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After 26 years, the USDA lifts its ban on Hawaiian avocados.
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The Hustle
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For the first time in 26 years, mainlanders can top their toast with Hawaiian avocados
</strong>
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Brunch will taste a little different in the Pacific Northwest this year: In December, Seattle became the first mainland city to
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receive
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a shipment of Hawaiian ‘Sharwil’ variety avocados since 1992.
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Now that the USDA’s controversial crackdown on Hawaiian avocados has finally ended, the Aloha State can barely keep up with America’s appetite for avocados.
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California finally Hass some competition
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<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Since avocados only grow in Mediterranean climates, the world’s largest producers are mostly tropical countries: Mexico commands 45% of the global market, followed by the Dominican Republic, Peru, and Colombia.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
But America is the world’s 8th-largest avo grower thanks to the 3 states tropical enough to produce the fatty fruits: California, Florida, and Hawaii.
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California grows
<a style="color: #ed4d1f; text-decoration: none;">
88%
</a>
of avos and Florida delivers 11.6% while Hawaii accounts for less than 1%. Now, avo equilibrium could soon shift.
</p>
<h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
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The bumpy history of Sharwil avocados
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After Hawaiian avocados were first shipped to Alaska in 1987, they enjoyed 5 years of guacamole greatness in the continental US.
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But in 1992, the pit hit the fan, when an invasive fruit fly was discovered in a Hawaiian shipping facility. Since then, the USDA has prohibited Hawaiian producers from exporting avocados unless treated with pesticides.
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Since pesticides would have spoiled Sharwils’ sweet taste, Hawaii stopped shipping them -- but growers never gave up on their holy guacamole. In 2013, Hawaiian farmers and politicians finally proved Sharwils were safe, planting the seed for a reversal of USDA policy.
</p>
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<strong>
Hawaiian production can’t ripen fast enough
</strong>
</h4>
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Even though Hawaii’s ‘no fly’ order has finally been eliminated, 2 decades of deflated demand have caused Hawaiian avocado production to dwindle.
</p>
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Today, Hawaii has only one avocado packing facility, and weekly 3k-pound deliveries to Seattle are already straining the state’s shipping capacity.
</p>
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But the US avocado market is huge (
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$392m
</a>
annually), and Hawaiian growers expect to eventually ramp up production to more than 5k pounds of avos
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per acre.
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After a 20-year freeze, copyright protections on classic books are finally expiring again
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<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Starting this week, some of the world’s most famous literary works will
<a style="color: #ed4d1f; text-decoration: none;">
lose
</a>
copyright protection -- meaning they can be adapted into tongue-in-cheek spinoffs like ‘Pride and Prejudice and Zombies.’
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
The ‘Mickey Mouse Protection Act’ has locked in publisher control over old books -- and the profits they generate -- for 20 years. But now, the remake floodgates are finally opening.
</p>
<h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
Ahh mmyes, of course, the Mickey Mouse Protection Act…
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
The first American copyright law (passed in 1790) protected creative works for terms of 14 years to let authors profit from their work.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
But publishers wanted more: Copyright law was amended 5 times to
<a style="color: #ed4d1f; text-decoration: none;">
expand
</a>
the terms of protection.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
After the 1998 Copyright Term Extension Act (AKA The Mickey Mouse Protection Act) extended protections by 20 years, nothing new entered the public domain for the past 2 decades.
</p>
<h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
Prepare yourself for Steamboat Willie + Aliens
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
The original copyright law was designed to help creators put food on the table, but subsequent updates mostly benefited publishers and estates.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
When F. Scott Fitzgerald died, just 25k copies of
<em>
The Great Gatsby
</em>
had been sold. But today, 79 years after Fitzgerald’s death, his publisher Scribner still has exclusive rights to the 500k copies of Gatsby sold annually.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
In 2019, books from Robert Frost, Agatha Christie, and Joseph Conrad are fair game, and now new titles will enter the public domain each new year. Gatsby’s copyright expires in 2021 -- and you better believe someone is planning a zombie spinoff.
</p>
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More like copy-wrong
</a>
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<h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
<strong>
‘Sugar Puffs or Frosties?’ How Netflix’s bet on interactive TV could pay off
</strong>
</h2>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
After
<em>
Bird Box
</em>
, Netflix’s next-most-buzzworthy movie was
<em>
Black Mirror: Bandersnatch,
</em>
a choose-your-own-adventure-style thriller that follows the main character, Stefan, as he attempts to design a video game of the same title.
