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   Experts Say U.S. Is On the Brink of a 'Silver Tsunami'
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                  <p style="font-weight: bold; font-size: 17px; margin-bottom: 6px; color: #111111;">
                   MARCH 10, 2026
                  </p>
                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   What's on deck today:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    What is the silver tsunami and how will it impact jobs and businesses
                   </li>
                   <li>
                    How to know if you're creating value or drag as a leader
                   </li>
                   <li>
                    One guy took his product from garage hack to 290 million sold
                   </li>
                   <li>
                    5 tax moves entrepreneurs should make
                   </li>
                  </ul>
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                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   Market snapshot:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    S&amp;P 500
                    <span style="color: green;">
                     ▲ 0.88%
                    </span>
                   </li>
                   <li>
                    Dow Jones
                    <span style="color: green;">
                     ▲ 0.56%
                    </span>
                   </li>
                   <li>
                    NASDAQ
                    <span style="color: green;">
                     ▲ 1.35%
                    </span>
                   </li>
                  </ul>
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                      <a data-hs-link-id="0" data-hs-link-id-v2="qRyo4Q9y" rel="noopener" style="text-decoration:none; font-weight:bold; color:#000000" target="_blank">
                       A 'Silver Tsunami' Is Coming for Small Businesses — and Millions of Jobs, Say Experts
                      </a>
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                    </span>
                   </span>
                  </span>
                 </h2>
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                 <p style="line-height:175%">
                  The U.S. is on the brink of a
                  <span style="font-weight: bold;">
                   silver tsunami
                  </span>
                  as Baby Boomer small-business owners retire. The shift threatens millions of jobs, but also creates an opening for the next generation of entrepreneurs.
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  <span style="font-weight: bold;">
                   Silver tsunami
                  </span>
                  refers to the huge cohort of Baby Boomers who own companies and are nearing retirement, many without clear succession plans. According to a
                  <a data-hs-link-id="0" data-hs-link-id-v2="w645xeLm" style="color:#2563eb" target="_blank">
                   2025 U.S. Bank report
                  </a>
                  , nearly half of U.S. small-business owners are 55 years or older, yet only about 54% have any kind of succession plan in place. The U.S. Small Business Administration notes that small businesses employ more than 62 million Americans and generate 43% of U.S. GDP.
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  Nonprofit
                  <a data-hs-link-id="0" data-hs-link-id-v2="IEv2QlZd" style="color:#2563eb" target="_blank">
                   Project Equity
                  </a>
                  estimates that aging Boomers preparing to retire own 2.3 million small businesses nationwide, representing one in six jobs in the U.S. economy. Many of these firms lack successors who want the business, and a third of owners over 50 report they struggle to find a buyer at all.
                 </p>
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                      Read the full story →
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                 <p style="line-height:175%">
                  David Barnett, 55, stumbled upon his phone accessory brand by accident. In 2010, he was a tenured philosophy professor at the University of Colorado, Boulder — more interested in questions of consciousness and the nature of reality than
                  <a data-hs-link-id="0" data-hs-link-id-v2="RunBN1xL" style="color:#2563eb" target="_blank">
                   consumer products
                  </a>
                  .
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  However, Barnett had entrepreneurial roots, calling himself “a little hustler” as a child. “I was often inventing products and making up businesses, always trying to make a buck,” he tells
                  <em>
                   Entrepreneur
                  </em>
                  in a new interview.
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  It was a small daily annoyance — tangled headphone cords in his pocket — that tugged him back to his entrepreneurial instincts.
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  One day, frustrated by a knotted headphone cord, Barnett drove to a Joann Fabric store in Boulder and hacked together a solution just for himself. In his garage, he glued two clothing buttons, one-inch in diameter and spaced apart, on the back of his small iPhone 3. He then wrapped his headphone wire around the buttons to keep it from tangling.
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  “Voila, I had a solution for myself,” he recalls. “But my friends and family, they all thought it was absurd and made fun of me.”
