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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           PLUS: Is the App Store worth $1 trillion?? Brought to you by The Hustle together with CrowdStrike
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                  January 12, 2021
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                  <a target="_blank">
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                  TOGETHER WITH
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                  <p style="font-size: 15px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   Parler -- the conservative Twitter -- is suing Amazon Web Services (AWS), which took the app offline. Why? Parler says President Trump’s potential move to the app would have made the platform more popular than Twitter, and AWS colluded with the blue bird to hold it down...
                  </p>
                  <p style="font-size: 15px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   For those keeping track, this is only the 12th day of 2021.
                  </p>
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                 </td>
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              <td style="color: #D62829; font-size: 15px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               The Big Idea
              </td>
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               <img alt="Bieber avatar" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FBiebs-GIF.GIF/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kzIqP:-kAXnVMGUxNPsN616d8EmQylSkJk_cWA9M7uK3GudWU" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
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               <p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 4px 5px 10px;">
                Genies’ 3D Bieber avatar in Times Square (Source: Akash Nigam)
               </p>
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 3px 0px;">
                Why Genies partnered with Unity to build its 3D avatar world
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 3px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Over the holiday season, there was an unmissable sight in New York’s Times Square: a giant singing and dancing 3D avatar of Justin Bieber.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Digital Biebs was promoting a partnership with Amazon Music, and the whole thing was powered by
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
                 Genies
                </a>
                , the world’s largest avatar company.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                If you spend any time on the internet in 2021 -- and you
                <em>
                 will
                </em>
                -- expect to see many more Genies-powered 3D avatars.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Genies was founded in 2017…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … by Akash Nigam and Evan Rosenbaum. In its first few years of existence, the startup -- which has raised
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
                 ~$42m
                </a>
                -- built interactive 2D avatars and forged a network of celebrity influencers.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The startup took things to another level in October 2020 by introducing 3D avatars, along with a full software development kit (SDK).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                At the time, Genie’s CEO
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
                 told
                </a>
                <em>
                 The Hustle
                </em>
                that the long-term plan was to “allow everyone to fully express themselves in the digital world.”
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 The tech stack
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Genies’ 3D avatars are powered by Unity Software, a $38B gaming software company that is
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
                 used
                </a>
                in ~50%+ of mobile games and 60%+ of VR and AR content. Nigam tells
                <em>
                 The Hustle
                </em>
                there are 3 key reasons why Genies is leveraging Unity:
               </p>
               <ol style="font-size: 15px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Customization:
                 </strong>
                 Genies effectively created its own “custom engine” with Unity’s tools and features.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Quality:
                 </strong>
                 Unity allows for the creation of avatars that can maintain “high fidelity” across devices and international markets.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Economics:
                 </strong>
                 Unlike its main competitor Epic Games (which takes a % of game revenue past a threshold), Unity uses the SaaS subscription model and Genies doesn’t have to pay a royalty.
                </li>
               </ol>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Unity lacks the cultural cache of Epic Games (the maker of Fortnite). So, a partnership with Genies is a particularly beneficial way to create buzz.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 The 3D avatar revolution is just beginning
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In a sign of how big the space will get, Roblox -- the sandbox gaming platform that’s popular for under-13s and is prepping for a ~
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
                 $30B
                </a>
                direct listing -- recently acquired
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
                 Loom.ai
                </a>
                , the maker of realistic 3D avatars.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                If 2020 was laying the groundwork, then 2021 will be the coming-out party.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                “We’ve been working on 3D avatar tech for a long time,” says Nigam. “This year, you’ll be seeing a new Genies avatar sighting every week.”
               </p>
              </td>
             </tr>
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               <img src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FUnityxGenies.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kzIqP:-kAXnVMGUxNPsN616d8EmQylSkJk_cWA9M7uK3GudWU" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
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               <p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
                Genies using Unity’s gaming engine for its 3D avatars
               </p>
              </td>
             </tr>
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               Snippets
              </td>
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              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <ul style="font-size: 15px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Warner Bros. has a new comp plan for filmmakers.
                 </strong>
                 With films going straight to streaming service HBO Max, the agreement guarantees payment regardless of the
                 <a style="color: #d62829; text-decoration: none;" target="_blank">
                  box office
                 </a>
                 . (We wrote more on Hollywood accounting
                 <a style="color: #d62829; text-decoration: none;" target="_blank">
                  here
                 </a>
                 .)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Amazon and Walmart are telling customers to skip returns…
                 </strong>
                 for certain
                 <a style="color: #d62829; text-decoration: none;" target="_blank">
                  products
                 </a>
                 where the shipping economics don’t make sense. So you’re telling us we can’t return this single spork? Pathetic!!!
