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   🐕  Find my ashes
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   Plus: Two days without lungs, the best video essays of 2025, and more.  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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               You're just 3 referrals away from earning a Hustle Essentials kit. Check out all of our
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                prizes here
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               .
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               Share your link:
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              Check your referral progress &amp; prizes
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                  👋
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                   Good morning.
                  </span>
                  If you’ve already started your Super Bowl Sunday prep, here’s something that might not be on your shopping list. Heinz launched KegChup, a 19.5-inch keg that holds 114 ounces of red, sticky ketchup. The extremely American invention was a response to NielsenIQ data suggesting that 84% of consumers make their own game day snacks and that Super Bowl Sunday is the second-largest food holiday of the year. Now all we need is a giant chicken tender…
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                   STARTING UP
                  </span>
                 </h2>
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                  </span>
                 </p>
                 <h2 style="margin:0; font-size:18px; line-height:150%">
                  <span style="font-size: 22px;">
                   The startup putting a speech coach in your pocket
                  </span>
                  <br/>
                  <br/>
                 </h2>
                 <p style="line-height:150%">
                  ❌
                  <span style="font-weight: bold;">
                   The problem:
                  </span>
                  Around 70% of the world’s 1.5B English speakers aren’t native speakers, but research
                  <a data-hs-link-id="0" data-hs-link-id-v2="h3SywhZz" style="color:#192733" target="_blank">
                   suggests
                  </a>
                  that accents can lead to unfair bias in the workplace.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  💡
                  <span style="font-weight: bold;">
                   The pitch:
                  </span>
                  Y Combinator–backed
                  <a data-hs-link-id="0" data-hs-link-id-v2="f5aaHYrC" style="color:#192733" target="_blank">
                   BoldVoice
                  </a>
                  wants to level the playing field for non-native English speakers. The startup’s AI-powered app has users take a speech test before analyzing their accent and
                  <a data-hs-link-id="0" data-hs-link-id-v2="jWDtBEp5" style="color:#192733" target="_blank">
                   generating
                  </a>
                  a customized curriculum to improve pronunciation. While a human speech coach might cost $150-$400 for a single session, BoldVoice has memberships ranging from $25 a month to $200 a year.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  🚀
                  <span style="font-weight: bold;">
                   The outlook:
                  </span>
                  The startup has already amassed 5m+ downloads, reported $10m in annual recurring revenue, and is hoping to expand into other accents and languages.
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
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                    </p>
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            <tbody>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   NEWS FLASH
                  </span>
                 </h2>
                 <ul style="line-height:150%">
                  <li>
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     Rivian goes Hollywood:
                    </span>
                    Rivian modified one of its Commercial Vans to create a
                    <a data-hs-link-id="0" data-hs-link-id-v2="EQ9mBbZv" style="color:#192733" target="_blank">
                     custom electric ambulance
                    </a>
                    for “Grey’s Anatomy.” It’s much quieter on set than a traditional ambulance, plus it doesn’t emit exhaust fumes that could be harmful to cast and crew.
                    <br/>
                    <br/>
                   </p>
                  </li>
                  <li>
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     Honda
                    </span>
                    partnered with the Ohio Department of Transportation on a two-year pilot to see if cars equipped with cameras and lidar could inform road repair needs,
                    <a data-hs-link-id="0" data-hs-link-id-v2="AlJsRIN2" style="color:#192733" target="_blank">
                     per
                    </a>
                    <span style="font-style: italic;">
                     Gizmodo
                    </span>
                    . The system successfully identified damaged or hidden signs 99% of the time and scored 89% for potholes.