                 </p>
                </div>
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                      Read the full story →
                     </strong>
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                    </p>
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                   Quick Hits
                  </span>
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                  <li>
                   <a data-hs-link-id="0" data-hs-link-id-v2="2Kfh8FxB" rel="noopener" style="color:#2563eb; text-decoration:none; font-weight:normal" target="_blank">
                    The Best WFH Jobs That Actually Pay Well in 2026 →
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                  </li>
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                    OpenAI is Feeling the Heat, But it’s Not Cooked →
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                    5 Tax Moves Entrepreneurs Should Make →
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                  </li>
                  <li>
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                    Fears of 1970s-Style Stagflation Arise with Oil Spike to $100 →
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                  </span>
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                   Do This Today ✅
                  </span>
                 </h2>
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                 <div data-message-author-role="assistant" data-message-id="59eac3df-d808-481b-9584-b81801e6e402" data-message-model-slug="gpt-5-2" style="line-height:175%">
                  <div data-test-render-count="1" style="line-height:175%">
                   <div data-is-streaming="false" style="line-height:175%">
                    <div data-message-author-role="assistant" data-message-id="ce5219f9-ee67-461d-adf4-4f02c38ee98a" data-message-model-slug="gpt-5-2" dir="auto" style="line-height:175%">
                     <div data-message-author-role="assistant" data-message-id="de460052-dd01-4eae-a78c-ba37831068b6" data-message-model-slug="gpt-5-2" dir="auto" style="line-height:175%">
                      <div data-message-author-role="assistant" data-message-id="b9c0bb48-ff06-411a-991c-ee4937b1165a" data-message-model-slug="gpt-5-2" dir="auto" style="line-height:175%">
                       <div data-test-render-count="1" style="line-height:175%">
                        <div style="line-height:175%">
                         <div data-is-streaming="false" style="line-height:175%">
                          <div style="line-height:175%">
                           <div style="line-height:175%">
                            <div style="line-height:175%">
                             <p style="line-height:175%">
                              Remember this stat next time you are putting together some marketing copy:
                              <span style="font-weight: bold;">
                               Over 50% of purchasing decisions are motivated by emotions.
                              </span>
                             </p>
                             <p style="line-height:175%">
                             </p>
                             <p style="line-height:175%">
                              People don’t buy products because of what they are. They buy them because of what they help them become, or how they reduce a problem they are tired of carrying.
                             </p>
                             <ul style="line-height:175%">
                              <li>
                               <p style="line-height:175%">
                                A person buying a notebook is not buying paper. They are buying the idea of being organized.
                               </p>
                              </li>
                              <li>
                               <p style="line-height:175%">
                                A person buying noise-canceling headphones is not buying hardware. They are buying quiet.
                               </p>
                              </li>
                              <li>
                               <p style="line-height:175%">
                                A person buying an online course is not buying videos. They are buying hope that they will finally understand something they feel behind on.
                               </p>
                              </li>
                             </ul>
                             <p style="line-height:175%">
                              <span style="font-weight: bold;">
                               The product is the bridge here. The feeling is the destination.
                              </span>
                              Once you see this, your messaging changes. You stop asking, “What does my product do?” and start asking, “What changes after someone uses this?”
                             </p>
                            </div>
                           </div>
                          </div>
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             <h2 style="line-height:175%; font-size:20px; font-weight:bold; color:#1a1a1a; margin:0 0 16px 0; font-family:Tahoma, Geneva, sans-serif">
              Make Your Next Move
             </h2>
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              <p style="font-size: 11px; font-weight: bold; color: #999999; margin: 0 0 12px 0; letter-spacing: 1px; text-transform: uppercase; font-family: Helvetica, Arial, sans-serif;">
               FREE GUIDE
              </p>
              <h3 style="font-size:15px; font-weight:bold; color:#1a1a1a; margin:0 0 12px 0; line-height:1.3; font-family:Helvetica, Arial, sans-serif">
               Test Your Side Hustle Idea Before You Risk Your Time or Money
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              <p style="font-size: 15px; color: #4a4a4a; margin: 0 0 16px 0; line-height: 1.6; font-family: Helvetica, Arial, sans-serif;">
               Learn simple, low-cost ways to validate your idea, find your first customers and build a profitable side hustle with confidence.
              </p>
              <p style="margin: 0;">
               <a data-hs-link-id="0" data-hs-link-id-v2="vE6CxsVG" style="color:#0066cc; text-decoration:none; font-weight:600; font-size:15px; font-family:Helvetica, Arial, sans-serif" target="_blank">
                Start the guide
               </a>
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