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Clean money:
                 </strong>
                 The PE owners of United Site Services have put the maker of hand-washing stations up for sale at
                 <a style="color: #d62829; text-decoration: none;" target="_blank">
                  $4B
                 </a>
                 ... because the industry is lathering harder than rubbing soap on your hands while you sing “Happy Birthday” twice.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  The Trump National Golf Club
                 </strong>
                 in Bedminster has been removed as the
                 <a style="color: #d62829; text-decoration: none;" target="_blank">
                  host
                 </a>
                 of the 2022 PGA Championship. No word yet on if they’ll also be banning Trump from their fledgling social platform, GolfersOnly.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Is a Walmart trading app coming?
                 </strong>
                 The Arkansas retail giant is teaming up with Ribbit Capital -- investors behind the Robinhood app -- to launch a
                 <a style="color: #d62829; text-decoration: none;" target="_blank">
                  fintech
                 </a>
                 startup.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  PPP is back with a fresh $284B.
                 </strong>
                 Here’s a good guide from
                 <a style="color: #d62829; text-decoration: none;" target="_blank">
                  <em>
                   Forbes
                  </em>
                 </a>
                 on the new round of stimulus meant to support small businesses during the pandemic.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 Today’s “way better than usual” snippets were brought to you by
                </em>
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
                 <em>
                  Bobby Durben
                 </em>
                </a>
                <em>
                 .
                </em>
               </p>
               <div style="display: none;">
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               Startups
              </td>
             </tr>
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              <td style="padding: 0 0 6px;">
               <img alt="Jobandtalent screenshot" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FJobandtalent.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kzIqP:-kAXnVMGUxNPsN616d8EmQylSkJk_cWA9M7uK3GudWU" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
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              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                Jobandtalent raises $108m to help people make a career out of ‘gigging’
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Gig work isn’t typically viewed as a professional career path. But hey, the times they are a changin’.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The pandemic spurred massive
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
                 growth
                </a>
                in gig opportunities for logistics, warehousing, and transport roles -- and there are now an estimated
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
                 500m
                </a>
                temp workers globally.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Per
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
                 <em>
                  TechCrunch
                 </em>
                </a>
                , Madrid-based Jobandtalent -- a workforce as a service platform for temps to find, apply, and get paid for employment -- is now raising
                <strong>
                 $108m
                </strong>
                to capitalize on the trend.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Jobandtalent experienced the surge in growth firsthand
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The startup hit an impressive $600m+ in revenue, and the number of workers on its platform (80k+ in 2020) is doubling annually.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Jobandtalent operates across Europe and LatAm with plans for US expansion and has 750+ employers on its platform, including heavy hitters like eBay, Huawei, Bayer, and XPO.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 But going high tech comes with high hurdles
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The company’s goal to make temp work so constant it becomes “perm” requires using algorithms to judge productivity and match workers with employers at scale.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Unfortunately for Jobandtalent, European regulators aren’t big fans of algorithms:
               </p>
               <ul style="font-size: 15px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 An Italian court recently
                 <a style="color: #d62829; text-decoration: none;" target="_blank">
                  ruled
                 </a>
                 a reputation-ranking algorithm used by Deliveroo discriminated against workers.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Uber and Ola are facing legal challenges in the Netherlands for
                 <a style="color: #d62829; text-decoration: none;" target="_blank">
                  use
                 </a>
                 of algorithms in managing drivers.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                While legal challenges may prove problematic in the future, for now Jobandtalent’s landed itself a solid gig.
               </p>
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               <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                <strong>
                 Leave your ancient antivirus behind with 2020
                </strong>
               </h2>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                New year. New threats. Same annoying antivirus?
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Noooo thank you.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Make a resolution to wave bye-bye to endless security updates, reboots, and unnecessary alerts in 2021.
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                How? Let us introduce you.
