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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           PLUS: Introducing Ask
           <em>
            The Hustle
           </em>
           .
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                  October 1, 2021
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                  <a target="_blank">
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                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   You asked, now we’re answering. Find the 1st edition of our new Ask
                   <em>
                    The Hustle
                   </em>
                   column down below. It’s hilarious, especially if you like mermaids.
                  </p>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Today’s rundown:
                  </p>
                  <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     One true answer:
                    </strong>
                    Google’s quest to make search perfect.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Story in a chart:
                    </strong>
                    San Francisco’s pricey trash can problem.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Ask
                    </strong>
                    <em>
                     <strong>
                      The Hustle
                     </strong>
                    </em>
                    <strong>
                     :
                    </strong>
                    Don’t miss our new advice column.
                   </li>
                  </ul>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Let’s do it.
                  </p>
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               the big lead
              </td>
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               <a style="color: #d62829; text-decoration: none;">
                <img alt="Google search on a phone" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FGoogle_search.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mWFof:vCNzQUMeV9wiNf-FXx8sHVCBtYV2jG_mcMEt1RJu_b8" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Google Search is growing up, and its future is all about context
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                For a while now, Google has offered far more than the “ten blue links” they started with, including images, videos, maps, shopping, and other filters.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                At its recent Search On event, the company
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 outlined
                </a>
                the next frontier of search, which they expect will bring these formats together to give more detailed answers.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Machine learning will play a crucial role
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Google’s Multitask Unified Model (MUM) will help add context to deliver more comprehensive results. Some examples include:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Offering “Things to know” boxes about a given search, pointing to different subtopics to explore
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Returning subsections of videos that relate to a given search, even if the entire video doesn’t
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Showing available inventory at local stores for shopping-related searches
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                While this new level of granularity could make Google Search even better, there is a catch.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 To get better outputs, users need to give Google more inputs
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                One way Google is hoping this will happen is through increased usage of Google Lens, its image recognition software that allows users to search for items through their camera. To do so, Google is making Lens easier to find and use by:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Building Lens functionality into the Google app on iOS
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Adding Lens to the Chrome browser on desktops
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                By collecting more searches across text, images, and videos, Google believes it will be able to help users find exactly what they need.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 But there are downsides
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                With higher expectations, Google will be under more pressure to deliver the perfect search results.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This dynamic -- previously referred to as the “one true answer” problem -- opens the door to criticism about biases, which is especially complicated in the context of recent
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 controversy
                </a>
                around the company’s AI biases.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                On a brighter note,
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 check out
                </a>
                some of the cool things you can do with Google Lens.
               </p>
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               SNIPPETS
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                  NEW!
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                 Introducing our new and improved
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                  Snippets
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                 . You can now get extra snippets on your favorite topics. Follow the button below to get started.
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               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Move over, Victoria:
                </strong>
                Parade, the D2C intimates brand taking aim at Victoria’s Secret,
                <a style="color: #d62829; text-decoration: none;">
                 raised
                </a>
                <strong>
                 $20m
                </strong>
                at a $140m valuation.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 NFL NFTs:
                </strong>
                Dapper Labs
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                 partnered
                </a>
                with the NFL to offer NFTs of digital highlights, similar to its NBA Top Shot offering.
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               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 TikTok’s shop:
                </strong>
                TikTok
                <a style="color: #d62829; text-decoration: none;">
                 launched
                </a>
                its shopping platform for brands -- taking on Instagram and Snap for the social commerce crown (separately, TikTok will also do its first
                <a style="color: #d62829; text-decoration: none;">
                 NFT
                </a>
                drop).
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Dollar and change:
                </strong>
                Dollar Tree
                <a style="color: #d62829; text-decoration: none;">
                 added
                </a>
                products priced above $1 to its assortment after positive feedback from customers.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Heavy traffic:
                </strong>
                Shopify
                <a style="color: #d62829; text-decoration: none;">
                 surpassed
                </a>
                Amazon in website traffic, according to Similarweb, reaching 1.16B average monthly visitors in Q4, compared to 1.1B for Amazon.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 No more
                </strong>
                : Zoom is calling off its all-stock
                <a style="color: #d62829; text-decoration: none;">
                 $14.7B
                </a>
                deal for call centre platform Five9. Why? Regulators were probing the tie-up and Zoom’s share price has fallen sharply since the deal was announced.