<em>
Meta, right?
</em>
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
But beyond the novelty of the gimmick itself is a
<a style="color: #ed4d1f; text-decoration: none;">
massive marketing opportunity
</a>
for Netflix to discover its users’ real-life preferences beyond their most “recently watched.”
</p>
<h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
‘Because you chose Frosties…’
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
<a style="color: #ed4d1f; text-decoration: none;">
<em>
The Verge
</em>
</a>
points out that this seemingly inconsequential cereal choice at the beginning of
<em>
Bandersnatch
</em>
presents a massive opportunity: Programmatic product placement.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
That’s right, the days of clunky Coca-Cola plugs may soon be replaced with clunky [INSERT BEVERAGE OF CHOICE] plugs -- and earn Netflix valuable advertising insight that it could offer brands prior to production.
</p>
<h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
It also paves the way for tailor-made content
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Netflix has already mastered the “microgenre,” and now user choices in interactive narratives could reveal viewer preferences and guide future productions (maybe 18-25-year-olds prefer more bloodshed, maybe baby boomers want romance, etc.).
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
It’s like a screen test on steroids: Asking viewers what they want to watch (be it a slasher or a romcom) and delivering their choice in real time. As TV enters uncharted territory, Netflix will determine which direction interactive content goes.
</p>
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<table style="border-spacing: 0; width: 100%;" width="100%">
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<img src="https://inboxflows.com/_/image/https%253A%252F%252Fs3-us-west-1.amazonaws.com%252Fthdaily%252Ftwitter_logo.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzMy11cy13ZXN0LSJ9:1kXOsC:O-YaYemOxk5bzGYiTu_nPVXCqH-I_pF46V6UP-yuxTU" style="width: 14px;" width="14"/>
@ Me Anything
</td>
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<tr>
</tr>
<tr>
<td style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding: 10px 5px; vertical-align: top;" valign="top">
<a style="color: #ed4d1f; text-decoration: none;">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fs3-us-west-1.amazonaws.com%252Fthdaily%252Ftwitter_lindsey.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzMy11cy13ZXN0LSJ9:1kXOsC:O-YaYemOxk5bzGYiTu_nPVXCqH-I_pF46V6UP-yuxTU" style="width: 60px;" width="60"/>
</a>
</td>
<td style="font-family: arial, sans-serif; font-size: 15px; line-height: 130%; padding: 10px 5px; vertical-align: top;" valign="top">
<a style="color: #ed4d1f; text-decoration: none;">
<span style="color: #000000; font-size: 16px; font-weight: bold;">
Lindsey Quinn
</span>
<span style="color: #000000; font-size: 16px;">
, Managing Editor at The Hustle
</span>
<br/>
<span style="color: #657786; font-size: 14px;">
@LimbsySquid
</span>
</a>
<br/>
What we say we want isn’t always what we actually want. Case in point: I *say* I love subtle, character-driven dramas. But I also made Stefan beat his dad with an ashtray for asking about his day in Bandersnatch. So you tell me.
<br/>
<a style="color: #ed4d1f; text-decoration: none;">
Show this thread
</a>
</td>
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»
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<a style="color: #000000; font-size: 12px; font-weight: bold; line-height: 21px; text-decoration: none;">
Meta, right?
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<td>
<h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
<strong>
China’s largest ride-sharing company now offers driver loans and insurance
</strong>
</h2>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Ride-sharing giant Didi Chuxing is taking out an insurance policy against Chinese regulations that threaten to drive it off the road.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Yesterday, Didi
<a style="color: #ed4d1f; text-decoration: none;">
announced
</a>
that it will offer drivers lending services and health and car insurance policies (all within its app) to incentivize more workers to join the gig economy.
</p>
<h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
Right now, Didi needs drivers more than drivers need them
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
<em>
TechCrunch
</em>
<a style="color: #ed4d1f; text-decoration: none;">
explains
</a>
that Chinese regulations started requiring gig drivers to carry both difficult-to-obtain local residency permits and costly commercial driving licenses starting on Jan. 1.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Didi already offered pre-licensed vehicles to lower initial costs for its drivers, but new laws (and new competitors) have them swerving to avoid disaster: In 2019, Didi will offer additional discounts on buying and leasing “new energy vehicles” through its partners.
