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   Brew Review // Morning Brew // Update
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     Sports, music, and more, are powering the travel industry...
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             March 29, 2026
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                 Kyle Smart for Morning Brew
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            EDITOR’S NOTE
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                  Good morning.
                 </strong>
                 Don’t let the recent airport horror stories dissuade you from following your favorite F1 driver across Europe, journeying halfway around the world for a once-in-a-lifetime spiritual rite, or road-tripping to the Black Hills in South Dakota for a giant motorcycle rally. Event travel is increasingly boosting local economies, as globetrotters get off their phones and seek out new experiences away from the comfort of home. So, read on for some ideas about where to adventure next.
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            ALL THE WORLD’S A STAGE
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                 Live events: The traveling boom town
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                  The stage for the BTS reunion concert in South Korea. Chung Sung-Jun/Getty Images
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                 It stings when out-of-towners flock to a nearby concert that you couldn’t get tickets to, but at least your economy might get the last laugh. Taylor Swift’s and Beyoncé’s
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  GDP-shifting world tours
                 </a>
                 showed how restaurants and hotels can reap massive benefits when big arena shows come to town. So, go ahead—let all those other fans drop $300 on nosebleed seats while you bask in the economic ripple effects.
                </p>
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                 <strong style="color:#000">
                  The next Eras Tour:
                 </strong>
                 Flights and hotel rooms in 34 cities around the world quickly
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  sold out
                 </a>
                 this year after the K-pop phenomenon BTS announced it was back together and going on an international tour. The group’s return is so eagerly anticipated that Booking.com searches surged 6,700% compared to a year prior for a November tour date in one Taiwanese host city.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Globally, the World Economic Forum (WEF)
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  estimates
                 </a>
                 that music tourism could surpass $9 billion in value by 2030 (driven by millennial and Gen Z spending power), marking a 50% increase from 2023.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  That’s peanuts compared to sports tourism,
                 </strong>
                 which could comfortably surpass $1 trillion in the next few years, per the WEF. A chunk of that spending will happen in California, where tourist revenue is already among the highest in the US:
                </p>
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                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   After putting on the Super Bowl and the NBA All-Star Game last month, the Golden State will host FIFA World Cup games this summer, the Super Bowl (again) next year, and the Olympics in 2028.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   All together, the upcoming events are expected to generate billions of dollars locally.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   For context, the CEO of the San Francisco 49ers said the most recent Super Bowl alone brought in ~$500 million to the Bay Area (though some academics are
                  </span>
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    skeptical
                   </a>
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                   of that figure).
                  </span>
                 </li>
                </ul>
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                 <strong style="color:#000">
                  Other hot spots include…
                 </strong>
                 Sydney, London, Barcelona, Paris, Dubai, and New York, which top the leaderboards for event-based travel overall. For host cities, concerts and sports matches can be the perfect lure—30% of international event tourists plan to return to wherever they’re visiting, per the WEF.
                 <em>
                  —ML
                 </em>
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            Presented By ZBiotics
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              The drink before you drink
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             <p style="margin-top:0;margin-bottom:15px;line-height:22px">
              Rough mornings after drinking aren’t just caused by dehydration. The main culprit is a byproduct of alcohol called acetaldehyde.
             </p>
             <p style="margin-top:0;margin-bottom:15px;line-height:22px">
             </p>
             <p style="margin-top:0;margin-bottom:15px;line-height:22px">
              Thankfully, the PhD microbiologists at ZBiotics engineered
              <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
               a probiotic
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              to break down acetaldehyde in the gut so you can wake up feeling fresh the day after imbibing.
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              ZBiotics Pre-Alcohol is made for people who want to socialize
              <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
               without worrying
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              about what kind of shape they’ll be in the next morning. Simply drink it before your first alcoholic drink of the night and then enjoy yourself as usual.
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              Try it for yourself.
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               Use code BREW
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              for 15% off your first order, backed by a 100%-money-back guarantee.
