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   Plus, a US inflation print that few predicted |
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                               <a class="text-blackLight no-underline font-extrabold" style="font-weight: 800; color: #3C4857; text-decoration: none;">
                                TOGETHER WITH
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                   Hi Sarah, here's what you need to know for
                   <strong>
                    May 14th
                   </strong>
                   in
                   <strong>
                    3:13 minutes
                   </strong>
                   .
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                     US inflation landed lighter than feared – a welcome relief, but one that may not stick around
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                     Why it’s actually not the worst time for sustainable investing strategies –
                     <a class="text-primary underline font-medium" style="font-weight: 500; color: #204CE9; text-decoration: underline;">
                      Read Now
                     </a>
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                     Perplexity planned a funding round to further disrupt the search industry… news that Google could’ve gone without hearing
                    </span>
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                     ☕️ Finimized over an espresso at
                     <a style="color: #204CE9; text-decoration: underline; font-weight: 500;">
                      Little Cottage Cafe
                     </a>
                     in Bismarck, North Dakota (🌧 19°C/66°F)
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               April Powers
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              <p style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
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              <p data-block-key="51uzr" style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
               <b>
                What’s going on here?
               </b>
              </p>
              <p data-block-key="2ip21" style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
               US inflation came in lower than expected in April, despite many economists bracing for the start of tariff-ied prices.
              </p>
              <p data-block-key="e67h0" style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
               <b>
                What does this mean?
               </b>
              </p>
              <p data-block-key="6h881" style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
               Consumer prices picked up by 0.2% between March and April, a little below the 0.3% expected. What’s more, annual inflation slowed to 2.3% – its lowest level since early 2021. Take out volatile categories like food and energy, and the resulting “core” inflation was more palatable than predicted, too. Analysts thought they’d see price rises start to spike instead, believing US tariffs would have bumped up the cost of clothing, cars, home goods, and the like. Nope. It seems many retailers avoided tinkering with price tags, perhaps able to sell existing, pre-tariff stock for less – or maybe just worried about alienating cost-conscious buyers.
              </p>
              <p data-block-key="niap" style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
               <b>
                Why should I care?
               </b>
              </p>
              <p data-block-key="6l3a6" style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
               <b>
                <i>
                 Zooming in:
                </i>
               </b>
               <i>
                Don’t break out the champagne yet.
               </i>
              </p>
              <p data-block-key="dl7ir" style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
               April’s inflation print was a pleasant surprise, but the relief may not last. Many economists, including Bank of America’s, have warned that the worst is yet to come. Once businesses run out of old inventory, they’ll pass on some of their levy-laden restocking costs to customers – meaning prices will likely rise. And while the recent deal between China and the US tamped down tariffs, they’re still historically high. So unless a better and lasting agreement follows, inflation could still do damage – just later down the line.
              </p>
              <p data-block-key="451ar" style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
               <b>
                <i>
                 The bigger picture:
                </i>
               </b>
               <i>
                Slow inflation is still inflation.
               </i>
              </p>
              <p data-block-key="4n6hh" style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
               Americans are paying roughly 27% more on average than in 2020. And unless the country sees a period of
               <i>
                de
               </i>
               flation, those higher costs will stick. No wonder folks’ financial confidence is still low, despite stock markets showing signs of optimism from investors. Americans are forking over more and more for the basics – from groceries to shelter – and households without investment windfalls or major pay raises will be feeling the pinch extra hard.
              </p>
              <p style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px; margin: 0;">
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                         <span style="font-family: Helvetica, Arial, sans-serif; font-size: 12px; font-weight: bold; color: #E6F14A; display: inline-block;">
                          FROM OUR RESEARCH DESK
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                          Sure, Sustainable Investing Seems Doomed
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                      <img alt="Sure, Sustainable Investing Seems Doomed" src="https://inboxflows.com/_/image/https%253A%252F%252Ffinimize-img.imgix.net%252Fhttps%253A%252F%252Fchivas-assets.s3-eu-west-1.amazonaws.com%252Fstatic%252Fimages%252FInsight-130525-SustainableInvesting.original.png%253Ffit%253Dclip%2526h%253DNone%2526ixlib%253Dpython-3.1.2%2526w%253D768%2526s%253Dade4328c28a65deb97c3955dceb939eb/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZmaW5pbWl6ZS1pbSIsInRpbWUiOjE3NDcxNzM5MDYuMzE5NDAzfQ:1uExkI:vv22o1P7MxiTR3ejHDPwZUY19jaFHFYKkeNt5rOfC1w" style="max-width: 300px; border-radius: 4px;" width="300"/>
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                      Investors who set interim
                      <a style="color: inherit; text-decoration: underline; font-weight: inherit;">
                       climate targets
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                      for 2030 now have less than five years to achieve them.
