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               <img alt="The Hustle" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fhustlelogo-outline_20191119195758.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXNLK:8XWbaXCNnkW3ZfozUmsZJTJBMJzUqqLPg180HsiYWf0" style="width: 200px;" width="200"/>
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               TOGETHER WITH
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                <img alt="SKILLSHARE" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FSkilshare_20191230151410.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXNLK:8XWbaXCNnkW3ZfozUmsZJTJBMJzUqqLPg180HsiYWf0" style="width: 100px;" width="100"/>
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            <p style="margin-left: 24px;">
             <strong>
              Welcome to the weird, weird week of CES
             </strong>
             (the good ol’ Consumer Electronics Show). We’re looking forward to seeing some innovations that will impact the tech industry for years -- and some of the weird gadgets that we’ll all forget about in a few days. But first:
            </p>
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             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              Connected clothes are the fashion of the hour
             </li>
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              Alexa is now available in the shower
             </li>
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              Depending on your metric, the economy is sweet or sour
             </li>
            </ul>
            <p style="margin-left: 24px;">
             <strong>
              Fun fact:
             </strong>
             Two of this year’s hottest jobs don’t require a college degree. Bet you can’t guess what they are (find the answer in our story on the economy, below).
            </p>
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            <h2 style="font-size: 22px; font-weight: 800; letter-spacing: 0px; line-height: 26px; margin: 36px 5px 16px 22px;">
             <strong>
              Can connected clothes make people more productive workers?
             </strong>
            </h2>
            <p style="margin-left: 24px;">
             Entrepreneurs seem to think so.
            </p>
            <p style="margin-left: 24px;">
             As the
             <em>
              Wall Street Journal
             </em>
             reports, a number of companies -- ranging from specialized startups to massive tech giants -- have launched
             <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
              connected clothing
             </a>
             options for professionals in the past few years.
            </p>
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             <strong>
              Noteworthy examples include:
             </strong>
            </h4>
            <ul style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0 0 0 30px; padding-bottom: 14px; padding-left: 12px;">
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              <strong>
               Google
              </strong>
              , which launched a connected clothing company called Project Jacquard in 2017 and has since partnered with retailers like Levi Strauss &amp; Co. to create
              <a style="color: #ff5a41; text-decoration: none;">
               jackets that can answer phone calls
              </a>
              (AKA close enterprise deals while attending a James Dean convention)
             </li>
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              <strong>
               Samsung
              </strong>
              , which made
              <a style="color: #ff5a41; text-decoration: none;">
               business suits that can digitally swap business cards
              </a>
              (AKA wear their LinkedIn profiles on their sleeves)
             </li>
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              <strong>
               Sensoree
              </strong>
              , a startup that makes
              <a style="color: #ff5a41; text-decoration: none;">
               “mood sensing” sweaters
              </a>
              that can improve communication at work (AKA tell coworkers when to leave each other the f*ck alone)
             </li>
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              <strong>
               Ministry of Supply
              </strong>
              , a startup that creates
              <a style="color: #ff5a41; text-decoration: none;">
               temperature-regulating sweaters
              </a>
              that can help employees stay comfortable at the office (AKA avoid leaving passive aggressive notes on the thermostat)
             </li>
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              <strong>
               Ekso Bionics
              </strong>
              , a bionics startup that creates
              <a style="color: #ff5a41; text-decoration: none;">
               exoskeleton supersuits that help employees lift more weight
              </a>
              (AKA Ironman Lite)
             </li>
            </ul>
            <h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
             <strong>
              Some employees are skeptical
             </strong>
            </h4>
            <p style="margin-left: 24px;">
             In some cases, connected clothes have caused more problems than they’ve solved...
            </p>
            <ul style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0 0 0 30px; padding-bottom: 14px; padding-left: 12px;">
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              In 2018, Delta Airlines issued its employees new, high-tech uniforms designed to resist wrinkles, water stains, and static. But then 500 Delta employees developed sicknesses. Now, they’ve filed a
              <a style="color: #ff5a41; text-decoration: none;">
               class action lawsuit
              </a>
              against the company that made the clothes.
             </li>
            </ul>
            <h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
             <strong>
              Connected clothes makers must stitch wisely
             </strong>
            </h4>
            <p style="margin-left: 24px;">
             Since connected clothes can provide benefits to employers, demand for them seems unlikely to unravel.
            </p>
            <p style="margin-left: 24px;">
             But for connected clothes companies to succeed, they’ll need to make sure that they provide real benefits to workers -- without giving them gnarly red rashes.