</p>
<h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
Meanwhile, all these incentives are eating into their bottom line
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Back in September,
<em>
Bloomberg
</em>
reported that Didi
<a style="color: #ed4d1f; text-decoration: none;">
lost $585m
</a>
in the first half of 2018, due to $1.7B in subsidies such as driver and rider discounts, capping off 6 unprofitable years since its founding in 2012.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
For now, Didi’s loss is drivers’ gain -- but the question is: How far can Didi go before it runs out of gas?
</p>
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Jesus, take the wheel
</a>
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<tr>
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<h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
<strong>
New year, new you -- for free
</strong>
</h2>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
There’s a way to improve yourself and your career in 2019 (that doesn’t involve reading The Economist while you hit the elliptical).
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
As Napoleon Dynamite taught us, it’s all about having
<a style="color: #ed4d1f; text-decoration: none;">
<em>
skills
</em>
</a>
. The kind that will make you more well-rounded, take your career up a notch, or just let you expertly wield a bow staff.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
And if you’re one of the first 500 people reading this, congrats -- you’re about to get started on those skills for free with
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.
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Booyah.
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<strong>
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When you click that link below, you’ll get
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premium on-demand learning
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from industry experts ready to take your photography, creative writing, web design, marketing, coding, business, and basically any other skill you can think of to the next level.
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And if you like what you learn -- we have a feeling you will -- pick up an annual subscription for less than $10 a month.
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Fuel your creativity, your career, and your big ol’ brain. Hurry, only 500 Hustle readers will get their
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<a style="background: #ffffff; border: 2px solid #000000; border-radius: 3px; color: #000000; font-family: 'Courier New',courier,monospace; font-size: 14px; font-weight: bold; letter-spacing: -0.5px; padding: 10px 15px; text-decoration: none;">
Skills wait for no one →
</a>
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<td style="padding-bottom: 60px;">
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things you should...
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<h4 dir="ltr" style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 18px;">
SADDLE:
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Up for a year of travel with a Patagonia duffle bag, $119.99
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</h4>
<p dir="ltr" style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 16px;">
Work, weddings, and weekend getaways keep us constantly moving. That’s why it’s important to have a bag that stands up to the rigors of being stuffed in an overhead bin. The Patagonia Black Hole is the perfect carry-on for long weekends (and it’s waterproof, too).
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"YEAH, JUST SMASH IT 'TIL IT FITS" →
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</p>
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<td>
<h4 dir="ltr" style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 18px;">
KNOCK OUT:
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Post-holiday stress with Desktop Boxing, $9.64
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Returning to work after time off can be… well, a lot. Beat the anxiety -- literally -- with the Desktop Boxing kit. Mike Tyson face tattoo not included.
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<td>
<h4 dir="ltr" style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 18px;">
CASH:
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In all those iTunes gift cards you just got, Free
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The holiday season is over and your pockets are flush with $20 gift cards for places so old, their websites are covered in dust. Solution? Sell your less desirable cards on Cardpool and get beautiful, versatile, regular ol’ cash in exchange.
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HEY GRANDMA, EVER HEARD OF SPOTIFY? →
</a>
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HACK:
<span style="font-weight: normal;">
Creativity with “The Creative Curve” by Allen Gannett, 40% off
</span>
</h4>
<p dir="ltr" style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 16px;">
Can creativity be learned? Big data entrepreneur Allen Gannett says yes. The new book “The Creative Cuve” busts the historical myths around creativity (Mozart wasn’t a prodigy), bursts the 10k hour rule (it’s BS), and interviews some of today’s most innovative minds (like Reddit co-founder, Alexis Ohanian) on hacking personal success. Get 40% off on Amazon now.
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GET YOUR COPY →
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<tr>
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<td>
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SMILE:
<span style="font-weight: normal;">
Big this year with some freshly-aligned pearly whites, $100 off
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</h4>
<p dir="ltr" style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 16px;">
Some resolutions are hard (think sweating and choking down kale). Others are easy, like finally straightening your smile with SmileDirectClub. Get $100 off a set of invisible aligners sent straight to your door with promo code HUSTLE19 -- plus, get 50% off an at-home kit that a licensed orthodontist or dentist will use to set your smile up for success.
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SHOW 2019 THAT SMILE →
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</p>
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5 years, 11 months ago - news@thehustle.co
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