                     </p>
                     <p data-block-key="3t44s" style="font-size: 16px; line-height: 1.5; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px; color: #fff;">
                      And let’s face it, beating
                      <i>
                       that
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                      doomsday clock won’t be easy. Because even as the frequency and severity of extreme weather events have increased, investors have faced a growing
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                       backlash
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                      against sustainable investing, especially in the US in recent months.
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                      It’s not all bad news: demand for
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                       sustainability strategies
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                      worldwide is actually still pretty strong, with financial institutions demanding real solutions and backing up their big talk with equally big money.
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                      That’s today’s Insight:
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                        🎯 Two truths and a lie
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                        Which one's fake news? Click to find out:
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                        <a style="color: #204CE9; font-weight: 500; text-decoration: underline;">
                         The New York Stock Exchange once briefly used
                         <b>
                          carrier pigeons
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                         to transmit market data.
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                         Warren Buffett bought his first stock at age
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                         Apple was the
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                         publicly traded company to hit a $1 trillion market cap.
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                    <b>
                     Talk about a power play
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                    Energy policies don’t make for as click-worthy headlines as defense or immigration.
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                    But they influence the fortunes of a whole host of sectors: energy companies directly, of course, but also everything from manufacturing to hospitality and retail indirectly.
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                    And with many major governments now shifting their attention from green initiatives to old-school fossil fuels, you might have an idea of which industries will benefit more than others.
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                    If so, and if you’re a risk-tolerant trader, you can trade Direxion’s Daily Leveraged ETFs to
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                    – without picking individual stocks.
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                    Funds like Direxion's
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                    So whether you think traditional energy is about to see a resurgence, or believe it’s time green producers got their time in the sun, you can
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              <span class="text-heading1 text-black font-black" style="font-weight: 900; color: #283444; font-size: 24px;">
               Battle Royale
              </span>
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                 <img alt="Battle Royale" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Ffinimize-img.imgix.net%252Fhttps%253A%252F%252Fchivas-assets.s3-eu-west-1.amazonaws.com%252Fstatic%252Fimages%252FEditorial-130525-Perplexity.original.png%253Ffit%253Dclip%2526h%253DNone%2526ixlib%253Dpython-3.1.2%2526w%253D768%2526s%253De6e8a869983e86be4defa735186c5a97/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZmaW5pbWl6ZS1pbSIsInRpbWUiOjE3NDcxNzM5MDYuMzE5NzYxfQ:1uExkI:k_nCxijg91mzdBbsr3Izne9PTwPJuT9BaBFwoG1kSxQ" style="border:0;border-radius:4px;display:block;outline:none;text-decoration:none;height:auto;width:100%;font-size:13px;" width="568"/>
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              </h4>
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              </p>
              <p data-block-key="oee0f" style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
               <b>
                What’s going on here?
               </b>
              </p>
              <p data-block-key="dh124" style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
               AI startup Perplexity is planning to raise $500 million – a tidy reward for taking on the search industry’s MVP.
              </p>
              <p data-block-key="b0obo" style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
               <b>
                What does this mean?
               </b>
              </p>
              <p data-block-key="en2b9" style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
               This funding round will value Perplexity at $14 billion – 50% more than it was worth in November. The US startup has made a name for itself building AI-powered search tools: think Google, but condensed, source-backed answers instead of a page of blue links. And they’ve sure proved popular. Apple recently revealed that Google searches on Safari browsers dropped for the first time in over two decades, as more users opted for generative AI tools like Perplexity and ChatGPT. To make matters worse for the industry stalwart, Perplexity is developing a new browser that’d directly compete with Google’s Chrome.
              </p>
              <p data-block-key="eb8m" style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
               <b>
                Why should I care?
               </b>
              </p>
              <p data-block-key="41fcr" style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
               <b>
                <i>
                 For markets:
                </i>
               </b>
               <i>
                Google’s moat is turning into a puddle.
               </i>
              </p>
              <p data-block-key="adunb" style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
               Google-owner Alphabet’s stock fell 7% after that Safari revelation, slicing $250 billion off the firm’s market value. Now, Google does still well and truly dominate the search market with its 90% share – although, that
               <i>
                is
               </i>
               down from 93% three years ago. But if users keep drifting from traditional search to AI services, Google’s share could fall much further. No wonder Apple has reportedly been in talks with Perplexity, OpenAI, and Anthropic about building AI search directly into Safari. That’s big: any such partnership could disrupt Google’s existing $20 billion-a-year deal with the firm.
              </p>
              <p data-block-key="2tg3d" style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
               <b>
                <i>
                 Zooming out:
                </i>
               </b>
               <i>
                Do as I say now, not as I said then.