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           <h3 style="color:#1c7ff2;margin-top:0;margin-bottom:0;font-family:Helvetica,Arial,sans-serif;font-size:16px;font-weight:700">
            ‘F1: THE MOVIE’ IRL
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                <a style="color:#000;border-bottom:none;text-decoration:none" target="_blank">
                 Formula 1 is not slowing down
                </a>
               </h1>
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               <img alt="Formula 1 fans" src="https://inboxflows.com/_/image/https%253A%252F%252Fmorningbrew.com%252Fcdn-cgi%252Fimage%252Fwidth%253D1240%252Cformat%253Dauto%252Fhttps%253A%252F%252Fstorage.morningbrew.com%252Fimage%252F2026-03-27%252Fimage-75d24c8b36d7e73a19282809da04fef1730e43c2-6192x4128-jpg%252FGettyImages-2268538129.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtb3JuaW5nYnJldyIsInRpbWUiOjE3NzQ3Nzk1MTUuNjY2Nzg4M30:1w6nE3:B6gHUEXWrpfijuvQwJiOwstUFYy8RJDg5HHlzyrgaVk" style="width:100%;max-width:670px;display:block" width="670"/>
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               <span class="source" style="margin-top:5px;margin-bottom:0;padding-left:10px;line-height:14px;display:inline-block">
                <small>
                 <em>
                  F1 fans gather this weekend for round 3 of 2026 in Tokyo. Mark Sutton/Getty Images
                 </em>
                </small>
               </span>
              </p>
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                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Somebody wave the red flag, because Formula 1 is making it rain at racetracks around the world. The open-wheel auto racing competition hit
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  $3.9 billion in revenue
                 </a>
                 last year—a 14% jump from 2024, according to its owner, Liberty Media. Much of that success has depended on getting fans out of the house and down to the track.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Lights out and away we grow:
                 </strong>
                 2025 was the most-attended F1 season ever, drawing 6.7 million spectators over its 24-race season, which ran from March through December. Per F1:
                </p>
                <ul style="margin-top:0;padding-left:30px">
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Nineteen events sold out.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Eleven races set new attendance records.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   One race, the British Grand Prix, drew 500,000 fans.
                  </span>
                 </li>
                </ul>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Tickets can be expensive, running hundreds of dollars for multiday passes that include the race and other live entertainment. For example,
                 <em>
                  Road House
                 </em>
                 actor (and singer) Post Malone is set to perform at the United States Grand Prix weekend in Austin, Texas, this October.
                </p>
                <h2 style="color:#000;margin:0 0 15px;font-family:Helvetica,Arial,sans-serif;font-size:19px;font-weight:700">
                 It’s a two-way street
                </h2>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Cities and circuits pay F1 millions of dollars in promoter fees for the rights to host races. It’s a steady revenue stream that accounted for about
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  $824 million
                 </a>
                 of F1 earnings in 2025, Sportico reported.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 For many cities, it’s worth ponying up for a race, since its
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  economic impact
                 </a>
                 can be worth much more. Per CNBC, the Belgian Grand Prix contributes around $250 million to the country’s economy each year, depending on fans’ appetites for beer and waffles.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  The downsides of being global:
                 </strong>
                 The war in Iran forced the cancellation of two Middle Eastern races scheduled for next month in Bahrain and Saudi Arabia. Losing those two races from the schedule could cost F1 about $200 million in revenue, according to a Guggenheim Partners analyst report cited by Sportico.—
                 <em>
                  BC
                 </em>
                </p>
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            HOG CENTRAL
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                 Place to be: The Sturgis Motorcycle Rally
                </a>
               </h1>
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               <img alt="Motorcycle guy at Sturgis Motorcycle Rally in South Dakota" src="https://inboxflows.com/_/image/https%253A%252F%252Fmorningbrew.com%252Fcdn-cgi%252Fimage%252Fwidth%253D1240%252Cformat%253Dauto%252Fhttps%253A%252F%252Fstorage.morningbrew.com%252Fimage%252F2026-03-27%252Fimage-ffb3fc218c4d038b2f652242fedb0da5aa5f9668-1500x1000-jpg%252FMBD-SundaySpecial-LiveEventTravel-Sturgis-0326.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtb3JuaW5nYnJldyIsInRpbWUiOjE3NzQ3Nzk1MTUuNjY3MjIxfQ:1w6nE3:Uk9tOHEnplmeDMQjDpmTM8Q35vnrKT1bURs6XLNPiEs" style="width:100%;max-width:670px;display:block" width="670"/>
              </a>
              <p style="margin:0;padding:0;line-height:22px">
               <span class="source" style="margin-top:5px;margin-bottom:0;padding-left:10px;line-height:14px;display:inline-block">
                <small>
                 <em>
                  Via @sturgisrally/Instagram
                 </em>
                </small>
               </span>
              </p>
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                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Every summer since 1938 (yes, even during Covid—it was a
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  whole thing
                 </a>
                 ), people on motorcycles have descended onto a tiny South Dakota town to party, listen to whatever Buckcherry-adjacent band is playing, and admire a bunch of bikes. The Sturgis Motorcycle Rally attracts about half a million people each August to a town with a population of just 7,000.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  If your GeoGuessr skills only work for NYC streets:
                 </strong>
                 Sturgis, SD, is about an hour north of Mount Rushmore, and six and a half hours south of the Canadian border by car—a driving distance that is perfectly acceptable to a Midwesterner.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Some of you never had a grandma who dated a guy with a Harley.