               </p>
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                <strong>
                 Join the 106,596 others
                </strong>
                who are now enjoying extra, personalized snippets. Click the button👇 to choose your favorite topics and see your list grow in tomorrow’s email.
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               Chart
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              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="San Francisco trash can costs" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fsf_garbage.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mWFof:vCNzQUMeV9wiNf-FXx8sHVCBtYV2jG_mcMEt1RJu_b8" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
                Singdhi Sokpo / The Hustle
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                In San Francisco, one person’s trash (can) is another’s treasure
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Since 2018, San Francisco has
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 struggled
                </a>
                to develop a new public garbage can.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The city’s ideal can has a fullness sensor; is rollable, durable, and tamper-proof; and, most importantly, looks sexy. City officials have reportedly doubled down on the aesthetics part, and it’s driven up costs.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The city’s initial proposal placed per-can costs at &lt;$1k. Today, estimates are closing in on $5k. San Francisco plans to procure 3.3k cans, meaning the project could ultimately total $16.5m.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share facebook" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mWFof:nq231jHqjcZ5uK6rDQLGHVAs1ReuwpT6AuCtckzKKB4" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share twitter" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mWFof:nq231jHqjcZ5uK6rDQLGHVAs1ReuwpT6AuCtckzKKB4" width="30"/>
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                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share email" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mWFof:nq231jHqjcZ5uK6rDQLGHVAs1ReuwpT6AuCtckzKKB4" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share site" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mWFof:nq231jHqjcZ5uK6rDQLGHVAs1ReuwpT6AuCtckzKKB4" width="30"/>
                   </a>
                  </td>
                 </tr>
                </tbody>
               </table>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Ask
               <em>
                The Hustle
               </em>
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="Borat on a boat" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fborat_on_a_boat.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mWFof:vCNzQUMeV9wiNf-FXx8sHVCBtYV2jG_mcMEt1RJu_b8" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                ‘I need some great mermaid names for my charter boats’
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Last week we invited you to slide into our DMs, and almost 300 of you wrote in with questions. We got some crazy ones, and here’s our 1st installment:
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 “I need some great mermaid names for my charter boats. My company name is Salty Mermaid Beach Boats.”
                </em>
                -- Gabriele from Clearwater Beach, FL
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Here you go, Gabriele. Hope you enjoy a pun...
                </strong>
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 The Sea Suite
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Crypto Current Sea
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Knot Safe for Work
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Out of Of-Fish
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Sincerely,
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 The Hust-Shell
                </em>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Have more names for Gabriele?
                </strong>
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Submit them here
                </a>
                and we’ll publish the best ones next week.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                And remember, our door is always open: keep
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 asking
                 <em>
                  The Hustle
                 </em>
                </a>
                . Extra points if your question makes us LOL.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share facebook" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mWFof:nq231jHqjcZ5uK6rDQLGHVAs1ReuwpT6AuCtckzKKB4" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share twitter" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mWFof:nq231jHqjcZ5uK6rDQLGHVAs1ReuwpT6AuCtckzKKB4" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share email" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mWFof:nq231jHqjcZ5uK6rDQLGHVAs1ReuwpT6AuCtckzKKB4" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share site" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mWFof:nq231jHqjcZ5uK6rDQLGHVAs1ReuwpT6AuCtckzKKB4" width="30"/>
                   </a>
                  </td>
                 </tr>
                </tbody>
               </table>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr>
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 11px 3px 0px;">
               AROUND THE WEB
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 0px 3px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🎉
                <strong>
                 On this day:
                </strong>
                In 1971, Walt Disney World Resort
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 opened
                </a>
                in Florida. This year, the park will celebrate its 50th anniversary with an event that lasts
                <em>
                 18 months.