            </p>
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            <h2 style="font-size: 22px; font-weight: 800; letter-spacing: 0px; line-height: 26px; margin: 36px 5px 16px 22px;">
             <strong>
              Smart devices are hitting the showers
             </strong>
            </h2>
            <p style="margin-left: 24px;">
             First it was smart doorbells and smart thermostats. Then it was
             <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
              smart coffee mugs
             </a>
             ,
             <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
              smart toasters
             </a>
             , and
             <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
              smart toilets
             </a>
             .
            </p>
            <p style="margin-left: 24px;">
             But the process of smartification didn’t end there. Now, the latest dumb object to get smart is… the humble showerhead.
            </p>
            <h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
             <strong>
              That’s right, now you can shower with Alexa
             </strong>
            </h4>
            <p style="margin-left: 24px;">
             The plumbing company Kohler partnered with Amazon to
             <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
              add Alexa to a showerhead
             </a>
             .
            </p>
            <p style="margin-left: 24px;">
             The smart showerhead, which is called Moxie, allows owners to listen to music, hear the news, or even order a new bottle of conditioner -- all while lathering up.
            </p>
            <h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
             <strong>
              But not everyone’s ready to jump in…
             </strong>
            </h4>
            <p style="margin-left: 24px;">
             Because the idea of smart showers raises questions about when -- and where -- we really want and need personal assistants like Alexa.
            </p>
            <p style="margin-left: 24px;">
             Some critics
             <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
              argue
             </a>
             that the monetization of consumers’ every move may not actually be in their best interest.
            </p>
            <p style="margin-left: 24px;">
             As privacy problems persist for Amazon and other manufacturers of smart objects, some consumers may choose not to invite Alexa and her friends into their most private places.
            </p>
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              “Make Creativity Your Career: Six Exercises to Create a Successful Side Project”
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             -- Bobby “Bumble is my side hustle” Durben,
             <em>
              Copywriter
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            </p>
            <p style="margin-left: 24px;">
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              “Modern Money Habits: 5 Steps to Build the Life You Want”
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             -- Austin “I will NOT spend my entire bonus on Whataburger” Winter,
             <em>
              Sales Exec
             </em>
            </p>
            <p style="margin-left: 24px;">
             <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
              “Real Productivity: How to Build Habits That Last”
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             -- Becca “Goes to the gym once” Sherman,
             <em>
              General Manager
             </em>
            </p>
            <p style="margin-left: 24px;">
             Where are we picking up these much-needed skills? On Skillshare, the online learning community that lets you explore your inner creativity.
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             <strong>
              Employment was high last year. So were layoffs. Huh?
             </strong>
            </h2>
            <p style="margin-left: 24px;">
             At the start of this month, the
             <em>
              Wall Street Journal
             </em>
             <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
              reported
             </a>
             that 62k US workers lost their jobs due to bankruptcies in the previous year -- the most bankruptcy-related layoffs in a year since 2005.
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            <h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
             <strong>
              But on the other hand...
             </strong>
            </h4>
            <p style="margin-left: 24px;">
             Unemployment ALSO hit a
             <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
              50-year low
             </a>
             in November when the economy added 266k jobs.
            </p>
            <p style="margin-left: 24px;">
             So, how can unemployment hit a half-century low while layoffs also hit a decade-plus high?
            </p>
            <h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
             <strong>
              It’s a tale of 2 economies
             </strong>
            </h4>
            <p style="margin-left: 24px;">
             This apparent contradiction stems from
             <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
              uneven economic growth
             </a>
             . First, economic gains in the economy differed widely by industry:
            </p>
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             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              Healthcare, hospitality, and professional industries made up the majority of the job gains;
             </li>
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              Mining, retail, and utilities all suffered big losses.
             </li>
            </ul>
            <p style="margin-left: 24px;">
             But they also differed widely by geography:
            </p>
            <ul style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0 0 0 30px; padding-bottom: 14px; padding-left: 12px;">
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              “Silicon” states like Washington, California, Massachusetts, and Utah all
              <a style="color: #ff5a41; text-decoration: none;">
               flourished
              </a>
             </li>
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              But 9 state economies are expected to
              <a style="color: #ff5a41; text-decoration: none;">
               shrink
              </a>
             </li>
            </ul>
            <h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
             <strong>
              So what fields have the brightest future?