                 </strong>
                 If you haven’t secured your lodging for this year’s rally, you might be sleeping under a tree. Your options include booking a guesthouse 28 miles away in Rapid City, SD, for nearly triple its normal rate, or trying to nab first-come, first-served tent camping sites that can fill up a week before the rally even starts.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Liquor stores and leather bikini shops do well: The rally (and vendors in the surrounding counties) brought in about $1.6 million in state and local taxes last year, up 13% from 2024, according to the South Dakota Department of Revenue.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  But…the overall benefit is nuanced.
                 </strong>
                 Former Mayor Kevin Forrester said in last year’s budget proposal that, in recent years, the Rally and Events expenses have consistently exceeded revenue.—
                 <em>
                  MM
                 </em>
                </p>
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            Together With Stitch Fix
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           <img alt="Stitch Fix" class="sponsored-header-image" src="https://inboxflows.com/_/image/https%253A%252F%252Fmorningbrew.com%252Fcdn-cgi%252Fimage%252Fwidth%253D1232%252Cformat%253Dauto%252Fhttps%253A%252F%252Fstorage.morningbrew.com%252Fimage%252F2026-03-24%252Fimage-443c06d104a15711487e13e811641f0bf600ce81-1000x750-jpg%252Funnamed.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtb3JuaW5nYnJldyIsInRpbWUiOjE3NzQ3Nzk1MTUuNjY3NjIxNH0:1w6nE3:zqh7BzkFL7ew57SiQdhTngtFj1cpFenP78ShH9mYAGA" style="width:100%;max-width:670px;padding-top:15px;display:block" width="670"/>
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             <p style="margin-top:0;margin-bottom:15px;line-height:22px">
              <strong style="color:#000">
               Arriving soon: Your confidence boost.
              </strong>
              Walk in like you own the place with just the right look. Stitch Fix can help you
              <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
               find the perfect ’fit
              </a>
              with a real human stylist who picks styles based on your size, style, and budget. Free shipping + returns. No subscription, no commitments.
              <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
               Upgrade your wardrobe
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              .
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            RELIGIOUS TRAVEL
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                 The biggest mass gatherings involve the divine
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                 <em>
                  Procession of the carriage of the Black Nazarene in Manila, Philippines. Ezra Acayan/Getty Images
                 </em>
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                 An opportunity to worship at a sacred site is one of the biggest motivators for people to travel halfway across the globe and endure hours of physical discomfort navigating chaotic crowds. Religious pilgrimages are among the oldest forms of travel, and cheap airfare has made them some of the planet’s largest mass-migration events.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Every religious movement has its own holy hubs that bring together believers from all corners of the world.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Muslims journey to Mecca, Saudi Arabia,
                 </strong>
                 for the Hajj, arguably the
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  most widely known
                 </a>
                 annual religious pilgrimage and a mandatory lifetime rite for every adult Muslim. The central gathering spot is Mecca’s mosque, where pilgrims collectively circle a stone shrine called the Kaaba, believed to have been built by the main prophet in all Abrahamic religions, Ibrahim, aka Abraham.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Saudi Arabia reaps a windfall as the custodian of Islam’s holiest sites:
                </p>
                <ul style="margin-top:0;padding-left:30px">
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Last year, the Hajj drew over 1.6 million pilgrims, who paid from $5,000 to over $25,000 for tours that include government permit costs, accommodations, transportation, and food.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Some countries, including Nigeria and Indonesia, subsidize part of the cost of the trip for their citizens.