               </i>
              </p>
              <p data-block-key="2v8tl" style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
               At a US hearing last week, OpenAI, Microsoft, and AMD urged lawmakers to loosen restrictions and increase investment in the tech industry. Otherwise, they say, China’s competitors will steal a march. That’s a sharp pivot from just two years ago, when the same firms called for
               <i>
                tighter
               </i>
               regulation to keep less established rivals behind. And it’s not the only turnaround affecting the sector, either. The US is preparing to ease restrictions on chip exports, eager to make it easier for American firms to sell internationally.
              </p>
              <p style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px; margin: 0;">
              </p>
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               <b>
                You might also like:
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                SoftBank is trading cheap, and that could be an opportunity
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               .
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                  <strong>
                   Copy to share story:
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                  QUOTE OF THE DAY
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                  "You can't blame gravity for falling in love."
                 </p>
                 <span class="text-caption font-normal text-blackLight leading-normal" style="font-weight: 400; line-height: 1.5; color: #3C4857; font-size: 12px;">
                  – Albert Einstein (a theoretical physicist)
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                      *
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                    👀 AS SEEN ON THE INTERNET
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                    Jim Cramer – host of CNBC's Mad Money – recently warned of a looming 1987-style crash.
                   </p>
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                    Turns out, his crash prediction turned out to be the market's exact turnaround point. Talk about a reliable contrarian indicator.
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                     <img alt="https://x.com/cramertracker/status/1922026685282529603?s=46: You cannot make this up. Jim Cramer's 1987 Black Monday prediction was the EXACT MARKET BOTTOM. Nasdaq is up 24% since. He is the single greatest indicator known to mankind." src="https://inboxflows.com/_/image/https%253A%252F%252Ffinimize-img.imgix.net%252Fhttps%253A%252F%252Fchivas-assets.s3-eu-west-1.amazonaws.com%252Fstatic%252Fimages%252FScreenshot_2025-05-13_at_17.37.12.original.png%253Ffit%253Dclip%2526h%253DNone%2526ixlib%253Dpython-3.1.2%2526w%253D768%2526s%253D87ec4e49be906ea2ba76ae6c285c3ac4/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZmaW5pbWl6ZS1pbSIsInRpbWUiOjE3NDcxNzM5MDYuMzE5ODgzM30:1uExkI:0-AdA9FWrM6o33xfm1WKze59vLv6Ng-zD7uNGc_t9cg" width="100%"/>
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                        🎯 On Our Radar
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                        1.
                        <b>
                         Phone off, wellness on.
                        </b>
                        Here’s how to make
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                         offline life
                        </a>
                        work for you.
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                        2.
                        <b>
                         iSight.
                        </b>
                        Apple’s Vision Pro will
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                         soon be able to act as eyes
                        </a>
                        .
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                        3.
                        <b>
                         Talk about being “in the money”.
                        </b>
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                         Get the lingo down
                        </a>
                        before you trade options.
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                        4.
                        <b>
                         You won’t want to eat in front of the tv if
                        </b>
                        <b>
                         <i>
                          this
                         </i>
                        </b>
                        <b>
                         is on.
                        </b>
                        Welcome back,
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                         Fear Factor
                        </a>
                        .
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                        5.
                        <b>
                         Yes, chef.
                        </b>
                        After a suspiciously long period of quiet kitchens,
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                         the angry cook has returned
                        </a>
                        .
                       </p>
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                     Direxion Shares ETF Risks
                    </b>
                    — An investment in the ETFs involves risk, including the possible loss of principal. The ETFs are non-diversified and include risks associated with concentration that results from an ETF’s investments in a particular industry, sector or company, which can increase volatility. The leveraged and inverse ETF utilize derivatives, such as futures contracts and swaps which are subject to market risks that may cause their price to fluctuate over time. The leveraged and inverse ETFs do not attempt to, and should not be expected to, provide returns which are a multiple of the return of their respective index or underlying security for periods other than a single day. The leveraged and inverse ETFs may also subject to leverage, correlation, daily compounding, market volatility and risks specific to an industry, sector or company. The non-leveraged ETFs are subject to certain risks, including imperfect index correlation and market price variance, which may decrease performance. The non-leveraged ETFs may invest in a relatively small number of issuers and, as a result, be subject to greater risk of loss with respect to its portfolio securities. The non-leveraged ETFs may experience greater fluctuation in its net asset value as compared to other investments. The non-leveraged ETFs may be appropriate for investors with a long-term investment time horizon, who primarily seek capital growth, and who are able to tolerate periods of prolonged price declines. Please read each ETF’s prospectus for a more complete description of the investment risks. There is no guarantee that an ETF will achieve its investment objective.
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                    <b>
                     Distributor:
                    </b>
                    ALPS Distributors, Inc.
                   </p>
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                    Finimize is unaffiliated with Direxion or ALPS Distributors, Inc.
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