="email-body" style="background-color:#ffffff;border-radius:2px">
        <div class="email-content" style="padding:20px">
         <div>
          <!--[if mso]><style>.button-table { padding: 12px 0 }</style><![endif]-->
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Here at Baremetrics we wanted to find out which of our unique plans earns the most MRR.
           <br/>
           ​
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Some background:
          </p>
          <ul style="margin:1em 0;margin-left:1em;padding:0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4;list-style-position:outside !important;list-style-position:inside">
           <li style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             The bulk of our customers subscribe to plans priced at under $200 per month
            </span>
           </li>
           <li style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             Around 25% of our customers pay for the premium plans priced at $200 per month and above
            </span>
           </li>
          </ul>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Here’s a graph of the Baremetrics MRR:
          </p>
          <table border="0" cellpadding="0" cellspacing="0" style="border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;table-layout:fixed" width="100%">
           <tbody>
            <tr>
             <td align="center" style="vertical-align:top">
              <figure style="margin:1em 0;display:block;margin:12px 0;max-width:100%;width:800px">
               <div style="display:block;max-width:800px">
                <img src="https://inboxflows.com/_/image/https%253A%252F%252Fembed.filekitcdn.com%252Fe%252Fnr1QpchsMHLxD2EAEzTx5X%252Fo3WXVUzN5W8Zgsp1TiCCRR%252Femail/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWJlZC5maWxlayJ9:1mGPD3:ZjhtVcUO9yxbhdmx1_BnTEoWfDaAoY_Qd1FE2VYUqQY" style="border:0 none;display:block;height:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;max-width:100%;width:800px;max-width:100%;border-radius:4px" width="800"/>
               </div>
               <figcaption style="margin-top:0.4em;font-size:0.8em;text-align:center;display:none">
                ​
               </figcaption>
              </figure>
             </td>
            </tr>
           </tbody>
          </table>
          <table border="0" cellpadding="0" cellspacing="0" style="border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;table-layout:fixed" width="100%">
           <tbody>
            <tr>
             <td align="center" style="vertical-align:top">
              <figure style="margin:1em 0;display:block;margin:12px 0;max-width:100%;width:800px">
               <div style="display:block;max-width:800px">
                <img src="" style="border:0 none;display:block;height:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;max-width:100%;width:800px;max-width:100%;border-radius:undefinedpx" width="800"/>
               </div>
               <figcaption style="margin-top:0.4em;font-size:0.8em;text-align:center;display:none">
                ​
               </figcaption>
              </figure>
             </td>
            </tr>
           </tbody>
          </table>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           ​
           <br/>
           This graph shows a 20% increase in MRR over the course of one year. But, looking at the total MRR doesn’t tell us anything about what part of the business is doing well or not.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           In other words, this graph averages MRR across all plans that this company offers. If some products are doing much better than others, this aggregate data won’t immediately reveal it.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           In order to get the information we were looking for, we needed to segment our customers according to their plans.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           ​
          </p>
          <table border="0" cellpadding="0" cellspacing="0" style="border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;table-layout:fixed" width="100%">
           <tbody>
            <tr>
             <td align="center" style="vertical-align:top">
              <figure style="margin:1em 0;display:block;margin:12px 0;max-width:100%;width:800px">
               <div style="display:block;max-width:800px">
                <img src="https://inboxflows.com/_/image/https%253A%252F%252Fembed.filekitcdn.com%252Fe%252Fnr1QpchsMHLxD2EAEzTx5X%252FgNsXvTyTKZUq6AAQu8XHoA%252Femail/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWJlZC5maWxlayJ9:1mGPD3:ZjhtVcUO9yxbhdmx1_BnTEoWfDaAoY_Qd1FE2VYUqQY" style="border:0 none;display:block;height:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;max-width:100%;width:800px;max-width:100%;border-radius:4px" width="800"/>
               </div>
               <figcaption style="margin-top:0.4em;font-size:0.8em;text-align:center;display:none">
                ​
               </figcaption>
              </figure>
             </td>
            </tr>
           </tbody>
          </table>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           ​
           <br/>
           The above graph shows MRR again, but this time, we segmented our customers by two attributes:
          </p>
          <ol style="margin:1em 0;margin-left:1em;padding:0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4;list-style-position:outside !important;list-style-position:inside">
           <li style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             Customers with plans that cost less than $200 (pink)
            </span>
           </li>
           <li style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             Customers with plans that cost more than $200 (purple)
            </span>
           </li>
          </ol>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           ​
           <br/>
           Keeping in mind that Baremetrics charges customers proportional to their MRR, this second graph shows that Baremetrics makes more of its MRR from larger companies.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           What actions could we take based on this data?