                  </span>
                 </li>
                </ul>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Hasidic Jews trek to Ukraine…
                 </strong>
                 where Uman, a small city about 150 miles south of Kyiv, hosts a religious celebration every September for Rosh Hashanah (Jewish New Year). Up to 60,000 believers—from Israel, the US, and Europe—pay their respects at the 18th-century tomb of the revered Rabbi Nachman of Breslov, who started the Breslov Hasidic movement. The pilgrimage continued to take place even after Russia invaded Ukraine in 2022.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Hindus gather to bathe in the rivers…
                 </strong>
                 for the Maha Kumbh Mela festival, held once every four years. Known as the world’s largest human gathering, last year’s festival drew over 660 million people. Sites rotate among four cities located on the banks of the sacred Ganges, Godavari, and Shipra Rivers, where pilgrims partake in purifying bathing rituals and spiritual study.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Catholics flock to Manila, Philippines…
                 </strong>
                 for the annual Feast of the Black Nazarene, which revolves around a 30-hour procession with a replica of a sacred 17th-century wooden statue of Jesus, blackened by fire. Almost 10 million devotees walked barefoot alongside the carriage carrying the effigy through city streets last year.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Aside from its spiritual value…
                 </strong>
                 religious tourism is a massive industry, generating nearly $290 billion in economic activity as of 2024, per Grand View Research.
                 <em>
                  —SK
                 </em>
                </p>
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            NEWS YOU CAN USE
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                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Looking to attend a life-changing live event in 2026? Or one where you can throw back lots of beers with your friends? (Sometimes, they are one and the same.) Here are some options worth considering:
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fflag-for-mexico_1f1f2-1f1fd.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NzQ3Nzk1MTUuNjY4MTI4fQ:1w6nE3:Gd7Dlbfahk-nV8XTEEQHM6HvxSRaEyZWOCwnyu1nle0" style="max-width:18px" width="18"/>
                 <strong style="color:#000">
                  April–May:
                 </strong>
                 Mexico’s San Marcos Fair from April 18 to May 3 in Aguascalientes
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  features
                 </a>
                 bullfighting, food, and music from bands like Maroon 5 and The Killers.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fsoccer-ball_26bd.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NzQ3Nzk1MTUuNjY4Mjk1Nn0:1w6nE3:meHFgLpqeQLNMxAldSMcPHdlMZRqnAzqOQbX-6brdAs" style="max-width:18px" width="18"/>
                  June–July:
                 </strong>
                 The FIFA World Cup
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  runs from
                 </a>
                 June 11 to July 19 across the US, Canada, and Mexico. If you want to celebrate America’s 250th birthday at the same time, there will be two Round of 16 games on July 4. The US will play its first match against Paraguay on June 12 in Los Angeles.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fmultiple-musical-notes_1f3b6.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NzQ3Nzk1MTUuNjY4Mzk2N30:1w6nE3:1gvXCjRlWsUpGH7M3oXUPuJBeCbWxNEIuAuhapacvQA" style="max-width:18px" width="18"/>
                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fperforming-arts_1f3ad.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NzQ3Nzk1MTUuNjY4NTI4Nn0:1w6nE3:74mMZZV-aHJOjie06F7_YATunwZlyNRrWmwbFoGPoe8" style="max-width:18px" width="18"/>
                  August:
                 </strong>
                 Edinburgh Festival Fringe
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  takes place
                 </a>
                 in Scotland from August 7–31. It’s a melange of creative entertainment that boasts performances in comedy, theatre, spoken word, music, cabaret, and opera.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fclinking-beer-mugs_1f37b.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NzQ3Nzk1MTUuNjY4NjI3M30:1w6nE3:DPNLBzBmAQWRX3bBxaMBKG6AXcnyWD1T2tZ1LN9Xv68" style="max-width:18px" width="18"/>
                  September–October:
                 </strong>
                 Munich hosts its 191st Oktoberfest from Sept. 19 to Oct. 4. That’s nearly
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  two weeks
                 </a>
                 of beers and hangovers.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fcandle_1f56f.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NzQ3Nzk1MTUuNjY4Nzc3Mn0:1w6nE3:EOjGlxxfEbOUh_D-dTo4GJUOOXzzxzksGnRM-W9WCJs" style="max-width:18px" width="18"/>
                 <strong style="color:#000">
                  November:
                 </strong>
                 Thailand holds
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  two lantern festivals
                 </a>
                 —Yi Peng and Loy Krathong—on Nov. 24–25.