                </em>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                ♊
                <strong>
                 Wait, what:
                </strong>
                Researchers in the Netherlands
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 say
                </a>
                we could use a DNA cheek swab to see if we had a twin that didn’t survive. And it’s not that rare -- studies indicate it could be ~12% of people.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                📊
                <strong>
                 Useful:
                </strong>
                This
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 TikTok
                </a>
                account shares almost nothing but handy Microsoft Excel tips and tricks.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🔨
                <strong>
                 DIY:
                </strong>
                Bob of “I Like to Make Stuff” shows how you can
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 turn
                </a>
                any cabinet into pullout drawers.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🔴
                <strong>
                 That’s interesting:
                </strong>
                NASA’s InSight lander
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 captured
                </a>
                the 3 biggest earthquakes -- er, marsquakes -- ever recorded on the Red Planet. They were ~4.0 on the Richter scale and 1 lasted ~90 minutes.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 5px;">
                😆
                <strong>
                 Haha:
                </strong>
                This cute “Star Wars”
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 stop-motion animation
                </a>
                shows the lighter side of the dark side.
               </p>
              </td>
             </tr>
             <tr>
              <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr style="display: block; padding: 0px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 13px 3px 0px;">
               IN CASE YOU MISSED IT
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 (A roundup of our best reads from the last couple weeks…)
                </em>
               </p>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🚌
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <strong>
                  Feature story
                 </strong>
                </a>
                <strong>
                 :
                </strong>
                Why America has
                <strong>
                </strong>
                a school bus driver shortage.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🤖
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <strong>
                  Our convo
                 </strong>
                </a>
                with XPrize founder Peter Diamandis.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🏌️
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <strong>
                  It’s tee time
                 </strong>
                 :
                </a>
                The golf business is booming.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🧑‍🦰
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <strong>
                  The big business
                 </strong>
                </a>
                of hair transplants.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                ✈️
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <strong>
                  Could airlines band together
                 </strong>
                </a>
                to ground unruly passengers?
               </p>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr style="display: block;">
           <td style="padding: 0px;">
           </td>
          </tr>
          <tr>
           <td style="padding: 0px;">
            <table style="width: 100%; border-spacing: 0px;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 11px 3px 0px;">
               Shower Thoughts
              </td>
             </tr>
             <tr>
              <td style="font-size: 16px; padding: 3px 3px 0px;">
               <ol style="font-size: 16px;">
                <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
                 <a style="color: #d62829; text-decoration: none;">
                  “Eating grapes with milk is trashy but wine with cheese is classy.”
                 </a>
                </li>
                <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
                 <a style="color: #d62829; text-decoration: none;">
                  “A diss track is usually just two grown men in separate rooms writing poems about each other.”
                 </a>
                </li>
                <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
                 <a style="color: #d62829; text-decoration: none;">
                  “If anyone meets 100% of the minimum requirements for a job posting, they are definitely over-qualified for that job.”
                 </a>
                </li>
                <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
                 <a style="color: #d62829; text-decoration: none;">
                  “People try finding the ‘hottest’ peppers. But no one tries to find the ‘coldest’ mint.”
                 </a>
                </li>
                <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
                 <a style="color: #d62829; text-decoration: none;">
                  “Voldemort can't wear sunglasses.”
                 </a>
                </li>
               </ol>
              </td>
             </tr>
             <tr>
              <td style="line-height: 120%; font-style: italic; list-style-type: none; padding: 4px 0 4px 10px;">
               <a style="color: #d62828; text-decoration: none;" target="_blank">
                via Reddit
               </a>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 15px;">
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px;">
           </td>
          </tr>
          <tr style="padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 15px 2px 10px;">
               Flashback Friday
              </td>
             </tr>
             <tr>
              <td align="center" style="text-align: center; padding: 0 0 6px;">
               <img alt="Flashback to October 1" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FFlashback_Oct1st.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mWFof:vCNzQUMeV9wiNf-FXx8sHVCBtYV2jG_mcMEt1RJu_b8" style="height: auto; width: 100%; max-width: 500px;" width="500"/>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr>
           <td align="center" style="text-align: center; padding: 17px 0px 20px; font-weight: 600; letter-spacing: .5px; font-size: 16px;">
            How did you like today’s email?
           </td>
          </tr>
          <tr style="display: block; padding: 0px 0px 10px;">
           <td style="display: block; width: 100%; min-width: 330px; padding: 0px;">
            <table style="width: 100%; text-align: center; font-weight: 600; padding: 0px 20px;">
             <tr style="letter-spacing: .2px; color: #D62829;">
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