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               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Say hello to CrowdStrike
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                They protect your business from cyberthreats (even ones that have never been seen before) by offering
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
                 super fast, easy-to-use antivirus
                </a>
                and security protection that:
               </p>
               <ul style="font-size: 15px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Won’t slow down your machine
                </li>
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                 <a style="color: #d62829; text-decoration: none;" target="_blank">
                  Never needs to be updated
                 </a>
                 (no reboots,
                 <em>
                  period
                 </em>
                 )
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Simply put, it’s the easiest way to prevent cyber attacks across your entire business
                <em>
                 and
                </em>
                remote workforce.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Start 2021 by upgrading your cybersecurity with a
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
                 CrowdStrike free trial
                </a>
                right here:
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                Simplify your security →
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               Big Tech
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <img alt="Tim Cook laughing meme" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftim_cook.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kzIqP:-kAXnVMGUxNPsN616d8EmQylSkJk_cWA9M7uK3GudWU" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
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               <p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
                When Tim Cook receives the monthly App Store numbers… (Source: Ars Technica)
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                Apple’s App Store ecosystem could soon be worth $1T
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The iPhone was officially announced on Jan. 9, 2007. Since then, Apple has sold
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
                 $1T
                </a>
                + worth of high-end smartphones.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Those are jaw-dropping numbers, but the App Store figures are shockingly good in their own right.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 The App Store has paid $200B+ to developers since 2008
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This is according to mobile analyst
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
                 Horace Dediu
                </a>
                , who broke out even more recent figures:
               </p>
               <ul style="font-size: 15px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  $1.8B:
                 </strong>
                 App Store sales in the last
                 <em>
                  week
                 </em>
                 of 2020 (+27% YoY)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  $540m:
                 </strong>
                 App Store sales on Jan. 1, 2021 (+40% YoY)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  600m:
                 </strong>
                 The number of iPhone users that have an active subscription
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                By Dediu’s calculations, the App Store saw overall economic transactions of
                <strong>
                 $675B
                </strong>
                in 2020. At the current growth rate, the implied economic value could reach
                <strong>
                 $1T
                </strong>
                within
                <em>
                 2 years
                </em>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Apple’s antitrust risk
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                With cases against
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
                 Facebook
                </a>
                and
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
                 Google
                </a>
                already in play, the risk to Apple comes from its control of the App Store, which is a gateway to 1B+ users:
               </p>
               <ul style="font-size: 15px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Epic Games
                 </strong>
                 filed
                 <a style="color: #d62829; text-decoration: none;" target="_blank">
                  suit
                 </a>
                 against Apple for its current payment system, which takes 30% cuts from app sales above
                 <a style="color: #d62829; text-decoration: none;" target="_blank">
                  $1.2m
                 </a>
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Facebook
                 </strong>
                 is waging a massive
                 <a style="color: #d62829; text-decoration: none;" target="_blank">
                  PR campaign
                 </a>
                 against Apple for its new privacy policies, which hamper ad targeting
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Apple most recently flexed its power by wiping
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
                 Parler
                </a>
                (AKA “right-wing Twitter”) from its App Store, following the deadly storming of the US Capitol.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                There’s a very high likelihood that when App Store’s ecosystem does hit $1T, it will be knee-deep in an antitrust battle.
               </p>
              </td>
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              <td>
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               The Hustle Says
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              <td>
               <div class="statements" style="font-family: sans-serif; font-size: 15px; padding: 0px 2px;">
                <p style="font-size: 15px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
                </p>
                <p style="font-size: 15px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
                 <strong>
                  Omni One’s 360-degree VR treadmill has already racked up $6M in investments.
                 </strong>
                 Want to get in on the action?
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
                  Join their current funding round before Jan 15th to get $800 off your own Omni One when you invest $1,000.
                 </a>
                 *
                </p>
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               <div class="statements" style="font-family: sans-serif; font-size: 15px; padding: 0px 2px;">
                <p style="font-size: 15px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
                </p>
                <p style="font-size: 15px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
                 <strong>
                  “I’d say it was a trainwreck and a sh*tshow, but that’s unfair to trainwrecks and sh*tshows.”
                 </strong>
                 Watch Leslie Jones, Lisa Kudrow, and Joe Keery’s perfectly-coifed hair in
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
                  Death to 2020
                 </a>
                 on Netflix.
                </p>
               </div>
              </td>
             </tr>
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              <td>
               <div class="statements" style="font-family: sans-serif; font-size: 15px; padding: 0px 2px;">
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                </p>
                <p style="font-size: 15px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
                 <strong>
                  PIVOT ALERT❗
                 </strong>
                 If you’re struggling to adapt to the twists and turns of the business world lately, read this:
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
                  Taking An Agile Approach to Transforming Business Processes.