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  Each
                 </a>
                 has its own cultural significance.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fflag-for-australia_1f1e6-1f1fa.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NzQ3Nzk1MTUuNjY4OTM3N30:1w6nE3:RnRSwZHEqoUzrIJSFxFqWzxpnMwi8gJuabZjAOm-uCU" style="max-width:18px" width="18"/>
                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Ffireworks_1f386.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NzQ3Nzk1MTUuNjY5MDYxMn0:1w6nE3:JCZeiHf3wJK5IJLxSvM5LbzxbhyQmO-vaEM_McbevuA" style="max-width:18px" width="18"/>
                  December:
                 </strong>
                 Don’t be like everyone else and go to Times Square for New Year’s Eve—go to Sydney and
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  beat those suckers
                 </a>
                 in New York by ringing in the new year 16 hours earlier. Plus, you will be much, much warmer.
                 <em>
                  —DL
                 </em>
                </p>
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            Together With Timeline
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                 Plan your yearlong holiday trip
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              <img alt="Illustrated map of the US showing different locations where specific holidays are celebrated" src="https://inboxflows.com/_/image/https%253A%252F%252Fmorningbrew.com%252Fcdn-cgi%252Fimage%252Fwidth%253D1240%252Cformat%253Dauto%252Fhttps%253A%252F%252Fstorage.morningbrew.com%252Fimage%252F2026-03-27%252Fimage-e61a12909480f77f2f8c48b46aead50cd964a5c7-6250x4167-jpg%252FMBD_Sunday_Roadtrip_03272026.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtb3JuaW5nYnJldyIsInRpbWUiOjE3NzQ3Nzk1MTUuNjY5MzE0MX0:1w6nE3:_6WbbM2YHMPebG7dwyC72R46SCD16L9c6H8tXVxy6tQ" style="width:100%;max-width:670px;display:block" width="670"/>
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               <span class="source" style="margin-top:5px;margin-bottom:0;padding-left:10px;line-height:14px;display:inline-block">
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                 <em>
                  Jessica Russo for Morning Brew
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                 Holidays are fun, but eventually, the festive celebrations have to end…unless, of course, you go on a yearlong cross-country holiday road trip that your boss will definitely be fine with.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 First, head to Tallapoosa, Georgia, for its annual
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  Possum Drop
                 </a>
                 , which combines the cleansing power of New Year’s Eve with the systematic lowering of a taxidermied marsupial. Next, hit up New Orleans for Mardi Gras, then, for Valentine’s Day, take in Loveland, Colorado, for the
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  Sweetheart Festival
                 </a>
                 . After that, mosey over to Reno, Nevada, for a mid-March leprechaun-themed
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  bar crawl
                 </a>
                 .
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 When summer starts rolling in, head to Tulsa, Oklahoma, for
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  Juneteenth
                 </a>
                 festivities, then work your way north to watch the massive
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  Independence Day
                 </a>
                 fireworks display at Mount Rushmore in South Dakota. After that, it’s time to visit:
                </p>
                <ul style="margin-top:0;padding-left:30px">
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    Oktoberfest
                   </a>
                  </span>
                  <span>
                   in the Bavarian village of Leavenworth, Washington.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   The official
                  </span>
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    Halloween Capital
                   </a>
                  </span>
                  <span>
                   of the World: Anoka, Minnesota.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    Veterans
                    <del>
                     Day
                    </del>
                    Week
                   </a>
                  </span>
                  <span>
                   in Branson, Missouri.
