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   Don’t pick ROI sides, pick strategy.
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   Social has reach. Email converts. Combine both to drive real results.
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                      <br/>
                      The definitive marketing 
email.
                     </h3>
                     <div style="text-align: center">
                      <br/>
                     </div>
                     <div style="text-align: center">
                      <span style="font-size:16px;font-family:DM Sans,sans-serif">
                       August 20, 2025
                      </span>
                     </div>
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             <span style="font-size: 20px">
              <strong>
              </strong>
             </span>
             <span style="font-size: 20px">
              <strong>
              </strong>
             </span>
             Hello fellow marketers!
             <br/>
             <br/>
             We’re back with your go-to guide for email marketing moves that matter. This week, we’re digging into something that’s been a hot debate in digital marketing: email vs social media—who wins the ROI race?
             <br/>
             <br/>
             With email averaging
             <a style="color:#0270DE;text-decoration:underline;" target="_blank">
              about $36 for every $1 spent, versus just $2.80 per $1 spent
             </a>
             on social media, the numbers seem to speak for themselves. But let’s not be too quick to choose sides. Both channels have their strengths, and your strongest strategy 
may just be using them
             <em>
              together
             </em>
             .
             <br/>
             <br/>
             Let’s break it down.
             <br/>
             <br/>
             <strong>
              — The Inbox team
             </strong>
             <br/>
             <strong>
             </strong>
             <div style="text-align: left">
              <em style="font-size: 14px">
              </em>
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:48px 40px 12px;line-height:1.5;font-family:DM Sans,sans-serif;font-weight:bold;color:#16233E;width:100%;background-color:#E2E8F6;font-size:16px;mso-line-height-rule:exactly">
             <span style="font-size: 14px">
              SKIP THE SCROLL
             </span>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 
48px;background-color:#E2E8F6;width:100%;color:#0270DE;font-weight:normal;line-height:1.5;font-family:DM Sans,sans-serif;font-size:16px;mso-line-height-rule:exactly">
             <ul>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                The ROI showdown: Email vs. social media
               </a>
              </li>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                How to maximize your email marketing ROI
               </a>
              </li>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                Email  and social are better together (and backed by data)
               </a>
              </li>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                Ad breaks are making email look even better
               </a>
              </li>
             </ul>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="TheROIShowdown" name="TheROIShowdown" style="color:#FFF;" title="TheROIShowdown">
             </a>
             FEATURE 📝
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             The ROI showdown: Email vs. social media
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;padding:12px 40px 48px;mso-line-height-rule:exactly">
             <strong>
             </strong>
             When it comes to return on investment, email marketing leaves social media in the dust. With a whopping
             <a style="color:#0270DE;text-decoration:underline;" target="_blank">
              3500% ROI
             </a>
             , email isn’t just winning the race—it’s lapping the competition.
             <br/>
             <br/>
             <strong>
              Why does email deliver more?
             </strong>
             <br/>
             It’s all about ownership and intent. With email, you control the list, the message, and 
the timing. It’s built for action—clicks, conversions, replies. And with automation, those actions scale without burning out your team.
             <br/>
             <br/>
             <strong>
              But don’t sleep on social.
             </strong>
             <br/>
             It’s still your go-to for reach, community, and brand buzz. Social builds awareness and keeps your brand visible in the scroll, even if it’s not where the final conversion happens.
             <br/>
             <br/>
             <strong>
              So, should you ditch one for the other?
             </strong>
             <br/>
             Not even close. The best results come from combining them. Use social to grow your list and amplify content. 
Use email to nurture and convert. Together, they reinforce your message and boost performance across the board.
             <br/>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FFF4CE;border-style:none;background-repeat:no-repeat;background-size:auto;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="HowToMaximizeEmailMarketingROI" name="HowToMaximizeEmailMarketingROI" style="color:#FFF;" title="HowToMaximizeEmailMarketingROI">
             </a>
             MARKETER’S PLAYBOOK 📚
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
             How to maximize your email marketing ROI
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FFF4CE;padding:12px 40px;mso-line-height-rule:exactly">
             <strong>
             </strong>
             Now that we’ve agreed email is your MVP, let’s make sure it’s delivering.
             <br/>
             <br/>
             <strong>
              #1 - Personalization + segmentation
             </strong>
             <br/>
             Don’t blast, target. Personalized email subject lines
             <a style="color:#0270DE;text-decoration:underline;" target="_blank">
              increase email open rates by 26%
             </a>
             . Segmented campaigns?
             <a style="color:#0270DE;text-decoration:underline;" target="_blank">
              Deliver $36 for every dollar spent
             </a>
             .
             <br/>
             <br/>
             <strong>
              #2 - Test your way to better CTAs
             </strong>
             <br/>
             Run A/B tests on subject lines and calls to action. Small tweaks can mean big wins.
             <br/>
             <br/>
             <strong>
              #3 - Automate key journeys
             </strong>
             <br/>
             Set up welcome series, nurture flows, and win-back campaigns to keep your funnel flowing (and save time while you’re at it).