             </strong>
            </h4>
            <p style="margin-left: 24px;">
             If you were downsized last year, you should look to
             <strong>
              cybersecurity
             </strong>
             , where there will be an estimated 3.5m job openings by 2021. Other jobs that are in
             <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
              high demand
             </a>
             :
            </p>
            <ul style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0 0 0 30px; padding-bottom: 14px; padding-left: 12px;">
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              Blockchain developer
             </li>
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              Physical therapist
             </li>
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              Digital/video marketer
             </li>
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              Commercial drone pilot*
             </li>
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              Security, fire, and service technicians*
             </li>
            </ul>
            <p style="margin-left: 24px;">
             * No college degree required
            </p>
           </td>
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            <h2 style="font-size: 22px; font-weight: 800; letter-spacing: 0px; line-height: 26px; margin: 36px 5px 16px 22px;">
             <strong>
              Small business of the week: Hydrant is making Pedialyte that actually tastes good
             </strong>
            </h2>
            <p style="margin-left: 24px;">
             In 2017, John Sherwin saw a gap in the hydration market. On one end was Gatorade, drowning in sugar. On the other end was Pedialyte, a gnarly tasting dehydration solution marketed toward children. Leaning on his biology degree, Sherwin created
             <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
              Hydrant
             </a>
             .
            </p>
            <p style="margin-left: 24px;">
             He started with an Indiegogo campaign that raised $17.5k. Then he met his cofounder Jai Jung Kim, who pulled the plug on Wharton (yes, that Wharton) and reallocated his tuition money to the startup.
            </p>
            <p style="margin-left: 24px;">
             Since then, they’ve completed a seed round with the
             <strong>
              Philadelphia 76ers Innovation Lab
             </strong>
             and grown to $3m in annual recurring revenue, working with a food scientist, nutrition and medical advisors, and Oxford researchers.
            </p>
            <p style="margin-left: 24px;">
             Their product line has also expanded to Hydrant+ -- the same hydration, plus 100mg of caffeine and 200mg of L-theanine.
            </p>
            <p style="margin-left: 24px;">
             Now, Hydrant is looking to make its mark in retail, finding shelf space in Whole Foods stores in the Northeast.
            </p>
            <ul style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0 0 0 30px; padding-bottom: 14px; padding-left: 12px;">
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              Founders: John Sherwin and Jai Jung Kim
             </li>
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              Employees: 6
             </li>
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              Years in business: 2
             </li>
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              Cost to launch: $67.5k
             </li>
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              Funding methods: Personal savings, friends/family contributions, VC, crowdfunding, loans
             </li>
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              1st-year revenue: $40k
             </li>
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              Current annual revenue: $3m
             </li>
            </ul>
            <p style="margin-left: 24px;">
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              Want your story featured? Fill out our Small Business
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              😟
              <strong>
               Cranky young people have replaced cranky old people
              </strong>
              . Young people (&lt;35) have generally been more optimistic than old people (&gt;55) since the ’80s. But due to soaring student debt and climbing home prices, young people have been
              <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
               less confident
              </a>
              than their elders for months.
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              🤖
              <strong>
               Wall-E’s dystopian dream is coming true
              </strong>
              . Thanks to Segway, the
              <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
               dystopian transport pods
              </a>
              from “Wall-E” are basically real now. Segway has created personal transporter pods, which it calls S-Pods, that shuttle riders around in lounge-style chairs at speeds of 7.5 mph. The strange-looking transporters will make their debut at CES this week.
             </p>
             <p dir="ltr" style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px 0px 0px 24px; max-width: 600px !important; padding-bottom: 12px;">
              🛒
              <strong>
               Snapchat loves shopping in Ukraine
              </strong>
              . Snapchat acquired AI Factory, the company responsible for developing Snapchat’s recently released video selfie feature, for a reported
              <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
               $166m
              </a>
              . S’Chat pulled a similar move when it acquired the startup Looksery in 2015 for a reported
              <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
               $150m
              </a>
              -- and both companies have large offices in Ukraine.
             </p>
             <p dir="ltr" style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px 0px 0px 24px; max-width: 600px !important; padding-bottom: 12px;">
              🛵
              <strong>
               Moped startups are off to the races
              </strong>
              . The Brooklyn-based moped startup Revel is
              <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
               expanding
              </a>
              to the West Coast (Oakland, CA) in the coming weeks. The San Francisco–based moped startup Scoot was acquired by the scooter giant Bird last June.
             </p>
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               meh
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                   Conor Grant
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                   <br/>
                   Steph Smith
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                   Bobby Durben
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                   Meg Furey-Marquess
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                 Brad "Call my other shirt" Wolverton
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                Dick Shun
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            251 KEARNY ST. STE 300, SAN FRANCISCO, CA 94108, UNITED STATES • 415.506.7210
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