                  </span>
                 </li>
                </ul>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Then, it’s off to Chicago for a cold Turkey Trot and
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  Thanksgiving parade
                 </a>
                 , before pulling a reverse
                 <em>
                  Planes, Trains and Automobiles
                 </em>
                 and traveling to New York, where you can
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  visit Santa
                 </a>
                 in the small hamlet of North Pole. While you’re there, be sure to pick up an “I’m Sorry” fruitcake for your boss.—
                 <em>
                  BC
                 </em>
                </p>
               </td>
              </tr>
             </table>
            </td>
           </tr>
          </table>
         </td>
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           <h3 style="color:#1c7ff2;margin-top:0;margin-bottom:0;font-family:Helvetica,Arial,sans-serif;font-size:16px;font-weight:700">
            BREW'S BEST
           </h3>
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              <p style="margin:0;padding:0;line-height:22px">
              </p>
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              <tr>
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                <div>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
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                  <strong style="color:#000">
                   Chase:
                  </strong>
                  This company will take you
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   storm-chasing
                  </a>
                  in Tornado Alley.
                 </p>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fwhite-heavy-check-mark_2705.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NzQ3Nzk1MTUuNjY5NzM4fQ:1w6nE3:c3IW70dvHHjZsg-iVd8ks8qTd6_01M5F0MmZx82rnmg" style="max-width:18px" width="18"/>
                  <strong style="color:#000">
                   Shame:
                  </strong>
                  Who left a bunch of
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   trash
                  </a>
                  at Burning Man?
                 </p>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fwhite-heavy-check-mark_2705.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NzQ3Nzk1MTUuNjY5ODMwOH0:1w6nE3:L30JdOA6wyOPF1tPAnJZ_YySqDCD3obrXxahv9vPl1g" style="max-width:18px" width="18"/>
                  <strong style="color:#000">
                   Go small:
                  </strong>
                  A collection of weirder, niche small-town
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   festivals
                  </a>
                  around the US.
                 </p>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fwhite-heavy-check-mark_2705.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NzQ3Nzk1MTUuNjY5OTIyfQ:1w6nE3:vaG-hTbIdFNhCpFeRbGZPdN5qkEWGs6Rij4H-3GqTMs" style="max-width:18px" width="18"/>
                  <strong style="color:#000">
                   Read:
                  </strong>
                  A
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   heavy-metal festival
                  </a>
                  is helping heal Native teens in Montana.
                 </p>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fwhite-heavy-check-mark_2705.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NzQ3Nzk1MTUuNjcwMDEzN30:1w6nE3:egZ9_3H19mYDv7Rcb6kZBnpmnHaP3hynQnZBa8vBmsQ" style="max-width:18px" width="18"/>
                  <strong style="color:#000">
                   Watch:
                  </strong>
                  Chuck an orange at your dear friend in a small Italian town—it’s
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   tradition
                  </a>
                  .
                 </p>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fwhite-heavy-check-mark_2705.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NzQ3Nzk1MTUuNjcwMTA0NX0:1w6nE3:zbr6K0HKv2S5YEzl0DCDKACraJJSsZMh9xCZY9_egXQ" style="max-width:18px" width="18"/>
                  <strong style="color:#000">
                   Smell the roses:
                  </strong>
                  Yes, there are more
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   flowers
                  </a>
                  to see than just DC’s cherry blossoms.
                 </p>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fwhite-heavy-check-mark_2705.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NzQ3Nzk1MTUuNjcwMTkzNH0:1w6nE3:KYKWxNeooKDAwzHKTCP4bHgnD3OkDn30JKLlcmNzZQM" style="max-width:18px" width="18"/>
                  <strong style="color:#000">
                   Apply:
                  </strong>
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   Skincare
                  </a>
                  that takes your jet-setting into account.**
                 </p>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
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                  <strong style="color:#000">
                   Get a free phone:
                  </strong>
                  Want a free Samsung A17 5G? It’s easy—
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   just switch
                  </a>
                  to Metro by T-Mobile and choose the $40 Period plan.
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   No activation fee needed
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                  .*
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                  <sup>
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                    *A message from our sponsor. **This is a
                   </em>
                   <em>
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                   <em>
                    recommendation
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                    writers. When you buy through this link, Morning Brew may earn a commission.
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            SHARE THE BREW
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          Written by
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           Brendan Cosgrove
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          ,
          <a class="link" rel="noopener" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
           Sam Klebanov
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