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   DealBook: How Meta could save Facebook
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   The rebrand is more than window dressing.
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             October 29, 2021
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                  New name, better fortunes?
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             Facebook’s new name
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              Yesterday, Facebook announced it would
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              <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
               rebrand itself as Meta
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              . The company will begin trading under the ticker MVRS on Dec. 1. It’s a clear move by the founder Mark Zuckerberg to de-emphasize the company’s most successful product and reorient itself around a vision of a virtual-reality enabled future that Meta’s own executives admit, based on today’s technology, can’t yet exist.
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             <span style="font-style:italic;font-size:inherit">
              It also comes as Zuckerberg and his company are under intense scrutiny over
             </span>
             <span style="font-style:italic;font-size:inherit">
              <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
               leaked documents
              </a>
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              that show the company was aware of the societal damage its products have caused. Some say the name change is an effort to leave behind what is wrong with Facebook without making substantial changes. DealBook turned to our colleague Shira Ovide, the writer of The Times’s newsletter
             </span>
             <span style="font-style:italic;font-size:inherit">
              <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
               On Tech
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              , for her thoughts on the meaning of Meta.
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            <p style="color:#000;font:normal 17px/25px georgia,serif;margin:0 0 15px">
             I can understand what Mark Zuckerberg is trying to do, and it’s not just window dressing. There are three good things the name change does for him and his company:
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               <span style="font-weight:700;font-size:inherit;font-family:arial,sans-serif">
                It is a signal, to people inside and outside, that Zuckerberg means it when he says this is the next phase for the company.
               </span>
               He’s been talking about it for years, but just without the
               <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
                metaverse
               </a>
               -linked name, for as long as Facebook has owned Oculus and maybe longer. The name change is Zuckerberg saying, “No, really, I am serious.”
              </span>
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               <span style="font-weight:700;font-size:inherit;font-family:arial,sans-serif">
                It is smart from an investor-facing perspective.
               </span>
               Reorganizing the company and creating Facebook Reality Labs to house its profit-draining virtual reality investments is useful for Wall Street. It was the same for Alphabet: It let Google’s parent put the wildly speculative and unprofitable parts of the company in a “here be dragons” portion of the P&amp;L. Alphabet’s moonshots haven’t quite hit the moon, but the structure has worked for the company. Alphabet is worth $1.5 trillion more now than when it was formally called Google, but of course that’s about a lot more than just the name change.
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              <span style="font-size:17px;line-height:25px">
               <span style="font-weight:700;font-size:inherit;font-family:arial,sans-serif">
                It gives Zuckerberg more control over Facebook’s — sorry, Meta’s — future.
               </span>
               What Zuckerberg said at the unveiling yesterday is that Facebook has been under the thumb of smartphone developers, mostly Apple, but also Google. The social networking giant has lost some of its authority over the products it creates. Now, it is building a world that it controls.
               <span style="font-style:italic;font-size:inherit">
                It
               </span>
               is the operating system.
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            <p style="color:#000;font:normal 17px/25px georgia,serif;margin:0 0 15px">
             I am reluctant to say that Zuckerberg’s vision of the future, where we all learn and shop and live in some virtual world that Facebook controls, is not going to happen. Can Facebook will it into being? Maybe. Zuckerberg has been right about the future before. Is it a good thing for the world if he is right and this is a thing that Facebook designs and controls? That’s another question.
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             <span style="font-weight:700;font-size:inherit;font-family:arial,sans-serif">
              Further reading:
             </span>
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              <span style="font-size:17px;line-height:25px">
               The metaverse is Mark Zuckerberg’s
               <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
                escape hatch
               </a>
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              <span style="font-size:17px;line-height:25px">
               Facebook’s name change reflects a
               <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
                common corporate tactic
               </a>
              </span>
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             <li class="css-11scvta e1y8brq21" style="line-height:27.5px;margin:0 0 10px 0">
              <span style="font-size:17px;line-height:25px">
               A Canadian materials company named Meta
               <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
                saw its shares spike
               </a>
               after the Facebook rebrand
              </span>
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               Sign up here
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              for the On Tech newsletter to hear more from Shira, three times a week.
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             HERE’S WHAT’S HAPPENING
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             <span style="font-weight:700;font-size:inherit;font-family:arial,sans-serif">
              Liberals deal President Biden’s agenda another setback.
             </span>
             House progressives rejected a
             <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
              personal entreaty
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             by Biden to pass a $1 trillion infrastructure bill. They wanted assurances — so far unforthcoming — that the moderate senators Joe Manchin and Kyrsten Sinema would back a separate $1.85 trillion
             <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
              social and climate spending bill
             </a>
             that had already been whittled down from $3.5 trillion.
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              A day of disappointing tech-giant earnings.