                    <br/>
                    <br/>
                   </p>
                  </li>
                  <li>
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     The curse persists:
                    </span>
                    Gokce Guven, founder of tech startup Kalder Inc. and 2025
                    <span style="font-style: italic;">
                     Forbes
                    </span>
                    30 Under 30 Marketing &amp; Advertising honoree, has been
                    <a data-hs-link-id="0" data-hs-link-id-v2="+VGK1/g6" style="color:#192733" target="_blank">
                     accused
                    </a>
                    of defrauding investors out of ~$7m via faked financial documents and brand partnerships, then using those same misrepresentations to apply for a US visa. The rogue gallery of
                    <span style="font-style: italic;">
                     Forbes
                    </span>
                    honorees later accused of fraud includes Charlie Javice, Sam Bankman-Fried, and Elizabeth Holmes.
                    <br/>
                    <br/>
                   </p>
                  </li>
                  <li>
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     Robotics startup Figure
                    </span>
                    <a data-hs-link-id="0" data-hs-link-id-v2="W+lFG5TB" style="color:#192733" target="_blank">
                     released
                    </a>
                    a video of its Figure 02 humanoid robot unloading a dishwasher, putting the clean dishes away, then loading dirty dishes. At four minutes, Figure said it believes the demo marks the “longest horizon, most complex task completed autonomously by a humanoid robot to date.”
                   </p>
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
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          <!--[if (mso)|(IE)]>
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<![endif]-->
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<![endif]-->
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 10px">
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545246_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   MAXIMUM PRODUCTIVITY
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545247" style="color: inherit; font-size: inherit; line-height: inherit;">
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             <tbody>
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                <a data-hs-link-id="0" data-hs-link-id-v2="UW9uzDGv" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="Digits-Database-Hustle" src="https://inboxflows.com/_/image/https%253A%252F%252Fmarketingagainstthegrain.com%252Fhs-fs%252Fhubfs%252FDigits-Database-Hustle.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DDigits-Database-Hustle.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtYXJrZXRpbmdhZyIsInRpbWUiOjE3NzAxMTQ4OTguNDE4NDU0Mn0:1vnDkI:-JMwy7pUR0xp60Qt_fQwOmtVKPZyUSeaBk_SS8SD3f0" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
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           </div>
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            <tbody>
             <tr>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545248" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545248_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%; font-weight:bold; font-size:20px">
                  <span style="font-size: 22px;">
                   See the world through the eyes of Steph
                  </span>
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Longtime readers know Steph Smith as the architect of
                  <em>
                   Trends
                  </em>
                  . Since then, she’s taken her predict-the-future playbook to a16z and Nvidia (via acqui-hire of Groq).
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <a data-hs-link-id="1" data-hs-link-id-v2="wvutsWJe" style="color:#192733" target="_blank">
                   100+ Digits
                  </a>
                  is one of her most ambitious data projects yet, spanning era-defining signals across business, tech, energy, and health.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Find opportunity everywhere:
                  </span>
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   <strong>
                    Human legos:
                   </strong>
                   Microplastics are ~0.5% of our brains. Most of us merrily consume about a credit card's worth of plastic each week.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   <strong>
                    Liquid gold:
                   </strong>
                   Water desalination costs have fallen over 50% since 2000.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   <strong>
                    Cyber crime vectors:
                   </strong>
                   “Pig butchering” is a $75B crypto scam industry… and “face swap hacks” have risen by 700%.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   <strong>
                    Space junk:
                   </strong>
                   Jettisoned debris litters Earth’s atmosphere, dinging (or perforating) innocent satellites and rooftops.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   <strong>
                    City infrastructure:
                   </strong>
                   Over 17k New York state bridges (99.97%!) need some repairs. But a few of them are fine.
