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   Digital transformation and content ops [Fireside catch-up 🔥]
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                 <p style="mso-line-height-rule:exactly; line-height:175%">
                  Hi Sarah,
                  <br/>
                  <br/>
                  <a data-hs-link-id="0" rel="noopener" style="mso-line-height-rule:exactly; color:#00a4bd" target="_blank">
                   Alice
                  </a>
                  here,
                  <a data-hs-link-id="0" rel="noopener" style="mso-line-height-rule:exactly; color:#00a4bd" target="_blank">
                   GatherContent's
                  </a>
                  CEO 👋
                  <br/>
                  <br/>
                  Our VP of Product, Angus Edwardson and Netlify's Nelson Diallo chatted all things 'digital transformation' with
                  <span style="font-weight: bold;">
                   Chris Echols, Director of Digital Communications at the University of Tennessee
                  </span>
                  for one of our recent Fireside chat events. 🔥
                  <br/>
                  <br/>
                  Chris was an ideal person to speak to on this topic; but particularly on the subject of bridging the gap between centralized communication priorities and decentralized content teams.
                  <br/>
                  <br/>
                  Chris covered:
                 </p>
                 <ul style="mso-line-height-rule:exactly; line-height:175%">
                  <li style="mso-line-height-rule:exactly">
                   Building a community with content contributors to encourage participation and better understanding.
                  </li>
                  <li style="mso-line-height-rule:exactly">
                   How high-stakes communications sped up investment in content operations.
                  </li>
                  <li style="mso-line-height-rule:exactly">
                   How to accelerate the content approval process.
                  </li>
                 </ul>
                 <p style="mso-line-height-rule:exactly; line-height:175%">
                  Here's one of my favorite things that Chris said in the interview:
                  <br/>
                  <br/>
                  <em>
                   "Communications and content management operations really benefits from a sense of community..."
                  </em>
                  <br/>
                  <br/>
                  I love this quote because it demonstrates, once again, how important
                  <span style="font-weight: bold;">
                   collaboration
                  </span>
                  is to the success of your content operations.
                  <br/>
                  <br/>
                  My team has taken all of these juicy insights and tips from this Fireside event and wrapped them up into this
                  <span style="font-weight: bold;">
                   handy, skimmable summary
                  </span>
                  for you to download ⬇️
                  <br/>
                  <br/>
                  <a data-hs-link-id="0" rel="noopener" style="mso-line-height-rule:exactly; color:#00a4bd" target="_blank">
                   Insight Summary: Digital Transformation in the Face of Complexity
                  </a>
                  <br/>
                  <br/>
                  You can also
                  <a data-hs-link-id="0" rel="noopener" style="mso-line-height-rule:exactly; color:#00a4bd" target="_blank">
                   watch the event recording on-demand
                  </a>
                  if you'd prefer to catch up that way.
                  <br/>
                  <br/>
                  See you next week,
                  <br/>
                  Alice
                  <br/>
                  <br/>
                  P.S.
                  <a data-hs-link-id="0" rel="noopener" style="mso-line-height-rule:exactly; color:#00a4bd" target="_blank">
                   Join us on Tuesday, December 7th
                  </a>
                  , when
                  <span style="font-weight: bold;">
                   GatherContent's Head of Customer Success, Paul Duffy
                  </span>
                  will be showing you how 30+ of our customers are turning Content Operations into
                  <span style="font-weight: bold;">
                   a real competitive advantage.
                  </span>
                  ✨
                 </p>
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                 GatherContent, Mocatta House, Trafalgar Place, Brighton, East Sussex BN1 4DU, United Kingdom
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