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             Amazon reported
             <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
              its slowest sales growth
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             in nearly seven years, as a pandemic-fueled surge in online shopping abated, while Apple’s revenue
             <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
              fell short of expectations
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             , as supply-chain shortages cost it $6 billion in sales. Both companies predicted little improvement in the near term, citing shortages of workers and components.
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              Citigroup mandates coronavirus vaccines.
             </span>
             The bank became
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              the first on Wall Street
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             to require U.S. employees to get inoculated as a condition of employment, citing both Biden’s order requiring vaccinations for government contractors and the need to ensure employees’ health and safety. Meanwhile, New York City is bracing for a wave of unvaccinated workers
             <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
              being put on unpaid leave
             </a>
             as an inoculation deadline looms.
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              Evergrande averts default for the second time.
             </span>
             The debt-burdened Chinese property developer
             <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
              made an interest payment
             </a>
             that was due on Sept. 29, just inside a 30-day grace period. But creditors say they’re
             <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
              still in the dark
             </a>
             about what the company is up to.
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             <span style="font-weight:700;font-size:inherit;font-family:arial,sans-serif">
              Shell rejects Dan Loeb’s pitch to break itself up.
             </span>
             Executives of the oil giant said during an earnings call yesterday that splitting itself into a legacy oil and gas company and a renewables producer
             <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
              didn’t make sense
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             . Shell got help from one of its top shareholders, the investment firm Abrdn, which said Loeb’s proposal
             <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
              was unfeasible
             </a>
             .
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             Biden’s electric car subsidy provides a bonus for unions
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             Among the provisions that made it into the president’s proposed
             <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
              $1.85 trillion spending plan
             </a>
             is one of most pro-union pieces of legislation since the days of F.D.R. The proposal would allow automakers to offer a $4,500 tax credit, on top of other credits, to buyers of electric vehicles that are made in the U.S. with union labor. That excludes most foreign car manufacturers, who opposed the bill, because most do not use union labor at their American assembly plants.
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             <span style="font-weight:700;font-size:inherit;font-family:arial,sans-serif">
              The tax credit also excludes Tesla, the biggest maker of electric cars in the U.S.
             </span>
             The relationship between Biden and Tesla’s Elon Musk has been icy. Musk said that he wasn’t invited to a recent White House meeting on electric vehicles, despite the fact that non-unionized Tesla, at least for now, is the most important player in the country’s electric car market. In the first half of the year, two-thirds of all new electric vehicles registered in the U.S. were Teslas.
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              Does it matter?
             </span>
             Teslas are clearly popular, and investors believe they will stay that way: The company just became one of the few companies valued at
             <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
              more than $1 trillion
             </a>
             . Would a $4,500 tax credit be enough to make a difference to sales of Tesla’s pricier models?
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             <span style="font-weight:700;font-size:inherit;font-family:arial,sans-serif">
              The provision raises important questions about policy priorities,
             </span>
             which are playing out in many aspects of the president’s sweeping plans for infrastructure, the social safety net, the environment and more. Biden aims for
             <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
              half of new car sales to be electric by 2030
             </a>
             , up from just 2 percent last year. Is the union-linked subsidy the right policy to achieve climate goals, or is it more about promoting certain kinds of jobs? Is it intended to support Detroit automakers or to create more competition for Tesla? All of the above?
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            <h2 class="css-12n1aic el2acgh0" style="color:#000;font:700 25px/32px arial,sans-serif;margin:0 0 10px">
             “God bless Chevron.”
            </h2>
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            <p style="color:#000;font:normal 17px/25px georgia,serif;margin:0 0 15px">
             <span style="font-style:italic;font-size:inherit">
              — Representative Jim Jordan, Republican of Ohio, during
             </span>
             <span style="font-style:italic;font-size:inherit">
              <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
               a six-hour congressional hearing
              </a>
             </span>
             <span style="font-style:italic;font-size:inherit">
              with the leaders of the four major oil companies.
             </span>
            </p>
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            <p style="color:#000;font:normal 17px/25px georgia,serif;margin:0 0 15px">
             <span style="font-style:italic;font-size:inherit">
              The energy executives acknowledged that the ​​burning of their products was driving climate change, but also told lawmakers that fossil fuels were not about to disappear. Democrats hoped to put the C.E.O.s on the spot (under oath) about their companies’ role in global warming, while Republicans, like Jordan, questioned the premise of the hearing and said the executives should be thanked for providing energy to homes and businesses over the decades.