                  </li>
                 </ul>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
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                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#bF2434" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; border-radius:8px; cursor:auto; background-color:#bF2434; mso-padding-alt:12px 18px" valign="middle">
                    <a data-hs-link-id="2" data-hs-link-id-v2="uMHxg8gn" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Visit the digits
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
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               </div>
              </td>
             </tr>
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-0_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                 </h2>
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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                <a data-hs-link-id="0" data-hs-link-id-v2="sM5FBD49" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="A white urn with a red location pin hovering over it." src="https://inboxflows.com/_/image/https%253A%252F%252Fmarketingagainstthegrain.com%252Fhs-fs%252Fhubfs%252Fangelpaw.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dangelpaw.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtYXJrZXRpbmdhZyIsInRpbWUiOjE3NzAxMTQ4OTguNDE4NTZ9:1vnDkI:AOB-N2MA51oW1cebvz5gGXeNH0PpsVEj6pfAaTqdlzo" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507867493761_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <ul style="line-height:150%">
                 </ul>
                 <ul style="line-height:150%">
                 </ul>
                 <h2 style="margin:0; line-height:150%; font-size:20px">
                  Pet deathcare is getting digitized
                 </h2>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Great news for recently bereaved pet owners: An emerging platform applies Amazon-style logistics to pet cremation, ensuring the ashes in your pug's urn aren't from some random corgi.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <a data-hs-link-id="0" data-hs-link-id-v2="GBVlSsGu" style="color:#192733" target="_blank">
                   Angelpaw
                  </a>
                  works with 10k+ vets to cover 100k+ pets per month on the world's largest pet cremation tracking platform — essentially Find My Friends for pet remains.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Here's how it works:
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   When a pet dies, vets scan a waterproof RFID tag that stores all pet and owner data digitally.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Fixed antennas and handheld scanners track the pet through every crematorium station.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Owners receive updates at each step, from pickup to when the ashes are ready.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 18px;">
                   Ruff-ly speaking, how big is its market?
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  The pet cremation industry has historically run on trust and clipboards — a bit surprising for a
                  <a data-hs-link-id="0" data-hs-link-id-v2="Nc83k1Z+" style="color:#192733" target="_blank">
                   $2.4B
                  </a>
                  market projected to hit $3.2B by 2032.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Owners often wound up with the wrong ashes: a tough look when
                  <a data-hs-link-id="0" data-hs-link-id-v2="VPR/0aE7" style="color:#192733" target="_blank">
                   51%
                  </a>
                  of US pet owners say their pets are as much a part of their family as siblings or parents.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  "Pet humanization" offerings — like premium food, DNA tests, and veterinary telehealth — are becoming increasingly popular. Angelpaw is a natural extension of that. If we treat pets like family in life, why wouldn't we do so in death?
                 </p>
                 <p style="line-height:150%">
                  Other businesses play into that as well:
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   <a data-hs-link-id="0" data-hs-link-id-v2="D/xTshdO" style="color:#192733" target="_blank">
                    CodaPet
                   </a>
                   is a marketplace connecting families with vets who perform in-home euthanasia.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   <a data-hs-link-id="0" data-hs-link-id-v2="iITQn9Tn" style="color:#192733" target="_blank">
                    Obituary Assistant
                   </a>
                   now includes a plug-in for pet memorials, letting owners create digital tributes for fallen furry friends — not just human obituaries.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 18px;">
                   Woof! Any concerns?
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Angelpaw is building a data layer on top of 100k monthly pet deaths. That volume could raise eyebrows over data privacy.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  And some might find applying Amazon-style logistics to grief unsettling or distasteful. Does radical transparency help mourning, or does it industrialize the last intimate act we perform for a pet?
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Still, the business case is clear: Americans spent an estimated
                  <a data-hs-link-id="0" data-hs-link-id-v2="k0LKXMdr" style="color:#192733" target="_blank">
                   $157B
                  </a>
                  on pets in 2025, and death is a life stage we haven't overhauled.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Digitizing the moment all dogs go to heaven could be lucrative.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p align="right" style="line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="auNOWNh8" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
                   🔗
                  </a>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17695445719212" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735453792" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357735453792_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   HIGHLY RECOMMENDED
                   <br/>
                  </span>
                 </h2>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: normal;">
                   <strong>
                    Future-proof your leaders:
                   </strong>
                  </span>
                  The sales team of the future is being reshaped by AI.