             <br/>
             <br/>
             <strong>
              #4 - Keep that list clean
             </strong>
             <br/>
             List hygiene isn’t optional. Removing inactive contacts improves deliverability and keeps your sender score high.
             <br/>
             <br/>
             <strong>
              Bottom line?
             </strong>
             Small adjustments in how you manage and optimize your emails can lead to big gains in performance. Whether you’re dialing in your subject lines or building smarter automations, it all adds up to a healthier 
funnel and stronger ROI.
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
             <div style="text-align: center; list-style-position: inside">
              Want more strategies to fine-tune your email performance? Check out
              <a style="color:#0270DE;text-decoration:underline;" target="_blank">
               9 Expert Tips to Improve Email Marketing Performance
              </a>
              .
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="EmailAndSocialAreBetterTogether" name="EmailAndSocialAreBetterTogether" style="color:#FFF;" title="EmailAndSocialAreBetterTogether">
             </a>
             TRIED AND TRUE 💪
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
             Email and social are better together (and backed by data)
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px;width:100%;background-color:#E2E8F6;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
             <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Femail-vs-sm-img2.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NTU2OTY3MDQuMDU3MTgxNH0:1uoium:PhbR2B7uylxEty5O0YeA5_o_xM7LtqK7m5YllP-dkJI" style="width:520px;max-height:427px;vertical-align:middle;" width="520"/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;padding:12px 40px;mso-line-height-rule:exactly">
             <em>
             </em>
             <em>
             </em>
             <em>
             </em>
             Email marketing might lead the ROI race, but social media brings reach, engagement, and brand visibility to the table. The real win? Email and social aren’t competitors, they’re teammates.
             <br/>
             <br/>
             <strong>
              📣 Turn followers into subscribers
             </strong>
             <br/>
             Use Instagram, LinkedIn, or Facebook to promote gated 
content, lead magnets, or newsletter perks. Every new follower is a potential subscriber.
             <br/>
             <br/>
             <strong>
              🧠 Let social engagement fuel your email strategy
             </strong>
             <br/>
             What your audience likes, comments on, and shares is a data goldmine. Use top-performing social content to inspire email topics, segment based on interests, or even build behavioral automations. Social is great for listening, email is great for acting.
             <br/>
             <br/>
             <strong>
              🔁 Reinforce your message across channels
             </strong>
             <br/>
             Running a campaign? Don’t silo it. Coordinate your message 
across email and social to reinforce calls to action and increase recall. For example, tease an offer on social, then follow up in the inbox with urgency and clarity.
             <br/>
             <br/>
             <strong>
              🎯 Use email lists to sharpen social targeting
             </strong>
             <br/>
             Upload segmented email lists to ad platforms like Meta or LinkedIn to build retargeting campaigns and high-value lookalike audiences. This lets you re-engage inactive subscribers or find new customers who match your best-performing segments.
             <br/>
             <br/>
             <strong>
              📬 Promote with purpose
             </strong>
             <br/>
             Use your 
emails to promote social engagement with intention: highlight social-only giveaways, encourage followers to tag friends, or offer sneak peeks on Instagram that extend your email story.
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
             <div style="text-align: center; list-style-position: inside">
              Want conversion? Start with email. Want awareness? Let social shine. Want longevity? Build a system where both push each other forward. You can
              <a style="color:#0270DE;text-decoration:underline;" target="_blank">
               learn more about email and social media’s relationship in this blog
              </a>
              .
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="AdBreaksAreMakingEmailLookBetter" name="AdBreaksAreMakingEmailLookBetter" style="color:#FFF;" title="AdBreaksAreMakingEmailLookBetter">
             </a>
             THE PULSE 🗞
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             Ad breaks are making email look even better
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM 
Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             Instagram is testing unskippable ad breaks
             <a style="color:#0270DE;text-decoration:underline;" target="_blank">
              right in its feed
             </a>
             . Sure, 
impressions might go up, but so will user irritation. Marketers are already asking: how far is too far?
             <br/>
             <br/>
             For marketers, this move is a double-edged sword:
             <br/>
             <br/>
             <strong>
              ✔️ Yes, more guaranteed views
             </strong>
             <br/>
             Forced ad placements could mean more eyeballs on your content.
             <br/>
             <br/>
             <strong>
              ⚠️ But at what cost?
             </strong>
             <br/>
             Unskippable placements can breed resentment, especially in feed-based apps where control and flow are part of the user experience.
             <br/>
             <br/>
             <strong>
              The takeaway?
             </strong>
             <br/>
             Email remains a user-friendly, high-ROI 
channel. Your subscribers opt in. You don’t interrupt. And your message isn’t competing with reels, memes, or impulse buys. Owned channels like email aren’t just cost-effective—they’re trusted. No algorithms. No forced friction. Just one clean, branded message delivered directly to people who asked for it.
            </td>
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             <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
              Did a friend forward you this email?
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            <td class="desktophide td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 48px 48px;width:100%;display:none;mso-hide:all;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
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