             </span>
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             <tbody>
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               <td align="center" style="width:100%;padding:0;line-height:1;text-align:center" width="100%">
                <img class="css-17i7zb3 e1aggfhi0" src="https://inboxflows.com/_/image/https%253A%252F%252Fstatic01.nyt.com%252Fimages%252F2021%252F10%252F29%252Fbusiness%252F29db-burnoutbook%252F29db-burnoutbook-articleLarge.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdGF0aWMwMS5ueSJ9:1mgPm5:gILU06h0bXVQ6yyZjQzRw0mznd2c6KMSxzPvMf_hpWI" style="width:83%;max-width:500px;display:inline-block;height:auto;padding-top:15px;padding-bottom:0;line-height:0"/>
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                 </span>
                 <span style="margin:0;font:normal 11px georgia,serif;padding-left:0;color:#888;letter-spacing:.01em">
                  Harvard Business Review Press
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            <h2 class="css-12n1aic el2acgh0" style="color:#000;font:700 25px/32px arial,sans-serif;margin:0 0 10px">
             Weekend reading: Burn unit
            </h2>
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             Around the world, stress has run high during the pandemic, and even workers known for their drive, like
             <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
              junior bankers
             </a>
             , have ignited debates about burnout. As the economy recovers, companies are wrestling with how to attract and retain employees while maintaining productivity in a world upheaved.
            </p>
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            <p style="color:#000;font:normal 17px/25px georgia,serif;margin:0 0 15px">
             DealBook spoke with Jennifer Moss, who is on the Global Happiness Council, a group of scientists and economists supporting the U.N.’s well-being goals, about
             <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
              her new book
             </a>
             , “The Burnout Epidemic: The Rise of Chronic Stress and How We Can Fix It.” The interview has been edited and condensed.
            </p>
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            <p style="color:#000;font:normal 17px/25px georgia,serif;margin:0 0 15px">
             <span style="font-weight:700;font-size:inherit;font-family:arial,sans-serif">
              What causes burnout?
             </span>
            </p>
           </td>
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             We’re reacting to overwhelming circumstances, so we’re in constant fight-or-flight mode, and it taxes us. There are different sources causing this pressure — systemic issues, lack of fairness rooted in societal or organizational problems — and that is bigger than any individual. And then there is overwork, either by economic necessity or in environments where people are passionate and trying to prove themselves at all costs.
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              What is going on in the work force now?
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             Burnout is not new, but the pandemic has exacerbated it. People are exhausted and disengaged. They feel alienated. We’ve never seen a more cynical group of workers, and it’s across the spectrum. It’s true for essential workers — nurses, police and firefighters — and lawyers and investment bankers. And it’s manifesting in a mass exodus of employees.
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              Is burnout a personal problem?
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             No! It is a workplace problem. Managers play a huge role in operations and inefficiencies that create stress. That’s beginning to be understood. Before, employers wanted to keep people at work with perks — yoga, laundry, meals. But deep breathing won’t make people feel better if no one is paying attention to much more fundamental things like communication.
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              Is there a fix?
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             Societal solutions might be mandating paid leave or passing laws recognizing a worker’s right not to be online at all hours, as exists in France. At the organizational level, leaders are responsible and there are a lot of things they can do — check in, ask questions and recognize boundaries because inattention can lead to catastrophic impacts for everyone.
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               The investment vehicle of Italy’s Agnelli family reached a new deal to sell the reinsurer PartnerRe to Covea for $9 billion, after a prior agreement collapsed because of the pandemic. (
               <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
                WSJ
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               Coke is said to be near a deal to buy a majority stake in the sports drink maker BodyArmor at an $8 billion valuation. (
               <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
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               Zendesk agreed to buy the parent company of the polling business SurveyMonkey for $4 billion. (
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               David Bowie’s songwriting catalog has reportedly drawn takeover bids of about $200 million. (
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                FT
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               T. Rowe Price is pushing further into alternative investments with a $4.2 billion acquisition of Oak Hill Advisors. (
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                Reuters
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               )
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               A Senate committee approved Jonathan Kanter to lead the Justice Department’s antitrust division, sending his nomination for a final vote. (
               <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
                NYT
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               The brother-in-law of Senator Richard Burr, Republican of North Carolina, began dumping his stock holdings one minute after speaking with the senator last February, according to the S.E.C. (
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                ProPublica
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               Senator Pat Toomey, Republican of Pennsylvania, introduced a bill to protect “payment for order flow,” the oft-criticized practice through which market makers pay brokers for processing customer trades. (
               <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
                Insider
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              <span style="font-size:17px;line-height:25px">
               “Who Are America’s Billionaires, Anyway?” (
               <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
                NYT
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               Starbucks employees in upstate New York will be allowed to vote on forming a union next month. (
               <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
                NYT
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               The head of Saudi Arabia’s sovereign wealth fund was conspicuously absent from the kingdom’s big financial conference this week. (
               <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
                NYT
               </a>
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               Charlie Munger’s effort to play both donor and architect is stirring unrest at the University of California, Santa Barbara. (
               <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
                Santa Barbara Independent
               </a>
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               Rupert Murdoch celebrated his 90th birthday in New York City last night, and — of course — the “Succession” theme played during a movie about his life. (
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