                 </a>
                 *
                </p>
               </div>
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              <td>
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                </p>
                <p style="font-size: 15px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
                 <strong>
                  At this point, there’s only so many hobby-stones left unturned.
                 </strong>
                 Lucky for you, we found one more (with beautiful packaging):
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                  Try Sculpd’s At-Home Pottery Kits here.
                 </a>
                </p>
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                </p>
                <p style="font-size: 15px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
                 <strong>
                  Protect yourself and others with Soul Mask
                 </strong>
                 -- ultra-soft, breathable, and sustainably crafted in Los Angeles. Hustle readers
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                  get 20% off sitewide with code HUSTLE20.
                 </a>
                 *
                </p>
               </div>
              </td>
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              <td>
               <p style="font-family: arial, sans-serif; font-size: 12px; line-height: 120%; margin: 0px; padding: 0px 2px;">
                *This is a sponsored post.
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           </td>
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              <td style="color: #D62829; font-size: 15px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               (Scary) AI advance of the day
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 3px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 OpenAI
                </strong>
                is on a mission to “ensure that artificial general intelligence benefits all of humanity.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Some have interpreted that as, “
                <em>
                 Hey guys! Let’s build AI tools that put the world’s greatest board game players, writers, and artists out of work!
                </em>
                ”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The company's latest program, DALL·E -- a portmanteau of artist Salvador Dalí and Pixar’s “WALL·E” -- can create AI-generated image combinations of pretty much any random selection of words.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                We took the liberty of using the beta to show you precisely how useful this program is for humanity. You can try making your own DALL·E image combos
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
                 here
                </a>
                :
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 “An eggplant with a mustache walking a dog”
                </strong>
               </p>
              </td>
             </tr>
             <tr>
              <td align="center" style="padding: 5px 0px 6px; text-align: center;">
               <img src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252F1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kzIqP:-kAXnVMGUxNPsN616d8EmQylSkJk_cWA9M7uK3GudWU" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 3px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 “A snail with the texture of salami”
                </strong>
               </p>
              </td>
             </tr>
             <tr>
              <td align="center" style="padding: 5px 0px 6px; text-align: center;">
               <img src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fsnail.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kzIqP:-kAXnVMGUxNPsN616d8EmQylSkJk_cWA9M7uK3GudWU" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 3px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 “A road sign with an image of magenta broccoli”
                </strong>
               </p>
              </td>
             </tr>
             <tr>
              <td align="center" style="padding: 5px 0px 6px; text-align: center;">
               <img src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fbroccoli.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kzIqP:-kAXnVMGUxNPsN616d8EmQylSkJk_cWA9M7uK3GudWU" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
              </td>
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            </table>
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               TRENDS
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                <strong>
                 5k+ project ideas for 2021…
                </strong>
               </h2>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Last month, we came across a project called
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;" target="_blank">
                 “Validated Ideas.”
                </a>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It’s a list, put together by Huszko Joszef, of
                <strong>
                 5k+ popular apps
                </strong>
                (100k+ downloads each) that have been poorly executed (ratings lower than 3.2).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Right away, our team thought two things:
               </p>
               <ol style="font-size: 15px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 “Validated Ideas” is a fantastic resource for those looking for a 2021 project to get started on
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 5,000 ideas is
                 <strong>
                  a lot
                 </strong>
                 for someone to read through
                </li>
               </ol>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                So,
                <em>
                 <strong>
                  we did all the legwork for you.
                 </strong>
                </em>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The Trends team sifted through Validated Ideas, summarized the top 20 categories of apps we saw on the list, and identified the
                <strong>
                 best opportunities we found.
                </strong>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                When you read through the signal, you’ll learn:
               </p>
               <ul style="font-size: 15px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 The top app categories looking for improved offerings
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 The one market expected to balloon to
                 <strong>
                  $81.6B
                 </strong>
                 , and how you can get a piece of the pie
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Quickfire opportunities you can get started on today (with little to no coding experience)
                 </strong>
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 And much more.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                If you’re not already a member of Trends,
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                 <strong>
                  sign up today for a $1 trial
                 </strong>
                </a>
                to get access to the full report.
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                  SHARE THE HUSTLE
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                   The business secrets, tips, and tricks that have helped founders go from zero to millions -- and even
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                   -- of dollars.
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                   Want to see ‘em? Just refer 3 more friends to The Hustle and we’ll send you our curated set of interviews with founders from brands like Zola, AWAY, Vungle, Bonobos, and more.
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