           <br/>
           ​
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Knowing this kind of information empowers us to do tons of cool stuff:
           <br/>
           ​
          </p>
          <ol style="margin:1em 0;margin-left:1em;padding:0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4;list-style-position:outside !important;list-style-position:inside">
           <li style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             Reach out to the small companies and send resources their way through programs like
             <a rel="noopener noreferrer" style="color:#6078ff" target="_blank" url-id="1402086147">
              <u>
               Make More
              </u>
             </a>
             ​
            </span>
           </li>
           <li style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             Identify which of our customers need services like
             <a rel="noopener noreferrer" style="color:#6078ff" target="_blank" url-id="1402086148">
              <u>
               Recover
              </u>
             </a>
             , and inform them about it.
            </span>
           </li>
           <li style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             And so much more!
            </span>
           </li>
          </ol>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           ​
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Imagine what you could do if you knew this information about your customer base.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Check out our latest article to find out how to segment your customers and identify the easy wins for your business.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           ​
          </p>
          <!--[if !mso]>-->
          <table style="border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt" width="100%">
           <tbody>
            <tr>
             <td align="center" style="vertical-align:top">
              <a class="email-button" rel="noopener noreferrer" style="color:#6078ff;margin-bottom:0.5em;border:0 none;font-size:16px;line-height:1.4;background-color:#e84b84;color:#ffffff;border-radius:4px;border-width:1px;border-color:#5484fc;background-color:#5484fc;box-sizing:border-box;border-radius:4px;border-style:solid;color:#ffffff;display:inline-block;width:auto;text-align:center;text-decoration:none;padding:12px 20px;margin:8px 0;font-size:16px" target="_blank" url-id="1402086149">
               How to Import, Augment, and Segment Customer Data
              </a>
             </td>
            </tr>
           </tbody>
          </table>
          <!--<![endif]-->
          <!--[if mso]><table class="button-table" width="100%" border="0" cellSpacing="0" cellPadding="0" style="margin:8px 0"><tr><td align="center"><table border="0" cellSpacing="0" cellPadding="0" width="auto"><tr><td align="center" bgcolor="#5484fc" style="background-color:#5484fc;border-radius:4px;overflow:hidden"><a class="email-button" href="https://baremetrics.com/blog/how-to-import-augment-and-segment-customers-in-baremetrics" target="_blank" rel="noopener noreferrer" style="background-color:inherit;display:inline-block;text-decoration:none;border-width:1px;border-style:solid;margin:0;color:#ffffff;border-color:#5484fc;padding:12px 20px;font-size:16px">How to Import, Augment, and Segment Customer Data</a></td></tr></table></td></tr></table><![endif]-->
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           ​
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Cheers,
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Lea
           <br/>
           ​
          </p>
         </div>
        </div>
        <div class="email-body-footer" style="border-top:1px dotted #888;padding:20px;font-family:Helvetica,Arial,sans-serif;color:#aaa;font-size:12px">
         <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4;text-align:center">
          ​
          <a rel="noopener noreferrer" style="color:#6078ff" target="_blank">
           Unsubscribe
          </a>
          |
          <a rel="noopener noreferrer" style="color:#6078ff" target="_blank">
           Update your profile
          </a>
          | 5940 S Rainbow Blvd Ste 400, Las Vegas, NV 89118
         </p>
        </div>
       </div>
       <div class="built-with" style="display:none;text-align:center;margin-top:30px">
        <a rel="noopener" style="color:#6078ff;display:inline-block;text-decoration:none" target="_blank" url-id="1402086150">
         <img alt="Built with ConvertKit" height="36" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.convertkit.com%252Fassets%252Flight-built-with-badge.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uY29udmVydCJ9:1mGPD3:XFBVULthdByRjWNZWh0bEYj2iww_EKvTObINmMfMKEk" style="display:block;height:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;max-width:100%;border:0 none;width:190px;height:36px" width="190"/>
        </a>
       </div>
      </div>
     </td>
     <td style="vertical-align:top">
     </td>
    </tr>
   </tbody>
  </table>
  <!-- -->
  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fopen.convertkit-mail.com%252F27u34zgrlniohk2x22h3/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZvcGVuLmNvbnZlciJ9:1mGPD3:UTdT5z5VK52WSbjIjMDDNRI7hU2rWx3-lxMfu09ks0A" style="border:0 none;display:block;height:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;max-width:100%"/>
 </body>
</html>