                  <a data-hs-link-id="0" data-hs-link-id-v2="cEb/Q3NL" style="color:#192733" target="_blank">
                   Here’s how
                  </a>
                  to build one that will last.
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17598022886831" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-6_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-7" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
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               <td align="left" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:left; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="48" src="https://inboxflows.com/_/image/https%253A%252F%252Fmarketingagainstthegrain.com%252Fhs-fs%252Fhubfs%252F48.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D48.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtYXJrZXRpbmdhZyIsInRpbWUiOjE3NzAxMTQ4OTguNDE4NjU2Nn0:1vnDkI:s6qiDxbUUXvulvht747XPt7L3xOE2CTAolcYvn2VKpM" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-8" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-8_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  Hours a man lived without lungs thanks to some serious science.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  A 33-year-old man with influenza B and an antibiotic-resistant bacterial infection was in such bad shape that his lung tissue was turning into liquid,
                  <a data-hs-link-id="0" data-hs-link-id-v2="QLQyqkFq" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   Ars Technica
                  </span>
                  . With no way for oxygen to reach his blood, everything was shutting down, and he was too ill for a lung transplant.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  So, surgeon/researcher Ankit Bharat and his team at Northwestern University did something pretty wild: They took his lungs out — this is considered a last resort — and replaced them with a device they'd engineered to mimic them. This, plus other tactics to keep his heart working, allowed the man to live until the sepsis in his body resolved and a lung transplant could be completed.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Though the paper documenting this case is new, the surgery actually occurred two years ago. And, yes, the patient is doing just fine.
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17683301106521" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17683301173462" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17683301173462_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17683301745793" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17683301745793_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  📅
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  In 1953,
                  <a data-hs-link-id="0" data-hs-link-id-v2="4DqzeAWH" style="color:#192733" target="_blank">
                   J. Fred Muggs
                  </a>
                  , a chimpanzee, debuted on NBC’s “Today Show,” where he acted as mascot until 1957.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  👀
                  <span style="font-weight: bold;">
                   That’s cool:
                  </span>
                  <span style="font-weight: normal;">
                   T
                  </span>
                  he 255
                  <a data-hs-link-id="0" data-hs-link-id-v2="6RcE84KX" style="color:#192733" target="_blank">
                   best
                  </a>
                  video essays of 2025, according to the British Film Institute’s international voters.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  📰
                  <span style="font-weight: bold;">
                   Newsletter:
                  </span>
                  Subscribe to
                  <a data-hs-link-id="0" data-hs-link-id-v2="JD/DMo7C" style="color:#192733; font-style:italic" target="_blank">
                   The Donut
                  </a>
                  <span style="font-style: italic;">
                  </span>
                  to start your day on the right foot.
                  <br/>
                  <br/>
                  🚀
                  <span style="font-weight: bold;">
                   Hey, founders:
                  </span>
                  Series A startups are
                  <a data-hs-link-id="0" data-hs-link-id-v2="Q1zkAZhw" style="color:#192733" target="_blank">
                   now eligible
                  </a>
                  for a 90% first-year discount for HubSpot’s CRM platform and AI credits.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  🐱
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  So
                  <a data-hs-link-id="0" data-hs-link-id-v2="78kSz/eo" style="color:#192733" target="_blank">
                   sleepy.
                  </a>
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17381948264292" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-21" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-21_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   SHOWER THOUGHT
                   <br/>
                   <br/>
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-style: italic;">
                   The first Who's On First routine was when Odysseus told the cyclops his name was Nobody.
                  </span>
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   <span style="color: #192733;">
                    <span style="font-size: 9px;">
                     <a data-hs-link-id="0" data-hs-link-id-v2="R25NIvgX" rel="noopener" style="color:#192733" target="_blank">
                      SOURCE
                     </a>
                     <br/>
                     <br/>
                    </span>
                   </span>
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:0px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-22" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 10px 5px">
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17443876257693_" style="color: inherit; font-size: inherit; line-height: inherit;">
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